JON SUTZ PORTFOLIO

PROJECT TITLE: "WEBSITE RECONSTRUCTION"

CLIENT: THE OCEAN HYPERBARIC CENTER
DESCRIPTION: The Ocean Hyperbaric Center (OHC) is a pioneer of and global
leader in the use of hyperbaric oxygen therapy (HBOT) for the
treatment of neurological injuries.
OHC's founder and Medical Director, Dr. Richard Neubauer,
retained me in 1999 to consult on its marketing & public relations
media, the first priority being its website, which was developed by
an OHC technician who tinkered with digital media. While OHC
did have a public relations and marketing consultant, they were
very dissatisfied with his ideas and performance.
I conducted a comprehensive analysis of the site, and found that it
needed to be completely reconstructed, due to the following:
The site was very poorly organized; it appeared to have
(and Dr. Neubauer acknowledged that it had) just been
"slapped together" over a long period of time, by a person
with no training in writing or design
The site contained 177 spelling and/or grammatical errors,
and 24 non-functioning links to both internal and external
content

MY MISSIONS: Upon reporting the above problems to Dr. Neubauer, he defined

my missions as follows:
(1) To deconstruct, analyze, rewrite and redesign all the
site's contents; essentially to create a new "blueprint"
(2) To research, design and develop 2-4 minute "case study"
videos, demonstrating the remarkable progress its
patients realized from HBOT, with material to be culled
from the hundreds of hours of raw footage in its
archives
(3) To integrate these videos into the site's core contents
(4) To analyze and make recommendations on OHC's other
marketing and public relations media

RESULTS: The following are excerpts from Dr. Neubauer's letter of recog-
nition and recommendation for me (enclosed/available):
"Over the two and a half years we have worked together, Jon
has proven to be a multi-talented, exceptionally valuable
asset to OHC."
"OHC has received compliments from all over the world
regarding the media that Jon reconstructed (particularly
our videos and website). Our business has increased
significantly, and we are much better organized."
1) INTRODUCTION TO HYPERBARIC OXYGEN THERAPY (HBOT)
1.1) Oxygen: The basis of life
1.2) What is Hyperbaric Oxygen Therapy (HBOT)?
1.3) How is HBOT administered?
1.4) What types of afflictions is HBOT typically used to treat?
1.5) Insurance and HBOT

1.1) Oxygen: the Basis of Life

Human beings can survive without food for weeks, and without water for days. Without oxygen,
however, we can only survive for a matter of minutes. Oxygen is the basis of life. When used
appropriately, oxygen can mean the difference between life and death, coma and mental alertness,
paralysis and movement, and illness and health.
It has long been understood that healing cannot occur without sufficient oxygen levels in the
tissues, where most illnesses and injuries occur, and often linger. Hyperbaric oxygen therapy can
provide this oxygen, naturally and virtually risk-free.
"The positive powers of hyperbaric oxygen are really a modification of God's gift to man." - Richard
A. Neubauer, M.D., Founder & Medical Director, Ocean Hyperbaric Center

1.2) What is Hyperbaric Oxygen Therapy (HBOT)?

"Hyper" means an increase in the quantity or quality of something; "baric" means pressure.
Combined with "oxygen," these two terms add up to one of the most exciting new developments in
medicine: Hyperbaric Oxygen Therapy (HBOT). Using pure oxygen under increased pressure, the
body's natural ability to heal from traumas, diseases and other afflictions is enhanced - and in many
cases, is even accelerated.
A brief history of HBOT
The origins of HBOT trace back to the mid-1800s. It began when an American anesthesiologist,
Thomas Fielding, theorized that by increasing the amount of oxygen in operating rooms, patients
would be able to heal faster. Unfortunately, while Fielding noted some modest benefit, HBOT began to
be touted as a universal "cure-all," and more. It was promised to do everything from restore men's hair
to enlarge women's breasts yet it failed to deliver. This was the start of the "bad press" that HBOT
received, some of which carries on to this day. The more accepted uses of HBOT through most of this
century have been in relation to saving the lives of scuba divers stricken with decompression sickness,
or "the bends" (a potentially fatal condition that occurs when a diver rises to the surface too quickly).
HBOT today
During modern HBOT, the patient breathes pure, 100% oxygen, under increased atmospheric
pressure. The air we normally breathe contains only 19-21% oxygen. In contrast, via HBOT, the
concentration of pure oxygen dissolved into the bloodstream is dramatically increased (up to 2,000%),
with virtually no energy expenditure. All body fluids including blood and the vital lymph and
cerebrospinal fluids are infused with the healing benefits of this molecular oxygen, which:
(a) reaches bone and tissue that are inaccessible to red blood cells, (b) enhances white blood cell
function, and (c) promotes the formation of new capillary and peripheral blood vessels. The result is
increased infection control, and faster healing of a wide range of conditions.

