Lesson 5 - Concept Development

LESSON JUSTIFICATION

Unit School Ball

Topic First Concept Drawing (Continuation)

Class L2 DIT

Date 31/03/17

Learning Outcomes To be able to create a concept from idea generation

Success Criteria By the end of the lesson students will be able to:
- Create connections between research and ideas
- Develop a concept in different visual mediums

My Focus Delivered by Angela White (DIT Mentor)

Learning Activities Greet and welcome students Establish routine.

- Take your named work as you walk in Remain in new seating plan.
- Sit in the theme groups

20 mins First Concept Development (CONTINUED FROM LAST LESSON)
- Using some of the imagery from the Forced Fitting activity
and the Quick Sketches Exercise we just did you will:
- Create a complete POSTER concept on an A4 page including
all essential information
- Pick what you would like to use from your research and ideas
- Sketch with minor details
Students are learning to apply their ideas and
research, create connections to generate a
concept to meet the brief. This is just the first
concept that they will be doing. This may
require a lot of time so the next activities may
be reconsidered for a later day depending on
how this goes. However I would like this to be a
quick generation of a concept.

1
10 mins Discussion: Applying Concept to Different Method
- Discussion on the board on how to apply the concept they
have created to a new method of advertising like Facebook
post, Instagram post, website banner etc.
- Model a quick example of turning a poster into a different
method - Facebook Cover photo
20 mins First Concept on Different Methods
- Give students another A4 sheet of paper
- Using the same poster concept sketch your concept on a
different method of advertising
- For example, how would your concept look like if it was an
Instagram post, Facebook cover photo etc.
- Aim for 3 methods
5 mins End of Lesson / Extension
- Take photos of your concepts and sketches
- Complete and hand in Theme Research assignment due
today
- Hand all your papers in before you leave
- Thank students for engagement and effort
Model to students how size, proportion,
placement, alignment etc is all that changes to
fit poster concept on a new method of
advertising. How can students apply what they
have learnt to a new method of advertising.
Students should be able to make connections to
what they have been learning in previous
lessons and assignments and apply it to their
concept development.
Students need to learn how to adapt designs to
different mediums and know that it is not very
difficult. Once they have a foundation idea, they
can then apply this to other methods of
advertising. The base idea in this instance is a
poster. I would like to encourage them to think
differently and not default to posters.
Keeping artefacts for portfolio. Reiterate the
importance of meeting deadlines.