JULIE K.

ANDERSON
Frisco, TX
626.222.9394
julieanderson224@gmail.com
http://www.linkedin.com/in/juliekanderson

Marketing Manager
Successful 18+ year track record planning, implementing and evaluating B2B strategic marketing
plans and communication programs.
MBA with marketing emphasis.
49% increase in healthcare specialty practice new patients in 1 year.
35% increase in website registrations at the California Institute of Technology in 90 days.

Core Strengths
Implementing strategic marketing plans Targeted marketing
Building collaborative relationships Applying marketing analytics to ROI
Brand and product messaging Converting web site traffic to sales
Delivering revenue through direct-response Creating innovative ideas
Managing customer experience (CRM) Leading cross-functional teams
Reducing cost and increasing productivity Converting chaos into manageable parts

PROFESSIONAL EXPERIENCE
DIGNITY HEALTH GLENDALE MEMORIAL HOSPITAL AND HEALTH CENTER,
COLORECTAL SURGERY INSTITUTE Glendale, CA 7/2014 12/2016
Marketing Communications Consultant
Strategically grow the Colorectal Surgery Institute through marketing program implementation.
Apply marketing analytics to evaluate and implement strategy on researched target markets.
Develop relationships with physicians to grow new patients by 49% with positive ROI.
Improve payor mix in managed commercial insurance 24% and Medicare 45%.

MARKETING COMMUNICATIONS CONSULTANT Sierra Madre, CA 8/2009 12/2016

Business-to-Business Marketing Projects
Develop and implement marketing program to engage and nurture physician referrals.
Provide reports based on marketing analytics to executive management.
o Methodist Hospital of Southern California 5/2014 12/2016
Strategically grow specialist practice through new channels, partners, and inbound marketing
initiatives with positive ROI.
Apply multivariate testing to increase awareness in direct-response and other marketing
programs.
Expand consumer awareness of practice through Facebook campaign, 98% increase in Likes.
o Colorectal Surgery Institute, Dignity Health Glendale Memorial Hospital 8/2011 6/2014
Create positioning and strategy for email campaign series to engage new customers.
o WCL Associates, architectural firm (Minneapolis/St. Paul) 9/2009 9/2010
Google page 1 and 2 key word search engine optimization to increase online traffic.
o Impact Planning Group, marketing consulting firm (greater New York City) 8/2009 5/2010
Nonprofit Marketing Projects
Applied brand messaging to marketing collateral and inbound marketing strategies.
Wrote and created organizations first fundraising development mailing raising over $5,000.
o Bridges (greater Los Angeles) 7/2013 2/2014
$102,000 raised at kickoff. Applied new branding guidelines to strategic marketing plan with direct
mail and email campaigns.
o Faith-based fund raising kick-off (greater Los Angeles) 1/2010 7/2010
16% attendance increase using digital marketing strategy with email and social media.
o Alumnae event (Southern California)
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CALIFORNIA INSTITUTE OF TECHNOLOGY (Caltech) Pasadena, CA 8/1999 10/2009

Marketing and Communication, Associate Director
Planned and implemented strategic marketing plans for executive education courses at the Industrial
Relations Center as measured by $2.5 million in annual revenue. Grew online registrations 35% by
applying marketing analytics and redesigning the online marketing strategy and customer experience.
Created and implemented new customer loyalty marketing programs to promote the brand. Improved
program quality through customer feedback, managed $500,000 marketing budget, and reduced direct
mail expenses by $50,000. Directed a marketing team and virtual creative and fulfillment teams.
Generated $2.5 million+ annual revenue.
Branded the Caltech Industrial Relations Center in the executive education market.
Developed processes to improve effectiveness and reduce waste in CRM database.
Managed $500,000 budget and evaluated online and direct mail campaign ROI.

Delivered 35% increase in online purchase conversion in first 90 days.

Led online strategy and execution (www.irc.caltech.edu).
Applied marketing analytics, directed SEO and PPC partners using multivariate testing to
increase traffic and conversion rates.
Created strategy to guide purchasing behavior on site. Wrote copy and promotional
content to ensure a smooth online customer experience.
Innovated and brought to market two new client loyalty programs, generating over
$4 million.
Used CRM techniques to research buyer behavior and multiple purchases.
Marketed new certificate program through viral marketing mechanism.
Developed marketing programs, channels, and appropriate mix for multiple products.
Determined and implemented key messaging and media delivery for cohesive multi-channel
campaigns: email, website, webinars, direct-response, tradeshows, PR.
Assisted creating www.technologymarketingcenter.com, as an inbound marketing strategy
and one of the first social networking community third party reference sites in 2007.
Developed webinar outreach incorporating webinar marketing best practices.

RELIASTAR FINANCIAL CORPORATION Minneapolis, MN 1985 1999

(formerly Northwestern National Life Insurance Company, now VOYA Financial)
Successful Money Management Seminars, Inc. (ReliaStar Division) Portland, OR 1997 1999
Sent by corporate to bring newly acquired division up to higher performance standards
(change management).
Director, Corporate Communications and Training 1998 1999
Participated in strategic development and implementation of communications plans.
Managed a $500,000 budget.
Manager, Process Improvement 1997 1998
Various positions, greater opportunities to work with executive management team. 1985 1996

EDUCATION
Master of Business Administration (MBA), Emphasis in Marketing
Marylhurst University, Portland, OR
Bachelor of Science, Double Major: Textiles and Education
North Dakota State University, Fargo, ND

PROFESSIONAL HEALTHCARE PRESENTATION

2012 NW Colon and Rectal Surgery Conference: Does Marketing Increase New Patient
Referrals in a High Managed Care Environment?