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 HBOT requires a prescription, and is approved by the American Medical Association, the Food &
Drug Administration, and Medicare. It is typically used as part of an overall medical treatment plan,
for various diseases or injuries associated with a lack of oxygen on a cellular level (hypoxia). It is at
this cellular tissue level where all life takes place. While HBOT is sometimes used as a primary
emergency treatment, it is more often applied as a cost-effective adjunctive or enhancement therapy.
When administered by accredited physicians and highly-trained technicians, HBOT is extremely
safe and effective. While HBOT's popularity is increasing in the United States, it is used much more
extensively in Europe and the Orient. (In fact, in some areas of Italy, a physician may actually have
his/her license revoked for neglecting to utilize HBOT!)

1.3) How is HBOT Administered?

A patient undergoing HBOT spends a prescribed amount of time in one of several types of enclosed
delivery units: (1) monoplace chambers, which are cylindrical, body-length units, or (2) multi-person
chambers, which can typically accommodate up to six adults. In each type of unit, pure oxygen is
administered while atmospheric pressure is gradually increased, under closely-monitored conditions.
HBOT dosage, which is prescribed by the attending physician for each patient's particular needs,
consists of the following measures:
(1) Pressure (one to three atmospheres absolute)
(2) Duration of each treatment (typically 60-120 minutes)
(3) Frequency of treatments
Oxygen inhalation treatments are non-invasive and painless, and side effects are rare and minimal.
Fewer than 5% of HBOT patients report slight discomfort from ear pressure, similar to that
experienced during air travel. During treatment, the patient can rest comfortably, listen to music,
sleep or watch television.
There is no recovery period with HBOT, so patients can resume their daily activities almost
immediately. As overnight stays are not required, all treatment is on an outpatient basis.

1.4) What afflictions is HBOT typically used to treat?

Difficult Wounds
The healing of difficult wounds is a major concern in medicine today, both for the debilitating effect
they have on the patient, and the expense of traditional treatment. When treated only with convention-
al medical procedures, difficult wounds such as decubiti (bedsores), leg ulcers, skin grafts, crush
injuries and infected bones can develop into chronic conditions requiring costly hospitalization and
extensive nursing care. These disabling conditions often show remarkable improvement with HBOT.

Burns and Skin Grafts

HBOT can promote wound healing in burn victims by: (a) stimulating collagen production, (b)
hastening the elimination of dead tissue, and (c) accelerating the development of new blood vessels.
When administered in time, HBOT can also save skin grafts due to burns, accidents or surgical
procedures, by enhancing blood vessel growth to the area. If a large surface of skin needs to be
replaced, HBOT in advance of the surgery can stimulate a rich vascular bed for the graft.

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 Infections, Ulcers and Decubiti (Bed Sores)
Infections: HBOT augments the body's defense mechanisms, to help heal very serious infections
that have failed to respond to antibiotics. It is widely recommended for emergency use in treating
gangrene infections, to accelerate healing, neutralize lethal toxins, and has helped save many lives.
Ulcers: Chronic ulcers may result from a lack of blood supply to an extremity, due to diabetes,
arteriosclerosis and/or vascular diseases. Unfortunately, conventional medical practice may
recommend amputation in cases where HBOT could preserve the limb. With revascularization and
increased oxygen, the entire extremity or a greater part of it may be saved. Venous stasis ulcers
caused by lack of blood return from the extremity can also respond favorably to HBOT, even though
they may have persisted for decades despite surgical intervention.
Decubiti: Also referred to as "bed sores," decubiti is a major problem in elderly and long-term care
patients, and can lead to bone erosion. HBOT helps to relieve decubiti, and minimize hospitalization.

Sports Injuries
As many of people know, even the most casual of athletic activity can sometimes produce injuries,
most commonly, soft-tissue trauma and bone fractures. Via HBOT, additional oxygen reaches
damaged bone tissue, helping to speed the body's own, natural healing process, and reducing recovery
period. The effectiveness of HBOT in this area has been well-documented; in fact, at least twelve NBA,
NHL, and NFL teams (including the New York Giants and the Dallas Cowboys) currently own or lease
HBOT chambers for treating their players' injuries.

1.5) Insurance and HBOT

Many private insurance companies, including Medicare, Blue Cross/Blue Shield, and others now
recognize at least 14 different conditions for which HBOT is recommended as either primary or
secondary treatment, including:
Actinomycosis, as an adjunct to conventional therapy when the disease process is
refractory to antibiotics and surgical treatment
Acute carbon monoxide intoxication
Acute peripheral arterial insufficiency
Acute traumatic peripheral ischemia, in which HBOT is a valuable adjunctive treatment
used in combination with accepted standard therapeutic measures, when loss of function,
limb or life is threatened
Chronic refractory osteomyelitis, when unresponsive to conventional medical and surgical
management
Crush injuries and suturing of severed limbs HBOT is used as an adjunctive treatment,
when loss of function, limb or life is threatened
Cyanide poisoning
Decompression illness
Gas embolism
Gas gangrene
Necrotizing gascitis (adjunctive treatment)
Osteoradionecrosis (adjunctive treatment)
Preparation and preservation of compromised skin grafts
Soft tissue radionecrosis (adjunctive treatment)
In some cases, however, HBOT costs will be the personal responsibility of the patient. Accredited
HBOT facilities will furnish the documentation that many insurance companies request.

