[Ontario] Province and [18 or 19 or 20-21 or 22-24 or 25-29 or 30-34 or 35-39 or 40-44 or 45-49 or 50-54] Age (Deta

[Sensitive Skin] Bar [Complexion/Moisturize

Soaps-Type(s) r] Bar Soaps-Type(s)
Totals
Personally Use-Most Personally Use-Most
Often Often
Unwgt 4100 275 150
(000s) 7042 436 246
Totals Vert% 100 100 100
Horz% 100 6.19 3.49
Index 100 100 100
[Male] Gender and [Under Unwgt 684 29 9
$15,000 or $15,000-$19,999 or (000s) 1480 86* 12#
$20,000-$24,999 or $25,000-
Vert% 21.02 19.72 4.88
$29,999 or $30,000-$34,999 or
$35,000-$39,999 or $40,000- Horz% 100 5.81 0.81
$44,999] Personal Income Index 100 94 23
Unwgt 642 45 21
[Male] Gender and [$45,000- (000s) 995 68 26*
$49,999 or $50,000-$59,999 or
Vert% 14.13 15.6 10.57
$60,000-$74,999] Personal
Income Horz% 100 6.83 2.61
Index 100 110 75
[Male] Gender and [$75,000- Unwgt 585 27 23
$99,999 or $100,000-$124,999 (000s) 822 29* 27*
or $125,000-$149,999 or
Vert% 11.67 6.65 10.98
$150,000-$199,999 or
$200,000 Or Over] Personal Horz% 100 3.53 3.28
Income Index 100 57 94
[Female] Gender and [Under Unwgt 989 79 42
$15,000 or $15,000-$19,999 or (000s) 1997 150 104
$20,000-$24,999 or $25,000-
Vert% 28.36 34.4 42.28
$29,999 or $30,000-$34,999 or
$35,000-$39,999 or $40,000- Horz% 100 7.51 5.21
$44,999] Personal Income Index 100 121 149
Unwgt 521 42 32
[Female] Gender and [$45,000- (000s) 670 51 37*
$49,999 or $50,000-$59,999 or
Vert% 9.51 11.7 15.04
$60,000-$74,999] Personal
Income Horz% 100 7.61 5.52
Index 100 123 158
[Female] Gender and [$75,000- Unwgt 316 30 6
$99,999 or $100,000-$124,999 (000s) 317 27* 6#
or $125,000-$149,999 or
Vert% 4.5 6.19 2.44
$150,000-$199,999 or
$200,000 Or Over] Personal Horz% 100 8.52 1.89
Income Index 100 138 54

* Proj relatively unstable due to small base-use with caution.

