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NLP & COACHING
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FEATURE ARTICLE
SECRETS OF NLP: How
to Build Rapport When
Working Virtually
by Davide Costella (Switzerland)

NLP COACHING - The

Difference that Makes a Bond
by Jay Arnott (UK)
POLISH SECTION
Latest Trends on Business
Coaching: Organizational 6 najwaniejszych
Entities - NLP Strategy powodw dla ktrych
for Knowledge and warto mie pasj
by Lukasz Wieczorek (Poland)
Visionary Companies
by Alina Tudorache
HUNGARIAN SECTION
F E BRUARY 2017
ISSN 2050 - 6724
17 Az NLP-rl
Ivnyos-Szab Zoltnnal
by Krisztina Csurgo (Hungary/Egypt)
12 772050 02 2017

THE NO. 1 MAGAZINE FOR LIFE AND BUSINESS COACHING

 Noble Manhattan
www.psychologica.co.uk
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 MESSAGE FROM THE DIVISION HEAD

W elcome to yet another exciting edition of the International Coaching News

(iCN) online magazine! For our 16th edition, our theme is NLP & Coaching.
This edition is loaded with content on a variety of relevant topics on the issues that
come with the latest trends on NLP & Coaching.

The ICN is proud to have collaborated with several renowned international

columnists, expert coaches and best-selling authors to provide insights on NLP &
Coaching. In this edition look out for our feature article Secrets of NLP: How to Build
Rapport When Working Virtually by Davide Costella from Switzerland. In this
article, Davide shares the secret of using NLP in interacting with people virtually.
Another noteworthy article Latest Trends on Business Coaching: Organisational
Entities - NLP Strategy for Knowledge and Visionary Companies by Alina
Tudorache from Romania. As the title suggests, this article outlines how one can
create a competitive advantage in using NLP Business Strategy. In The Business of
NLP by Christine Dawson from the United Kingdom, Christine shares how NLP
can be applied practically to modern business environments and that by coaching
with NLP the process is enriched beyond the levels typically seen in the personal
development profession. Each of our columnists, too numerous to mention, has
taken some really interesting perspectives, and I would encourage a thorough
read-through of this edition.

In addition, I am also pleased to announce that we have launched our now revamped
iCN website. This is a big milestone in our efforts to expand and improve our user
friendly design, thereby encouraging more readers, advertisers and academics to
the site.

Just like all our other editions, this edition is not just an interesting read, but it
provides you with helpful coaching tools, personal development ideas and
professional development techniques to grow your business.

We appreciate your support and look forward to your

feedback!

Leeann
Leeann Naidoo
Division Head, iCN Magazine

DISCLAIMER:
Disclaimer: The views and opinions expressed in this magazine are those of the authors and do not necessarily
reflect the official policy or position of the International Coaching News Magazine, or Noble Manhattan
Coaching Ltd 15TH EDITION | INTERNATIONAL COACHING NEWS 5
 CONTENTS
4 Message from the Division Head FEATURE ARTICLE
by Leeann C. Naidoo
Secrets of NLP: How to Build
7 iCN Team & Contributors Rapport When Working
Virtually
9 NLP Coaching - The Difference by Davide Costella
that Makes a Bond
by Jay Arnott
12 What is The Way Forward for NLP?
by Malcolm Nicholson
15 Latest Trends on Business
Coaching: Organizational Entities
- NLP Strategy for Knowledge and
Visionary Companies
by Alina Tudorache
19 The Business of NLP
by Christine Dawson
24 NLP Simply Put!
by Barbara J. Cormack
31
27 NLP for Business
9
by Jimmy Petruzzi
33 Belief Drives Reality
What You Believe You
Create
by Sarah Lane
37 Turn your Kryptonite into a
Superpower
by Taryn Harris
15
40 Take Aim, Set and Fire
Know your Goals and Kick-
Start your Management
Career
by Margo Manning
42 The Genesis Files
by Michael de Val
6 INTERNATIONAL COACHING NEWS
45 NLP and Deep Wisdom
Complimentary or Contrary?
by Bevis Moynan
47 How to Coach Creators
by Mal Williamson
52 The Journey to NLP Awareness:
An Interview with Lisa De Rjik
by Nadia Themistokleous
55 Life Coaching, NLP (and
Neuroscience): interesting
insights in a cutting edge
interview with PCC/practitioner/
expert Rachel Bamber
by Paola Francesi
OTHER LANGUAGES SECTION
HUNGARIAN SECTION
Az NLP-rl Ivnyos-
Szab Zoltnnal
by Krisztina Csurgo
59
POLISH SECTION
62 6 najwaniejszych powodw
dla ktrych warto mie pasj
by Lukasz Wieczorek
ICN TEAM & CONTRIBUTORS
iCN Core Team
CEO
Gerard ODonovan (United Kingdom)
DIVISION HEAD
Leeann C. Naidoo (South Africa)
EDITOR
Lovelia A. Caracut (Philippines)
IT/CREATIVES & DESIGN
Verge Gamotan Jr. (Philippines)
MANAGING DIRECTOR - NOBLE MEDIA
Roxana Serban (United Kingdom)
DESIGN & LAYOUT
Joyce Sy (Philippines)
iCN Media & Advertising
MEDIA CONSULTANT
Ioana-Roxana Cozma (Romania/Spain)
iCN Journalists
Rosana Nedelciu (Romania)
Julia Mines (USA)
Malcolm Nicholson (UK)
Nadia Themistokleous (Cyprus/UK)
Krisztina Csurgo (Hungary/Egypt)
Milena Arav (Bulgaria)
Paola Francesi (Italy/UK)
iCN Contributors
Alina Tudorache (Romania)
Barbara J. Cormack (France)
Bevis Moynan (UK)
Christine Dawson (UK)
Davide Costella (Switzerland)
Jay Arnott (UK)
Jimmy Petruzzi (UK)
Krisztina Csurgo (Hungary/Egypt)
Lukasz Wieczorek (Poland)
Malcolm Nicholson (UK)
Mal Williamson (UK)
Margo Manning (UK)
Michael de Val (UK)
Nadia Themistokleous (Cyprus)
Paola Francesi (Italy/UK)
Sarah Lane (UK)
Taryn Harris (South Africa)
 NLP Coaching
- The Difference That Makes a Bond
by Jay Arnott (United Kingdom)

NLP has filtered into numerous fields spanning the realms of business, education, therapy, sport
and now has wormed its way into coaching. So, whether people say they like it or not, many are
using it.

Expressions such as framing, reframe, limiting others who engaged in early experiments and
beliefs, congruent and calibration flow from continue to contribute: Frank Pucelik, Robert
coaches verbiage without notice. Presuppositions Dilts, Judith Delozier, Leslie Cameron-Bandler,
like communication is the response you get, are Stephen Gilligan, Steve Andreas and so on.
commonplace and catchphrases like, If what
you are doing is not working then do something What do I mean by diluted? Well, there are
different emerge from hidden laws of requisite people out there who genuinely believe an NLP
variety. coachs sole intention is to control peoples
minds against their will. I remember once being
People are startled to hear that NLP has been described by an internet hack as a, pernicious
around over 40 years. It has become a vast field brainwasher of pseudoscience. Thanks! I wont
since its inception as META when it was used to go into that here, but in the same light the NLP
deal with the fallout of LSD casualties from the converts who believes NLP to be the only way
University of Santa Cruz, circa 1974, and some self-imposes a limiting map that goes against the
of its early prospectors like David R. Wick went true philosophy.
on to create positive transformational impact
within the American youth services. Look beyond that awkward label of Neuro
Linguistic Programming and you will find
NLP has a kind of Marmite effect (each individual strength in depth. Similar to coaching it has no
lives in their own unique model of the world) central regulatory body, and as agents of change,
because it generates a love it or hate it stimulus- we are lucky to have such freedom. Perhaps one
response wherever it goes. In some quarters of the reasons NLP and Coaching dovetail so
its message appears to have gotten diluted. snugly?
Maybe this is because of the sheer variety of
contributions covering nearly a half century, not Coaching and NLP can certainly be defined as
only from the two most recognised co-founders, encouraging varied practice as per the coaching
Richard Bandler and John Grinder, who remain process definition in sport. NLP is renowned as
largely at a difference of opinion but the many a dynamic and efficient change work process and

8 INTERNATIONAL COACHING NEWS 16TH EDITION | INTERNATIONAL COACHING NEWS 9

 coaching prides itself on results through systems In NLP, there is no script. All we have is the The danger with NLP is that some clients often modern expression actually evolved from NLPer
of support and accountability. Yet both are very patterning from our training, a bag of simple to look to it as a one-session-fix. The beauty Tony Robbins when he didnt have a job title for
person-centred by nature. but powerful presuppositions and shed load of of coaching is that the process is much more his work?
calibration (acute observation and response). realistic. With coaching you present a support
An early modelling subject of NLP, guiding system (a package), and this helps integrate NLP has already permeated coaching, but NLP
light, Milton H. Erickson said, any suggestion If you know NLP in its purest form you will tasking, environmental changes, strategies, and Coaching has its own distinctions. You will find
in therapy is a mistake. Coaching is not therapy realise that it is not limited to simplistic visual other considerations of rapport and your client it in many coaching books in the form of popular
(although sometimes it feels like it!) but the swish patterns, bound by rigid eye pattern opening up to move beyond what I call the ACDC diagrams like Dilts Neurological Levels, drawn
danger lies in offering suggestions when we dont calibration, or a one approach to a fast phobia states of stagnation Aversion, Constriction, from his book From Coach to Awakener in books
know we are doing it. If content is yours and cure (Ericksons old rewind technique). If you Denial, Comfort Zones when your clients such as the The Art of Coaching by Jenny Bird
process is theirs, there are times when we need to are at Master Practitioner level you will have sabotages and resists. Which happens at all and Sarah Gornall.
impose ideals, but at least need to know for what embedded the principles from the key patterns levels.
purpose. A common bias in both fields I suspect and will know that you generally follow zero It would be great to see
is an aspiration to show not tell. Get our clients script. The most important aspect of NLP is the Just some examples of NLP Coaching some sort of conjoined
to find their own way, not ours. Both professions client in front of you. Can you see the connection and how it might help. approach.
promote connecting deeply and powerfully with to coaching now?
client subjectivity in order to meet them at their 1. Chunking to break down large abstract
model of the world and create profound shifts. With pure NLP we generally understand: goals into achievable steps.
Something I keep in mind is: prepare the mind
and the body will follow. Impoverished thinking 1 The Map is not the Territory 2. Logical Levels using Russells
can be a badly learnt problem, however, when system to determine exactly on what level
shift to more non-cognitive states of visioning, you help your client realise this and take a problem sits.
intuiting, stimulus and response with optimal ownership.
physiology and state, our perspective changes, 3. NLP New Code applying games and
and so does our behaviour! Fritz Perls, another 2 Respect your clients current map activities to enhance high performance
of the B&G modelling subjects once quoted - value the coachees current subjective from a content-free (associate to state
fittingly, Stop thinking and come to your senses! experience. rather than think) perspective.
See what I mean? NLP untangles our muddles (The recent Renaissance of such philosophies of
through a process of un-thinking. Ironically, mind such as The Three Principles of Mind and 4. Change personal history to remove
by slowing down, suddenly our performance is Thought) are but around this principle alone past barriers affecting future performance.
accelerated! although the followers may not see it our admit 5. Rapport lots of studies on this about
it). client/therapist coach/client. Pacing and
The truth is and this is the one thing that
infuriates my practitioners on day one of an calibration help.
3 Calibrate, calibrate, calibrate
NLP practitioner course - there is no map. The
territory is unknown. We create our own maps, when you are scriptless you are duty bound 6. Solutions focused work from the
maps are not reality, and all maps are subject to to operate in your clients world and give them present-future possibility perspectives.
change. Until we know our reality parameters 100% attention. When you operate from a know-
the only thing we can be sure of is our ability to nothing state of acute observation you notice 7. Sensory experience create massive
construct and deconstruct. In NLP coaching our small changes in state and incongruencies as a shifts which result in desired behaviour.
ABOUT JAY ARNOTT
job is to help our clients deconstruct the maps continuing feedback source. Lift your head up
holding them back and help them build new from your notes! 8. Create change from the inside out
Coaching Accelerator: NLP trainer, hypnotist at
ones. ownership, map and territory distinctions. NLP Newcastle
4 Process not content
9. Physiology moving into spaces to Jay offers in-house coaching for teams to develop
- generally speaking, you work with a process access neurological connections. behavioural performance and embed brilliant
instead of content. Many NLPers believe NLP people related practices to transform working
to be the only map. They have no idea they are 10. Pattern interruption disrupt and culture and bottom line. Some of these values
applying their own content and keep asking their collapse non-resourceful patterns through includes rapport-based marketing, cultural and
client to visualise on a one hour session where language, touch, physiology, anchoring. price point negotiation using NLP and hypnotic
time is at a premium and the client has already language patterns. Most of all, easy to use
told them they have got a really bad feeling I define coaching as creating shifts in subjective practical exercises and learnings to quickly
transform emotional state, skills and behaviour.
about it or that the future does not chime well, experience in order to accelerate performance,
so you go with whats being presented. and there is a debate whether the word coach as

10 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 11
 to pull off the juggling act of catering for three these processes highly accessible to professional
audiences:- coaches.

Coaches or people who use coaching as
part of their job
People already trained in NLP
What is the way People interested in using NLP or
I met up with Robbie recently at The NLP School
course on How to coach with NLP, TA and
Mindfulness, a three-day workshop presenting
a group of coaching processes which build on
NLP to teach coaches how to engage with more

forward for NLP?

coaching in their personal or professional complex, existential issues and enable clients to
lives bring about deep and lasting change.

by Malcolm Nicholson
iCN Journalist
(United Kingdom)
The vast bulk of developmental work in NLP happened during its most fertile and creative period
under Bandler and Grinder on the West Coast in the 1970s.
He achieves this by structuring the book The course is very much Steinhouses show and
into three sections; The sessions (including he presents with a direct and clear style which
contains an underlying and a mischievous sense
contracting, pacing and leading, rapport, clients
inner world,) secondly, The processes: helping of humour. He aims to demystify NLP and has
your client with (includes toolkits for goals,tightened the integration between coaching and
creativity and life purpose many familiar but NLP. This includes the introduction of a new
including two of Steinhouses own) and thirdly, model of his, the Leadership Matrix, in which
NLP coaching contexts (including when and Steinhouse has identified 17 core characteristics,
where). or archetypes. Its based on the work of
Robert Dilts and Stephen Gilligan and the aim
As no less a luminary than Robert Dilts says is to help people build their own businesses
in the preface to Coaching with NLP - I am or develop in their career. It also provides
impressed with the way that Robbie has been coaches and consultants with a comprehensive
able to capture the essence of the discipline and sophisticated model to use in leadership
with such clarity and simplicity. In addition, coaching.
[he] has added his own special insights to make

Even New Code of NLP (as opposed to what

is now called Classic Code of NLP) has been
around since the 1990s. This aimed at putting
more emphasis on the subconscious to select the
resources required to bring about changes.

