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Nobody knew that health care Monthly Mobile


(apps) could be so complicated Scoop

First Name
Apologies to
President Trump Last Name
for the
paraphrase, but
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its trueapps are
hard.
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The ideas are easy
enougheveryone can come up with more than a few
ways smartphones can make healthcare better. For my First Name
next outpatient visit, for instance, Id like to check in
remotely and be guided to the clinic as easily as I request
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an Uber and y through TSA Pre-check on a business
trip. Recovery would be faster and better if an app
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reminded me to do my follow-up care. Health systems
could deliver higher-value care with less waste and
expense if their apps personalized the patient
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experience, increasing adherence and engagement
between visits. Wouldnt you love to connect with your
healthcare consumers via a device they look at 150 times
a day?

The execution, however, is not that simple. While our


phones have the power to display high-resolution
imaging lab results (as I saw at GEs booth at HIMSS), the
ability to congure and connect apps to meaningful use
cases is ever-elusiveand expensive. One of my favorite
sessions at HIMSS this year illustrated how some of the
simplest mHealth roadblocks can prove to be the most
frustrating to those who are trying to push the envelope
of mHealth, especially when faced with a digital learning
curve new to many in the healthcare space.

Neil Gomes and Robert Ne, who lead Jeersons Center Search ...

for Digital Innovation and Consumer Experience, gave


the talk Strength through Insight: ResearchKit Apps for
PROs. Their goal was to enhance cancer care through Recent Posts
treatment-centered monitoring, using phones to collect
electronic patient-reported outcomes measures for [Webinar]
prostate cancer patients. They created a health Innovating the
monitoring app using Apples health kit as a rapid Patient
development tool so participants could simply report Experience
health status at baseline, during, and after treatment. Lessons from
your Favorite
Gomes and Ne shared valuable learnings and novel
Brands
approaches to solve the usual suspects that delay and
sometimes derail in-house app projects, like back-end When Should
system integration, data permanence, user experience Your Service Line
design, HIPAA, and so forth. However, I most appreciated Have Its Own
how Neil took the time to address the real-world App?
problems that many app builders dont anticipate. For
them, this took the form of actually getting the app on 4 Digital
patients phones. A reasonable expectation is that this Strategies to
would be a 3-minute process, well within the timeframe Attract More
of the 15-minute visitin reality, it actually took as long Patients to your
as 48 minutes. Thats because most patients dont Hospital
download a lot of apps, so they forget their iTunes
password and end up having to do multiple password MobileSmith
resets. Imagine the frustration, the backlog, the horror Certication
the lost revenue! If you check out Slide 18 of their Registration Now
presentation, they clearly illustrated the sad fact that Open June 6-8
healthcare transformers like Gomes and Ne are slowed
down by an issue that Apple could easily solveby
Nobody knew
implementing Enterprise Distribution distributing apps
that health care
in healthcare and research would be simpler and more
(apps) could be
scalable, but Apples current terms of service dont really
so complicated
t the prescribed apps model.

There are plenty of problems to solve in mHealth, and


the reward is worth itGomes and Ne agree and they Archives
have pledged to keep innovating. One way to maximize
that potential is to work closely with a team who can Select Month
anticipate the challenges in building the app.
MobileSmith makes that easy, oering a consumer-
grade, enterprise-strength platform to take care of the Our Partners
front end, letting you avoid the simple problems and
focus your energy and resources on your interoperability
and informatics projects.

By David Sawin | March 16th, 2017 | 1101, Blog | 1 Comment

About the Author: David Sawin

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MobileSmith is an enterprise-
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class mobile app development
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platform that enables SCOOP 3 days ago
organizations to rapidly create,
deploy, and manage custom
mobile apps for iPhone, iPad, First Name
and Android smartphones 5 Unique Apps Impacting
without coding being a Healthcare Service Lines

requirement. Last Name [Webinar] hubs.ly/H07Yl4z0


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Our best-in-class front end
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enables stakeholders to create
unique mobile experiences for
customers, patients, or
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employees while focusing on #iPhoneAt10: How Steve Jobs and
increasing ROI. Our clients are Apple changed modern society
able to securely connect to on.forbes.com/60118ol0l
data sources, manage each First Name pic.twitter.com/wBs2ZqqNFq

mobile app from a dedicated 1 week ago


online CMS, update apps on- Last Name
the-y, and incorporate cutting-
edge technologies like
geofencing and waynding. Email Address

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