# Proj too small for reliability-shown for consistency only.

Source: PMB 2013 Spring 2-Year Readership and Product Database

Weighted by: Population

April-10-17 / 2:29 PM
0-44 or 45-49 or 50-54] Age (Detailed)
[Moisturizing] Body [Sensitive Skin]
Wash-Type(s) Body Wash-Type(s)
Personally Use-Most Personally Use-
Often Most Often
637 123
1086 211
100 100
15.42 3
100 100
44 11
83 44#
7.64 20.85
5.61 2.97
36 99
46 17
47 14#
4.33 6.64
4.72 1.41
31 47
59 21
105 21*
9.67 9.95
12.77 2.55
83 85
213 30
419 75*
38.58 35.55
20.98 3.76
136 125
142 22
235 23*
21.64 10.9
35.07 3.43
227 115
65 15
61 18#
5.62 8.53
19.24 5.68
125 190
[Ontario] Province and [18 or 19 or 20-21 or 22-24 or 25-29 or 30-34 or 35-39 or 40-44 or 45-49 or 50-54] Age (Detailed)
Totals [Sensitive S [Complexion/[Moisturizin [Sensitive Skin] Body Wash-Type(s) Personally Use-M
Totals Unwgt 4100 275 150 637 123 1185
(000s) 7042 436 246 1086 211
Vert% 100 100 100 100 100
Horz% 100 6.19 3.49 15.42 3
Index 100 100 100 100 100
[Male] Gende Unwgt 684 29 9 44 11 93
(000s) 1480 86* 12# 83 44#
Vert% 21.02 19.72 4.88 7.64 20.85
Horz% 100 5.81 0.81 5.61 2.97
Index 100 94 23 36 99
[Male] GendUnwgt 642 45 21 46 17 129
(000s) 995 68 26* 47 14#
Vert% 14.13 15.6 10.57 4.33 6.64
Horz% 100 6.83 2.61 4.72 1.41
Index 100 110 75 31 47
[Male] GendUnwgt 585 27 23 59 21 130
(000s) 822 29* 27* 105 21*
Vert% 11.67 6.65 10.98 9.67 9.95
Horz% 100 3.53 3.28 12.77 2.55
Index 100 57 94 83 85
[Female] GeUnwgt 989 79 42 213 30 364
(000s) 1997 150 104 419 75*
Vert% 28.36 34.4 42.28 38.58 35.55
Horz% 100 7.51 5.21 20.98 3.76
Index 100 121 149 136 125
[Female] GeUnwgt 521 42 32 142 22 238
(000s) 670 51 37* 235 23*
Vert% 9.51 11.7 15.04 21.64 10.9
Horz% 100 7.61 5.52 35.07 3.43
Index 100 123 158 227 115
[Female] GeUnwgt 316 30 6 65 15 116
(000s) 317 27* 6# 61 18#
Vert% 4.5 6.19 2.44 5.62 8.53
Horz% 100 8.52 1.89 19.24 5.68
Index 100 138 54 125 190
3737 252 133 569 116 1070
Bar Users 252+133/1070 569+116/1070
Fraction 0.3598 0.6401
Percentage 36% 64%
 Fraction of People - choose product for an attribute
50-54] Age (Detailed) Men and Women Combined
sh-Type(s) Personally Use-Most Often Totals [Sensitive S [Complexion/[Moisturizin
Totals Unwgt 4100 275 150 637
$15,000 to Unwgt 1673 108 51 257
$45,000 to Unwgt 1163 87 53 188
$75,000 to Unwgt 901 57 29 124

Totals [Sensitive S [Complexion/[Moisturizin

Totals Unwgt 4100 0.2320675 0.1265823 0.5375527
$15,000 to Unwgt 1673 0.1181619 0.0557987 0.2811816
$45,000 to Unwgt 1163 0.1185286 0.0722071 0.2561308
$75,000 to Unwgt 901 0.1158537 0.0589431 0.2520325

Adjusted for fraction of soap or bar users

Totals [Sensitive S [Complexion/[Moisturizin
Totals Unwgt 4100 0.0834979 0.0455443 0.3440875
$15,000 to Unwgt 1673 0.0425147 0.0200764 0.1799844
$45,000 to Unwgt 1163 0.0426466 0.0259801 0.1639493
$75,000 to Unwgt 901 0.0416841 0.0212077 0.161326
[Sensitive Skin] Body Wash-Type(s) Personally Use-Most Often 1185
123 1185 914
41 914 734
39 734 492
36 492

[Sensitive Skin] Body Wash-Type(s) Personally Use-Most Often

0.1037975 1
0.0448578 1
0.0531335 1
0.0731707 1

[Sensitive Skin] Body Wash-Type(s) Personally Use-Most Often

0.0664408
0.0287135
0.0340108
0.0468366
North East Income Distribution 2016 http://statisticalatlas.com/region/
Population %ge US Fraction
North East 56,209,510 17.40%
INCOME
15-45K 17987043.2 32% 0.32
45-75K 11803997.1 21% 0.21
75K & Over 22483804 40% 0.4

Ontario Extrapolation
[Sensitive Skin] [Complexion/M
[Moisturizing] [Sensitive Skin] Body Wash-Type(s) Personally Use-Most Of
Totals 0.0834978903 0.0455443 0.344087511 0.06644076
$15,000 to 0.0425146608 0.02007637 0.179984354 0.02871346
$45,000 to 0.042646594 0.02598011 0.163949319 0.03401076
$75,000 to 0.0416841463 0.02120772 0.161326016 0.04683659