However, the work of Robert Dilts, one of the

originators of NLP, continues extending its
boundaries. He is a leading thinker whose work
includes the development of what has become
known as Systemic NLP. Some of his techniques
and models include: Reimprinting, Integration
of Conflicting Beliefs, Sleight of Mouth Patterns,
The Spelling Strategy, The Allergy Technique,
Neuro-Logical Levels, The Belief Change Cycle,
Generative NLP Patterns, the Unified Field
Theory for NLP and many others. (1)

An adherent to the work of Dilts and someone

who now teaches with him - is Robbie Steinhouse,
who runs the NLP School based in London in
the United Kingdom. He has been building on
several Dilts models and has developed a tight
integration of these into mainstream coaching.
Steinhouse has also authored several books,
including the excellent How to Coach with
NLP (Pearson business, 2010), which manages

12 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 13
 He provides sufficient space for delegates to
practice, with both pragmatic exercises and
reflective time to consolidate their learning. My
approach tends to be more semantically based
than a lot of NLP approaches said Robbie, a
good example of this being the use of hypnosis
and its induction.
The NLP School has certainly shown a way
The NLP School is a great example of where to get ahead and Robbie Steinhouses work may be
leading edge accredited NLP Coaching training leading the way that NLP morphs as it evolves,
that goes further than many other organisations. into a delivery mechanism where it can continue
its impact.
So where next for NLP?
(1) http://www.nlpu.com/NLPU_RBDBio.html
Interest in NLP is not diminishing. However,
the market for learning NLP has become
commoditised in many areas. Unlike 40
years ago when NLP burst onto the scene, the
subject is still developing, but the changes are
more incremental than revolutionary. Both
Bandler and Grinder are currently active in the
commercial marketplace and have developed
their own forms of NLP, including Grinders New
Code NLP, whilst Bandler has a number of new
human change technologies available, all with a
conspicuous trademark or registered name mark
next to them unlike their initial work! Grinder
seems to be marketing to the lucrative business
market, whilst Bandler, aims at the rest of us.
14 INTERNATIONAL COACHING NEWS | 16TH EDITION
Maybe there lies the crux does there have to
be new when what may be needed is a wider
impact? The way forward for NLP could be
about the where where its used, taught and
consequently how it has a greater impact on
society. Behaviour and behaviourism are sadly
lacking in nearly all school curricula for example.
Or it could be that rather than seeing revolutionary
new core models, we see the fragmentation of
how NLP is applied. Various streams have already
emerged, with NLP being applied in a range of
careers and settings from medicine to sales to
pick up lines. So we are beginning to see the way
it is applied and integrated as a big change going
forward? Even Grinder said that NLP for 99% of
the people in the world has nothing to do with
his description of it! This is due to the fact that
most people come to NLP as a result of courses
or books, which look at the application of NLP
techniques in a packaged form.
ABOUT MALCOLM NICHOLSON
Malcolm Nicholson is the owner and
Coaching Director for Aspecture, and has
worked successfully with a wide range of
senior business people for over 15 years,
enabling them to improve business results
through transformational changes. To find
out how he can help your organisation contact
him at malcolmnicholson@aspecture.com or
on +44 1932 267597.
Latest Trends on Business
Coaching: Organisational Entities
- NLP Strategy for Knowledge
and Visionary Companies
by Alina Tudorache (Romania)
In an age of digital marketplaces, visionary coaching, Kaizen coaching, digital crowdsourcing,
the concept of coaching has expanded its boundaries beyond concrete workplace settings.
For a few years, I have been designing and ORGANISATIONAL ENTITIES AND
delivering Business coaching products by COACHING MECHANICS
combining NLP techniques with up-to-date
organisational Management and Marketing Competition is always opening new doors
Trends, in order to offer effective, innovative for its clients, but business processes can
and updated coaching tools. I have created always be improved. Therefore, I have created
and implemented new NLP Business Coaching Organisational Entities for organisational
strategies, such as Organisational Entities, Management and Coaching settings as a new way
NLP Says Business, Repatterning Trust, for companies to gain competitive advantages.
Creativity Waves, Corporate Strategies This program and strategy imply collaborative
for Top Management, NLP Generator for processes, generating ideas, action planning, and
Professionals for online teams, managers, leading to the implementation. It is one of the
digital entrepreneurs, to global online most effective NLP Visionary Business Coaching
marketplaces representatives and more. strategies, designed and delivered over the last 5
years.
As a Gamification Business Strategist and
Behavioural Designer, I share knowledge from I have been adapting, reshaping it, obtaining a
trainings, coaching, research, through my work process of visionary thinking and behaviour,
within organisations and online communities. creating congruence and innovation in an
My background as an e-commerce entrepreneur organisational environment. This will help you
since 2007 reinforced my work online, making discover and identify the five structural key
me a valuable resource for companies and teams elements of this strategy: idea generation, power
in a global environment. - ( e.g.: South Africasdistribution, decision making, people involved
Hiring Bounty, New Zealand - Conversologie). and the process of this whole strategy. This
coaching strategy allows different organisational
In 2014, I have published all the coaching shifts, such as: transforming an employee into a
experience found in Organisational Entities leader, from a mentee to mentor and enhances
and deliver it as an NLP toolkit for projecting, managerial effectiveness.
planning and implementing your ideas to work
for you.
16TH EDITION VOL. 1 | INTERNATIONAL COACHING NEWS 15
 Designing this strategy, I have taken into ORGANISATIONAL ENTITIES
consideration new organic systems, which are DYNAMICS
companies focused on development, creativity
and knowledge. It is here where the Organisational
Entities Strategy can be implemented, using
collaborative strategic visioning and planning,
leading to success.

Think about new visionary and knowledge

companies. They all removed organisational
myths, adopted new organisational structures,
sustained organisational development, focused
on new technological practices. Some of them
collaborate or have employees on the global
online markets. Those employees work from the
very comfort of their home on platforms, such as
Odesk, Guru, Freelancer, Elance. Some of them
function virtually in metaverses, platforms made
in virtual worlds and currencies (such as Second
Life).
The Visionary Dreamers and the Realist
Manager (the operational step of this strategy)
are working hand in hand to produce, develop
ideas and find the necessary resources for their
implementation. In this setting of organisational
Kaizen, crowdsourcing and appreciation of
innovation, we see the visionary dreamer who
gives birth to ideas, pass them to a manager able
to preserve the framework and idea contents of
the visionary dreamer and realist enough to offer
solutions for planning further-on.

The last role in this strategy is played by an

organisational entity who can offer perspective,
freedom, but also have the power to make
decisions, coach and lead others to collaborative
success. The ideas of the Visionary Dreamers, the
efforts to find resources and plan the processes
needed by the Realist Managers, they wouldnt
be implemented without the agreement of the
Yes, we can expand here the area of implementing Transformational leader. It is he who allows ideas
Organisational Entities coaching strategy and clear action plans to lead to organisational
by making it function in environments which change. Moreover, at the organisational level, Whats important now is the fact that during the new project need to be weighted in terms of
are not concrete spaces anymore. Why is this the leader identifies the need for change, creates lifecycle process of this strategy, we need the organisational objectives. During the ecology
happening? Because successful, visionary a vision and a mission, along with the other three organisational entities to work together, check, the transformational leader needs to look
companies acquired this status through a visionary dreamers, contributing with their collaborate and come to terms. It is highly into the past situation, where they had no ideas,
comprehensive strategy that includes a system ideas. important here for the three organisational no project planning, no vision and to consider the
of values, openness to risk, adapted to the entities the visionary dreamer, the realist as advantages and disadvantages of that situation.
changes in the global market and they have been a manager, and the transformational leader He also needs to look into the present situation
projecting flexible ideas and practices in their as a critic to be congruent and align with each and analyse its advantages and disadvantages as
workplace settings and realities. other and to find satisfaction into collaborating. well.
Fulfilment of the ideas of any project is given by
Organisational Entities Strategy has five congruence between the members of that project, The transformational leader needs to ask himself
structural elements and their function adapted in the first step. and the other players in the strategy what would
to the Visionary Dreamer, Realist Manager and be the cost to pay, the efforts to make in order
Transformational Leaders role in this strategy. I have to tell you that during the Organisational for this strategy to be a success. He also needs
These three main roles of Organisational Entities Entities strategy, it is the transformational to think forward along with the others and take
strategy function in real parameters of a company leaders role to conduct this ecology check at the into account the changes that will be made at the
and also in online global companies. end and have a clear answer from the involved organisational level. They all need to focus on
parts. The advantages and disadvantages of the the impact of the new project, how reaching the

16 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 17
 objectives will affect the others, the company,
the visual identity of the company, its name
on the market, the competitive advantages
or the globalisation of the company. The
transformational leader, along with the others
needs to ecologically verify the changes needed
to be made and their impact.
Congruence between strategy roles and ecology
of the whole thinking, planning and designing
process does not only create effective workflow
collaboration, but it also can assess risks of the
ideas put into practice before launching them
into real markets.
Here is a tip, you might find useful while using
this strategy. This strategy needs a follow-up.
Because processes can always be improved and
the competition is always opening new doors for
its clients. Follow the Organisational Entities
Strategy steps and remember that after hitting
Exit you can always come back for testing
visionary thinking and planning along with your
team.
Finally, consider organisational congruence
even further, before applying this strategy.
What I want to say is that you need to analyse
the parameters of the following alignment
Organisational Entities Strategy and the
organisational structure. You need to look into
ways in which the organisational structure can
support the execution of the strategy itself.
Organisational Entities Strategy as a
Coaching process is perfect for you if:
You want to learn how to create
competitive advantage with a very new
NLP Business strategy
You have a freelancing, consulting, or
small or large business
You are a manager, leader or any other
employee working in a company where
Kaizen is applied, visionary or/and
knowledge company
You need a completely new approach
towards your business and your team-
members, employees
You want to learn how to connect with
anyone in your team to create visionary
thinking and generate proactive behaviour
18 INTERNATIONAL COACHING NEWS | 16TH EDITION
Youre tired of trying useless approach to
boost your business activities
You understand and value online
workforce
You are interested in various NLP
Strategies applied in Business
You are a Business Designer, Innovation
Consultant, NLP Researcher, Trainer,
Coach, etc.
ABOUT ALINA TUDORACHE
Alina Tudorache is an NLP trainer, coach
and author. She has designed and delivered
premium NLP Business training and coaching
over the last 11 years. Alina is also known
for her life coaching as she had the honour
of guiding and supporting thousands of
socially conscious entrepreneurs, coaches,
counselors, companies, and purpose driven
service professionals. Over the past 2 years
she has offered practical coaching directly to
individuals through platforms such as Mobe
Marketplace and Udemy, where she is a
premium instructor.
As a Gamification Business Strategist and
Behavioural Designer, she projects & delivers
effective solutions to companies. - (South
Africas Hiring Bounty, New Zeeland
Conversologie, etc.). She now has an honourable
place on the global NLP Leaderboard by
creating, implementing and receiving a great
feedback with the NLP Business strategies:
Strategic Wealth Generator - Premium NLP
Program Level 1, Organizational Entities,
NLP Says Business, Repatterning Trust,
Creativity Waves, Corporate Strategies
for Top Management, NLP Generator for
Professionals.
The Business of NLP
by Christine Dawson
(United Kingdom)
The intellectual origins and psychotherapeutic applications of early NLP are widely documented.
Indeed, NLP was created for the detailed study of the natural language used by eminent
psychotherapists of the 1970s and the inherent processes and techniques they used to generate
transformative change in their clients. NLPs unique and specialised beginning is well understood
by those who have paid attention to this impressive method of thinking about thinking. As a result,
as an NLP specialist, I am often asked about the modern day applications of NLP and how it can
be woven into the everyday hustle and bustle of fast moving corporate life. Can NLP be an effective
catalyst of performance enhancement and prospect acceleration in business?
The answer is simple. YES! people around them emotionally. Leadership is
about the ability to drive a collective of positive
Contemporary NLP has evolved significantly emotions in a direction which produces optimum
from its extraordinary birth, reaching a maturity results. It is also about the resonance of the
that has practical applications across the breadth leadership style with those who are being led.
of the corporate world. What follows is a brief The leader must demonstrate an honest empathy
and by no means exhaustive description of just in order to really resonate with a whole team.
some of the areas where NLP can be effectively
applied in business contexts. Developing and growing the ability to connect
with a team at the emotional level begins with an
Lets begin by considering Leadership. An understanding of self and the capability of being
excellent leader is inspirational, motivating, in control of the products of your own mind. A
understanding, supportive, influential and a really congruent self is the ideal platform from which
effective communicator. They ignite passion to launch an excellent leader.
in those around them and encourage people to
perform at their best. A leader must provide Learning how to understand others and to lead
those around them with a model of continuous them in a way that resonates and connects at a
personal and professional development, whilst deep and lasting level is the ultimate outcome
accepting feedback and sacrificing self for others of applying the thinking and principles of NLP.
when appropriate. There is humility within each Its true that some leaders are born, I believe
leader, enabling them to gain fulfilment through that they can also be created with a new way of
the success of others, which in turn reflects their thinking and new learning which dives fathoms
own accomplishment. into the understanding of how thinking creates
behaviour.
Great leaders are great because of how they lead
and thats through emotional content. Everything NLP is also the must have new thinking
they do and everything they say compels the mechanism for generating sales that are off
16TH EDITION | INTERNATIONAL COACHING NEWS 19
 the chart. The key to success in any business is NLP thinkers are both influential and great the persons belief and value system, then they and traps you like, if they are not in a positive
successful selling. Contrary to popular belief, negotiators. The most common pitfall when will either not be influenced or will feel very state, they will never conquer the wizardry of
successful selling can actually be really easy, thinking about how we influence people to our uncomfortable within the linguistic exchange. public speaking.
after all, selling is just about giving information way of thinking or in negotiating a particular NLP holds the appropriate technologies to
and using a framework of proven techniques outcome is that the result always has to be one influence within a persons belief and value Learning how to prepare yourself to deliver a
which exist within NLP. of win - lose in our favour. This approach is system and enable them to expand their thinking presentation and, just as importantly, how to
much less about influencing and negotiating capacity by considering new alternatives. prepare your audience to receive your message
and more about manipulation without ethics or is the answer to the mystery of great public
ecology. Modern NLP is very clear about non- Lets turn to some very personal business skills speaking. A powerful presenter skilfully involves
manipulative application and all Practitioners of now and in particular, Public Speaking. Speaking the whole audience, ensures that everyone
quality work with a binding code of ethics. in public is one of the greatest fears or phobia in connects with the information offered, whilst
the world today. Standing before an audience of remaining in total control throughout.
To participate successfully in an elegant 2 or 2000 instils complete dread into the hearts
negotiation, the negotiator must begin with of millions. I have frequently heard a ubiquitous The psychology of response is a key understanding
a win - win mindset. There is always a higher belief that a great presenter is someone with of engaging an audience. The meaning of your
positive intent which is shared between two or natural charisma and that charisma isnt communication is dictated by the response you
more negotiating parties. The skill of reaching something that you can learn. The truth is that get back, so elegant language usage is paramount.
a shared agreement is embedded within the charismatic speakers can be created through the Nonverbal communication can also direct the
ability to find this highest common ground and adoption of some very powerful, yet simple NLP success of a presentation, your physiology can
Sales which have longevity create the ultimate then to agree the finer detail from there. Some techniques. often speak more loudly than the words that
success for your business, that means repeat very simple NLP technologies will guide you to you use. Physiological control and targeted
purchasing. A customer will only return and conflict resolution very quickly and with a great Perception is Projection. Your audience will feel movement can take your audience on a journey
promote your services or products if they feel deal of elegance and ecology. whatever emotional state you are feeling when that words alone could not.
that they have been treated fairly and respectfully you present yourself to them. If you feel nervous
and have experienced value for money. Selling and uncomfortable, your audience will feel the Organisational Recruitment is critical to the
ethically is about making it really easy for same. Any presentation must always begin with success of any business and the price tag attached
someone to purchase something that they need. a positive and useful internal state. This is the to recruiting a new employee is high. Its therefore
foundation that differentiates an NLP based critical that each and every selection is the right
The old concept of the hard sell has had its day. approach. You can teach someone all the tricks one. The selection of candidates who will produce
Today, customers have so much market choice,
thats why how they are sold a product or service
becomes really important. Selling to a script
disenfranchises more customers than it engages.
People buy from people and satisfaction from
receiving a personalised sale adds significantly to
the perception of value for the client or customer.

