SCHOOL OF BUSINESS AND LAW

Master of Business Administration

(MBA)

BUSINESS DEVELOPMENT
PROPOSAL HANDBOOK

SBL Business Development Proposal Handbook

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MBA- BUSINESS DEVELOPMENT PROPOSALHANDBOOK

CONTENTS Page

1. Introduction 2

2. The Business Development Proposal Component 2

2.1 Aims of the Module 2

2.2 Business Development Proposal Module Descriptor 2-3

2.3 The Business Development Proposal Indicative Content 3

3. The Business Development Proposal Analysis 4

3.1 Business Development Proposal Analysis Chapter Structure 4

3.2 Diagrammatic representation of the salient features of the ICS 4

3.3 The Business Development Proposal Analysis Assessment Form 6

4. The Role of the Supervisor 7

5. The Business Development Proposal MBA Semester 3 6

5.1 Conditional / Unconditional Progress 7

5.2 The Business Development Proposal Seminars 7

5.3 Business Development Proposal Seminar Content 8

5.4 Lecture Sequence / Seminars for Business Development Proposal 10

5.5 Structure of the Business Development Proposal 11

5.7 Structure of the Report for the Business Development Proposal 12

6. Academic Regulations 12

6.1 Procedure for Non-Submission 13

6.2 Extensions 13

6.3 Suspected Unfair Practice Prior to Submission 13

6.4 Suspected Unfair Practice After Submission 13

6.5 Failing the Business Development Proposal at First Attempt 14

6.6 Failing the Business Development Proposal at Second Attempt 14

7. Research Reflection Report 14

Appendix- Research Reflection Report Template 15

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Module Title: Business Development Proposal (Major Project Module)
Aims of the module:
The module aims to:-

Provide students with a critical overview of Scenario Planning and Case Study
Analysis and their application in the development of a Business Development
Proposal to a live and launch stage.
Provide an introduction to four scenario planning contexts in order that the
student may apply these to their professional and career intensions and objectives
The Scenarios are:-
Scenario 1 - a company start up
Scenario 2 - as a current business owner
Scenario 3 - working in the current employee organisation
Scenario 4 - as a commercial or non-commercial organisation that is known to the
candidate
Provide the student with specific opportunities to integrate the knowledge
acquired in the modules forming the early stages of the programme within an
employability and career development focussed learning framework
Provide students with an opportunity to develop the ability to apply their
knowledge to the analysis and solution of the kinds of business and management
problems that are encountered in the developing a viable and persuasive business
proposal
Provide the student with the opportunity to develop the skills to communicate
proposed solutions and the rationale behind them to an audience of potential
investors, peers, business professionals, and academic mentors;
Provide the student with the opportunity to present a plan of action on the basis of
the research and speak persuasively with the respect to the feasibility of the action
and the likelihood of it leading to business success.
Provide a framework in which the topic of the Scenario when carried through to
completion offer the students clear opportunities for New Venture start ups
Provide a Major Project context which is based on the clear identification of
business opportunity for the student and in which their formal report will be
capable of being translated into a business venture proposal and able to be
presented to investors for consideration for direct investment support.
Provide a formal experience for students in the preparation and delivery of a
business proposal and presentation which is suitable for presentation to business
investors and for submission for financial support.
(Note The students undertaking this option will be eligible to have their project
submitted to the Entrepreneurship Award for the cash prize for the initial start-up
capital (25,000).

Learning outcomes:

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As a result of the Business Proposal Module the student will be able to:-
Prepare a business case, business model and a business plan for innovation,
invention or change in accordance with the scenario briefs that will be issued to
the students at the beginning of this module.
Identify a business opportunity and prepare a business proposal.
Undertake a review of relevant previous research and publications and identify
and critically evaluate appropriate conceptual frameworks relevant to the potential
business case.
Identify and critically appraise relevant methodologies.
Implement the research process to gather information concerning market research,
practical issues connected with the proposition etc.
Work independently in designing, implementing and presenting the business
proposal.
Show that he/she is able to formulate a business proposal that makes use of the
knowledge gained during the programme.
Demonstrate that he/she can prepare and present the results of his proposal in a
convincing and persuasive manner.
Demonstrate that he can formulate a plan of action that is feasible and likely to
lead to the success of the venture.
Indicative content
Selection of scenario
Statement of assumptions
Review of current position
Environmental analysis leading to SWOT analysis
Statement of future desired position
Gap analysis
Bridging the identified gaps
Requirements for implementation
Outcomes for key stakeholder groups
Resource implications
The budget including investment and working capital requirements