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 2) THE OHC DIFFERENCE: BRAIN REPAIR VIA HBOT

2.1) What is the Ocean Hyperbaric Center?

2.2) What neurological afflictions are treated at the OHC?
2.3) How is HBOT's effectiveness in neurological applications measured?
2.4) Why should you choose the OHC?
2.5) Insurance and HBOT for neurological afflictions

2.1) What is the Ocean Hyperbaric Center?

The Ocean Hyperbaric Center (OHC), founded in 1972 by Dr. Richard A. Neubauer, M.D., is located
in Lauderdale-by-the-Sea, Florida (just north of Fort Lauderdale). Dr. Neubauer, one of the best-
known and most respected physicians practicing in the rapidly-growing field of HBOT, founded the
OHC for four purposes:
(1) To research, develop, and test neurological applications for HBOT
(2) To assemble, organize and disseminate objective, scientifically-valid clinical data
concerning this work
And via (1) and (2), Dr. Neubauer & his staff hope to
(3) Advance the HBOT field in general
(4) Bring new hope to those afflicted by traumatic brain injuries
The uniqueness of the OHC's approach can be appreciated when one considers the following: While
there are over 400 HBOT centers in the United States, less than 2% use it for neurological applica-
tions. Of this handful of centers, the OHC is widely considered to be a pioneer and world leader in this
specialized area. Throughout the world, there are less than 12 centers that offer what the OHC does.
"Most brain disfunction is similar to an atom bomb attack," says Dr. Neubauer, "in the sense that
there is an epicenter of destruction, in which nothing can be done. However, surrounding this area
is often a volume of sleeping, dormant, idling nerve cells, that are receiving enough oxygen to exist -
but not enough to fire electrically. We were the first to visualize, digitize, color-code, and to demon-
strate that HBOT, properly applied, may help these viable yet dormant brain cells to recover."

2.2) What neurological afflictions are treated at the Ocean Hyperbaric Center?
The OHC is recognized as being among the world leaders in successfully helping patients suffering
from three of the most debilitating brain injuries: stroke, coma, and closed-head injuries. While HBOT
is not a "cure-all", the indications for its use are varied and continue to grow, along with new knowledge
in the field.
_____________________________________
(sidebar) Did You Know?
While accounting for only 3% of one's body weight, the brain consumes 20-25% of the body's total
glucose and oxygen yet it has little capacity to store them. Via HBOT, the amount of oxygen reaching
the brain is six times higher than can be achieved through normal respiration.
_____________________________________
Regardless of whether the brain's injury is traumatic (accidental) or vascular (stroke), all share a
resulting destruction of brain cells, and the formation of "idling" neurons. As such, it is critical to be
able to distinguish between living and dead tissue.

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 To this end, Dr. Neubauer has authored several studies which indicate that a certain type of brain
scanning (called SPECT imaging, which is discussed in the next module), is useful in locating
recoverable brain tissue in injuries caused by oxygen deprivation (anoxia). This data supports the
hypothesis that traumatic, vascular and anoxic brain injuries all have a common pathology, which
includes the possibility of recoverable brain tissue.
HBOT can be used as both: (a) a diagnostic tool to assess the extent of brain damage, and (b) as an
adjunct to physical rehabilitation. It has greatly improved the functioning of many patients, by
reactivating the idling neurons surrounding the most severely damaged areas of their brains. In
addition to stroke, closed-head injuries and coma, HBOT may also prove beneficial to patients with
brain injuries resulting from:
Smoke inhalation
Carbon monoxide poisoning
Near-electrocution
Near-hanging
Near-drowning incidents
Central nervous system (CNS) trauma
The OHC's clinical data demonstrates that when professionally administered soon after an
accident, HBOT can drastically reduce the amount of neurological injury. According to Dr. Neubauer,
"It is unfortunate that actor Christopher Reeve did not receive HBOT within the first few hours. We
have treated similar cases, with no remaining central nervous system deficits." However, patients
suffering from brain damage have benefited from HBOT, even years after their incidents occurred.
Let us now examine each of the three key types of brain injuries that the OHC uses HBOT to treat,
and learn why it may make a substantial difference in patient outcomes.
(2.2a) Stroke
Stroke is caused by a sudden loss of blood and oxygen to a specific area of the brain, which kills off a
central core of brain cells. With the death of these cells and the swelling that stroke causes, blood and
oxygen are further isolated from the surrounding cells, which also then swell; this cycle then tends to
repeat itself. These surrounding cells rather than the central core itself can cause much of the
stroke patient's disability. If these marginal (viable but not functioning) cells can be revived with
sufficient oxygen, substantial (and sometimes dramatic) recovery may result.
The following are but some of the many notable results the OHC has achieved:
Case 1 description
Case 2 description
Case 3 description
Case 4 description
Case 5 description
HBOT can aid in the stroke victim's recovery in a variety of ways, including:
Relief of hypoxia (lack of sufficient oxygen)
Cerebral edema and spasticity
Extravascular diffusion of oxygen
Improvement of micro-circulation
In one study, more than 1,000 patients who sustained cerebrovascular disease and were treated
with HBOT showed improvement in quality of life, ranging from 40 to 100%, as measured by industry-
standard guidelines.