Whether you sell over the telephone or in person,

an understanding of the buying psychology of
your customer is a key which unlocks the many
doors to sales. If you understand your customer,
how they like to communicate, how they receive
and process information, what their needs are
and how they make the decision to buy, then you
can sell with a refreshing openness and honesty
that will generate customer loyalty for years to
come.
Changing what someone believes is an incredible
art and science. Ethical influencing is charged
with bringing alternative thinking to someones
awareness in the knowledge that the new thinking
will be beneficial to them, whilst enabling them
to retain the gift of personal and independent
choice.

Using the compelling NLP 5-Step Process, a sales
team will be empowered to make it easy for their
customers to buy something that they both need
and want, taking performance measures to the
next level.
Influence is created through the skilful use
of language which can be tailored through an
understanding of a persons starting position and
how they like to receive and process information.
If new information grinds vehemently against

20 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 21
 optimum performance in a specific role begins Elicitation of Meta Programmes gives the
long before the applicant reaches the interview employer and unparalleled insight into the
panel. The position must first be rigorously basis of a candidates personality and working
profiled in a way that describes the tasks and preferences. By learning how to administer
responsibilities of the role and the personality and interpret the outputs of a very simple set
type of peg that will snugly fit the vacant hole. of carefully crafted questions, the recruiter
Skills and techniques can be learned, specific will know more about the candidate than they
personality traits are unique to the individual consciously know about themselves. The Meta
and of far greater value. Programmes tool offered by NLP is easy to learn
and quick to deploy and does not require any
Advertisements for a vacant position must also knowledge of complex psychological process to participant completely. Your training pound is depth and impact as the language elicits deeper
use carefully constructed language patterns interpret. Imagine the return on recruitment important and too many of these pounds are seated responses from the coachee and once
which fully reflect the type of candidate required. investment if every candidate you recruit is the wasted because of trainers who have not been challenges and barriers are discovered, NLP has
If the advertising copy is created in a manner best candidate, has longevity within the company exposed to the correct resources to carry out the technology available to resolve and remove
which specifies personality traits within the NLP and operates at 100% efficiency at all times. their job to the best effect. A well trained trainer them so that the coaching process can continue
language paradigms, you will receive far less will make those training pounds work. unimpeded. Coaching with NLP enriches the
applications from unsuitable job seekers. Training happens in almost every business at process beyond the levels typically seen in the
some level. Training with impact and charisma is Finally, lets consider the NLP and its connection personal development profession.
both an art and a skill. The ability to communicate with the business of coaching. A coaching
complex ideas to a wide ranging audience with relationship is a developmental on-going I hope that this insight into how NLP can be applied
different communication processing systems interaction between two people, the Coach practically to modern business environments has
and levels of knowledge is a honed skill and a skill and the Coachee, which assists the Coachee to informed and perhaps surprised you. A tool for
that can be learned. The most excellent trainers develop their capabilities, achieve their goals the few has transformed into a way of thinking of
have the capability to train both the conscious and objectives and produce successful results. the masses. If you believed that NLP has nothing
and the unconscious mind simultaneously. for you, then perhaps you should reconsider
Participants therefore retain the information The Coach facilitates change through verbal and and discover what thousands of others have
offered to them more easily and utilise new skills non-verbal communication. The coach will ask benefitted from over many developmental years
and techniques through the creation of revised searching questions which will act as a catalyst of continuous innovation.
internal processing. Each participant must be to new multi-dimensional thinking with greater
allowed to learn in exactly the way their brain depth and breadth. The Coachee will have the
wants to learn, rather than experiencing a sheep time and space to reflect and learn, looking
dip approach which is devoid of relevance and inwardly and focussing on self. The coach
Matching the person to the role is achieved through resonance. may provide explanations, metaphors and a
an understanding of that individuals unique guiding focus, whilst ensuring that the coachee
personality traits and working preferences. The Understanding how to recognise variations in takes responsibility for their own personal
candidate cant describe these traits accurately learning style is paramount when training groups development. Coaching is an interactive process
within their interview environment, simply and each training must be carefully designed to and can incorporate practical exercises and
because they are not consciously aware of them. offer a compelling interaction with everyone tasks to cement in new learnings and encourage
Personality traits must be elicited in another attending. The detail of a trainers preparation growth. The Coach promotes and supports
way. There are many standard, widely used adds an enormous difference to the results of their Coachees growth, learning, professional
psychological profile tests that an employer the training and the quality of feedback received. development, and personal benchmarks, whilst
can ask the candidate to complete. Please be Constructing each topic delivered in a precise the Coachee retains responsibility.
ABOUT CHRISTINE DAWSON
aware that these standard and generic tests manner and in a sequence that will resonate with
have a couple of inherent flaws. Firstly, they everyone is just one of the amazing techniques The coach will both challenge and support whilst
Christine (MABNLP, MTLTA, MABH) is the
are often employed incorrectly and used to put that NLP can deliver to you. stimulating exploration of undiscovered avenues Managing Director and creative force behind
a candidate in a box from which they will never of thought and encouraging self-expression. Quest for Success Ltd. She has total belief in
escape. Secondly, a seasoned test taker knows A trainer must also have the ability to control The Coaching moment is coachee-centred with human potential and strives to ensure that
how to manipulate the answers consciously in their own emotional state and that of their group complete and total focus on the development of everyone she works with becomes the best
order to compile the most appropriate output. of learners. Well-honed sensory acuity enables excellence and personal organic and dynamic they can possibly be.
To really understand how a candidate likes to the focussed trainer to notice even the slightest transformation. The overall purpose is to provide
work and what motivates them, an employer shift in the state of even a single individual. If help and support for people in an increasingly Trainer of Master NLP, NLP Master Coach,
needs to reach far deeper into the psychology of state shifts to a less resourceful position, then competitive and pressurised world to take Master Time Line Therapy and Master
responsibility and control of their own learning Trainer of Hypnosis
the candidate using NLP thinking. the trainer must react immediately or lose the
and development. NLP Coaching has great

22 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 23
 single session. Whether you believe this or have
experienced it, I know from my own coaching
and NLP training that there are some fabulous
techniques that have been developed through
the NLP research which can be used in one or
more coaching sessions.
I was able to address my fear to a point where I
can now be outside or even driving with lightning
around me. I no longer feel the abject fear when
I feel the energy generated by lightning.
Henry Ford said

In How to Take
If you think you can do a thing or think
you cant do a thing, youre right;
Charge of Your
Life: The Users and this is one of the fundamentals of NLP the
Guide to NLP; power of belief. What you believe you can do is
Richard Bandler, extremely powerful; as is what you believe you
Alessio Roberti and cant do.
Owen Fitzpatrick
state Your own power of belief in yourself, or as a
coach the power of your belief in your client,
will help you or your client to challenge limiting
beliefs; to take each step towards yours or their

you cant always control what desired future, while recognising and addressing
the limiting beliefs, concerns, fears, or phobias

happens, but you can always control
NLP - simply put how you deal with it. that might otherwise stand in the way.

by Barbara J. Cormack (France) In other words, you can take control of your Listening to yourself is a key to the success of
own mind and your own thoughts. In my achievement. It is suggested that when you think
writing about what I call the Universal Thought about wanting to buy a specific house that you
NLP or to use its full term of Neuro-linguistic programming is an approach to communication, are not really focusing on what you want to have.
Process, I talk about how your mind (conscious
personal development, and psychotherapy created by Richard Bandler and John Grindler in the What would happen if you were to think about
and unconscious) drives your actions. Using
1970s. wanting to live in a specific house? Its much
some of the well-known NLP techniques like
visualisations you can change the way you think easier to create a goal that focuses on satisfaction
In 1972 Richard Bandler, an undergraduate In NLP it is said that there is a connection and also feel about an event past or present and what you actually want, rather than what
student of psychology; approached John between the neurological processes (neuro-), perceived fears, and even phobias. you have to do to get what you want.
Grindler, an Assistant Professor in the linguistics language (linguistic), and behavioural patterns
faculty at UCSC (University of California, Santa learned through experience (programming);
Cruz, USA); for assistance in specific aspects hence Neuro-linguistic programming; and that
of modelling the Gestalt Therapy. Bandler and the understanding of NLP can be used to achieve
Grindler, along with Frank Pucelik and several specific goals in life.
other students at the university; spent many After 20 years of litigation, at the beginning of
hours asking questions, doing hours of unpaid this century Bandler and Grindler entered into
research, to create the formation of Meta an agreement where they both agreed, amongst
modern day NLP. other things, that they are the co-creators and
co-founders of the technology of NLP. They TimeLine Therapy created by Tad James
This is not to be confused with Natural Language agreed to refrain from disparaging each others M.S., Ph.D, which I learnt as part of my NLP
Processing which is also referred to as NLP. efforts concerning their respective involvement training has not only helped me personally but
Natural Language Processing is found within a in NLP. As part of this agreement, they agreed is a tool that Ive incorporated into my coaching.
field of computer science, artificial intelligence, that the names NLP and Neuro-linguistic As a child, through several not so positive
and computational linguistics which is concerned programming not owned by any one party; and experiences, I developed a real in-depth fear of
with the interaction between the human language that there is no restriction on anyone offering lightning. It got to the point where I would need
and computers. In this field of NLP there are NLP certification. to be inside with all curtains closed so that I could
many challenges which involve the natural not see lightning. The fear remained because
language (human language) understanding and Both Bandler and Grindler, as well as others although I could not see it, I could always feel the
enabling computers to derive the meaning from have continued to research and develop NLP; energy of lightning powerful energy. Working
the natural language input and generation. and claim that problems may be fixed in a with one of the other students on my NLP course

24 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 25

Its human nature to start to look for an answer to
a question, but one of the challenges we all have
is to make sure we are asking the right question.
If you ask yourself why do I feel so bad? you
will give yourself a huge list of answers; but
what would happen if you were to ask yourself
a different question, i.e. what is the reason Im
allowing myself to feel negative? or what would
I feel like if I allowed myself to feel positive?
One of the questions that I find often brings out
the answer that will allow you or your client to
move forward is how do I know that I cant do
that? When I have asked this question of myself
or of my clients I often find that the reason is
down to someone telling me that I cant. What
if there are wrong? What if I can do it but I
choose not to do it? What is the reason I believe
someone else, rather than believe in myself?
The NLP tools and techniques, when used as part
of your coaching practice, creates the opportunity
for each person to take control of their own mind
and how they respond to the world around them.
Coaching using all the tools
and techniques available
creates a journey of self-discovery and
achievement!
Barbara J. Cormack
26 INTERNATIONAL COACHING NEWS | 16TH EDITION
NLP for Business
by Jimmy Petruzzi (United Kingdom)
NLP is an art, not a science. NLP is about having a box of tools you can use, rather than a prescriptive
set of exercises. The key to NLP is about being creative and adapting the techniques to the situation.
Through my experience over many years in
coaching I have come to realise that at times
we all have personal problems in our life and
those personal problems can affect our business
life. I have worked with plenty of people who
are experiencing difficulties and it does not
matter who they are, the key to resolving these
difficulties is to be able to manage their personal
lives. All of us are going to have ups and downs
ABOUT BARBARA J. CORMACK in life and obviously our personal life can affect
our business life. However, if you are very clear
Barbara J. Cormack MNMC, CIAC, AFC, AFM about the area in which the problem lies, even
is your leading Spiritual Coach, Mentor and when you have difficulties in your personal life
Trainer; published in six co-authoring books,
you will still be able to function in business at a
and author of two of her own. Barbara is an
level in which you can fulfil your potential. Fulfil
advocate of achieving in every arena of life.
Her clients hold her in high esteem as her your potential. The work I do in business is not
style of working makes the knowledge of your only working with performance-related targets
future, clear, inviting, and achievable; while and measurements and business strategies, but
her style of coaching or mentoring makes the it is also about helping people because people
possibility of sustainable change compelling, are people regardless of who they are and what
exciting, and achievable. She combines her they do. I have worked with some of the leading
extensive background and experience with a authorities in business and they all go through
keen insight into the demands of balancing difficult situations in life, just like everybody
the personal with the professional else. I think the key to overcoming difficult
situations is being able to manage emotions as
much as anything else by developing emotional
intelligence and emotional muscle. One thing we
all have in common as human beings is emotions
and people who are emotionally fit tend to be the
ones who fare the best in life. How we manage
and channel those emotions is key. Sometimes
people have the biggest setbacks you could ever
imagine yet the way they respond is positive. I am
not saying to respond in an airy-fairy, the grass
is always greener way because the reality in this
world is that we do have difficult situations. Im
saying to respond in a positive way to achieve the
best positive outcome. The skills in the article
can be transferred to business and life.
The essence of NLP is that by studying, analysing
and modelling experts in their field, you are able
to copy the critical elements and achieve the
same results. For example, if you want to be an
expert golfer, leading sales person or manager,
you first need to find a model of excellence; i.e.,
someone worth modelling. Observe what they do
and say, and then ask specific questions about
what is going on in their mind. This allows you
to discover and create a template for success that
you can use.
16TH EDITION | INTERNATIONAL COACHING NEWS 27
 I knew I had to implement these new programmes
LOGICAL LEVELS
and a new structure, and fast, but first I had to
find out what was wrong. So I interviewed the
The problems of
today can only be
coaches working with the under 9s and under
16s to assess the performance programme, and
solved at a higher there I found apathy bordering on lethargy.
level of thinking than
What is your intention when starting a business?
Seeking a job? Choosing a new career? Is it to
leave behind a stressful job? Are you seeking
new aspirations? Are you bored of the position
youre in? Are you looking to earn more money?
Be your own boss?
Have you or anyone you know made changes in
life in order to make things better? Maybe by
purchasing a new sports car or new clothes? By
finding a new job? By socialising in a different
area? By losing weight and keeping it off?
By overcoming habits that were unhealthy
physically or emotionally and sticking with the