Multiplied with population

Soap Bar Body Wash
[Sensitive Skin] [Complexion/M
[Moisturizing] [Sensitive Skin] Body Wash-Type(s) Personally Use-Most Of
Totals 4,693,375 2,560,023 19,340,990 3,734,603
$15,000 to 764,713 361,114 3,237,386 516,470
$45,000 to 503,400 306,669 1,935,257 401,463
$75,000 to 937,218 476,830 3,627,223 1,053,065

NE-region Income, Product and Attribute

Soap Bar Body Wash
[Sensitive Skin][Complexion/[Moisturizing][Sensitive Skin]
$15,000 to 764,713 361,114 3,237,386 516,470
$45,000 to 503,400 306,669 1,935,257 401,463
$75,000 to 937,218 476,830 3,627,223 1,053,065
Totals 4,693,375 2,560,023 19,340,990 3,734,603

NE-region Income, Product and Attribute

Body Wash

[Sensitive Skin]

[Moisturizing]

[Complexion/Moisturizer]
Soap Bar

[Sensitive Skin]

0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,00

$15,000 to $44,999 $45,000 to $74,999 $75,000 to >$200,000
sticalatlas.com/region/Northeast/Household-Income

%age popuIncome Bracket

7% >200k
6% 150-200k
Personally Use-Most Often 6% 125-150k
9% 100-125k
13% 75-100k
40%
10% 60-75k
7% 50-60k
4% 45-50k
21%
Personally Use-Most Often 4% 40-45k
4% 35-40k
5% 30-35k
5% 25-30k
5% 20-25k
5% 15-20k
5% 15 k
32%
7% 10k

Attribute

0 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000

to >$200,000
100
[Ontario] Province
[Complexion/Moisturizer] Bar
Totals Soaps-Type(s) Personally Use-
Most Often

Unwgt 7670 282

(000s) 11713 383
Totals Vert% 100 100
Horz% 100 3.27
Index 100 100
[Male] Gender and [Under Unwgt 692 14
$15,000 or $15,000-$19,999 or (000s) 1266 32#
$20,000-$24,999 or $25,000-
Vert% 10.81 8.36
$29,999 or $30,000-$34,999 or
$35,000-$39,999 or $40,000- Horz% 100 2.53
$44,999] Household Income Index 100 77
Unwgt 879 15
[Male] Gender and [$45,000- (000s) 1364 14#
$49,999 or $50,000-$59,999 or
Vert% 11.65 3.66
$60,000-$74,999] Household
Income Horz% 100 1.03
Index 100 31
[Male] Gender and [$75,000- Unwgt 2096 53
$99,999 or $100,000-$124,999 (000s) 3079 59
or $125,000-$149,999 or
Vert% 26.29 15.4
$150,000-$199,999 or
$200,000 Or Over] Household Horz% 100 1.92
Income Index 100 59
[Female] Gender and [Under Unwgt 1029 55
$15,000 or $15,000-$19,999 or (000s) 1777 80
$20,000-$24,999 or $25,000-
Vert% 15.17 20.89
$29,999 or $30,000-$34,999 or
$35,000-$39,999 or $40,000- Horz% 100 4.5
$44,999] Household Income Index 100 138
Unwgt 967 46
[Female] Gender and [$45,000- (000s) 1504 66
$49,999 or $50,000-$59,999 or
Vert% 12.84 17.23
$60,000-$74,999] Household
Income Horz% 100 4.39
Index 100 134
[Female] Gender and [$75,000- Unwgt 1993 97
$99,999 or $100,000-$124,999 (000s) 2666 129
or $125,000-$149,999 or
Vert% 22.76 33.68
$150,000-$199,999 or
$200,000 Or Over] Household Horz% 100 4.84
Income Index 100 148

* Proj relatively unstable due to small base-use with caution.