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 (2.2b) Coma

(Note: This needs to be rewritten; I've done what I can to smooth it out & make recommendations)
Coma is defined as "a state of profound unconsciousness, caused by disease, injury or poison." A
specialized technique developed by Dr. Neubauer and Dr. Sheldon Gottleib, Professor of Physiology at
the University of Southern Alabama, has had impressive initial results.
This treatment, which is currently undergoing extensive clinical testing, may one day offer the only
hope for patients in long-term care, whose disease or injury has left them in a persistent comatose or
vegetative state. Drs. Neubauer and Gottlieb's research has uncovered evidence that neurons may
dwell in an idling state for years yet with restored oxygen levels, these brain cells can become normal
once again, and regain electrical activity. Dr. Neubauer's clinical data currently indicates a 50%
success rate in the treatment of long-term coma.
(2.2c) Closed-Head Injuries
Cerebral edema (swelling of the brain) and the rise of intra-cranial pressure (ICP) are the major
problems associated with severe head injuries. Studies by the OHC and others have shown that
HBOT, when initiated soon after acute closed head injury, can reduce mortality by more than 40%, and
substantially increase the possibility of the patient's complete recovery.
Some of the other neurological afflictions that the OHC specializes in treating, and has realized
dramatic results in, include:
(1) Reflex sympathetic dystrophy (an extremely painful disease, sometimes associated with
influence of trauma or infection)
(2) The encephalopathy of Lyme disease (in which the brain and central nervous system
suffer inflammation or infection)
(3) Certain cases of peripheral neuropathy (a lack of oxygen into the peripheral larger nerves)
Special note: The famous Mayo Clinic recently indicated that HBOT helps to treat this
condition; see (web link source here).
The OHC's adjunctive therapies to HBOT
The OHC offers its patients a complete, multi-disciplinary program of recovery and treatment. We
also work with an integrated network of consultants, who offer the following therapies and support
services which help to speed the neurological healing process:
Physical therapy
Occupational therapy
Speech therapy
Nutritional support
Herbal & natural remedies
"We offer no miracles here," says Dr. Neubauer. "We deal with the most serious types of brain
problems, irrespective of cause or duration. In many instances, though, we have demonstrated the
recoverability of dormant, idling, sleeping neurons through the professional application of HBOT."

2.3) How is HBOT's effectiveness in neurological applications measured?

Most people are familiar with MRI (magnetic resonance imaging) and CAT (computerized axial
tomography) scanning technologies, which are superb at depicting structural anatomy. However,
neither MRI nor CAT scans are designed for or capable of measuring brain activity.
A specialized scanning technology called SPECT (single photon, emission-computed tomography)
has been proven effective in this task and is the primary tool that the OHC employs to objectively
measure the effectiveness of HBOT on patients. Specifically, SPECT scanning shows actual brain

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functioning, in full-color, visual terms. In doing so, SPECT scans help doctors to see how blood is
flowing through different areas within a patient's brain, visualize the brain's metabolism, and make a
better diagnosis of his/her condition.
During SPECT scanning, a radioactive "tracer" agent is injected into a vein in the hand or arm. The
tracer then localizes in an area of the brain where it can then be "photographed." Only viable tissue
can absorb the tracer, which breaks down harmlessly within a few hours. A special gamma camera,
aimed at the head, pinpoints the position and energy of photons emitted, as the tracer disintegrates.
As inert (dead) cells do not absorb the tracer at all, SPECT scanning can distinguish between living
and dead (necrotic) tissue. SPECT scanning can also identify recoverable brain cells (referred to as
sleeping cells, idling neurons, or the ischemic penumbra). If the living brain tissue is determined to be
recoverable, or in an electrically inactive or idling state, HBOT may substantially revive them; in some
cases, this revival is permanent, and no further treatments are necessary.
At the OHC, we use SPECT scanning as a baseline measurement tool both before and after a
series of HBOT treatments. The following SPECT scans are from actual OHC patients: (show scans
in appropriate positions)
Patient 1
Left: SPECT scans of the brain of a three-year-old male near-drowning victim,
taken shortly after the incident, showing decreased brain activity but
potentially recoverable tissue.
Right: SPECT scans of same child taken 9 months later. The red areas indicate
increased brain activity and blood flow.
Patient 2
Left: SPECT scans of the brain of a 72-year-old male, who suffered from severe
and persistent dizziness.
Right: SPECT scans of the same patient taken 3 weeks later.
Patient 3
Left: SPECT scans of the brain of a 4-year-old female victim of an auto
accident, showing dramatically diminished brain activity.
Right: SPECT scans of the same patient taken 6 months later.
(Note to Dr. Neubauer: I recommend inserting a legal disclaimer here, reiterating the fact
that same/similar results are/will not be realized by all patients etcany other
appropriate legalisms; discuss with your attorney.)