that which created
them
- Albert Einstein pay them a small amount for doing their job,
I was working for a football club as a performance
coach overseeing various different departments
to monitor the clubs performance. One
department I was overseeing was in the under 9s
to under 16s school of excellence in which young
people develop their skills until they are offered
what we call an apprenticeship. Beyond that they
can get a professional contract.
The team I was working for had had mixed
fortunes for a number of years. One of the
areas in which I thought big changes could
be implemented that would improve their
fortunes was to produce young players that the
organisation could apprentice to other clubs. If
that happened, it would generate money for the
organisation.
I asked some of the coaches what they thought
about their job. To my dismay, certain coaches
said that if the organisation was only going to
then the kind of work they were getting was
what they could expect. I could not believe
what I was hearing! These coaches had fantastic
opportunities to work with young people, very
talented young footballers, and because they
felt they were not getting paid as much as they
wanted to receive, they were only going to put in
so much effort and do an inadequate job.
Im not saying the club should or shouldnt have
paid these people any more or any less. Im not
saying that the pay scale was right or wrong.
What I am saying there was nothing stopping
these coaches from doing their job to the best of
their ability. Its really important that if we take a
job, we always do that job to the very best of our
ability. Our job performance starts from within.
I know pay is a massive incentive to some people,
but going out there and giving it their best shot is
probably one of the best rewards they could have
for themselves and anybody else.
IS YOUR PURPOSE CRYSTAL CLEAR?
In all situations, you have an intention. Often this
is unconscious; you engage with other people or
undertake tasks without thinking what you want
to achieve. For example, what is your intention
when having a conversation with someone at
work? Is it to inform, gain support, satisfy your
need to be heard, seek attention, boredom, or
something else?
If your intention is unclear, you run the risk of new behaviour? These could be thought of as
behaving in a way that will sabotage your best long-term changes.
efforts and leave you feeling dissatisfied. A classic
example of this is when someone is feeling bad
about his or her life and decides to move to a
different city or country to make a fresh start.
At a deep level, the intention is to remove the
bad feeling that has grown over time. The same
applies to leaving or changing jobs, and many of
the other things people change in life.
Although, what often happens is that the new life
follows exactly the same patterns of events as the
previous one. Having a clear sense of purpose
will enable you to make a conscious choice about
how you approach situations. It will bring your
deepest intentions to surface and determine the
role you play in pursuit of your purpose. For
example, I know many people who like the idea
of doing things, but they dont actually want to
put in the work necessary to do it. They like the
idea of being a pop star because they think it will
bring them fame and fortune, but they dont like
the idea of working hard, going on tour, learning
to play an instrument, work on their singing,
or start out by playing to potential audiences of
only a few people. The logical level models we
are going to look at are useful for understanding Have you ever watched a TV programme in
change in a person, a team or a company. You which people were taught new techniques,
can examine any problem or proposed change such as dating techniques to find a partner,
in terms of these different levels. Some people but they found the techniques frustrating or
divide the levels into two categories: the lower difficult and returned to their old behaviour?
levels, which are the environment, behaviour, Perhaps someone was taught to cook or to eat
and capabilities, and the higher levels, which a healthier diet but it was not long before they
are beliefs and values, identity, and spirituality were eating fast food again. Maybe someone had
(purpose). cosmetic surgery and had a boost of motivation
and confidence for a short period of time, but
The logical level model can assist you in making eventually went back to square one. These could
change at the highest levels or can help to ensure be thought of as short-term changes.
that your goals are aligned at all levels. Once this
happens, your goals in life often become clear I remember watching an interesting and fantastic
and are obtained effortlessly. TV programme with the famous UK chef, Jamie
Oliver. He had gone to an area of deprivation,
an old mining town, and the economy in that
LOGICAL LEVELS MODEL town was in transition. The rate of obesity,
cardiovascular and heart disease were quite high.

28 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 29

The idea for going there was to teach people how
to cook.
He showed them these weird and wonderful
recipes. He helped a lot of people to cook, make
better meals and eat healthier. All the people in
that town enjoyed it. Jamie Oliver was enjoying it.
As long as he was there, the people followed this
new programme and it was working really well.
Then he went away for three months and came
back. Do you think that the people of the town
had carried on with this new programme? No,
they did not. I watched him have a conversation
with a woman who he had taught to cook. He
asked why she hadnt kept cooking? I thought
he was very diplomatic. The woman said, Well
its alright for you, Jamie. Youre very well off,
you can afford to buy what you want, but we
cant. I thought maybe she had a point until
she said that it was easier for her to give her kids
20.00 to go eat at a local chip shop than to cook
for them. I was astonished. In my view 20.00
gets you a good number of bits and pieces at a
store. But thats not where she wanted to spend
it. Ultimately, it really came down to an issue of
identity and beliefs.
NOTE: Continuation of the article will be in the website.
30 INTERNATIONAL COACHING NEWS | 16TH EDITION
As long as your identity and beliefs dont conform
to a new behavioural change, regardless of your
capabilities, you wont carry on doing it. You will
make only a short-term change. This programme
was a classic example. As human beings we
are deeply driven by our sense of identity, of
who we are. I is a capital letter, denoting the
importance we place on our sense of individual
self. As Descartes said, I think, therefore I am.
Many social theories are based on creating or
preserving our sense of identity.
If we lost our job, it would not be just the loss of
money (affecting our sense of control) that hurt
us, but also the loss of relationships and feelings
of being outside the company with which we
identified ourselves for so long.
I once worked with a recently retired director of a
company. He had an issue with overeating. During
the consultation he broke down in tears when he
realised he was overeating to compensate for his
loss of identity. He was no longer the director of
a company and was struggling to find his place in
the world again.
FEATURE ARTICLE
SECRETS OF NLP:
How to Build
Rapport When
Working Virtually
by Davide Costella (Switzerland)
Imagine you are leading a global project for a large, multinational company. What might be
your main challenges in terms of communication? One inevitable challenge is that you have to
deal with stakeholders across the globe. This translates in different cultures, different personas,
backgrounds, beliefs, conflicts as well as different communication tools such as email, face-to-face,
Skype etc. This is what a client of mine, lets call him Jack, was facing and struggling with on a
regular basis. How can NLP help you to overcome the most difficult communication challenges?
I asked Jack who his most painful stakeholder LINGUISTIC:
was. Who keeps him up at night? He answered This is the most fascinating and fun part
without hesitating that this was Matt. of NLP. We focused on the words, sayings,
mantra that Matt was using and realized
1 RAPPORT that should and the bottom line is
were the ones Matt used the most. Jack
First, we identified how Jack could enter in started to use these as well when he spoke to
rapport with Matt. Rapport is the basis for any Matt, with elegance and caution of course!
interaction. We went a step further and eliminated from
Jacks vocabulary the use of the word BUT.
METAPROGRAMS: Instead, Jack used AND. A simple AND
We began to analyse the metaprograms of very effective secret to build rapport.
this difficult stakeholder and noticed that
look for differences was the predominate 2 SUBMODALITIES
one. Knowing this, Jack was able to start
building rapport by showing he could look Even though Jack had managed to improve
more for differences than similarities which rapport, he still could not fully control his
is a different metaprogram. stakeholder. At the end of the day you need to be
honest about what is really under YOUR control.
TONE OF VOICE: This is why we decided to work on handling Jacks
anger that came up before and after some of the
Jack was dealing with Matt only via phone,
so we had to work on Jacks tonality. I meetings. That anger was like an alarm going off
at 5:00 am! Jack said, It kills my head -- this is
attended some calls they had and paid
attention to the tonality, volume, pace, how bad he was feeling. The alarm metaphor was
speed, pauses and breathing so Jack could very significant since Jack was predominately
also create rapport at this level. auditory. We worked a lot with, and . This helped
16TH EDITION | INTERNATIONAL COACHING NEWS 31
FEATURE ARTICLE

Belief Drives Reality

What You Believe You Create
by Sarah Lane (United Kingdom)

Reality is such an interesting word. Is it a concept? Is it what is? Is it important? What does it
mean to and for you? Our beliefs are intrinsically attached to our values, those things in our lives
Jack control what he COULD control, the way great majority of interactions with Matt, his most that are of most importance. So you might think that they cant change so why worry, but you
he filtered information. This helps you create a painful stakeholder. The good thing is that Jack can change them if you choose to. Things change in terms of importance during our lives or our
more helpful map of the world. had much more control over his feelings and this understanding of things changes through time and experience. Life is not static by nature, even for
is what set him free. those of us with a love for keeping things the same. It would save me a fortune if hair did not go
3 SLEIGHT OF MOUTH grey and lots of energy if it was as easy at 40 as at 30 to stay a certain dress size!
Communication is very subtle. Its easy to

We started eliciting Matts beliefs and practices underestimate the power of even some small
of using great part of the model. Sleight of Mouth changes that might seem insignificant, but that
is a tremendously powerful tool, but it takes a in the end will make a very significant difference
If you dont change your beliefs, your life will be like this forever.
Is that good news?
great deal of practice to master it with elegance between getting what you want or not. - W. Somerset Maugham
and speed. This is why practice makes it all!
If you would like to improve your communication
At this point, maybe you expect that Jack was skills and make a real difference in any sphere, I Change Your Thinking, Change Your Reality and success by keeping you focused on what
able to manage every single interaction with Matt am here to help you. Lets set up an appointment It seems to be becoming endemic in the UK you want. Whatever you are focused upon you
successfully. Well, of course, thats not really the to talk about it! culture to focus externally when things dont go will get drawn towards, so if you maintain focus
case, but Jack was able to handle effectively the our way. For example, falling over a loose paving on the problem, then the likelihood is that you
slab and rather than thinking I really must look will get more of the same or certainly not break
where Im going it seems many think first of out of the current situation. You may even try
the council should have fixed that. Missing out approaches to changing the situation that has
ABOUT DAVIDE COSTELLA on promotion and some thinking its about the worked previously, but this time you are finding
interviewer or the bias in the system rather than theres no progress. Do you keep doing the same
Davide is a Partner at The Coaching Group of Switzerland.
asking what they could have done differently or but try harder when this happens or do you
They are credentialed international native English-speaking
Business, Team and Life Coaches located in Switzerland which
accepting that they were just not a good fit for change your approach? I would suggest a change
offers their unique coaching specialties to achieve the changes the role. It may be that the externally focused of approach is the most likely to be fruitful,
you wish to make, including Life Coaching, Business Coaching, thoughts are correct, but to think them and especially if you remember the old adage of the
Team Coaching & NLP Coaching. believe them to be reality can be paralysing definition of madness doing the same thing
and depressing. Thinking creatively around expecting a different result!.
problems that emerge can offer greater options

32 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 33
 We cant solve problems by using the same kind of thinking
we used when we created them
Solution focused thinking is something
that can work for you as an individual and
it can have amazing results at a team or
even organisational level. So let me share
with you what that is first by telling a story
of how this played out for me with a client
and then I will gift you an exercise that,
should you want to change your thinking
and therefore your reality, that you might
find useful.
Working with a global manufacturing
company I was told a story of some issues
that they were having in their Italian
manufacturing plant. It was related to the
Health and Safety Executives equivalent
in Europe and HR disciplinary processes
so I introduced them to a colleague who
was highly experienced in the field (Adele).
Once Adele researched the issue, it became
apparent that although the stated problem
was that the factory was under notice of
potential shut down due to safety breaches
the root of the issue was influencing the
shop floor team to wear their safety goggles.
The HR team and management had tried
traditional ways to change the behaviour
such as written warnings and more informal
requests but to no avail. Adele and I put our
heads together and talked about using the
solution focused approach because it took
into account more creative ways of thinking
and got you out of your own way.
34 INTERNATIONAL COACHING NEWS | 16TH EDITION
- Albert Einstein
EXERCISE - Solution Focused Approach
Take yourself through the steps below with a problem
that you currently want to change either at work or
home. It does not have to be huge it can be an every
day problem, but do make sure its one that matters
to you. Notice how it feels different and what impact
that has on your resourcefulness.
Define whats the problem.
In Adeles Italian example, it was the
potential factory shut down due to the team
not wearing safety equipment
Define what you want.
If you were to wake up tomorrow morning
and the problem had disappeared what
would be the first indicators to you that things had
changed?
In the Italian example, it was that the Safety
notice would be lifted and all the shop floor team
was happily wearing their safety equipment
including goggles.
Where else in the world does what
you describe in step 2 already
exist to some degree?
In our example in Italy men (which made up
99% of the shop floor team) wore glasses happily
when out in the sunshine sun glasses!
Apply the thinking to your current
situation.
In Italy the management invested with
a designer from Prada to create a new looks goggle
for the shop floor team. Still safety focused but
looking good and designer branded job done!
ABOUT SARAH LANE
Sarah Lane is an executive and personal
career coach, trainer, facilitator, behavioural
change specialist and busy mum of a 2 year
old. She has spent the last 20 years working
in and with people from all walks of life:
from chief executives to charity fundraisers,
FTSE 100 teams to media creatives. She is
the author of the coaching book: Choices
(14.99, Panoma Press).
16TH EDITION | INTERNATIONAL COACHING NEWS 35

Do you set positive intentions and say affirmations only to notice that you lose your oomph and
struggle to operate from that mindset?
Do you want to know more about how we are
wired and how that affects our ability to stay
calm, confident and happy?
Would you like to learn a simple method (that
takes 2 minutes) to begin to re-wire your biology
(based on neuroscience) to reduce negativity
(a.k.a. Kryptonite) and activate your DNA to
grow positivity to help you show up confident
and calm (a.k.a. Superpower)?
Kryptonite: Your Inherited
5:1 Negativity Bias
We are wired to scan for danger. This was
passed down to us from our ancestors who were
actual prey to predators and had to ensure they
survive and were not eaten, which was a worthy
motivation! Today, this genetic encoding affects
us in numerous ways:
We react to perceived stressful situations,
e.g. a DEADline as if we are being
chased by a predator and are in actual
mortal danger that could result in death. (Note:
36 INTERNATIONAL COACHING NEWS | 15TH EDITION
Turn your Kryptonite
into a Superpower
by Taryn Harris (South Africa)
stressful due to how we interpret and relate to it,
not the reality of the situation)
We focus on what is wrong more than what
is right. (When a colleague, manager,
loved one has met your expectations on 4
deliverables, but failed at the 5th one, what do
you focus on?)
This means that we spend more time in
the Red zone (state of chronic stress)
than in the Green Zone (state of health
& flow). In simple terms, spending too much
time in the Red Zone can make you ineffective,
unhappy and sick mentally, physically and
emotionally - and actually kills off the brain cells
that help you cope with stress!
So how can you support yourself and stop
waging this internal inner war that results in a
undesirable quality of life?
Green Zone (RESPONSIVE) vs.
Red Zone (REACTIVE)
16TH EDITION VOL | INTERNATIONAL COACHING NEWS 37
 The goal is to change your wiring so that you can Amplify feel the chemistry!
operate more from the GREEN zone, and less
from the RED zone. wire together.
Neurons that fire together, Grow the sensation of x (e.g. confidence)
to get neurons wiring. Having a cognitive
thought of, I really nailed that presentation
- Donald Hebb, Neuropsychologist

is just paying lip service. Yes, the first step is to
Red Zone (Stressed, reactive state start NOTICING (and high five that you have
which promotes disequilibrium, shuts activated your awareness). However, if you are
down thinking and burns resources). Desired Mutation Question: saying or thinking that whilst being busy with
The Green Zone (sustainable What felt sense or trait would improve how you a list of things to do, or the sensation in your
equilibrium where we experience no deal with stress and the bombarding pressures? body and the emotion you are feeling is pretty
felt/perceived threat, loss or rejection Would it be to feel more confident? Calm? vanilla and blergh then it doesnt impact
and your body refuels, recovers,
repairs). Supported? Heard? Got the answer? your reality. (Or your biology and wiring which
impacts how you experience life) You need to
The How: From Kryptonite to plug in to the experience and INFUSE it with
Dr Rick Hanson, Ph.D Superpower attention and FEELING! Make an effort to feel
and experience it as a sensation. That is how we
ACTIVATE choose your chemicals! learn and change, through experience-based
Your Super Power: Neuroplasticity neuroplasticity. Getting the neurons to fire
Notice or create the experience: This needs to
be rooted in your experience! Start to actively together for a longer period of time for lasting
seek out and notice the multitude of moments results. So notice it and then grow it by being
that are available to you every day that make with the feeling and getting your mind and body
you feel the way you want to feel. Real-time to connect the thought (cognitive awareness) to
evidence of you showing up and demonstrating the experience as a sensation in your body.
the superpower you want to grow. For example,
if you want to build the sense of confidence, Absorb make it part of your chemistry!
notice the moments during the day where you do Allow it to sink into you & become part of biology: ABOUT TARYN HARRIS
something that you are proud of! When you aced We change our wiring through practice and
a business meeting or successfully completed repetition. You have approximately 75 trillion Taryn Harris is an Executive Coach, Human
something. By consciously activating your cells that are instantly sent neuropeptides Asset Activator, Life designer, Speaker, and
awareness and changing the way your neurons that carry the hormones communicating what Creator of the Hardwire4Success and IN-BODY
relate, you choose the chemicals (dopamine you are experiencing and thinking. (Your cells Programmes.
The ability to change your inherited biology. Yip, & testosterone) that increase your confidence literally vibrate when they receive information)
So send those chemicals to all those cells with She moves people into their power and ideas,
you heard me. New brain science has proven that levels. You can even create the experience by brands and organisations into their power
the brain is able to and does change. This means calling up a memory of a person or event which the intention to soak up the good vibrations
through people. Taryn also have a skill in growing
you can actively change your brains physical made you feel the way you wish to feel. and get your neurons firing in a new, positive
and optimising assets for improved productivity,
structure, which then way. Be with the sensation for at least 20 motivation and resilience. She prepares
impacts your motivation, seconds so that your body has time to assimilate ecosystems for the adoption of innovation
how you behave, react the experience to help this new practiced (i.e. new ideas, skills, processes, methods) to
and think. You can awareness and experience become a part of your promote uptake and business optimisation with
literally alter your grey DNA! consistent brand alignment. Taryn have a flair
matter and the hormone for mobilising human ecosystems to align with
activity in your body to Secret weapon: innovation and evolve with change.
positively impact your Do this as many times a day as you can. You can Taryn focuses on developing interpersonal and
DNA and wiring! You do it in your car, at your desk, whilst being in a leadership skills, with emphasis on emotional
can become the hero and meeting anywhere! No one will notice you are intelligence and the science of inspiration to
build your immunity to doing it, and it is the invisible secret weapon guide organisations and individuals to create
your kryptonite. Its your that you dont need to create time for all you buy-in and self-sustaining systems. She teaches
brains way of re-wiring it have to do is Activate, Amplify and Absorb it! you how to positively affect your mind and
to meet your needs. Hows emotions by changing your biology to become
that for a superheros Be the Hero and Hardwire Yourself more content, resilient, productive and confident.
trusty side kick? for Success!

