Professional Documents
Culture Documents
1. Aadhaar
The brand name for Unique Identification Number (UID) is Adhaar. UID
launched an all India competition in 2010. The selected logo depicts a
glorious sun image in red and yellow colours, with the suns nucleus
depicted as a fingerprint in red. It symbolically depicts a dawn of new
identity of every individual, endowed with a unique number for each
individual.
2. Adivasi week festival
Though established in 1948, the logo for ITI was designed in 1971, with
the first ever Indian Telephone Industries plant established in Naini (Uttar
Pradesh) as a manufacturer of transmission equipments like telephonic
instruments, related fibres etc. The use of Devanagri letterform in a
graphic treatment that creates the form of a telephone along with equally
bold letters ITI with deliberate angular endings signify the cutting edge
technology in making fibre and telephonic products as part of
transmission equipments.
8. Mahavir Hospital
With ITC group of Hotels diversifying through its several chains in 1970s,
on such chain namely Maurya group of ITC, Delhi got a strong visual
identity. The logo designed by Late R.K. Joshi depicts the arched form
signifying a warm, homely welcome and hospitality for the visitors. The
colour green, a convincing choice of an earthly hue marks the logo with
vitality, comfort, peace and closeness that we experience at our homes.
The depiction of a circular suspended form in the center part of the logo
reminds of the welcome symbols used at the doors of Indian homes.
10. National Integration Council (NIC)