2.4) Why should you choose the OHC for treatment of neurological afflictions?
2.4a) Quality approach
Due in large part to the promising results the OHC is achieving, many other HBOT centers are now
being opened throughout the U.S. for the treatment of neurological injuries. While some are taking a
responsible approach, the sad fact is that many (if not most) of these new centers dispense treatments
that are supervised solely by technicians, who have only the bare minimum of training.
In contrast, at the OHC, each new patient is personally evaluated by Dr. Neubauer, who then
designs a custom course of HBOT treatment for the patient's particular needs, and supervises all
procedures. Utilizing a hand-picked team of HBOT technicians, Dr. Neubauer and the OHC provide
patients and their families with the confidence that only specially-trained experts can provide, in a
comfortable, professional setting.
While there are no regulations or laws preventing "physician-less" clinics from dispensing HBOT,
the OHC has established quality-control and accountability criteria that are considered the most
stringent in the industry. The OHC has also aligned itself with other HBOT facilities and neurological

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experts from around the world, for the purpose of designing and implementing new, consistently
higher standards of quality.
The OHC urges all patients and their families, caregivers and loved ones to be very careful in
choosing an HBOT facility. Click here to access a checklist we've created to help you make an
informed choice.
2.4b) The OHC is a pioneer of HBOT for neurological applications
Our Founder and Medical Director, Dr. Richard Neubauer, is internationally-recognized for his
clinical research in HBOT. He has pioneered important emerging applications for HBOT in the
treatment of stroke, coma, and other neurological conditions. The results of Dr. Neubauer's scientific
studies have been published in a variety of respected medical journals, including:
The Journal of the American Journal of Hyperbaric
Medical Association (JAMA) Medicine
Stroke Lancet
The Journal of Clinical Medicine American Family Physician
Journal of Neurosurgery Physician & Sports Medicine
Click here for access to more information about Dr. Neubauer's extensive credentials. (Note: This
link will take the user to Module 6.1)
It is based on this level of knowledge & expertise that many people choose the OHC to administer
HBOT to themselves or their loved ones.
2.4c) Lowest cost
Some facilities charge up to $2,250 per hour of physician-supervised HBOT. In contrast, the OHC
charges only $200 per hour, and each of our patients enjoys the private environment afforded by our
individual (monoplace) HBOT chambers. How does the OHC offer this exceptional service at the
lowest price on the market? "We have much less overhead here, and our focus is entirely on
establishing the validity of our work," says Dr. Neubauer. "In fact, I don't even receive a salary at
this point only my travel expenses are covered. Our rewards will come later."
2.4d) Convenient location
The OHC is located at 4001 Ocean Blvd. in Lauderdale-by-the-Sea, Florida, USA (just north of Fort
Lauderdale). We are conveniently accessible via the three airports serving the south Florida area:
Miami International, Fort Lauderdale-Hollywood International, and Palm Beach International. Click
here for directions and maps. (Note: This link will take the user to Module 3.2)

2.5) Insurance and HBOT for neurological applications

Many private insurance companies cover HBOT. In some cases, however, the patient is required to
pay for treatment. We advise prospective patients to notify their insurance carrier in advance of
treatment. Upon request, we will furnish the insurance carrier with substantiating medical literature
and information. Please contact our Patient Care Coordinator at (954) 771-4000 for assistance, or click
here to send an email.