36 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 39

For new and experienced managers, it is a crucial part of their role and success to set goals for
themselves, individuals within the team and the team as a whole. Setting goals is not a sporadic
task, it is one that should be set and reviewed on a regular basis.
The objective of goal is to bring your team along
with you, without the need to drag them along.
To do this, you need to understand what your
goal is and of course the steps you will take to
get there.
TAKING AIM
In order to take aim it
requires an understanding
of what you are looking
for. Stepping up to a new
managers role or starting
out in a new managers
role requires a new mind-
set.
Part of the mind-set change encompasses taking
ownership not just for yourself, but that of your
team, driving the team forward rather than
being driven, making decisions for yourself and
your team, and having a clear understanding of
the end goal and the bigger picture.
New managers or those looking to step up into
a managerial role can often get caught up in the
excitement of the promotion. Once in the role
the new manager may hit the ground running,
energy levels high, want to get as much done as
40 INTERNATIONAL COACHING NEWS | 16TH EDITION
Take Aim,
Set and Fire
Know Your Goals
and Kick-Start
Your Management
Career
by Margo Manning
(United Kingdom)
they possibly can and strike the right chord in
order to cement the role. Stop and breathe.
It is better to carry out a few tasks well, than carry
out lots at a mediocre or even substandard level.
In order to know which of the tasks will have the
greatest impact takes time and consideration.
SET
Rule of thumb may be to consider taking a
phased approach to goal setting. Consider a
goal that will have a quick win for you and the
team; a goal that would have long term impact
and a goal that may have greater reach, a wider
reaching impact. The quick winning goal will
show individuals involved that you are hitting
the ground running. The longer term goal will
show that you are considering the bigger picture
and the wider reaching goal will show that you
are considering others outside your immediate
department and therefore again feeding into the
bigger picture.
Your goals and objectives are not the be all and
end all, there is also business as usual. As a
manager, you must expand your peripheral
vision to ensure that you are keeping an eye on
the activities in and around the team. That does
not mean that you must be carrying them out
yourself, it means that you have an awareness
on track, or when you come across a barrier that
you are in a position to work around it or even
of them. Having this awareness will give you a
greater understanding of not only your own, but
completely change tactics. Reviewing your goals
regularly will give you this opportunity.
also that of your teams workload. This will allow
you to set timescales that although they will
be challenging, they will be achievable. Again,
Goal setting is one of the most important parts
of a managers role, however, without action it
be great at the specifics and not mediocre at
everything.
is worthless. Understanding the bigger picture
and the impact that your goals (for yourself, your
It is also crucial when stepping up to and in a
team, your manager and even your clients) will
have and evaluating the worthiness of the goal
new managerial role that you understand how will drive your success.
your team impacts on the companys goals and
strategy. This can often be achieved by asking your
own manager where they see the departments
focus and energy lies. Another consideration to
take into account is to ensure that the actions
you carry out are in alignment with your own
management brand and reputation. Therefore,
stopping and breathing and taking the time
to choose the goals will benefit you greatly.
Although, dont reflect too long managers must
take action.
FIRE
You have been taking aim, you have set your ABOUT MARGO MANNING
sights and now you must pull the trigger.
Margo Manning, author of A Step-Up
Communication is an important part of any goal Mindset For New Managers (14.99 Panoma
Press) previously worked in the development
setting. Most team members will respond well
arena for over 25 years. In the last 15 years,
to understanding their impact and influence on Margo has delivered talks as one of the UKs
the bigger picture. Sharing your goals with your top Leadership and Management Coaches
team and of course your manager is going to set and Facilitators. Margo is the architect of the
your reputation as someone who thinks through 3:2 Management Model and subsequent 3:2
the requirements of the department and the Management Development Programme that is
client requirements. It is crucial to ensure that delivered and adopted within many businesses,
not only do you communicate to your team and large and small, nationally and internationally.
all those involved, that you also receive buy-in to She has worked, and continues to work, with
your goals. new managers through to senior managers in
Without execution, your reputation and brand companies such as Goldman Sachs, Hobart
Lovells, Brunswick Group, Tower Hamlets
will be as someone who talks about and never
Homes, Aon, Balfour Beatty, Kantar and many
delivers on tasks. Launch your goals, and more.
monitor them frequently to ensure that you are
16TH EDITION | INTERNATIONAL COACHING NEWS 41

by Michael de Val (United Kingdom)
It made me feel a lot more confident.
I can now say to myself youre not that bad a parent
- Sam, a single mum, Rhondda Valley South Wales
Sam, along with forty others, had joined a
personal development project, which used NLP
Techniques in a context far removed from that
of a traditional coaching relationship. This was a
group coaching and mentoring in a project based
in The Rhondda Valley, South Wales a historic
heartland of mining and heavy industry.
The Rhondda has changed. The Office of National
Statistics in a 2012 survey found 34.4 % of adults
here have low or very low levels of life satisfaction.
The Genesis project for young unemployed
single mothers focused on addressing their
disconnection from mainstream life and work
and the accompanying depression. It also
addressed the practical steps needed to get back
into education and employment. NLP provided
invaluable tools for the task.
The starting point for all the clients was the need
to build, or restore, their confidence. They were
encouraged to understand when it was that they
had felt confident in their lives before. Where
and why had they felt that way and what were
the assumptions they had then? Anchoring
techniques to make those positive and confident
emotions more accessible had a big effect. From
creating their own anchors they were then able
42 INTERNATIONAL COACHING NEWS | 16TH EDITION
THE GENESIS FILES
to practice their confidence by doing more of the
things that boosted it.
Past experiences, for many, proved to be a
stumbling block, whether a bad school experience,
unemployment or a relationship breakdown.
Developing a personal Time Line offered
clients an opportunity to detach themselves
from those past unhelpful experiences through
Dissociation. After laying out a timeline
spatially on the floor with pieces of paper to
indicate past, present, future, clients were steps which focus on the process, the stepping
invited to walk the line. This identified sticking
points in their lives, but then also gave them the
opportunity to identify the personal resources
they needed, and could call on, to make progress.
Many clients gained a perspective from this
activity that they had never managed to achieve
before. Asked to describe how they wanted their
life to be in one, two or three years from now they
shared their pictures of their preferred futures.
This enabled work on strengthening the Sub
Modalities of what that future would look like,
sound like and feel like; a powerful motivator.
The clients wrote themselves a short letter from
the future; Looking back at the journey you
travelled tell yourself about what the challenges
were and how you overcame them.
Values Work provided an important starting
point for developing a sense of personal purpose.
An exercise taking them through establishing a
values list was the starting point. In pairs they
asked each other in rapid succession, eight or ten
times, What is important to you? What do you
need in your life?- making a list of the answers.
Then they asked If it were missing from the list,
which one would make the others irrelevant?
They prioritised them and asked of each value
What does this give you? The end point was a
list of core values that they could then use to plan, Perceptual Positions work produced results
set goals and make decisions. As one participant too. Two chairs were placed opposite each other
put it; I realised how important my childs and a client sat in one while the other empty
education was to me so when my daughters chair was occupied by a virtual friend, family
school asked for parent volunteers, I offered to member or relevant other. They explained a
do a reading with juniors. I would not have done particular problem, then assumed the chair
that before. of the friend or relative whose response they
imagined and articulated as though inside the
others viewpoint. This provided some common
sense advice, but given in a way they found easier
to accept. Strikingly, when this involved facing a
relationship which had become negative, it led to
a re-evaluation, signalling for one participant the
need to change.
Focusing too intently on a goal can be counter-
productive. Chunking it down to manageable
stone activities that move you forward, is better
than the frustration and tension of striving to
get to an outcome in a hurry. Trying hard can be
pretty trying! So we focused on enabling. One
useful tool for this purpose was Metaphor. At
the end of each session music or a predesigned
script brought everyone to a relaxed and more
suggestible state. The right kind of metaphor Skills for resilience were a priority, because, as
story helped them see their situation in a one put it, mums are often at rock bottom after
new way. Dont underestimate the power of having children, especially if they are single
stories which can provide a framework where parents, its the isolation which often leads
the participants can see the specifics of their to depression. Reframing involves having a
situation in a different and a new context. Milton conversation which puts a different context
Eriksons Teaching Tales and other collections of around the clients experience in order to change
metaphors proved an invaluable resource. the way they think and experience a situation.
Questions were asked which allowed clients to
16TH EDITION | INTERNATIONAL COACHING NEWS 43
 explore future situations as if they were already
happening The As If Frame- Lets act as if
A=actions; What are you currently doing?
How does this help? What other behaviours
NLP and Deep Wisdom
you have already achieved something important
to you; looking back, what did you do to get
are there which could be more helpful? In this
way they formulated advice for themselves from Complimentary or Contrary?
it? Another frame focused on the outcome the answers gathered and, importantly, this was
they wanted The Outcome Frame- What do followed by a commitment to do something to
by Bevis Moynan (United Kingdom)
you want? What will that do for you? These achieve it.
frames created conversations which moved the
clients to a more positive place with a bias for The clients from a post-industrial, disadvantaged Many people in the coaching and personal development world can at times get carried away by
action. Subtle changes in the use of Language to community were probably more resistant than the latest coaching trend, ditching their previous philosophy to latch onto the latest thing. Within
NLP one of the key principles is that of curiosity which means taking a look at all development
describe peoples experience is a powerful tool. most to encroachment on their affective and
principles candidly and assessing how each can help people and in what context. Having spent
internal lives. This was not one to one coaching!
hours and hours reading a variety of books from authors such as, Eckhart Tolle, Deepak Chopra,
Another exercise involved developing the Valleys Wales prides itself on community
Michael Neill, Sydney Banks, George Mumford (to name a few) certain conclusions can be drawn.
T.E.A. Model. Clients worked in pairs around and tradition and yet these can sometimes be
Eckhart Tolle I think explains the link between deep wisdom and NLP well (without intentionally
structured questioning starting with a problem inhibiting forces. NLP enabled the Genesis team
doing so). In the Power of Now he explains that time is a construct of the egoic mind and that the
or situation one of them faced. Starting with T= to see the structure of their clients experience- future and past only exist as a hallucination in our minds (try living in any other time than now!).
Thoughts; What do you currently believe about the way they thought and felt - as well as
this situation? What would be a more useful understanding the content. NLP was one key to We can all relate to this as we experience the joy A proportion of clients can make great progress
belief? Moving on to E= emotions; How do you unlocking their experiences and to influencing of life when in the moment fully experiencing by consistently and persistently bringing their
feel about this situation? Whats important and shaping the way they saw themselves and what is rather than getting ahead of yourself or awareness into the present moment whenever
about this? Is there another value that would their future. re-living the past. they become unconscious (think about your last
be more helpful in this situation? And then to car journey and I would like to bet you were in
How does NLP sit with this concept? your head for part of it!) and also.