# Proj too small for reliability-shown for consistency only.

Source: PMB 2013 Spring 2-Year Readership and Product Database

Weighted by: Population

April-13-17 / 4:09 PM
 [Sensitive Skin] Bar Soaps- [Moisturizing] Body Wash- [Sensitive Skin] Body Wash-
Type(s) Personally Use-Most Type(s) Personally Use-Most Type(s) Personally Use-Most
Often Often Often

532 1193 235

786 1806 356
100 100 100
6.71 15.42 3.04
100 100 100
42 49 23
106 76 68*
13.49 4.21 19.1
8.37 6 5.37
125 39 177
48 47 22
64 66 21*
8.14 3.65 5.9
4.69 4.84 1.54
70 31 51
107 180 49
150 261 52
19.08 14.45 14.61
4.87 8.48 1.69
73 55 56
67 196 43
99 362 81
12.6 20.04 22.75
5.57 20.37 4.56
83 132 150
83 247 38
146 382 59*
18.58 21.15 16.57
9.71 25.4 3.92
145 165 129
185 472 60
221 652 75
28.12 36.1 21.07
8.29 24.46 2.81
124 159 93
[Ontario] Province Soap Bar Body Wash
Totals [Complexion[Sensitive [Moisturizi [Sensitive Skin] Body Wash-Type(s) Personally U
Totals Unwgt 7670 282 532 1193 235
(000s) 11713 383 786 1806 356
Vert% 100 100 100 100 100
Horz% 100 3.27 6.71 15.42 3.04 28.44
Index 100 100 100 100 100
[Male] GenUnwgt 692 14 42 49 23
(000s) 1266 32# 106 76 68*
Vert% 10.81 8.36 13.49 4.21 19.1
Horz% 100 2.53 8.37 6 5.37 22.27
Index 100 77 125 39 177
[Male] GenUnwgt 879 15 48 47 22
(000s) 1364 14# 64 66 21*
Vert% 11.65 3.66 8.14 3.65 5.9 Male
Horz% 100 1.03 4.69 4.84 1.54 12.1
Index 100 31 70 31 51
[Male] GenUnwgt 2096 53 107 180 49 Female
(000s) 3079 59 150 261 52
Vert% 26.29 15.4 19.08 14.45 14.61
Horz% 100 1.92 4.87 8.48 1.69 16.96
Index 100 59 73 55 56
[Female] GUnwgt 1029 55 67 196 43
(000s) 1777 80 99 362 81
Vert% 15.17 20.89 12.6 20.04 22.75
Horz% 100 4.5 5.57 20.37 4.56 35
Index 100 138 83 132 150
[Female] GUnwgt 967 46 83 247 38
(000s) 1504 66 146 382 59*
Vert% 12.84 17.23 18.58 21.15 16.57
Horz% 100 4.39 9.71 25.4 3.92 43.42 Male
Index 100 134 145 165 129
[Female] GUnwgt 1993 97 185 472 60
(000s) 2666 129 221 652 75 Female
Vert% 22.76 33.68 28.12 36.1 21.07
Horz% 100 4.84 8.29 24.46 2.81 40.4
Index 100 148 124 159 93
Total Population 11171 349 770 1780 230
99.52 99.22 100.01 99.6 100
* Proj relatively unstable due to small base-use with caution.
# Proj too small for reliability-shown for consistency only.

Source: PMB 2013 Spring 2-Year Readership and Product Database

Weighted by: Population

April-13-17 / 4:09 PM

8.36 13.49 4.21 19.1 Ontario

3.66 8.14 3.65 5.9
15.4 19.08 14.45 14.61
 20.89 12.6 20.04 22.75
17.23 18.58 21.15 16.57
33.68 28.12 36.1 21.07 Men

Women

Soap Bar
[Complexio[Sensitive Skin]
$15,000 to 8.36 13.49
$45,000 to 3.66 8.14
Men $75,000 to 15.4 19.08
$15,000 to 20.89 12.6
$45,000 to 17.23 18.58
Women $75,000 to 33.68 28.12
Combine Men and Wom
Body Wash
[Complexio[Sensitive Skin]
$15,000 to 4.21 19.1 Population/1000
$45,000 to 3.65 5.9 1266 $15,000 to
Men $75,000 to 14.45 14.61 1364 $45,000 to
$15,000 to 20.04 22.75 3079 Male $75,000 to
$45,000 to 21.15 16.57 1777 $15,000 to
Women $75,000 to 36.1 21.07 1504 $45,000 to
2666 Female $75,000 to
11656