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 3) ABOUT OUR FACILITY

3.1) Accreditations
3.2) Location & directions
3.3) Hours of operation
3.4) The OHC's lodging partners
3.5) To schedule a personal consultation at the OHC

3.1) Accreditation
(Insert list of all the medical licenses and recognition received by the OHC)

3.2) Location & directions

The OHC is conveniently located on Ocean Blvd. (A1A) between Commercial Blvd. & Oakland Park
Blvd., in Lauderdale-by-the-Sea, Florida, USA. Handicapped parking is available, and we are fully
wheelchair and ambulance accessible.
(Note: Show detailed US map with window of zoom-in on SE Florida area, and "Lauderdale-by-
the-Sea" highlighted, as being at the NE tip of Fort Lauderdale; designations for each airport)
Directions:
From Miami or Fort Lauderdale/Hollywood International Airport:
Take 595 west to I-95 north to Oakland Park Blvd. Travel east on Oakland to A1A,
then turn north. Travel approximately 2.5 miles to Flamingo Road, where you'll see
the OHC on your left.
From Palm Beach International Airport
Take I-95 south to Commercial Blvd. Travel east on Commercial to A1A, then turn
south. Travel approximately 1.5 miles to Flamingo Road, where you'll see OHC on your
right.
(Note: Show close-up map showing I-95, Commercial, Oakland, A1A, Flamin-
go, and OHC; also indicate with arrows directions to MIA, FTL-HIA, PBIA)
For more information, please email or call us at (954) 771-4000.

3.3) Hours of operation

The OHC's office hours are as follows:
Monday - Friday: 8:30am - 4:30pm
Saturday: 8:00am - 12:00pm
We are also available 24 hours per day for emergency cases.

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3.4) The OHC's lodging partners
As part of our commitment to making HBOT as economical and convenient as possible for our
patients & their families, we have arranged special discounts with several hotels near our facility,
including:
Holiday Inn Lauderdale-by-the-Sea
This 132 room hotel is located approximately one block from our facility, and only
steps from the Atlantic Ocean. Please call Margaret Williker at (954) 772-0900 for
information & reservations. Or you can click here to email your information request.
Please remember to mention OHC to receive your discounted rate.

3.5) To schedule a personal consultation

If you or a loved one might benefit from HBOT, please contact us to arrange for a private
consultation with Dr. Neubauer.
By phone: Call Ginger, our Patient Care Coordinator at (954) 771-4000.
By email: Click here
And if you happen to be in the south Florida area, please call to arrange an informative tour of our
facility!

4) JULY 1999 SYMPOSIUM

4.1) Description
4.2) Symposium speakers
4.3) Schedule & lecture topics
4.4) Registration
4.5) Lodging & directions
4.6) Media contacts

4.1) Description
As part of the OHC's tradition of leadership, we regularly arrange lectures and seminars regarding
HBOT as it applies to both general and specific types of patients.
Our next seminar is one of the most comprehensive and exciting we've ever arranged: The First
International Symposium on HBOT for Cerebral Palsy & The Brain-Injured Child, to be held in Boca
Raton, Florida, USA on July 23rd, 24th, and 25th, 1999. The event will take place at the Embassy Suites
Hotel, 661 NW 53rd Street, Boca Raton, FL 33487. For detailed information, please click here or call 1-
800-362-2779.
The purpose of the Symposium is to evaluate new data that has been rapidly accumulating,
regarding HBOT and the hope it may offer to children living with cerebral palsy and brain injury.
Compelling new data suggests that this field should be further investigated. It is imperative to find
those cases in which this therapy is most applicable and cost-effective.

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 The Symposium will feature a panel of neurological and HBOT experts from around the world, who
will present data obtained from control and clinical studies, along with SPECT scans from patients,
taken before and after treatment.
The Symposium is designed to benefit the people who care for children living with cerebral palsy
and brain injury: their families, physicians, and therapists. The Symposium also welcomes anyone
seeking to advance or implement the science & industry of HBOT, as it applies to the treatment of
brain injuries.
For the modest fee of $100 per family*/individual, you will have access to all of the lectures and
seminars offered during this exciting & informative three-day Symposium. (*up to four members of
same family)

4.2) Symposium speakers

The OHC has assembled an unprecedented lineup of the most highly accomplished medical
professionals from around the world to speak at this Symposium, including (in alphabetical order):
Kevin Barrett, M.D., F.A.C.P. - Professor of Hyperbaric Medicine, University of Texas
Medical Branch, Galveston, TX, USA
Uday Chadha, M.D., F.R.C.P. - Chief of Neonatology, Ottawa Civic Hospital, Ottawa,
Canada
Reverend Luz D. Diaz, M.A., EdS, Regalo de Vida Program Administrator, Santa
Monica UCLA, specializing in medical ethics
Willis Dickens, M.D. - Practicing neurologist, Fort Lauderdale, FL, USA
Paul Harch, M.D. - Director of Hyperbaric Medicine, Jo Ellen Smith Memorial
Baromedical Center, New Orleans, LA, USA
P.B. James, M.D. - Senior Lecturer, Occupational Medicine, Ninewells Medical School,
Dundee, Scotland; Medical Director, The Hyperbaric Oxygen Trust, Forest Row,
England
D'Pierre Marois, M.D., F.R.C.P. Hospital Marie Enfant, Quebec, Canada
Barbara Nelson, M.D. - Practicing neurologist, Clinton Township, MI, USA
Richard A. Neubauer, M.D. Founder & Medical Director, Ocean Hyperbaric Center,
Lauderdale-by-the-Sea, FL, USA
Patricia Planck Administrative Director, Hyperbaric Centers of Reno, NV and Santa
Monica, CA
E.C. Sanchez, M.D. - Medical Director, Servicio de Medicina Hiperbarica, Hospital
Angeles del Pedregal, Mexico, D.F.
J. Michael Uszler, M.D. - Chief of Nuclear Medicine, Santa Monica UCLA Medical
Center, Santa Monica, CA, USA
Paul Yutsis, M.D. - Assistant Professor of Medicine, Capital University for Innovative
Medicine, Washington, DC, USA
Solany Zervini, M.D. - Chief of Hyperbaric Medicine, Centro Medico Hiperbarico do
Rio de Janeiro, Brazil