Eckhart after all explains that all you need to do A proportion of clients who find this really
to experience greater joy in life is to consistently difficult to apply in the initial stages whom really
catch yourself when you are not present, take benefit from NLP, Hypnosis and specifically
a breath and bring your attention back to the Time Line Therapy Techniques to let go of their
present moment. baggage from the past and then apply the wisdom
of present moment awareness.
The connection is made I believe at a deeper
level in his most recent book A New Earth. Rather than having a one size fits all approach as
a coach who is NLP trained you can find the right
In the book Eckhart goes on to say that some approach for each and every client and make
people are unable to apply the principles of sure they benefit from deep wisdom and modern
present moment awareness because of what he therapeutic approaches to providing them with
described as a body of pain which feeds the egoic consciousness raising reading as part of their
mind with emotion making it almost impossible journey through coaching/training.
to bring their awareness into the present
moment. The emotion of the past is never far Interested in this approach? We can recommend
from the surface in these cases. learning more about using Time Line Therapy as
part of a NLP intervention together with the deep
As a coach and trainer, this is precisely what we wisdom provided through Eckhart Tolles books
face week in week out and what we tend to find A New Earth and Deepak Chopras & Spiritual
ABOUT MICHAEL DE VAL
is that. Laws of Success.
Michael has thirty years working with
young people and the professionals. He is
passionate about supporting young people ABOUT BEVIS MOYNAN
and the professionals and parents who care
about them to improve outcomes well being Bevis is the only Coach/Trainer in the UK to be both a Trainer of Neuro
and confidence. He also provide skills for Linguistic Programming and a Senior Trainer of Motivational mapping. He
better teaching and learning ,a whole person works in partnership to Train Coaches, Professionals and HR professionals
approach and a belief in the resourcefulness in NLP at Practitioner and Master Practitioner level together with Hypnosis
of each client. and Time Line Therapy at practitioner Level and in Motivational Mapping at
Practitioner and Business Practitioner (trainer level).
44 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 45
 How to Coach
CREATORS
by Mal Williamson
(United Kingdom)
Coaching creators are wonderfully satisfying because I know they will go off and make new work
that enriches all our lives.
However, they are different. This article outlines
three key areas to bear in mind when motivating,
healing and developing artists, musicians and all
those in the creative industries.
Creators feed from their own problems
Creators attach themselves to their work
Creators are not motivated by money
Firstly, what do I mean by a creator? Artists,
painters, sculptors, writers, musicians,
photographers, filmmakers of course. Plus
designers, advertisers, architects, journalists,
fashionistas, coders and performers of all kinds.
This is a big industry. Here in the UK for instance,
the Department of Trade & Industry say that the
creative industries are worth 84bn a year1.
And also perhaps trainers, teachers, public
speakers and many industry leaders. But not
necessarily engineers, academics, and health
professionals who may also use creative
processes in their work. But, as you will see later
this is not really creativity. There is no such
thing as creativity. As REF says If you cant put
it in a bucket, then its not real. Creativity is a
map, a model, a metaphor - a description used to
cover many different experiences.
1
https://www.gov.uk/government/news/creative-industries-worth-almost-10-million-an-
hour-to-economy
46 INTERNATIONAL COACHING NEWS | 16TH EDITION
And perhaps your clients are painters,
photographers, singers and poets yet only on
the weekend? If they bring this to your session
then you may be better off understanding a few
things about how this client operates.
Problems:
Creators think their historical issues and
personal problems are useful. As one client
remarked Theyre my juice!
This means that as a coach you are working
with people who do not want to change and
who perhaps feel that they mustnt change, that
healing any issues means their mythical creative
juices will cease to flow. And they might not
realise that they run this meta-model.
Counselling traditions from Freud onwards have
propagated the idea that we are the result of
our stories, our histories. Psychoanalysis works
on the idea that understanding can change
behaviour but that is challenged by modern
practice like NLP. Creators want to claim the
prize of understanding in and through their
poems, novels and paintings.
16TH EDITION | INTERNATIONAL COACHING NEWS 47
 We now know more about how the brain works
with its instantly connected neurons firing
and wiring. This neuroscience model is more
appealing to creators because they believe in
inspiration. So use this to prepare the way for
change that keeps their juices flowing.
I use a variety of techniques to lessen the dramatic Attachment:
or traumatic effects of creator clients past.
Integral Eye Movement Therapy2, developed by
Andrew T. Austin, is great at bringing down the
hormonal and neurotransmitter impact from old
times - which is why it is often used for treating
PTSD. Before starting, I instruct the client to
keep everything they have learnt - in the place
you keep from learning things. And let this
easy IEMT reduce their anxieties, fear or trauma
around the earliest event in their lives.
This lets the creator access their life, their reality
- yet remain flexible in their response. They can
know the details, trace the progress of emotions
and yet be immune to the distractions and
crippling they used to experience. They can use
their known and unknown life events. And write
their stories down again. They can paint awful
scenes, without feeling awful. Or avoid self-
medicating with drugs or reckless behaviour. And
the world gets the treasured produce of artists
exploring what it is to be human. Wonderful.
Timeline Therapy3 from Tad James can also
reduce the impact of past events. For instance
floating high above the timeline and lighting up
past events can release lots of stress associated
with the past. Yet still allow the creator to know
their own history.
2
https://integraleyemovementtherapy.com/
3
http://www.timelinetherapy.com/
4
http://www.nhs.uk/conditions/Cognitive-behavioural-therapy/Pages/Introduction.aspx
5
Alfred Korzybski, Science and Sanity (1933, p. 58)
6
https://www.sunypress.edu/pdf/61376.pdf
7
http://www.nlpu.com/FoundationSample/NLPU100Doc/NLPU%20100%20Perceptual%20Positions-s.pdf
48 INTERNATIONAL COACHING NEWS | 16TH EDITION
A CBT4 approach that reduces the feeling may
be another way of approaching this but it
takes a while and the creator may get bored
or dissatisfied with progress. And it insists on
changing their thoughts too which will usually
ring alarm bells for creators.
Whether an artist in their impoverished studio or
in-demand designer in their city advertising firm
the creator attaches to their work. Sometimes
pride, sometimes emotion and sometimes
thinking the work contains bits of them, bits of
their suffering and triumphs.
After all, this is what they have been told all their
lives that artists pour their soul into their work
and suffer for their art (I mean, I cannot even find
a reference to who said this common phrase).
The arts are full of myths, like the Muse. There
were Nine Muses who lived in some Greek forest.
Then the Romans added them to their roster of
planetary Gods and Goddesses. In the age of MRI
scanners we know that we all have inspiration
neurons sparking and connecting. So I conclude
that the Muse myth is an excuse for older men to
hang around younger women. Or vice versa.
Creativity is not real because you cannot fit it in
a bucket! It is a mental map of the world. The
map is not the territory What is the territory5 of
this creative process?
I have therapeutic success with the model
of Reflection and Speculation6 combined
with Perceptual Positions7. Together I call it
Performance Positions and it works for coach
creators to harness their critical awareness and
knowledge, yet allow their natural, joyful flow back and reflect, using all their education and
and help them position themselves professionally taste. Now go forward and enjoy the flow.
in their industry.
I always say When you step back this means
Think of the painter working on the canvas - nothing about you. And It belongs to the world
then she steps back to look. Then goes forward now. Reflect with everything you know then
again. Aha! This is moving from Reflection to move forward again and simply Speculate.
Speculation. And from First to Second Position.
Our pleasure as an audience is to observe the
She can apply all her knowledge of genres and recorded work. Each painting is a record of
art history and colour and light and meaning the artists moving between Speculation and
and metaphor and taste and style.... to make a Reflection.
decision or several decisions... then step forward
to apply those conclusions. I first noticed this whilst having my portrait
painted. And it wasnt the artists movement
The speculation is defined as the forming that alerted me. For what am I saying of
of a theory or conjecture without firm course artists will step back and consider. The
evidence8. psychological revelation was when other artists
in this collective studio would pass by and
comment. They looked intently and commented
as if from the outside. And then that penny
dropped this is Perceptual Positions.
More research led to other discoveries for
Performance Positions.
Musicians can realise that the other musicians in
their band are the Second Position, Reflection.
Those band members will let you know what
This is different to the creative practice of youre playing is like while you can stay in the
scientists for instance, who design experiments zone. And in turn that zone of yours is what the
to test for results predicted by evidence. The other musicians use for their Reflection whilst in
creator needs to let go, to be human, subjective, their Speculation.
exploring the territory.
Musicians are often stressed or frustrated because
The speculation is the flow of the brush on the they think the Audience are the Reflection and
canvas, the jazz improvisation, the meditative they listen and look for feedback from them.
conjuring of words from the dreams of poets. Put But we in the crowd we just love to listen to
it down and lets see what happens. When you musicians working together and creating the
need, then step back and Speculate. Else stay in result twixt Reflection and Speculation.
the zone and let it happen. This is Speculation
and is peculiar to artists and creators.
I think professional clients like designers are
very good at moving quickly, at brain speed,
between Speculation and Reflection, although
will be unaware of this process. Slow them down,
let them recognise the process to engage their
thoughts and awareness. This will help you as a
coach to unpick the threads of problems.
Many of your struggling creator clients will be
stuck. Teach them to step back, literally. Step
8
http://www.oxforddictionaries.com/definition/english/speculation
16TH EDITION | INTERNATIONAL COACHING NEWS 49
 Professional creator clients need to move from Maker Time:9 Creators need to understand that when it comes crisis management and doing what they love to
their own happy zone or flow (Speculation, First to media, multimedia, design and other creative do. This Eisenhower Principle11 puts their whole
Position) to Reflection (Second Position) where production many projects are improved by the life in a cohesive frame and I have always found
they apply all the rules and understanding mistakes, the accidents and the cancellations. To it useful with all creators.
of visual imagery and semiotics for instance. paraphrase Elaine England10 if the bolts are not
And then even into Third Position, what I call the right type the ship falls apart, but a voice-over
Audience, which is often the client. And also artist who cancels may result in a better choice
into Fourth Position, the industry, the campaign, emerging and the creative product improving.
the market forces the client lives in. Etc. Clever
professional creators eh? This can help a client with stress issues and
project management. Help your creator clients
So use Performance Positions in your work, understand that good is good enough. An
moving clients from chair to chair to see how excellent product only occurs when everyone
Managers see the day in terms of discrete hours.
that affects their feelings and opinions. This is involved in the project is good. A good client plus
Creators may not realise that they are more about
remarkably effective and fun. a good concept plus a good budget plus a good
the process of the day. If they have a meeting
production team plus good freelancers, plus
in the middle of the day, then the process is
Money: good managers plus good deadlines altogether
interrupted and has to start again afterwards.
we end up with award-winning excellence. It is
Several hours of thinking, playing and reflecting
not your clients sole responsibility.
will result in the breakthrough required. Or
stalling, distracting and sulking which is what it
Chasing excellent results as your creator client is
looks like!
likely to be doing can result in poor relationships,
confused clients, stressed staff, switched-off
How long does it take to write this article? In
suppliers etc. And that is damaging. Good is
terms of typing, not so long. But we all recognise
good enough.
there are other things afoot. The astute
department manager, creative entrepreneur
Multiple Projects:
or company owner will use this to make sure
All of us need money and we love what money Every creator will be working on more than
designers, coders and other creatives are left
can bring us. Often with business clients and one thing. Sometimes these will be work-
alone all day. Meet first thing or last thing.
family folk the coach can create persuasive and related and sometimes more personal to their
motivating logic or language structures around creative projects. Your normal advice to focus is
Good is Good Enough:
money rewards that will fire and wire useful understood, but simply impossible because the
connections for change. creator has ideas forming and developing all the
time. For the creator their thoughts are all valid ABOUT MAL WILLIAMSON
However, creators may not be that impressed by and always focussed on creating. They know
financial benefits. Their inner life will be linked Mal Williamson is a film-maker and
instinctively that all their activity is useful for all
to expression, the desire to reach audiences and educator, trained in NLP, IEMT and
their other activity. And for many, thinking is
to make work that sits alongside their creative Provocative Therapy. After a career as
activity, it is the necessary reflection. a university lecturer he founded Creator
heroes and heroines.
College in Hull UK City of Culture 2017.
Have them draw out two axes on a piece of He has developed interactive multimedia
To engage the creators attention motivates paper importance vs. urgency. Ask them to put products for NHS, Home Office and charities
them around sharing work, showing products, everything they are doing in this paper, plotted in the telehealth and drugs misuse sectors.
transforming customers, helping their industry. against importance and urgency. Family life, He has a private client coaching service,
As Voltaire said and others agree Excellence is work life, artworks, chores... all of it is written specialising in artists, musicians and the
The deep-down indifference to money also next to a precise cross on the paper. Then you creative industries as well as taking referrals
the enemy of the good . A creator client may
manifests in terms of projects. Profit margins can divide the sheet into four quadrants and from doctors, social services and mental
become despondent if their work does not reach
and sales figures are not always enough to health services.
their own target or match their initial dream and enjoy the satisfaction as the creator discovers
enthuse the creative manager. Most business how to manage multiple projects easily, avoiding
vision. Regardless of what the client or others
advice is underpinned by the need for cash so
think. This can lead to disillusionment with the
creators need to connect to other strategies.
working life or estrangement from colleagues.
10
Elaine England, 1998. Managing Multimedia: Project Management for Interactive Media (2nd Edition). 2
Edition. Addison-Wesley Professional.
9
http://www.paulgraham.com/makersschedule.html 11
https://www.mindtools.com/pages/article/newHTE_91.htm

50 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 51
 iCN: So, NLP has to do with our
programming of mind or understanding
our mind, our way of thinking?
NLP is how we do what we do,and
using this to change our thoughts
feelings and behaviour, i.e the programmes or
strategies that we run.

iCN: How NLP can be relative with

coaching? It is two different methods of
coaching?
NLP is one method of coaching,
although NLP is not coaching. it is
how you might work with someone in a coaching
context eg. Understanding underlying beliefs
that might affect performance, using motivation
that works well in one context and mapping it
across to another context where someone might
be less motivated.
The Journey to NLP Awareness iCN: Why someone would use NLP in their
An Interview with Lisa De Rjik coaching session?
As the coach, because it is the right thing
by Nadia Themistokleous iCN Journalist(Cyprus) to do in the circumstances, as a client,
because it uses what they already do well, just
expands on it or applies it in a different context.

I read your book and it is amazing. I have seen your work and you manage to correlate psychotherapy iCN: People can get
with coaching. We are hearing many times about NLP but what really NLP is? iCN: Was it your dream as a child to be a more info about NLP in
psychotherapist? your latest book right?
Few words about Lisa De Rjik (LDR) that for Health in implementing the ground work Never thought about it. It was my Would you like to talk
we have the pleasure to interview today for our for the development of National Occupational dream to be a nurse. about your book? Where
magazine. Standards for Psychotherapy. Lisa is advisor we can find it?
to the Association of NLP and was also on the iCN: What was that drove you into The book is
After starting her career in NHS clinical steering committee of the first International coaching and further more to NLP? Or is available from
practice as a nurse, Lisa moved into NHS NLP research conference at University of Surrey. it the other way around? Amazon. I wrote the book
management in 1992, until she left to commence Renowned for her track record of ethics, training NLP drove me into coaching. NLP because I felt that although
her own shared business in 1997. Using NLP and standards in NLP, Lisa is one of the few provided a good structure that there are a lot of books on
(Neurolinguistics Programming) as a launch academically published researchers and writers enabled people to think in a goal oriented manner what NLP is and how to use it, there were almost
pad, Lisa has developed extensive experience within the field of NLP. In partnership with and take responsibility for their own behaviours, none that provided both the underpinning theory
as a Coach, Facilitator, Change Agent, Trainer, Jeremy Lazarus and the Lazarus Consultancy, thoughts and actions. NLP probably makes up of each technique, ie. Why and how it works, and
Supervisor and Mentor. Now a Master Trainer Lisa developed the worlds first UK university 80% of what I offer within coaching. also the research on the particularly technique
of NLP, Lisa is also accredited by the UKCP as approved Trainers Training, and has mapped or theory. I cover each main technique in NLP
a neurolinguistics psychotherapist and has an NLP training against postgraduate educational iCN: Can you please give us a short and also discuss what else the technique might
MSc in Advanced Clinical Practice focusing on competencies. Lisas recent groundbreaking summary of what is NLP? The founder as be called in other fields. I give lots of examples
the applied psychology of NLP. Lisa has served as publication on the applied psychology of NLP I know was Mr. Bandler, correct? of how it can be used both in a coaching and an
Chair and Vice Chair of UKCP (United Kingdom is currently being utilised by the US Military NLP is a psychology of performance organisational setting.
Council for Psychotherapy) in a voluntary to inform the development of a programme for excellence. Rather than being a theory
capacity and was instrumental in working with the US Veterans Association. Lisa is an active it is an applied psychology, i.e. how do people iCN: Our deepest fear it is not that we
the government and Department of Health contributor to the NLP community through her be excellent at what they do. Whether it be how are inadequate. Our deepest fear it is
on the statutory regulation of psychology, work with the NLP Research and Recognition they do success, achievement, relationships that that we are powerful beyond measure. I
psychotherapy and counselling, and the White Project supporting research programmes around work, or on the flip side, depression, anxiety, loved this quote in your book. Many times
Paper (2007) on the regulation of non-medical the world. Twitter: relationship breakdown, lose jobs, money etc. we hear the phrase Am I ready for this
professionals. She worked closely with Skills success?

