Career Development

Resource Center
MARKETING PLAN
June 2017

Approved By: _____________________________________________

Signature: _________________________________________________
 CAREER DEVELOPMENT RESOURCE CENTER MARKETING PLAN

TABLE OF CONTENTS

Page #

BACKGROUND ................................................................................................................................. 1
GOALS ............................................................................................................................................ 1
AUDIENCE........................................................................................................................................ 2
STRATEGIES....................................................................................................................................... 2
Branding ................................................................................................................................... 3
Print Materials ........................................................................................................................... 4
Digital Materials ....................................................................................................................... 5
Merchandise ............................................................................................................................ 6
Alternate Vehicles ................................................................................................................... 7
METRICS AND ASSESSMENTS ............................................................................................................... 8
APPENDIX ........................................................................................................................................ 9
BACKGROUND

The Communications Section was tasked with developing a Marketing Plan for the
departments Career Development Resource Center (CDRC).

The CDRC will be a centralized career resource center for DPSS employees to use for
accessing information, advancing professional development, and continuing education
in an all in one full access facility. The CDRC will provide a dedicated resource center at
the DPSS Training Academy where departmental staff can pursue their professional
development and continuing educational goals through the utilization of computer
equipment and software. This premiere resource center will serve as a model for
upcoming department-wide career resource program enhancements.
Staff will use leading edge technology, such as Video Teleconferencing (VTC), for
professional development, researching promotional opportunities, and conducting
mock interviews through the use of Interview Stream software. CDRC will be utilized to
conduct information sessions, exclusive specialized trainings, and meetings (e.g.,
Toastmasters, Lunch and Learn, University Cohort Information Sessions, etc.).

GOALS

Our marketing goal is to increase participation for our internal customers through the
proposed marketing efforts as follows:

Immediate Goals
Promote marketing campaign themes: Pathways to Success
Promote CDRC brand with new logo (See Appendix 1)
Promote CDRC with print and digital media (See Appendices 2 and 3)
Promote a true one stop center for delivery of workforce development and
related services including self-assessment, targeted instruction, and training, using
print/digital media
Promote computerized applications available for staff
Promote online learning to DPSS staff

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Future & Ongoing Goals
Develop and implement an intranet webpage for CDRC.
Increase awareness of CDRC programs and the opportunities available in higher
institutions for staff in several programs.

AUDIENCE

Internal Customers
DPSS Academy
DPSS Line Staff
DPSS Administrative Staff
DPSS Executive Staff

STRATEGIES
We will use all our marketing portals for the launch of the CDRC, all available programs
and resources for training and development for our DPSS staff and the benefits to
departmental improvement.
The marketing team will maximize the launch of the CDRC through email, posters, flyers,
Electronic Bulletin Board slides, and special messages from our Department Head.

2
Branding
(Please see Appendix 1.)
Target
Project Audience Task Description Task Justification
Date
Branding Internal Design CDRC Official Provides: Present
Customers Logo concept
An introduction to to team by
the new CDRC 05/14/17
Easy recognition by
all staff Approval
A consistent required
message for staff to by
recognize the 05/14/17
CDRC

3
Print Materials
(Please see Appendix 2 visual.)
Target
Project Audience Task Description Task Justification
Date
Print Materials Internal Design the following: Provides: Present
Customers concept
Print general Information to to
promotional posters DPSS staff about committee
Grand Opening CDRC May 2017
flyer Access to
available tools to Approval
develop a career required
path by
Continue higher 06/12/17
education that
includes Produced
educational and
cohort distributed
Further promotion (varies by
of the succession schedule)
planning efforts

4
Digital Materials
(Please see Appendix 3 visual.)
Target
Project Audience Task Description Task Justification
Date
Digital Internal Design the following: Provides: Present
Materials Customers concept
EBB slides Information to to
Digital posters DPSS staff about committee
(e-blast) CDRC, access to May 2017
Short ad in the DPSS available tools to
digital newsletter develop a career Approval
Articles in the DPSS path required
digital newsletter Continue higher by
Broadcast interviews education that 06/12/17
featured bi-monthly includes
on BBN episode 11 educational Produced
(August 2017) cohort and
Further promotion distributed
of the succession (varies by
planning efforts schedule)