1266 $15,000 to
1364 $45,000 to
3079 Male $75,000 to
1777 $15,000 to
1504 $45,000 to
2666 Female $75,000 to

Vertical Ratios 3043 $15,000 to

2868 $45,000 to
1000000 5745 Homes $75,000 to

5820000 Homes $15,000 to

$45,000 to
$75,000 to
NE coast 5.82 Million households
Income distribution Ratios
INCOME Percent HouseholdsHouseholds Homes $15,000 to
15-45K 32% 5.82 1862400 0.32 $45,000 to
45-75K 21% 5.82 1222200 0.21 $75,000 to
75K & Over 40% 5.82 2328000 0.4
 $15,000 to
$45,000 to
Homes $75,000 to
Wash-Type(s) Personally Use-Most Often

[Complexion/Moi[Sensitive Skin] [Moisturizing] Bo [Sensitive Skin] Body Wash-Type(s) Personally Use-Most Often

NE-region Income, Product and Attribute

Soap Bar Body Wash
[Complexion/Mois[Sensitive Skin] [Complexion/Moi
[Sensitive Skin]
$15,000 to $44 2.53 8.37 6 5.37
$45,000 to $74, 1.03 4.69 4.84 1.54 Fem
$75,000 to >$20 1.92 4.87 8.48 1.69 Male $15,000Female
to $44,999; 13.1t
$45,000
$15,000 to $44 4.5 5.57 20.37 4.56
$45,000 to $74, 4.39 9.71 25.4 3.92
$75,000 to >$20 4.84 8.29 24.46 2.81

Soap Bar Body Wash

[Complexion/Mois[Sensitive Skin] [Complexion/Moi
[Sensitive Skin]
$15,000 to $44 8.36 13.49 4.21 19.1
$45,000 to $74, 3.66 8.14 3.65 5.9
$75,000 to >$20 15.4 19.08 14.45 14.61
$15,000 to $44 4.5 5.57 20.37 4.56
$45,000 to $74, 4.39 9.71 25.4 3.92
$75,000 to >$20 4.84 8.29 24.46 2.81
Female $75,000 to >$20

Cust

Soap Bar Body Wash $75,000 to >$200,000

[Complexion/Mois
[Sensitive Skin] [Complexion/Moi
[Sensitive Skin]
Women

$45,000 to $74,999

$15,000 to $44,999
 Cust
$75,000 to >$200,000

Women
$15,000 to $44 8.36 13.49 4.21 19.1 $45,000 to $74,999
$45,000 to $74, 3.66 8.14 3.65 5.9
$75,000 to >$20 15.4 19.08 14.45 14.61 $15,000 to $44,999
$15,000 to $44 20.89 12.6 20.04 22.75
$45,000 to $74, 17.23 18.58 21.15 16.57
$75,000 to >$200,000
$75,000 to >$20 33.68 28.12 36.1 21.07

Men
$45,000 to $74,999

$15,000 to $44,999

Combine Men and Women

Soap Bar Body Wash

[Complexion/Moi[Sensitive Skin] [Complexion/Mois[Sensitive Skin] $75,000 to >$200,000
2.53 8.37 6 5.37

Women
1.03 4.69 4.84 1.54 $45,000 to $74,999
1.92 4.87 8.48 1.69 $15,000 to $44,999
4.5 5.57 20.37 4.56
4.39 9.71 25.4 3.92 $75,000 to >$200,000
4.84 8.29 24.46 2.81

Men
$45,000 to $74,999

11713
$15,000 to $44,999
Soap Bar Body Wash
0
[Complexion/Moi
[Sensitive Skin] [Complexion/Mois
[Sensitive Skin]
3202.98 10596.42 7596 6798.42
1404.92 6397.16 6601.76 2100.56
5911.68 14994.73 26109.92 5203.51
7996.5 9897.89 36197.49 8103.12
6602.56 14603.84 38201.6 5895.68
12903.44 22101.14 65210.36 7491.46

