TELECOM INDUSTRY DATA ANALYSIS

SCM Analysis for TELECOM Industry ( Airtel)

Detail Analysis have been done to understand the relation between various questions put to
various staff members of Industry. Question set has been divided into different form to have a
clear view of individual segment. Question Set Main I was having 41 questions and all questions
were discussed with to understand their views on the same.

Airtel has 77 respondents.Total respondent from Staff and Vendors are = 77+94= 171
respondent .Following Section of questions have been analysis

A) Perception of Official Respondents from Staff and associated suppliers on SCM

B) Performance review / parameters by Official Respondents
C) Problem Analysis by Official Respondents
D) Importance of SCM by Official Respondents
E) Inputs on SCM specifically from Suppliers and associates
F) Review on main Factors for efficient and effective SCM
Important Factors Analyzed

During the research review done Chapter 2 various factors have been analyzed and
documented. Same factors were collected from different researchers, Papers, Articles and
Journals related to SCM. Same factors are asked to rate by respondents to understand the
importance of each factors. After having a response on 32 factors it was analyzed that 12
factors are more significant and play important role in TELECOM Industry. For each factor
frequency response is taken from both corporate respondednts.Then Chi Square and p value is
calculated to understand the significant factors. Below table show the details. Same set of
Factors have been mentioned in Questionnaire

Analysis: - After analyzing the various factors considered in research it is observed that following
12 factors are significant as compared to other factors.

Variability in Demand
Response from various respondents indicates that Demand and Supply very important role in
this industry.Airtel most respondents where neutral that is 30.88.Calculating and
understanding the Chi Value that is 10.66 and p value 0.03 it shows that this factors is
significant and need to be focused by Industry

Consumption rate
Response from various respondents indicates that Consumption rate is still have a neutral
response.In Airtel 34.29 % of respondents are neutral and respondents where highly
satisfied with 38.46 %.Calculating and understanding the Chi Value that is 18.50 and p
value 0.0 it shows that this factors is significant and need to be focused by Industry.

Life Cycle stage

Response from various respondents indicates that respondents believe that Life Cycle plays
an important role.In Airtel 32.35 % of respondents are moderately dissatisfied and Highly
Satisfied respondent are 41.76 %.Calculating
and understanding the Chi Value that is 20.41 and p value 0.00 it shows that this factors is
significant and need to be focused by Industry.

Product Variety
Response from various respondents indicates that this factor is also considered to be an
important factor. In Airtel they prefer now to be restricted to limited service and most
respondents to prefer up double services that is 26.47 %.Calculating and understanding
the Chi Value that is 17.46 and p value 0.00 it shows that this factor is significant and need
to be focused. Above details shows that respondent from Airtel prefer to concentrate on
limited services, might be because they are already in many services.

Criticality of item
Response from various respondents indicates that in SCM Criticality of item decide the
involvement. In Airtel it is observed that in 50.55 % of respondents feel this is highly Vital.
Calculating and understanding the Chi Value that is 10.93 and p value 0.03 it shows that
this factor is significant and need to be focused.

Quality ( No Of Rejections )
Response from various respondents indicates that this part is of High importance for
organizations.it is observed that in Airtel 36.76 % of respondents believe it is of high
importance and retained .Calculating and understanding the Chi Value that is 8.28 and p
value 0.03 it shows that this factor is significant and need to be focused.

Manufacturing Lead time

Response from various respondents indicates that in Airtel maximum product line is
freezed and forecasted and 55.88 % of respondents believe it is very Short where as in.
Calculating and understanding the Chi Value that is 17.82 and p value 0.00 it shows that
this factor is significant and need to be focused.
 Number of Clients
In this case response is quite neutral .Response from various respondents indicates that in
Airtel 35.29 % of respondents believe that number of clients play significant role and factor
for SCM.Calculating and understanding the Chi Value that is 10.09 and p value 0.04 it
shows that this factor is significant and need to be focused.

Source Of Supply
Response from various respondents indicates that in SCM Source of supply is still important
for organization to perform. In Airtel it is 16.18 %.In addition to that respondents believe that it
is partially controlled as in many cases they have strategic tieup for a defined period
Calculating and understanding the Chi Value that is
22.45 and p value 0.00 it shows that this factor is significant and need to be focused.