Core reading
Bryman, A. and Bell,E (2011) Business Research Methods, Oxford, OUP
Saunders, M.N.K., Lewis, P., and Thornhill, A. (2010) Research methods for
business students ; FT Prentice Hall

Recommended reading
Babbie, E. (1992), The Practice of Social Research, Belmont.
Bell, J. (1999), Doing Your Research Project, Open University Press.
Gillham, B. (2000), Developing a questionnaire, Continuum.
Huberman, AH and Miles, MB (2002). The Qualitative Researchers Companion:
Classic and contemporary readings, Sage.
Miles, MB and Huberman, AH (1994), Qualitative data analysis, Sage.

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 Gill, J. and Johnson, P. (1997). Research Methods for Managers (Second
Edition). Sage.
Oppenheim, A.N. (1992), Questionnaire Design, Interviewing and Attitude
Measurement. Continuum.
Robson, C (2002), Real World Research: A resource for social scientists and
practitioner- researchers (second edition), Blackwell.
Ticehurst, GW and Veal, AJ (2000), Business Research Methods a Managerial
Approach, Longman.
Wilkinson, D (2003). Using Research Instruments: A Toolkit for Researchers.
Routledge Farmer.
Yin, RK (2003), Case Study Research: Design and Methods (Third Edition),
Sage.
Jankowicz, A.D., (2004) Business research projects, 4th ed. Thomson Learning.

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LSC-Business Development Proposal:
Chapter structure (to be preceded by a one page executive
summary )
Chapter A4 Pages Word usage
Introduction (to state rationale and 500-1,000 1 week
1 Aims and objectives) 2-3 words
2 The business opportunity / Business 10 1-2,000 2 weeks
Case words

3 Methodology/ Business case/ Review 15 2- 3,000 2 weeks

current issues/ Statement of future words
assumptions

4 Analysis and findings / Feasibility / 15-20 5-6,000 3 weeks

Viability / Gap Analysis words

5 Evaluation of Business Development 5-8 1,500 words 2 weeks

Plan *
Resource limitations, Working capital
requirements, Outcome for
stakeholders, financial aspects,
Recommendations
Appendices (data, references) Cash 2 weeks
flow projections, Operational plans.
Total 40-50 9 -12,000
words
* Suggested this be written as consultant to Management in first person.

Diagrammatic representation of salient features of Business Development Plan

Chapter 2
The business opportunity
Chapter 3 Methodology for study This should outline the concepts and techniques to
be applied (duly referenced), and outline the basis which will be used to
assess the feasibility of the business development proposal. Sources of data,
Chapter 4 and ethical issues should be stated.
Analysis and findings
This section should include application of techniques stated in (3), include relevant
analysis of data, identify resources available and constraints, address alternative
scenarios, and record the findings. Critical factors should be stated and a
Chapter 5 sensitivity analysis should be conducted.
Evaluation of Business Development Plan
This section should start with a discussion of the viability of the Business development
proposal and spell out in detail the plan of action and implementation, if viable, stating
critical success factors. Alternately, if the BDP is not viable in its original form the
conditions required to make it (or a variant) viable should be discussed.

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 Marking guideline
MBA: BUSINESS DEVELOPMENT PROPOSAL ASSESSMENT FORM

Academic Year:

Student Name:

Date of Submission:

BDP title:

Chap Mark
s
Is the title properly worded? Is the abstract clearly 10
written? Is the Introduction chapter well organised?
Are the Aims and objectives clearly expressed?
2 The business opportunity 15
Is the business opportunity described clearly?
3 Methodology for study Are concepts and 20
techniques to be applied identified (and duly
referenced)?
Is the basis which will be used to assess the feasibility
of the business development proposal clearly stated?.
Are sources of data, and ethical issues stated?
4 Analysis and findings 25
Are the techniques stated in 3 properly applied?
Is there adequate analysis?
Are resource availability and constraints appraised?
Are other critical factors identified?
Has a sensitivity analysis been conducted?
5 Evaluation of Business Development Plan 20
Is the viability of the Business development proposal
clearly discussed? Is a detailed plan of action and
implementation outlined? What are the critical
success factors? Alternately, if the BDP is not viable
in its original form, what conditions would make it (or
a variant) viable?
Good clear writing, adequate appendices, reference 10
list, overall presentation
Total 100