11199.48 20494.31 43793.49 14901.54

8007.48 21001 44803.36 7996.24
18815.12 37095.87 91320.28 12694.97

3.6804074926 6.7349030562 14.3915511009 4.8969898127

2.7920083682 7.3225244073 15.6218131102 2.7880892608
3.2750426458 6.4570704961 15.8956100957 2.2097423847

6854391 12543083 26802825 9120154 Customers

3412393 8949589 19092980 3407603
7624299 15032060 37004980 5144280
[Sensitive Skin]
Body Wash

[Moisturizer]
 [Sensitive Skin]

Body Wash
Soap Bar Body Wash
[Moisturizer]
[Moisturizer] [Sensitive Skin] [Moisturizer] [Sensitive Skin]
6854391 12543083 26802825 9120154
3412393 8949589 19092980 3407603
7624299 15032060 37004980 5144280
[Sensitive Skin]

Soap Bar
[Moisturizer]

0 1
 Men + Women
$15,000 to $44,999
Men
rsonally Use-Most Often Women
Men
Women

$75,000 to >$200,000
$45,000 to $74,999

Female
$45,000 to $74,999

$75,000
Female $75,000 to >$200,000 to >$200,000
; 25.20% $15,000 to $44,999
ale $15,000Female
to $44,999; 13.17%
$45,000 to $74,999; 22.85%to $74,999; 5.36%
Male $45,000
Male $75,000 to >$200,000 ; 9.99% $75,000 to >$200,000
Female $15,000 to $44,999; 23.43%

Male
$45,000 to $74,999

$15,000 to $44,999

0 10 20 3

$75,000 to >$200,000

Female
$45,000 to $74,999

$15,000 to $44,999

$75,000 to >$200,000
Male

Female $75,000 to >$200,000 ; 11.76% $45,000 to $74,999

Male to$15,000
Female $45,000 to 10.67%
$74,999; $44,999; 20.32%
Male $45,000 to $74,999; 8.89% $15,000 to $44,999
Female $15,000 to $44,999; 10.94%

Male $75,000 to >$200,000 ; 37.42% 0 10203040

Customers by Household Income & Gender

$75,000 to >$200,000
Women

$45,000 to $74,999

$15,000 to $44,999
 Customers by Household Income & Gender
$75,000 to >$200,000
Women

$45,000 to $74,999

$15,000 to $44,999

$75,000 to >$200,000
Men

$45,000 to $74,999

$15,000 to $44,999

0 20 40 60 80 100 120 140

Soap Bar [Complexion/Moisturizer] [Sensitive Skin]

Body Wash [Complexion/Moisturizer] [Sensitive Skin]

Soap Bar
$75,000 to >$200,000
Women

$45,000 to $74,999

$15,000 to $44,999

$75,000 to >$200,000
Men

$45,000 to $74,999

$15,000 to $44,999

0 10 20 30 40 50 60 70
Soap Bar [Complexion/Moisturizer] [Sensitive Skin]

Customers by Income Segment -NE coast - 5.2M households

nsitive Skin]

Moisturizer]
nsitive Skin]

Moisturizer]

nsitive Skin]

Moisturizer]

0 10000000 20000000 30000000 40000000 50000000 60000000 70000000 80000000

Homes $15,000 to $44,999 $45,000 to $74,999 $75,000 to >$200,000

00 to >$200,000

5,000 to $74,999

[Sensitive Skin]
5,000 to $44,999
Body Wash
[Complexion/Moisturizer]
00 to >$200,000 [Sensitive Skin]
Soap Bar
5,000 to $74,999 [Complexion/Moisturizer]

5,000 to $44,999

0 10 20 30 40 50

00 to >$200,000

5,000 to $74,999

[Sensitive Skin]
5,000 to $44,999
Body Wash
[Complexion/Moisturizer]
00 to >$200,000 [Sensitive Skin]
Soap Bar
5,000 to $74,999 [Complexion/Moisturizer]