5
Merchandise
(Please see Appendix 4 visual.)
Target
Project Audience Task Description Task Justification
Date
Merchandise Internal Design the following Provides: Produced
Customers and
Water bottles Information to distributed
Mugs DPSS staff about by (TBD)
Laptop cases CDRC access to,
Portfolios available tools to
Mouse pads develop a career
Memo Stack with path
Sticky Flags Continue higher
Super Sticky Notes education that
Booklet includes
Pen-Highlighter educational
cohort
Further promotion
Recommendations: of the succession
CDRC planning efforts
- Pen-Highlighter
- Mouse pad
- Sticky notes

CRC Coordinators
- Water bottles

Directors and
Deputies
- Mugs

6
Alternate Vehicles
Target
Project Audience Task Description Task Justification
Date
Alternative Internal Develop the following: Provides: Present
Vehicle Customers concept
LRS screen pop-up Information to to team
messages DPSS staff about (TBD)
CRC Meetings (2 CDRC, access to
session, am and pm) available tools to Approval
(CRC will visit each develop a career required
district office to path by (TBD)
make a Continue higher
presentation at the education that Produced
general staff includes and
meetings (GSMs), educational distributed
provide cohort by (TBD)
background, and Further promotion
promote and of the succession
distribute the print planning efforts
materials (e.g., info
sessions flyers or
info-graphic)

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METRICS AND ASSESSMENTS

Metrics Tools/Resources
Service Testing Area
Purpose
Career Internal Performance Indicator: Increase in staff
Development Customers participation in CDRC programs and services.
Resource Expected Outcome: Enhanced career-
Center planning skills among DPSS employees.

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CAREER DEVELOPMENT RESOURCE CENTER MARKETING PLAN

APPENDIX
APPENDIX 1 (Logo)

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APPENDIX 2 (Poster/Flyer)

10
APPENDIX 3 (EBB Slide)

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APPENDIX 4a (logo Merchandise) APPENDIX 4b (logo Merchandise)

Gradient 25 oz. Aluminum Sports Bottle CheckMate Checkpoint-Friendly Compu-

Customization Technology: Single-Color Print Briefcase
Requires minimum order quantity of 50 (Customization Technology: Embroidery)
No minimum quantity

$3.23 to $5.26 * $20.10 to $39.74 *

Source Source
1) promo.vistaprint.com 1) promo.vistaprint.com
2) gotprint.com 2) gotprint.com

* All items are subject to availability by source. All prices are subject to change without notification.

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APPENDIX 4c (logo Merchandise) APPENDIX 4d (logo Merchandise)

Stormy Ceramic Mug University Junior Portfolio

Requires minimum order quantity of 96 No minimum quantity
Customization Technology: Single-Color Print Customization Technology: ColorStrong Full
Color Transfer

$2.34 to $3.25 * $7.20 to $10.01 *

Source Source
1) promo.vistaprint.com 1) promo.vistaprint.com
2) gotprint.com 2) gotprint.com

* All items are subject to availability by source. All prices are subject to change without notification.

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APPENDIX 4e (logo Merchandise) APPENDIX 4f (logo Merchandise)

Nash Pen-Highlighter 1/8-Inch Rectangular Rubber Mouse Pad

Requires minimum order quantity of 25 Requires minimum order quantity of 150
Customization Technology: Single-Color Print Customization Technology: Single-Color Print

$0.51 to $2.11 * $1.45 to $2.19 *

Source Source
1) promo.vistaprint.com 1) promo.vistaprint.com
2) gotprint.com 2) gotprint.com

* All items are subject to availability by source. All prices are subject to change without notification.

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APPENDIX 4g (logo Merchandise) APPENDIX 4h (logo Merchandise)

Super Sticky Notes Booklet

Requires minimum order quantity of 350 Memo Stack With Sticky Flags
Customization Technology: Single-Color Requires minimum order quantity of 200
Print Customization Technology: Single-Color Print

$0.80 to $1.44Source * $1.21 to $2.29Source *

1) promo.vistaprint.com 1) promo.vistaprint.com
2) gotprint.com 2) gotprint.com

* All items are subject to availability by source. All prices are subject to change without notification.

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