Communication System
Response from various respondents indicates that in SCM communication system plays an
important role and decide the involvement of many decisions. in airtel 43.96 % of
respondents feel this is V. effective.maximum respondents believe that seeing the present
clientage it is average that is 33.82 . Calculating and understanding the Chi Value that is
17.65 and p value 0.00 it shows that this factor is significant and need to be focused.

Transportation Cost
In this case respondent agrees on point that transportation cost is an vital element for SCM
Response from various respondents indicates that in Airel 50.55 % of respondents believe it
is Very High Importance .Calculating and understanding the Chi Value that is 8.21 and p
value 0.04 it shows that this factor is significant and need to be focused.
Importance of SCM Customer Response.

75 respondents were asked to respond on the same. Question Set Section states 9 questions to
respondents. Customers Response -Table shows various responses of Customers as a
feedback on various inputs asked from them

Table :- Customer Response

Airtel
freq % chi P
42. Are you satisfied with the present Yes 30 40.0
services provided by TELECOM No 0.436 0.509
service provider/industry , Y-Yes,N- 45 60.0
No
43. Will you again use and suggest the Yes 45 60.0
present organization in future-Y-Yes,N-No 0.436 0.509
No 30 40.0
44. Is your problem handled on priority - Yes
Y-Yes,N-No 38 50.7
2.199 0.138
No 37 49.3
45. Do you feel service provider values Yes 45 60.0
you - Y-Yes,N-No No 0.436 0.509
30 40.0
46 Are you a regular / old customer of this Yes 55 73.3
organization 1.129 0.288
No 20 26.7
47 Will you refer other to his Organization Yes
20 26.7
1.129 0.288
No 55 73.3
48 Are you satisfied with the problem Yes 45 60.0
solving attitude of Organization No 0.110 0.740
30 40.0
49 Do you think this Organization is better Yes 54 72.0
then others 0.775 0.379
No 21 28.0
50 Will you like to suggest anything Yes
21 28.0
0.775 0.379
No 54 72.0

Though customers plays very important role in service industry, but they are not directly linked
with SCM of the Organization. Results of frequency distribution and Ch1-Square do not show any
value significant in this case. Interpretation from above table shows that though customers have
given very important responses on the individual Organization but are not directly associated with
SCM of that Organization.

SCM Vendor Response.

total 32 respondents, where 12 were small vendors and 20 were large vendors were asked
to respond on the same. Question Set Section E, F states 21 questions to respondents. Vendor
Response -Table shows various responses of vendors as a feedback on various inputs asked
from them. Vendors response - Table shows various significant factors in SCM of an TELECOM
Industry. When different set of details were asked to vendors. Various responses were found
significant. In case of Significant responses interpretations were made to understand the
results