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 4.3) Schedule & lecture topics
Friday, July 23
5:00 - 7:00 PM Registration & Social
Saturday, July 24
7:00 - 8:00 AM Breakfast
8:00-8:30 The Etiology (causes) of Cerebral Palsy Dr. Chadha
8:30-9:00 Past and Current Treatments Dr. Marois
9:00-9:30 Pathology of CP (Brain Deficit) Dr. James
Mechanism of the Role of Hypoxia &
9:30-10:00 Dr. James
Ischemia (lack of oxygen)
10:00-10:30 HBOT (Animal & Human Studies) Dr. Harch
10:30-11:00 Break
Imaging of Brain Function:
Relationship to Hyperbaric
11:00-11:30 Dr. Uszler
Oxygenation (Documentation/
Methodology)
11:30-12:00 HBOT & Traumatic Brain Injury Dr. Barrett
12:00-12:15 Video Case Reports Dr. Neubauer
12:15-1:30 Lunch
Current Studies: Co-Chair: Sheldon F.
Gottlieb, Ph.D
1:30-2:00 UK-Hyperbaric Trust Dr. James
2:00-2:30 Canada-Results of McGill Study Dr. Marois
2:30-3:00 Brazil-Early Treatment & Studies Dr. Zerbini
Mexico-From the Delivery room to the
3:00-3:30 Dr. Sanchez
Chamber
3:30-3:45 Break
3:45-4:15 Nutritional Support Dr. Yutsis
4:15-4:45 Autism-HBO/SPECT Imaging Trish Planck

Sunday, July 25
Co-Chair: William Maxfield, M.D.
7:00-8:00 AM Breakfast
A complete Review of Imaging Before & Drs. Harch &
8:00-9:00
After HBO in CP Uszler
Ethics of Double Blind Studies in
9:00-9:30 Rev. Diaz
Children
Future and Scientific Acceptance:
9:00-11:00 All speakers
Roundtable Question & Answer session

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4.4) Registration
Please click here to fill out our electronic Registration Application. We accept Visa and Master-
Card. If you prefer, you can also print out & mail in your Registration Application, along with your
check/money order for $100 (U.S. funds, payable to "Pediatric Medical Education, Inc.") to:
Ocean Hyperbaric Center - Symposium 99
4001 N. Ocean Blvd.
Lauderdale-by-the-Sea, FL 33308
Or, you may register by calling Connie at (800) 552-0255, Monday-Friday between 2-4pm Eastern
Standard Time.
4.5) Lodging & directions
Through special arrangement, one-bedroom suites will be available for Symposium guests at a rate
of $75.00 (U.S.) per night, plus tax, at the Embassy Suites, 661 NW 53rd Street, Boca Raton, FL. To
make a reservation, please click here or call (800) 362-2779). Hot & cold breakfasts are included.
Directions to the Embassy Suites Hotel:
From West Palm Beach Airport: Take I-95 south, exit at Yamato Rd.; turn right (heading
west), 1/8 mile, turn right on 53rd St.; hotel is on your left.
From Fort Lauderdale/Hollywood International Airport: Take 595 west to I-95 north; exit
at Yamato Rd. (west); 1/8 mile, turn right on 53rd St.; hotel is on your left.
From Miami International Airport: Take 112 east to I-95 north; exit at Yamato Rd. (west);
1/8 mile, turn right on 53rd St.; hotel is on your left.
(Note: Insert map from flyer here)

4.6) Media Contacts

We welcome media inquiries, and work hard to provide qualified representatives with the materials
& access they need on a timely basis. If you are a member of the media, please contact our Public
Relations consultant, Wink Blair at wink@winkinc.com, or you may call her at (602) 991-4334 for
information on special Symposium passes and interviewing opportunities.

5) TO LEARN MORE
(Note: Here is where I recommend OHC establish individual email addresses, so that inquiries
may be divided according to category, and automatically directed to the person responsible for
dispensing information in that area)
5.1) General inquiries
5.2) Medical inquiries
5.3) Business inquiries
5.4) Media inquires
5.5) Web links
5.6) "Sign" our Petition!

