Professional Documents
Culture Documents
Home Staging
49%
Has an effect on most buyers
4%
Has no impact on buyers
80%
60%
40% 77%
9% 4%
0%
Easier to More willing Will Overlook Will Are more
visualize to walk positively other negatively suspect of
property as through impact property impact home
future home home they home value faults home value features
saw online if home if home
decorated decorated
to buyer's against
taste buyer's
taste
2017 Profile of Home Staging
Importance of Staged
Rooms
Staging the living room for buyers was found to be most important
(55 percent), followed by staging the master bedroom (51 percent),
and staging the kitchen (41 percent).
Buyers agents cited staging the guest bedroom as the least
important room, with just nine percent saying that it was very
important to stage.
35%
30%
25%
20%
31%
15%
25% 26%
10%
13%
5%
1%
3% 2%
0%
Staged No impact Staged Staged Staged Staged Not sure
home had on dollar home has home has home has home has
a negative value increase increase increase increase
impact of 1% to of 6% to of 11% to of 16% to
5% 10% 15% 20%
0% 20% 40%
100%
80%
60%
83%
40% 76%
69% 66%
53%
20%
31%
25% 21%
0%
0%
Staged home had a negative impact
Greatly
increase, 8%
Don't know,
14% Slightly
increase, 8%
Does not
impact time on
market, 8%
Greatly
decrease, 39%
Slightly
decrease, 23%
Grouting 42%
Other 12%
The primary measure of central tendency used throughout this report is the median
the middle point in the distribution of responses to a particular question or,
equivalently, the point at which half of the responses are above and below a particular
value.
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and to the public and government for the purpose of preserving the free enterprise
system and the right to own real property.
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www.REALTOR.org/research-and-statistics.