"What makes you so successful on social media?

"

People want to know if there is a secret formula I follow or special tools I use?

They want to know where I get my content and how I decide what to post where and

when? They ask me about my advertising budget and my analytics and dozens and

dozens of other detailed questions. I think it is a lot simpler than that. As the name

implies, social media should be, well, social. I never forget that. That means not using

it like you would a magazine ad or a billboard. It means engaging in two-way

conversations. It means listening long and hard to what others are saying. And of

course, it also means contributing your thoughts and view to the discussion.

They're not know-it-alls. You know what I'm talking about. We all follow people

who have an answer for everything, who love to talk about themselves, and who

rarely listen before contributing their input to the conversation. But do you really feel

like you can have a relationship with someone like this? Of course not. When it's all

about them, there's no room left for you. Successful marketers know they don't know

it all. They're humble, and know that even if others consider them an expert, there's

always more to learn.

They ask questions. They know that social media is all about dialogue, so

they're keen to ask for feedback from their fans and followers. Instead of assuming

that they know what their customers' pain points are, they ask them. Some people

are afraid that if they ask for feedback, they'll be seen as weak or indecisive. I'd

argue that the exact opposite is true: by asking for feedback, you're demonstrating

that you care about what others think and want, and that you're willing to do what it

takes to meet those needs. They reach out to others.People who are successfully

building relationships using social media know they can't just sit back and wait for
things to happen. They aren't content to just let others 'like' or follow them. They seek

out others in their niche to follow, and participate in conversations initiated by others

,instead of only taking part in ones they themselves have started.

They provide meaningful content. Providing unique and meaningful content via

social media is not only a great way to provide value, it's one of the best ways to

build trust. Sharing other people's content is great, but it will never set you apart as a

leader in your niche.

Make a point of creating informative content geared to your audience via blog posts,

Facebook updates, Instagram photos, and tweets. The more value you provide to

people, the more they will trust you and want to engage with you.

They have a passion for the people they serve. Authentic relationships on

social media can only be made when you're passionate about the people you're

engaging with. You can try to emulate care and interest in others, but if it's not real,

you'll only end up getting burned out.

Passion is something that can be faked, but it's also easy to spot. If you have a

passion for helping others, this will come across in everything you do on social

media. In the same way, if you're "faking it," this will inevitably become apparent, and

people will stop trusting you.

When it comes down to it, building relationships on social media is about truly

listening. It's about taking part in the conversation, not trying to control it. It's about

dialogue, not pushing a message.

So, now let me answer the question directly. What makes me so successful in social

media? I build relationships, ask questions, reach out to others, work hard to provide

meaningful content, approach every day with a sense of service and have a massive

and authentic passion for what I do. There is no formula and, you, the wonderful

social media community I am blessed to be part of, provide the magic.

HOW SOCIAL MEDIA IS RUINING OUR RELATIONSHIPS

I think the rise of social media is definitely correlated with the rise of narcissism

in our society. Our self-esteem depends on how many likes we get, how many

followers we get, if someone texts us back. And I think when you see your phone

light up from across the room, its that ping of dopamine in your system. You get that

euphoric, excited feeling, and I think thats addictive. Now we text people, we

Instagram, we Vine, we Tinder just to feel that again. And the more we do it, the more

we get it back, so it becomes a very addictive process. It really is all about

narcissism. Some coworkers and I were talking about how when we FaceTime, we

just end up looking at ourselves in that little box.

My favorite thing about FaceTime is literally you should just be on the phone

with someone looking in a mirror because all I do when I FaceTime is look at myself.

I bring the box up so they think Im looking at them, but Im not. The art of

FaceTiming so that people think youre looking at them but youre actually looking at

yourself is kind of amazing. I think we all do it, but it is another symptom of that

narcissism thats just become so prevalent today with the rise of social media and

smartphones.

But even when we fulfill this urge to make ourselves feel better by bragging via

an Instagram picture about a great meal we had or an awesome concert we went to,

it seems like that happiness is diminished once we look at other peoples feeds. I do

think were all kind of in this big, worldwide reality television game. And were all

competing to see who has the best life with the best boyfriend or girlfriend having the

best meals on the best vacations with the best families and the best dogs. There is

this competitive element.

 But just as quickly as I might scroll through Instagram and see 100 people

liked a photo of me, and that makes me feel good, the next moment I might see all of

my friends hanging out the night before and wonder why I wasnt invited and feel

extremely lonely about that. Now more than ever there are some major highs and

really depressing lows, and they come so close together. So you begin to feel numb

to genuine emotion. Getting back to this idea of addiction: You took an informal

survey of your friends and found that 10% of them had checked their phone during

sex at some point. Thats crazy!. Youd think [admitting some of these things] would

be embarrassing. But then you kind of realize that youre all going through it.

You know youve taken it too far is when your friends start commenting on it,

like any kind of addiction. I actually dated someone who onceand I really liked

herwho literally lost interest in me because we went on a date, and I spent the

entire time on my phone. I used to go to dinner with my friends where they would say,

Okay, Kim, Im taking your phone. When you start getting those comments, thats

one of the signals that you need to stop. Maybe when you write a whole book about it

and realize youve gone too far.

Technology often negatively affects relationships?. For my opinion, a lot of

relationships have been ruined by one persons addiction to social media, whether

that addiction leads to a connection with a past love or crush and that can be

detrimental or sometimes it simply means that you get home at night to spend time

with your significant other and you have nothing to talk about because youve spoken

about everything all day through social media or youve looked through each others

social media feeds. Theres been an emerging body of research that shows that

when you stop having offscreen interaction, you lose empathy. You lose the ability to
have genuine reactions to real problems and real things. [In her book Stolz cites a

study that found college students are 40% less empathetic than they were 30 years

ago, thanks to on-screen interactions that make it easier to say mean things and act

before considering the consequences of our actions.

As a concluclusion, I think both. Social media has definitely accentuated and

accelerated breakups. But I also think that we as humans are an impulsive group of

people, and I think social media provides not only an indelibility for relationships in

the past where you just cant seem to get away from them so you just keep thinking

about them, but it also provides a really easy avenue to be impulsive to reconnect

and make mistakes. Ive seen a lot of relationships ruined not because they werent

going to work out, but because someone reconnected with an ex innocently, and that

led to constant text messaging. And before you know it, theyre meeting up. And if

you make a mistake, you get caught because of social media because there is a

paper trail for everything. And its over.

 UNIT PENDIDIKAN JARAK JAUH

PUSAT PENDIDIKAN PROFESIONAL DAN LANJUTAN (PACE)

UNIVERSITI UTARA MALAYSIA

(OCTOBER SEMESTER SESI 2015/2016 SESSION)

SBLE 2103

PROCESS WRITING

ARGUMENTATIVE ESSAY

PREPARE FOR:-

NAME OF LECTURER : MADAM NOOR IZZATI MUHAMAD NASIR

PROVIDED BY:-

NAME : NADIA BINTI ABDULLAH - 229330

: NORASYEDAH BINTI MD RASHID - 229312

 UNIT PENDIDIKAN JARAK JAUH

PUSAT PENDIDIKAN PROFESIONAL DAN LANJUTAN (PACE)

UNIVERSITI UTARA MALAYSIA

(OCTOBER SEMESTER SESI 2015/2016 SESSION)

SBLE 2103

PROCESS WRITING

ARGUMENTATIVE ESSAY

PREPARE FOR:-

NAME OF LECTURER : MADAM NOOR IZZATI MUHAMAD NASIR

PROVIDED BY:-

NAME : NORASYEDAH BINTI MD RASHID

MATRIK NO. : 229330