52 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 53
 Yes it is the patterns of thoughts, iCN: You are focusing mostly on therapy,
feelings and behaviour that we coaching?
run that prevent us from being truly powerful I would say that my work is split into
as a person. We seem to apply our power in 4 segments. About 40% of my time
the opposite way it is intended sometimes, by is spent on coaching and corporate work, 10%
blocking ourselves from being all that we can be. of my time providing therapy, 20% of my time
supporting the NLP Research and Recognition
iCN: How you would describe coaching vs project over in the USA, helping research
psychotherapy? projects around the world and writing articles
Coaching is a process where a coach for publication. The remainder of my time to
and client come together to help spent completing my PhD in psychology.
the client become even more of who they are,
accessing greater potential by working in the iCN: How British people or people in
here and now and the future. Psychotherapy general perceives coaching? How we
has a similar aim of working together to help combine cultures in a group?
the client become even more of who they are, I think British people are very open
Life Coaching, NLP (and Neuroscience)
accessing greater potential, except that this may to coaching, it is becoming more
include understanding and resolution of the accepted in companies and I think has changed interesting insights in a cutting edge
clients history from the past. In psychotherapy from being reparative or remedial i.e. people with
the therapist may often work with unconscious problems get sent to see a coach, to developmental interview with PCC/practitioner/expert
material and hold and contain repressed material and transformational.one company I work with
on behalf of the client. Through transference and offers coaching to all employees if they want it. Rachel Bamber
counter-transference. by Paola Francesi iCN Journalist (Italy/UK)
iCN: People many times based on their
iCN: You are the founder of Awaken culture and underlying beliefs they are
I was delighted to meet with Rachel Bamber, PCC, Leadership Coach, an expert in Brighter thinking
Consulting and training services in hesitate to try coaching. Based on your
and how to achieve peak performance both in professional and personal life. Interestingly, Rachel
Yorkshire and North Wales, I have seen experience, how we could pass this
prides herself for being the very first person in the world to hold the Postgraduate Certificate in
your work and I am impressed. Would and give them the correct meaning of
the Neuroscience of Leadership. Among the pioneering adventurers who have worked with her
you like tell us more about it? coaching?
include people in the public eye, corporate leaders and super-ambitious small business owners. A
I set up Awaken to help people open I think it is about meeting them in
nominee for the GLE Rising Star Award in business.
up more choices and insight into their world. Using language that
themselves and the people that work for them works for the client. So, in some cultures it might She first started using NLP after being introduced
through training, coaching and management be a personal development session, but still uses to it, around the year 2000, when she was in the
development services. i tailor make programmes coaching tools and processes. Coaches are best corporate world. After taking a formal course,
for organisations to help them achieve their served if they can understand the culture they she trained in coaching skills and she did her
goals. My preference is change management are working in and demonstrate respect for the NLP practitioner, in spring 2004. She also learnt
and working with the people element of an givens within a culture. from someone who was already a practitioner.
organisation, either individually or within teams. She went for a formal qualification starting in
iCN: How would you describe 2003. Since then, she has become a PCC coach
yourself in one word? for the International Coaching Federation.
Naughty!
And coaching changed my life. I believe I became
iCN: What are you plans, your a nicer person as brought out a different side to
vision? me, as before I was very focused in a corporate,
Keep being naughty, target driven and not so much empathetic way .
enjoy life, and continue to Rachel says. In fact, she became a PCC coach as
contribute to the world. Finalise my a result of a challenging period in a pressurised
PHD and write my next books. environment in consumer media and she thinks
that learning coaching just started randomly
Lisa thank you for having this journey and more precisely helped her explore her own
on NLP awareness, it was a pleasure emotions, and in particular develop skills about
talking with you. We will be waiting for emotions regulation.
your next book.

54 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 55

And I learnt a lot more about how I am
extremely good at sensing others and the
energy and my intuition. I am a people
person and I think coaching to help
people living better.
Rachel thinks she is gifted with natural coaching
skills. Despite this, it is essential to learn formally.
Concerning getting a professional qualification,
that was really important and so, it helped her to
do that and how to structure sessions and to run
her business.
As we might know, some celebrities turned to
NLP to achieve their goals. Russell Brand for
instance, declared it had been a life saver. What
is so beneficial about it, we might then wonder
Rachel believes that most importantly NLP can
be used in several different ways and there are
so many things to do literally to break habits,
become more confident. She personally tends
to use it a lot around a vision and a desire that
people experience and for herself.
She emphasises on the fact that the training,
again, was life changing, as it a lot more of
what she already did and can do, but one thing
which sticks out from her NLP training is that
how she can reach goals or plans and then, again,
it was to bring out herself sensing, how she reads
people. How she understands them and develop,
to work out what is going on with them and do
that all the time.
She has since gone on with Neuroscience and
how that applies to the working world and with
NLP, it will be grounded, so she uses everything
as a complete mixture. It is my own, unique
way of coaching Rachel states. NLP can then
be combined with other techniques, namely the
Neuroscience side in this case. With NLP and
coaching, new neural networks and links are
created in the brain by the coach facilitating
the coachee to have insights and making
new connections. With positive feedback,
repetition and action, these new pathways will
be strengthened to become hardwired into new
thinking and eventually habits Rachel clarifies.
The way she does it, with her own, personal
experience is crucial and she would really It is interesting to explore Rachels projection on
encourage anybody else to use thinking, working NLP.
56 INTERNATIONAL COACHING NEWS | 16TH EDITION
in the profession. And its important to have your Some people, in fact dismiss the use of NLP
coaching skills qualification, in a structured way
and how you sessions are going to be held. The Well, I always think that like anything is
new and different, and powerful, some
because of its perceived similarities to hypnosis
and trances because of the reasons above. People
key role of NLP is then to enhance those skills. people would criticise it, because they however will not do anything unless they want
Going back
NLPs background,
to
dont understand it to, people can only be primed to do it. Like the
men who sent money.On a brighter note, there
There also have been people, who have said that are however examples of real success with
it originates from they use NLP, for example, to extract money NLP. Related to this, Rachel talks about a very
California, invented out of people, online. Rachel mentions a TV personal example where she helped somebody
by Dr Bandler, programme in the UK, where women, were using changed her thinking. So, concretely, she said
who likes to say it. One of them was using it for adult content that the client could come to the next session and
that : Most of all, and she was using NLP to get people to send her be amazing having achieved what she wanted to.
Neuro-Linguistic some money. She was aware she said that in such a way that
Programming is it was effective and when the client came back
about freedom she used the word amazing herself showing
According to Rachel, evidence of positive progress. There also
freedom comes from situations where NLP can use with it in hostage
awareness. Key situations or people who want to commit suicide.
word, awareness. It is a way to trick the mind and get them into a
When we are aware more positive state.
of what we are thinking, what we are doing and
then, as a result, what our actions, behaviour Rachel uses that in all her coaching aspects of it
are, or are not. Freedom comes from choice and turning lives into huge changes. In conclusion,
we have a choice. Continuing the hang of that Rachels projection of NLP is that like anything
thinking or change it. it has to develop and change and adapt. As we
are learning about the brain, the more we learn
about the brain the more we can put people
in MRI scans. Coaching in the UK is not as
widely known as it could be. The professional
And there are people using it to play with accreditation bodies of NLP could promote
somebodys mind and in a negative way. NLP and its many benefits to the general public
Therefore, she thinks that like anything, we and corporate world and gain coverage in the
have to be aware of what we are doing. People media (on and offline). And Rachel thinks she
see Darren Brown, famous magician, illusioner, is constantly learning and focussed on looking
mind control guy. He uses NLP in a clever way. forward and helping people to move forward.
Counselling and psychotherapy are more about
going to the root cause, whereas her approach is
the exact opposite.
She called her company Brighter Thinking, When people learn the skills they need to go
because, thinking, she does believe in the brain hands on after it. Rachel adds that the main
and how we think . Our mind is absolutely crucial thing is that she found that some people want to
for everything at performance to our health. The learn. These are apparently course junkies,
role of the brain in this journey. And the mind, people learning skills and carrying on learning,
Rachel highlights. never really coaching clients.
The controversy about Neuroscience is about
arguing what is conscious thought, do we have Just like learning to drive a car, That is
where the real learning takes place.
a soul?. Rachel is unsure, if anyone there will
ever be an answer for that. Rachel is then definitely doing an amazing job.
To know more about Rachel Bamber go to www.
rachelbamber.com
16TH EDITION | INTERNATIONAL COACHING NEWS 57
 Section: Other Languages
HUNGARIAN SECTION

Az NLP-rl Ivnyosi-
Szab Zoltnnal
by Krisztina Csurgo
iCN Journalist (Hungary/Egypt) Ivnyos-Szab Zoltn az
NLP mdszer egyik sikeres
hazai gyakorlja, aki
kzel 25 ve alkalmazza
a klnbz technikkat
nemcsak a munkja s
coaching lsei sorn de a
magnletben is.

A Fkusz coaching mdszer megalkotja,

clkitzsi- s letttervezsi specialista, aki
2011-ben elnyerte az v Coach cimet.

Hitvallsa, hogy az ember feladata a benne

rejl lehetsget, tehetsget maximlisan
kiaknzni, s emellett a lehet legboldogabb
letet lni. Azt is gondolja, hogy ez egyttal
mindenkinek nmagval, embertrsaival s az
Istennel szemben is egyrtelm ktelessge.
Kldetsnek tekinti, hogy segtse az embereket
teljesebb, boldogabb letet lni.

Az nlp a coaching munka sorn nagyon

hatkony s npszer mdszernek
bizonyul, amivel sok szakember dolgozik.
Mirt szereted az nlp-t ha coachingrl van
sz s mit mondanl el a privt letedre
vonatkoz hozadkairl?

Az NLP-nek, amit a kivlsg mvszetnek
is neveznek, fontos rszt kpezik a pontos
megfigyelsek, kalibrlsok. Vlemnyem szerint
ezek segtsgvel nagyon j visszajelzseket
kapunk a coachee bels reakciirl, amely
nagyon fontos. Segtsgvel nem csak vakon
tapogatzunk, hanem tisztn ltjuk, rzkeljk
a trtnseket, mg ms csak taln halvny
sejtsekbe kapaszkodik.
Az NLP-nek rendkvli eredmnyessge,
gyorsasga, ami nap, mint nap lenygz. Nincs
nagyobb rm, mint amikor ltom, hogy az gyfl
eltt korbban helyknt tornyosul problma,
knnyen jrhat lankv szeldl.
Amikor megismerkedtem gykeresen felforgatta
a szemlyes letem. Havi jvedelmem
megtbbszrztem, j, izgalmas terleten
kezdem el dolgozni, megtalltam letem trst.
Egyszval rleltem az letem helyes tjra.
Azta nap, mint nap ltom, tapasztalom, hallom
a visszajelzseket a hasznossgrl az ltalam
vgzett coaching folyamatokban is.

58 INTERNATIONAL COACHING NEWS | 15TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 59
SECTION: OTHER LANDUAGES
Igaz lehet-e az az llits, hogy az
nlp mdszert bizonyos karakter
szakemberek szeretik s rtik meg igazn
s k egy olyan csoportba tartoznak,
akiknek mr korbban is volt egy magas
szint nismereti tudsuk, illeteve kellen
rugalmas s szlesltkr vilgnzetk?
Lehetsges, de erre nem tudnk egyrtelm
igen vlaszt adni. Az azonban bizonyos, hogy az
NLP elfogadshoz, alkalmazshoz nagyfok
rugalmassg, tbbrtelmsg elfogadsa, s
rendszerelv gondolkods szksges. Gyakran
lttam, hallottam, viszont hogy coachok
fanyalogva beszlnek az NLP-rl, mert taln
nem hasznljk megfelelen, ezrt nem olyan
eredmnyes szmukra.
Szerinted mi jat adott az nlp mdszere,
mi az, aminek az tt npszersgt
ksznheti?
Ez nehz krds szmomra, mert a szmtalan
kzl, csak nhnyat tudok itt kiemelni. Ami taln
a legfontosabb, hogy rendszerbe foglalta azokat
az ismereteket, amik az emberi kommunikci,
mkds sorn eredmnyesek, valamint ami
taln mg fontosabb, hogy ezeket az ismereteket
tanulhatv, tanthatv tette.
Fontos paradigmavlts, hogy nem
tudomnyossg, hanem a felhasznlhatsg,
teht a gyakorlati rtk, eredmnyessg az
elsdleges.
Tallkoztl-e mr az leted sorn olyan
emberrel, aki az nlp ltal sszegzett
alapelveket s technikkat sztnsen
ismerte s automatikusan hasznlta
azokat? Ms szval volt-e szerencsd
igazi emberi s szakmai kivlsgokkal
megismerkedni?
60 INTERNATIONAL COACHING NEWS | 16TH EDITION
Nagyon sok kivl emberrel, szakmai
szemlyisggel tallkoztam letem sorn,
illetve gyfeleim kztt is. Azt gondolom, hogy
akik sikeresek szakmailag, emberileg, mind
hasonl elveket, stratgikat mentn mkdnek,
melyeket az NLP is modellez.
Szeretnm megemlteni, ha mr szakmai
kivlsgokrl van sz mestereimet, Bozzai
Lajost s Stephen Molnr Istvnt, akiktl
tanultam az NLP-t. Szmomra NLP tuds
tekintetben k kpezik az etanolt. Embersgk,
segteni akarsuk szleskr tudssal prosulva
teszi ket nem csak nagyszer szakemberr,
hanem kivl emberr is.
. Egy kis kreativ jtkra hivnmlak az
Van-e trtnelmi s/vagy kortrs
pldakpe, akr vallsi vezetk, akik
zsenilis coachok is voltak a maguk
rjban, akr politikai szemlyisgek
vagy mvszek, akikrl szivesen olvasol
s tanulmnyozod ket?
Egyik nagy szakmai
kedvencem Milton
Erickson,
egy olyan ember,
pszichoterapeuta
volt, aki zsenilisan
a hasznlta
a tudatalatti
mkdst s modellezse, rendszerbe foglalsa
ezltal segtett
zskutcba jutott
embereknek.
Teljes egszben
elfogadta
egyes emberek bels vilgt s azt felhasznlva,
trtneteivel segtette t ket a nehz
idszakokon, mlypontokon.
Szvesen olvasok nletrajzi rsokat hres
emberekrl az let minden terletrl. Nhny
ezek kzl: Majoros Pter, (Majka), Arnold
Schwarzenegger, George Mszros, Harry
Houdini, Dynam, Lomb Kat.
2011-ben a Nemzetkzi Coach Szvetsg
v coach-jnak vlasztottak. Mi vltozott
azta, milyen fejldsi pontokat emelnl
ki az utbbi 5 vbl szakmailag s
emberileg?
HUNGARIAN SECTION
Szemlyes letemben a legfontosabb kt esemny, Nagyon fontosnak tallom a helyes clkitzst,
hogy megnsltem s megszletett Lna lnyom. ez kpezte, illetve kpezi a munkm gerinct. Ez
Soha nem gondoltam volna eddigi letemben, napjainkban is megmaradt s mellette azonban
hogy ilyen csodt, rmt, tapasztalatot jelent egyre nagyobb szerepet fordtok a tudatos munka
egy gyermek. Isten zsenialitsa kszn vissza a mellett a tudattalan munkra. gy kapnak a
gyermekben, mert sajt magt, a prja, szleit, trtnetek, metafork egyre nagyobb szerepet
illetve azok lett ltja az ember. A gyerek a coaching folyamatokban. Gyakran hasznlok
tanulsi folyamata is, ahogy megismeri a vilgot filmeket is, hogy sznestsem, vltozatoss,
varzslatos, egyedlll. Gyakran meritek ert, rdekess tegyem a coachee feladatait.
tuds ebbl a folyamatbl.
Idnknt kiprblok j eszkzket, illetve a
rgebben alkalmazottakra visszatrek, hogy ne
legyen rutinszer a munkm.
utols krdsemmel:
Mondj hrom teljesen extrm tmakrt,
amivel szivesen sszektnd az nlp
mdszert s ha idd engedn, kidolgoznl
hozz egy alkalmazsi rendszert.
1. Gyereknevels NLP segtsgvel.
K t ves kislnyomnl nap, mint nap
aki ltom, tapasztalom, hogy milyen jl
mkdnek az alapelvek. Ha lenne, idm szvesen
belemlyednk ebbe a tmba is.
fel Sikeres szemlyes pnzgyek
stratgijnak tanulmnyozsa s
Coaching munkm sorn a sikerek, de olykor izgalmas feladatnak tnik szmomra, mert
elfordul kudarcok is sznestik, gazdagtjk mindig rdekelt ez a terlet. szintn nem
plymat. Rendkvli emberekkel ismerkedtem rtem, hogy ilyen jelleg alapismereteket mirt
meg, klnbz karakterekkel, sznes nem tantanak mr az ltalnos iskolban.
az szemlyisgekkel. Rengeteget tanultam tlk,
megtiszteltets volt, illetve jelen pillanatban is Hzillatokkal val kommunikci.
egytt dolgozni velk. rdekes megfigyelni, hogy a
klnbz hzillatokkal, hogyan
Hogyan ltjod a szemlyes nlp alkalmazs lehet kommuniklni. Nagyon jl ismerem a
evolcid? Hogyan dolgoztl a mdszerrel macskk, illetve a kutyk viselkedst, de a lovak
korbban s mely irnyokba fejldtt az szmomra rejtlyt jelentenek. Egy gyorstott
nlp alkalmazsa mra? lovaglstanulst szvesen modelleznk, fedeznk
fel.
Korbban fleg a GROW modellre tmaszkodva
dominnsabban klasszikus coaching eszkzkkel
dolgoztam s NLP alapokkal egsztettem a
munkm, itt nyelvi mintkra, kalibrlsra,
raportra gondolok. Mra ez annyiban vltozott
meg, hogy inkbb taln tbb konkrt NLP
eszkzt hasznlok, ilyen pldul az idvonal,
fbiatechnika, szubmodalits munka.
16TH EDITION | INTERNATIONAL COACHING NEWS 61
 POLISH SECTION
Section: Other Languages
POLISH SECTION
6 Najwaniejszych Powodw Dla
Ktrych Warto Mie Pasj.
by Lukasz Wieczorek