5,000 to $44,999

0 10203040506070
seholds
70000000 80000000 90000000
 Soap Bar Body Wash
Soap -[ComSoap-[Sensi
Body Wash-Body Wash-[Sensitive Skin]
$15,000 to 8.36 13.49 4.21 19.1
$45,000 to 3.66 8.14 3.65 5.9
Men $75,000 to 15.4 19.08 14.45 14.61
$15,000 to 20.89 12.6 20.04 22.75
$45,000 to 17.23 18.58 21.15 16.57
Women $75,000 to 33.68 28.12 36.1 21.07

Men Women
$15,000 to$45,000 to $75,000 to $15,000 to$45,000 to $75,000 to >$200,000
Soap -[Com 8.36 3.66 15.4 20.89 17.23 33.68
Soap-[Sensi 13.49 8.14 19.08 12.6 18.58 28.12
Body Wash- 4.21 3.65 14.45 20.04 21.15 36.1
Body Wash- 19.1 5.9 14.61 22.75 16.57 21.07

Gende
Men $15,000 to $44,99
Women $15,000 to $44
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

Men
$15,000 to$45,000 to $75,000 to >$200,000
Soap -[Com 8.36 3.66 15.4 $15,000 to
Soap-[Sensi 13.49 8.14 19.08 $45,000 to
Body Wash- 4.21 3.65 14.45 Men $75,000 to
Body Wash- 19.1 5.9 14.61

Women Men Buying B

$15,000 to$45,000 to $75,000 to >$200,000
Soap -[Com 20.89 17.23 33.68 Men $15,000 to $44,999 $45,000 to
Soap-[Sensi 12.6 18.58 28.12
Body Wash- 20.04 21.15 36.1
[Sensitive Skin] 19.1
Body Wash

Body Wash- 22.75 16.57 21.07

[Moisturizer] 4.21 3.65 14.4

[Sensitive Skin] 13.49

Soap Bar

[Moisturizer] 8.36 3.66

 Body
[Moisturizer] 4.21 3.65 14.4

[Sensitive Skin] 13.49

Soap Bar
[Moisturizer] 8.36 3.66

Women Buying
Women $15,000 to $44,999 $45,000

Body Wash
[Sensitive Skin] 22.75 16.5

[Moisturizer] 20.04 21.15

[Sensitive Skin] 12.6 18.58

Soap Bar
[Moisturizer] 20.89 17.23

Soap Bar Body Wash

Soap -[ComSoap-[Sensi
Body Wash-Body Wash-[Sensitive Skin]
$15,000 to 8.36 13.49 4.21 19.1
$45,000 to 3.66 8.14 3.65 5.9
Men $75,000 to 15.4 19.08 14.45 14.61
$15,000 to 20.89 12.6 20.04 22.75
$45,000 to 17.23 18.58 21.15 16.57
Women $75,000 to 33.68 28.12 36.1 21.07

Soap Bar Body Wash

$75,000 to >$200,000

Gender - Price - Income

Men $15,000 to $44,999 $45,000 to $74,999 $75,000 to >$200,000
Women $15,000 to $44,999 $45,000 to $74,999 $75,000 to >$200,000

Soap Bar Body Wash Soap Bar

[Moisturize[Sensitive [Moisturiz[Sensitive Skin] [Moisturize
8.36 13.49 4.21 19.1 $15,000 to 20.89
3.66 8.14 3.65 5.9 $45,000 to 17.23
15.4 19.08 14.45 14.61 Women $75,000 to 33.68

Men Buying Behaviour

00 to $44,999 $45,000 to $74,999 $75,000 to >$200,000

19.1 5.9 14.61

.21 3.65 14.45

13.49 8.14 19.08

8.36 3.66 15.4

.21 3.65 14.45

13.49 8.14 19.08

8.36 3.66 15.4

Women Buying Behavious

000 to $44,999 $45,000 to $74,999 $75,000 to >$200,000

22.75 16.57 21.07

20.04 21.15 36.1

12.6 18.58 28.12

20.89 17.23 33.68

Soap Bar Body Wash
[Sensitive [Moisturiz[Sensitive Skin]
12.6 20.04 22.75
18.58 21.15 16.57
28.12 36.1 21.07