2017

Report on Board Meeting

3/27/2017
DIRECTORS PROFILE
Mr. Jazib Anwar
Chairman

Mr. Adeel Alvi

C.E.O

Mr. Rais Gohar

Independent Director
Sohail Maqsood

Director

Sohaib Akhtar

Director
Chairman Mr. Jazib Anwar
CEO Mr. Adeel Alvi

Independent Director Mr. Rais Gohar

Director Shoaib Akhtar

Director Sohail Maqsood

Director Um e Farwa

SENIOR EXECUTIVE OFFICERS

Jahanzaib Jahangir Chief Financial Officer
Usman Ali Managers Accounts
Attiya batool Company Secretary
Aliza Kamal General Marketing Manager
Ansar Razzzaq General Manager
Samrish Abbas Assistant Manager
Attendance
Meeting 1 Meeting 2 Meeting 3
Designations Names
Chairman Mr. Jazib Anwar
CEO Mr. Adeel Alvi
Independent Director Mr. Rais Gohar
Director Mr. Shoaib Akhtar
Director Mr. Sohail
Maqsood
Director MS Um e Farwa
 STAR GROUP LIMITED
Corporate Office:
Abdali Road, Multan -
Phone: +92-12-345 6789
Fax: +92-12-345 6789
Website: www.stargroup.com

Notice of Board Meeting

Notice is hereby given that a meeting of the Board of Directors of the Company will be held at
3.30 P.M. on Monday the 20th day of March, 2017 at Institute of Banking and Finance,
Pakistan, consider the following business as under: -.
Agenda;
Discussion on Financial position nature and range of products and share in the market and
sourcing. Case study 1

Place: Multan SD/-

Date:22/03/2017

Attiya Batool

Venue: IBF Canteen.

Secretary
On behalf of the Chairman

Regd.Office: United Mall 6th floor Multan Pakistan

 STAR GROUP LIMITED
Corporate Office:
Abdali Road, Multan -
Phone: +92-12-345 6789
Fax: +92-12-345 6789
Website: www.stargroup.com

Notice of Board Meeting

Notice is hereby given that a meeting of the Board of Directors of the Company will be held at
3.30 P.M. on Wednesday, the 22nd day of March, 2017 at Institute of Banking and Finance,
Pakistan, consider the following business as under: -.
Agenda;
Discussion on PESTEL analysis and Ansoff matrix. case study 1

Place: Multan SD/-

Date:22/03/2017

Attiya Batool

Venue: Ibf Canteen.

Secretary
On behalf of the Chairman

Regd.Office: United Mall 6th floor Multan - Pakistan

 STAR GROUP LIMITED
Corporate Office:
Abdali Road, Multan -
Phone: +92-12-345 6789
Fax: +92-12-345 6789
Website: www.stargroup.com

Notice of Board Meeting

Notice is hereby given that a meeting of the Board of Directors of the Company will be held at
3.30 P.M. on Friday, the 24th day of March, 2017 at Institute of Banking and Finance,
Pakistan, consider the following business as under: -.
Agenda;
Discussion on suppliers and recommendations on different new policies. case study 1

Place: Multan SD/-

Date:22/03/2017

Attiya Batool

Venue: Ibf Canteen.

Secretary
On behalf of the Chairman

Regd.Office: United Mall 6th floor Multan - Pakistan

Findings, opinions and Conclusion of the Board Meeting

An Internal Analysis:

Financial Position:

The companys current assets which comprises stocks and receivables worth Rs.1500 million and
other assets, short term investments and cash at bank worth Rest. 430 million. The current
liabilities of the company are amounted to be Rest. 960 million. The current ratio which came is 2
so the financial position is very strong.

Share in Market:

The market share of SJ in Pakistan is 42% which is even higher than that of Levis brand in U.S.

Sourcing:

Around 60% of the companys orders are being produced in Bangladesh and the remaining 40%
are produced in Faisalabad.

External Analysis:
PESTEL Analysis

Political:

Politically there are no as such hindrances for SJ but due to the lack of political affiliation between
Pakistan and Bangladesh as there are no good political relations among the two countries it can be
an imminent threat to the SJ because 60% of the companys orders are now being produced in
Bangladesh.
Economically:

SJ is contributing to the economy a lot as it went public in June, 2008 and floated 55 million shares
at Rs.10.

Environmental:

SJ products are highly durable and are easy going in any kind of environment; the products are
suitable for any kind of climate. Climate change wont have any impact on their activities.

Legal:

The company has been incorporated legally and all their operations are legal as per the law the
company is registered as per the companys ordinance 1984.

Analysis of Choices using Ansoff Matrix:

Market Penetration Product Development

Market Development Diversification

Market Penetration:

SJ has penetrated and captured 42% of the Pakistans market with its good pricing technique and
innovative products as per the market demand.
Market Development:

Currently the brand has not targeted the international markets and more than 50% of the Pakistans
market is kept untouched. Further, they began ignoring the small retailers because of the huge
demand of their jeans product across the country.

Product Development:

Introducing new product in the existing markets would be an absolutely good idea.

Diversification:

As this is the riskiest strategy where the SJ would consider new offerings in the new markets, they
would need to target international and untouched markets of Pakistan which requires a calculated
risk to be undertaken. They might need to focus on other casual wear as well other than jeans wear.

Choices of Supplier for BSCO:

After thorough discussion with the board members our stance over here would be that we would
proceed with the supplier A as the supplier is an experienced one and is also an existing supplier.
In business, generally time is money and they would require less time in production that would be
3 to 6 months. Moreover, Bangladesh has got fine resources for production they are not facing
energy crisis.

Recommendations:
The company have to move towards an inhouse manufacturing unit. As we know the fashion
industry is very sensitive regarding trends and special designed items so Our recommendations is
hire a complete team of designers who would propose new styles and designs to have some edge
over the competitors similarly we also have to improve the supply chain management of the
company because if any of the article is not able to hit the mark or to be sold that article will be
sent back to the headquarters and the issue or mistake would be sorted out by the designers and
managers and that article would be relaunched into the market for sale within a month so thats
how no article would be left behind unsold. And the marking and supply chain management must
move hand to hand because in this type of industry time is everything