Literature Review

Consumers choose packaged beverages since they are easily available and offered. The choices
mainly are determined by peer group and endorsements. They purchase tetra packed juices because
it is easy, convenient, changing lifestyle and time saving for consumption. Moreover it can be stored
for few days. They have very clear understanding and perceptions about their own needs and the
various options available in the market and the set of attributed associated with the different
brands. Thus, there is little tendency amongst the consumer for brands preference switchover
unless there is some great motivation from the competing brands.

Reference: CONSUMERS BUYING BEHAVIOR AND BRAND LOYALTY OF TETRA PACKED JUICES WITH
REFERENCE TO PUNE CITY by Saroj Hiremath and E.J.Jagtap

https://www.wbiconpro.com/523-Saroj.pdf

Packaged fruit juices are as much recognised as social drinks now, with dominant consumption being
observed in the company of family and friends. Fruit juices are perceived as anytime beverages,
with consumption being spread more or less evenly between the mid-mornings, afternoons and
evenings

Reference: Findings of a `usage and attitude' study conducted by market research agency
Indica Research across 1,200 adults in SEC-A and SEC-B households in Delhi and Mumbai

Sales of packaged fruit juices is rapidly increasing because of its convenience and
healthiness. consumer perception of price, quality and value are considered as pivotal determinants
of consumers buying behavior and drink choice (bishop 1984, Doyle 1984, Jacoby Olson 1985).
Difference in information effects due to interaction with juice type, consumer background attitudes
and socio demographics. Consumers with a high neophobia reported a lower liking for unfamiliar
fruit juices. Health oriented consumers were more likely to comprise on taste for an eventual
health benefit, though they still preferred the best tasting juice.Consumer background attitudes and
socio demographic of fruit juices influenced consumer acceptance. (Sara Sabbe, Wim Verbeke,
Rosires Deliza). Taking into consideration all the previous studies made on the same topic it can be
concluded that age, income, gender, education, profession price, packaging and advertisement are
the factors that affect consumer perception. Through literature review and data collected it
understood that the preference for fresh fruit juices is the same among genders

Reference: FRESH FRUIT JUICES-A STUDY ON CONSUMER PREFERENCE AND DEMOGRAPHIC

PROFILING Pooja Boga , Tejaswini Khanolkar

http://reflections.rustomjee.com/index.php/reflections/article/viewFile/35/pdf
It can be concluded that quality and safety are central issues in todays food economics

Reference:

Consumer Perception and Acceptance of Minute Maid Pulpy Orange in Puducherry Dr. Ganesh L
Head-General Management, Christ University Institute of Management, Bangalore

http://www.ijmbs.com/32/2/ganesh.pdf

Appendix:
 According to the data collected 65% are influenced by advertisement and the rest are not.
Nearly 30% respondents expect improvement in the taste of Real juice
Tetra packed juices are substitute to actual juices, hence quality should not be compromised
at any cost. Management of quality is utmost important, especially the flavor and realness of
juices should be maintained to attract more and more customers

Major variant of fruit juice available in Indian market are-

1) Juice is naturally contained in fruit or vegetables. It is prepared by mechanically
squeezing or macerating fresh fruits or vegetables. Juice is always 90% fruit juice.
2) Nectar is also made from fruit or vegetables but with a 25-89 % juice content and
usually with added sugar.

Still drinks contain 0-24 % juice content in fruit, vegetable or other flavours