Wielu z nas posiada w yciu pasje,

hobby, czy zainteresowania. Niektre Pozwlcie, e podziel si z Wami moj histori Jeden trening judo, drugi trening karate itd.
pojawiaj si ju we wczesnych latach, - powrotem do marze i pasji sprzed lat. 4 I wreszcie po raz kolejny pytanie - Co zawsze
inne odkrywamy duo pniej. Jedne lata temu zadaem sobie pytanie Co zawsze chciaem robi, czego jednak nie zrobiem?.
trwaj bez maa przez cae ycie, drugie chciaem robi, czego jednak nie zrobiem?. Kung-fu! Setki wtpliwoci i zakazw w gowie.
s jak intensywny rozbysk szybko si pojawiaj Wielu mczyzn z mojego rocznika wychowywao Za stary jestem nie mam czasu dziemi
i rwnie szybko gasn. Ile osobowoci, tyle sposobw si na filmach kung-fu z Brucem Lee. Bd teraz bym si zaj, a nie znowu uciekam z domu.
realizacji pasji. Jest ich nieskoczona liczba i mona je odnale generalizowa, ale w moim odczuciu kady chopak Wszedem w google i poszukaem. Znalazem
wszdzie i we wszystkim. Trzeba tylko chcie. Czsto jest tak, e nasze chcia by jak Bruce Lee tudzie jak wojownik zajcia dorosych z dziemi. Wysaem SMSa,
pasje kocz si, kiedy wkraczamy w dorose ycie. Powicamy si pracy, ninja. Razem z moim przyjacielem Michaem zapisaem si na trening prbny i poszedem.
domowi, rodzinie, dzieciom, rozleniwiamy si. Zapominamy o tym co nas zaoylimy nawet klub ninja, zrobilimy To byo Wing Tsun Kung-fu w szkoach Sifu
kiedy nakrcao do dziaania, dawao nam wytchnienie od codziennoci, dwie pierwsze legitymacje wycite z kartonu, Dariusza Gradowskiego. Wystarczy ten
w co wkadalimy mas energii, jednoczenie czerpic j z wykonywania pokolorowane kredkami, przegldalimy ryciny pierwszy krok, eby odpali wszystko to, co
danych czynnoci. Nasze pragnienia z przeszoci ulegaj zatarciu, uczce ciosw karate, uczylimy si cicho chodzi kiedy tak mocno siedziao w mojej gowie. Po
odchodz w niebyt snute marzenia i plany. Czasami przypominamy sobie o i utrzymywa rwnowag na terenie budowy pierwszym treningu wiczyem jeszcze 3 godziny
nich, a czasem nawet nie staramy si zada sobie pytania, ktre pomogyby jednego z kociow w Kielcach. Biegalimy po patrzc na filmik na Youtube, eby nauczy si
odkurzy je, by mogy zabysn ponownie, lub odnale nowe. Czsto deskach, skakalimy, wywijalimy patykami i pierwszej formy zawierajcej podstawowe
opowiadamy znajomym o tym jak to kiedy wietnie to byo wspaniae. W tamtych czasach byem ruchy. Kolejnego dnia kupiem gruby i pikny
gralimy na gitarze, gotowalimy, zdobywalimy chorowity, wystarczyo mi, e si spociem i ju notatnik w ktrym miaem zapisywa wszystko
medale i bilimy rekordy, mamy czarne pasy we ldowaem w ku. A kiedy mnie co zapao, to, czego si naucz i co jest wane. Mj 5-letni
wszelakich sztukach walki, mwilimy w obcych trwao to miesicami. Braem wszystkie moliwe syn zaangaowa si rwnie mocno. Chodzilimy
jzykach, potrafilimy robi wszystkie rodzaje antybiotyki, autoszczepionki, spdzaem lata na pocztku 2 razy w tygodniu, potem to byo 3
szpagatw i mielimy okrelon klas taneczn, cae w sanatoriach z dala od domu i w coraz i 4 razy. Wraz ze zdobywaniem dowiadczenia
itp. itd.. A teraz? A wiesz teraz jestem za stary, nie mam czasu na to nowych szkoach. A w gowie cay czas byy i wikszej pewnoci ruchw zaczlimy jedzi
nic, skupiem si na domu, dzieciach, mu, nie chce mi si, boli mnie sztuki walki, ktrych nie mogem trenowa na seminaria i obozy. Zdawalimy egzaminy
noga, moe na wiosn, trener mnie wkurzy, jestem za gruby, mieszkam z racji swojego zdrowia. A przynajmniej nie na kolejne stopnie wtajemniczenia. Jedc na
za daleko, nie ma nic w pobliu, samemu to tak bez sensu, ona mi nie byo mi wolno. Potem doszy okulary i to ju treningi spdzalimy duo czasu w samochodzie,
pozwala, dajmy szanse modym, jest poniedziaek, jest roda, za miesic w ogle przecie wyczao mnie z moliwoci bo do dobrej szkoy byo do daleko. 30 minut
wybory Miliony powodw zwykle totalnie bzdurnych, kiedy widzi si ludzi trenowania czego tak brutalnego Lata mijay, w jedn stron i tyle samo z powrotem. Wsplna
wiodcych pene pasji i radoci ycie, ktrzy nie maj rk albo ng, albo wszystkiego jednoczenie. ja dorosem i wyrosem z chorb, poszedem na pasja, rozmowy, lepszy kontakt. Przysza pewno
Sportowcy na wzkach inwalidzkich, starsze osoby ktre mimo bycia obmiewanymi realizuj studia i zapomniaem o swojej pasji. To byo siebie i pozbycie si strachu, kiedy szedem noc
siebie, pokracznie dcy do celu pocztkujcy z byskiem w oku i wyranie okrelonym celem. nie dla mnie, nie nadawaem si. Tyle lat byo po ulicy. Mj krgosup przesta bole tak, jak
to powtarzane dookoa, e stao si prawd. to byo do tej pory ju po 10-15 minutach stania
A do momentu zadania sobie tego wanie w autobusie czy na koncercie. Zdobyem nowe
pytania. Czsto jest tak, e rodzice przelewaj umiejtnoci, zyskaem nowych przyjaci nie
swoje marzenia i ambicje na dzieci. Mi si nie tylko w Polsce, ale na caym wiecie innych
udao zosta lekarzem popchn dziecko w pasjonatw. Za kadym razem, kiedy wchodz
stron medycyny; prawnikiem? niech idzie na sal treningow, zostawiam za sob wszystkie
na prawo; nie miaem nigdy pitrowego ka, troski i problemy, a moja gowa oczyszcza
ktre byo moim marzeniem kupi lub zrobi si i skupia tylko i wycznie na mojej pasji.
mu takie; nie dostaem nigdy motorynki Moje ciao moe rwnie aktywnie odpocz
noooo, to moje dziecko bdzie j miao. Ja poprzez wzmoony wysiek fizyczny, zmczone
szukaem sztuk walki dla mojego syna. Chcia. siedzeniem przy komputerze. Miny cztery lata

62 INTERNATIONAL COACHING NEWS | 16TH EDITION 16TH EDITION | INTERNATIONAL COACHING NEWS 63
SECTION: OTHER LANDUAGES
i codziennie widz jak wiele daje mi moja pasja.
Ile jeszcze w niej tajemnic do odkrycia, ile celw
do osignicia i wiedzy do zdobycia. Dzisiaj mam
pierwszy stopie mistrzowski i przygotowuj si
do kolejnego. Mj syn, majc 9 lat jest jednym
z trzech w jego wieku z najwyszym stopniem
w Europie. Pomagam mojemu mistrzowi uczy
dorosych i dzieci, wspierajc ich w odnalezieniu
w Wing Tsun Kung-fu ich wasnej drogi i pasji.
Czerpi te garciami zasady zwizane z moj
sztuk walki i wdraam je w swojej praktyce
zawodowej. Wing Tsun to moja pasja i moja
obsesja. Inn jest coaching i wspieranie ludzi.
Jeeli co staje si dla nas prawdziw pasj, to
mona nazwa to rwnie dobrze obsesj. W
pozytywnym tego sowa znaczeniu. Po co wic
potrzebne s nam pasje? W jakim celu pomagam
je odnajdowa? Podam sze najwaniejszych
powodw, ktre wysnuwam bazujc na moim
wasnym przykadzie i obserwujc osoby z
ktrymi pracuj coachingowo.
1 Motywuj do dziaania
jeeli mamy pasj, to ch pjcia za ni
wie za sob wiele pracy i powice. Hobby
czsto kosztuj, potrzeba te na nie czasu, im
bardziej si w nie angaujemy, tym dalej i wyej
trzeba siga. Zmusza nas to wic do dziaania,
ktre podejmujemy bez wahania, z energi i
zaangaowaniem.
2 Rozwijaj
jeeli mamy pasj, to naturalne jest, e
powicamy na ni wiele czasu. Czsto chcemy
by w ramach niej coraz lepsi. De facto samo to,
e powicamy na ni czas sprawia, e uczymy
si nowych rzeczy, nabieramy coraz wikszej
wprawy i kunsztu niezalenie od tego czy jest to
sztuka walki, owienie ryb, czy czytanie ksiek.
64 INTERNATIONAL COACHING NEWS | 16TH EDITION
Istnieje zasada 10.000 godzin, ktra mwi, e
nawet jeeli nie przejawiamy talentu w danej
dziedzinie, to jeeli powicimy 10.000 godzin
na wiczenie/praktykowanie danej czynnoci,
osigniemy poziom mistrzowski.
3 Daj wytchnienie
pomys i zastanowi si jak tak pasj przeku
w biznes, niemniej rzucam rkawic wszystkim,
czowiek, ktry oddaje si swojej pasji
czsto odrzuca wszystko to, co go trapi i co
nie jest zwizane z t wanie czynnoci. W
tym momencie jest to najwaniejsze. To moja
godzina, weekend, dzie, wieczr.
4 Pozwalaj poznawa innych ludzi
kiedy kto jest pasjonatem, prdzej czy pniej
trafi na podobnych sobie zapalecw. Bdzie
dy do tego, eby podzieli si ni z kim, kto
j zrozumie, porwna si, wesprze w dziaaniach.
Jeeli nie my kogo, to kto z ca pewnoci
odszuka nas. Ludzie potrzebuj dzieli si swoim
szczciem z innymi i poszukuj zrozumienia,
uwanoci i uznania. Najprociej znale je
pord osb o podobnych zainteresowaniach.
5 Odrywaj od codziennoci
najczciej pasja nie jest zwizana z nasz
prac zawodow czy czynnociami, ktre
wykonujemy na co dzie. Pasja pozwala oderwa
si i swj umys od ycia codziennego, skupi
si na czym kompletnie innym, uporzdkowa
myli. Mona powiedzie, e wykonywanie wielu
czynnoci zwizanych z wszelakimi pasjami
mona traktowa jak mantr czy medytacj.
Szczliwcami s ci, ktrzy potrafi y swoj
pasj i cz j w peni ze swoim yciem
zawodowym. Jest powiedzenie, ktre mwi
Rb to co kochasz, a pienidze prdzej czy pniej
same si pojawi. Czasem trzeba wpa na
ktrzy uwaaj, e nie da si wykreowa pomysu
na biznes z kadej moliwej pasji.
6 Nigdy nie jest na nie zbyt pno
pasja to moe by co na cae ycie. Niezalenie
od tego ile jeszcze nam tego ycia zostao. Nigdy
nie jest na ni za pno. Nikt nie powiedzia, e
eby co zacz robi, naley si oglda na wiek
i inne osoby, ktre maj podobn pasj. Starsza
osoba, ktra postanawia zacz biega, nie musi
pobi rekordu 20-latka. Jeeli musimy si ju
porwnywa, to porwnujmy si do samego siebie
sprzed kilku miesicy. Wtedy mona dostrzec jak
si rozwinlimy, o ile lepiej wykonujemy dan
czynno, jakie postpy poczynilimy. W szkole
POLISH SECTION
kung-fu do ktrej uczszczam wicz 4-latki i
osoby mocno po 60-tce. Pasja moe mie te
rne wymiary. Mona pasjonowa si komi i
wycigami konnymi nie trzeba do tego mie
1,5 metra wzrostu i 40 kg wagi jak dokej. Jeeli
wic syszysz od innych bd w swojej gowie, e
na co jeste za stary lub jest na to zbyt pno
pozwl od dzisiaj, eby zapalia Ci si czerwona
lampka ostrzegawcza, e wanie trafie na
ograniczajce Ci przekonanie.
Drogi czytelniku! Zapraszam Ci do rozpoczcia
przygody jak jest posiadanie wasnej pasji.
Odkurzenia starych marze lub rozpoczcia
czego zupenie nowego. Jedyne co powinno Ci
teraz interesowa, to przyszo, bo to wanie tam
spdzisz reszt swojego ycia. Warto mie pasj.
Dobrze jest mie pasj. By moe spotkamy si w
celu jej odnalezienia w trakcie coachingu, a moe
trafimy na siebie na tej samej sali treningowej.
ABOUT LUKASZ WIECZOREK
With great commitment to spreading the idea
of coaching in Poland beginning in 2008. In
2011, he was appointed to the board of the
International Institute of Coaching, acting
as a Director, Accreditation (President of
Accreditation). He is also a member of the
Polish Chamber of Coaching, being involved
in the work of the Committee, Ethics and
Standards. For many years Lukasz runs
individual coaching (career coaching, life,
executive), supervisions coaching and master
classes for young coaches coaching and
workshops for companies and organisations
in Polish and English. He performed over 1000
hours of individual coaching and 500 hours
of workshops and training of coaching. He is
also the author of a blog about coaching for
coaches and people who want to know more
about coaching. And also co-authors the book
Professional coaching. The principles and
ethical dilemmas in the work of the coach .
65