Table 5.VR1

Airtel
freq %
1 Do they make payments on
time? 10 41.7
Neutral 18.979 0.001
 Moderately
14 58.3
Satisfied
Highly
0 0.0
Satisfied
2 Do they often forecast?
10 41.7
Neutral
Moderately
14 58.3
Satisfied
Highly
0 0.0
Satisfied 25.525 0.001
3 Do they plan expected Moderately
delivery lead time? 7 29.2
Dissatisfied
Neutral 10 41.7
Moderately
3 12.5
Satisfied
Highly
4 16.7
Satisfied 7.569 0.056
4 Do they maintain inventory? Moderately
13 54.2
Satisfied
Highly
11 45.8
Satisfied 2.333 0.127
5 Do you agree SCM expands
revenue? 5 20.8
Neutral
Moderately
14 58.3
Satisfied
Highly
5 20.8
Satisfied 5.213 0.074
6 Do you agree SCM Moderately
decreases the cost of various 0 0.0
Dissatisfied
factors?
Neutral 5 21.7
Moderately
14 60.9
Satisfied
Highly
4 17.4
Satisfied 19.591 0.000
7 Do you think demand Neutral 5 20.8
management is the most
Moderately
important in SCM? 14 58.3
Satisfied
Highly
5 20.8
Satisfied 3.315 0.191
8 Do you agree with export Moderately
import procedure? 1 4.2
Dissatisfied
Neutral 12 50.0
Moderately
11 45.8
Satisfied 5.091 0.078
9 Do you agree your ware Moderately
house is perfectly laying 5 20.8
Dissatisfied
stress on out time delivery?
Neutral 0 0.0
Moderately
15 62.5
Satisfied 18.545 0.002
 Highly
4 16.7
Satisfied
10 Do they have many Moderately
vendors subject to your item 15 62.5
Satisfied
they have at Present
Highly
9 37.5
Satisfied 4.330 0.037
11 (a) Price Moderately
4 16.7
Dissatisfied
Neutral 6 25.0
Moderately
9 37.5
Satisfied
Highly
5 20.8
Satisfied 14.085 0.003
11 (b) Payment High
1 4.2
dissatisfied
Moderately
1 4.2
Dissatisfied
Neutral 0 0.0
Highly
22 91.7
Satisfied 35.447 0.000
11 (c) Responsiveness Moderately
0 0.0
Dissatisfied
Neutral 0 0.0
Moderately
9 37.5
Satisfied
Highly
15 62.5
Satisfied 31.573 0.001
11 (d) Innovation Neutral 0 0.0
Moderately
9 37.5
Satisfied
Highly
15 62.5
Satisfied 21.633 0.002
11 (e) Transparency Moderately
0 0.0
Dissatisfied
Neutral 0 0.0
Moderately
5 20.8
Satisfied
Highly
19 79.2
Satisfied 31.263 0.000
11 (f) Inspection Moderately
9 37.5
Dissatisfied
Neutral 15 62.5
Moderately
0 0.0
Satisfied 21.955 0.001
11 (g) Product Info Neutral 0 0.0
Moderately
5 20.8
Satisfied
Highly
19 79.2
Satisfied 6.862 0.052
11 (h) Clarity specification Neutral 5 20.8
Moderately
19 79.2
Satisfied
Highly
0 0.0
Satisfied 7.852 0.020
11 (i) Courtesy Moderately
4 16.7
Satisfied
Highly
20 83.3
Satisfied 3.327 0.068

Table above shows that 10 Main questions asked to suppliers. Out of total questions 5
questions are significant and whose details are interpreted

Do they make payment on time?

Seeing the Total details generated by SPSS Software the value is Significant. Analyzing the
details it is observed that for all vendors , suppliers , associates agrees this questions plays an
very significant role .Chi-square Value is 18.979 and p value is 0.001 Respondent response
shows that against 58.3 % were moderately satisfied in Airtel

Do they often forecast ?

Seeing the Total details generated by SPSS Software the value is Significant. Analyzing the
details it is observed that for all vendors, suppliers, associates agrees this questions plays an
very significant role .Chi-square Value is 25.525 and p value is 0.001 Respondent response
shows that 58.3 % were moderately satisfied in Airtel .

Do you agree SCM decreases the cost of various Factors ?

Seeing the Total details generated by SPSS Software the value is Significant. Analyzing the
details it is observed that for all vendors , suppliers , associates this questions plays an very
significant role Chi-square Value is 19.591 and p value is 0.00 Respondent response shows
that against this questions 60.9 % were moderately satisfied in Airtel

Do you agree your warehouse is perfectly laying out stress on out time delivery?
Seeing the Total details generated by SPSS Software the value is Significant. Analyzing the
details it is observed that for all vendors , suppliers , associates this questions plays an very
significant role .Chi-square Value is 18.545 and p value is 0.002 Respondent response shows
that against this questions 62.5 % were moderately satisfied in Airtel

Do they have many vendors subject to your item they have at present?

Seeing the Total details generated by SPSS Software the value is Significant. Analyzing the
details it is observed that for all vendors, suppliers, associates this questions plays an very
significant role Chi-square Value is 4.330 and p value is 0.037 Respondent response shows
that against this questions 62.5 % were moderately satisfied in Airtel.

Various Major parameters subject to Vendors / Suppliers where asked and analyzed

Details generated by SPSS software shows that following parameters play an important role in
SCM decisions for Vendor in TELECOM Industry

Price
Payment
Responsiveness
Innovation
Transparency
Inspection
Specifications