Revision #04a Prepared by Jon Sutz Page 13 of 16

5.1) General Inquiries
If you are (or represent) a prospective patient, please email us here, or call us at (954) 771-4000. We
will gladly provide you with whatever information and assistance we can, to help you make an
informed decision about HBOT.

5.2) Medical Inquiries

We have extensive medical information & data concerning HBOT for doctors, therapists, and
insurance company and governmental representatives. Please email us here, or call Ginger
Neubauer, Director of Research, at (954) 771-4000.

5.3) Business inquiries

(Note: Only OHC can determine if this is appropriate; I thought it would be, as you are interested
in promoting franchises or other business-oriented ventures. If you deem it appropriate, please give
me some indication as to what should be here)

5.4) Media inquiries

Members of the media should email us here, or call Wink Blair at (602) 991-4334 (email here). We
have a number of videocassettes containing prior television news features & documentary excerpts
that have been produced about the OHC and our work in HBOT, which we make available to qualified
media representatives. For a complete listing of the video stories in our archive, please click here.

5.5) Web links

Here are some of the other organizations and information resources we recommend to our
patients, their families, and medical professionals:
Links
If you know of any additional links that we should consider adding, please email us here.

5.6) "Sign" our Petition!

Despite the remarkable, documented progress that has been made in HBOT for neurological
applications, many insurance companies still do not include it in their benefits schedules. It is the
OHC's hope that by organizing a petition drive, insurance companies will re-evaluate their positions on
HBOT, and hopefully, begin covering treatments for qualified patients. To this end, we have
assembled the following electronic "Petition," which will be forwarded to major insurance companies,
once a sufficient number of signatures have been obtained. If you believe that HBOT for neurological
applications should be covered by insurance, please take a moment and fill out our "Petition," below.
Thank you!
(Note: Insert petition, or link to it, here)

Revision #04a Prepared by Jon Sutz Page 14 of 16

 6) ABOUT OUR FOUNDER & MEDICAL DIRECTOR,
RICHARD A. NEUBAUER, M.D.

6.1) Biography
6.2) Dr. Neubauer's book, Hyperbaric Oxygen Therapy
6.3) Interviews with & articles about Dr. Neubauer
6.4) Papers published by Dr. Neubauer
6.5) Abstracts

(Note: Copy drafts follow)

6.1) Biography
Dr. Richard A. Neubauer, Medical Director of the Ocean Hyperbaric Center, is one of the best-
known and most-respected physicians in the field of hyperbaric medicine.
A native of Wilmington, Delaware, Dr. Neubauer majored in chemistry, and graduated Phi Beta
Kappa from the college of William and Mary in Williamsburg, Virginia. He was awarded his medical
degree from the University of Virginia, which elected him to the Alpha Omega Honor Medical Society.
After completing residencies in Wilmington and Richmond, Virginia, Dr. Neubauer began a success-
ful internal medicine practice in the Fort Lauderdale, Florida area. More than a decade later, in 1972 he
established the first HBOT center in south Florida, after learning of the healing effects of oxygen.
Dr. Neubauer is internationally-recognized for his clinical research, having pioneered important
emerging applications for HBOT in the treatment of stroke, coma and other neurological conditions, as
well as new applications for wound healing. The results of Dr. Neubauer's scientific studies have been
published in a variety of respected medical journals, including:
The Journal of the American Journal of Hyperbaric
Medical Association (JAMA) Medicine
Stroke Lancet
The Journal of Clinical Medicine American Family Physician
Journal of Neurosurgery Physician & Sports Medicine
A sought-after international lecturer, Dr. Neubauer has taught at educational seminars in the U.S.,
France, Italy, Austria, Cuba, and China.
The following are some of Dr. Neubauer's professional affiliations:
Diplomate of the American Board of Hyperbaric Medicine
Fellow of the Royal Society of Medicine
World Federation of Neurology - Executive Committee on Underwater Medicine
Co-Founder and Executive Director of the American College of Hyperbaric Medicine
Dr. Neubauer's passion, dedication and leadership have resulted in continuously-expanding
research, the enhancement of thousands of lives, and the rising level of professional and public
awareness on the importance and value of HBOT as a clinical treatment.

Revision #04a Prepared by Jon Sutz Page 15 of 16

6.2) Dr. Neubauer's book, Hyperbaric Oxygen Therapy
(Note: Insert description here, along with link to amazon.com)

6.3) Interviews with & articles about Dr. Neubauer

(Note: Insert menu of various articles here; I think the interview I did with him for the Galt Ocean
Mile INSIDER should be included)

6.4) Papers published by Dr. Neubauer

(Note: Insert menu of papers here)

6.5) Abstracts
(Note: Insert menu of abstracts here)

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