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4. THE ROLE OF THE SUPERVISOR

The supervisors play a key role in the research and Business Development Proposal
process. They are a specialist in the subject area chosen by the student and are
experienced in the supervision of Masters Business Development Proposal Analysis. The
student needs to have a close and continuing relationship with the supervisor and use
him/her as a source of advice and support. The Business Development Proposal seminars
and student-supervisor meetings scheduled on a weekly basis in the third semester are
aimed at supporting the development of this crucial relationship.

Students will be assigned a Supervisor in the third semester.. They are assigned a
supervisor with expertise in the research area that they have chosen. The supervisor is
given a group of students with a common area of interest.

5. THE BUSINESS DEVELOPMENT PROPOSAL SEMESTER 3

5.1 Conditional / Unconditional Progress

On release of semester 2 results, students will have one of two possible progress paths:
Conditional or Unconditional Progress.

Conditional Progress Students with 2 or less re-sits may start MBA semester 3 on a
conditional basis. This means that they commence the semester and attend classes.
They then have the opportunity to re-sit the failed subjects during resit week. Students
who pass all re-sits will then go forward with Unconditional Progress. Students who fail
any of their re-sits will no longer be able to continue MBA semester 3. They will be
required to go back to semester 2 and retake the failed module. Once they have passed
the failed module(s), they will then have the opportunity to progress on to MBA semester
3 during the following semester.

Unconditional Progress - Students who have passed all modules required for their
Postgraduate Diploma will progress unconditionally on to MBA semester 3.

5.2 The Business Development Proposal Seminars

Students have 7 seminars and individual student-supervisor meetings during the third
semester. Each session is of three hours duration. Attendance at these sessions is
compulsory and a prerequisite for submission of a Business Development Proposal.
Attendance is monitored by means of the standard attendance register currently in use for
all other courses.

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The final Business Development Proposal seminar is scheduled in such a way that 2
weeks before the submission deadline students are expected to provide their supervisor
with a full draft of their Business Development Proposal for review at this point before
the final submission. Their supervisor will then sign a Supervisor Declaration to verify
that they have seen a final draft. (Students will be unable to submit their Business
Development Proposal without this document.)

The first hour of the Business Development Proposal Seminar should focus on
discussing issues of common interest to the supervisory group (e.g. How to carry
out and present the literature survey, how to present tables) and permit each
student to present their research progress. A presentation and report should be
made every two or three weeks. This enables supervisors to monitor progress,
provide objectives and motivation for students and minimise the risk of
plagiarism. It will also create a feeling of group cohesion by making them aware
of the progress of others.

The second two hours of the three hour session is devoted to individual
supervisory tuition. These are scheduled so that each student knows the time at
which they will meet their supervisor each week. Because of numbers, each
student will probably receive an individual meeting of a minimum of 30 minutes
in length on a fortnightly basis. A record is kept by the student and supervisor of
the content of the discussion of each meeting, the agreed actions to be taken by
the student before the next meeting and the time of the next meeting. The Record
Form is shown in Appendix B. This form is completed at the end of each meeting
and signed by the supervisor and the student. A copy is kept in the Attendance
Record Register.

Students who fail to attend the seminars will receive a warning after missing the
first seminar. If a second seminar is missed the student will be called in for a
disciplinary meeting and warning. If there are subsequent failures to attend
(unless a medical certificate is provided), the student may be suspended and
required to repeat the semester or asked to leave the School.

Monitoring of progress. Students are required to submit written work for the
supervisors approval in week 4 (2000 words) and week 8 (7000 words) of the
Business Development Proposal phase and this should be recorded on their
monitoring sheets in the Register. The staged submission of written work is an
essential part of the strategy to reduce plagiarism. In addition to assessing and
advising the student on the academic quality of their work, the supervisor is
required to check for plagiarism and report any cases to the Programme Leader.

5.3 Business Development Proposal Seminar Content

The content of the Business Development Proposal seminars in the third semester may
follow the pattern below, although it may also vary depending on the needs of the

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particular group.

Session 1
Review of the relevant University Business Development Proposal Guidelines with
emphasis on Plagiarism, Citation and Referencing Guidelines. Students should be
informed about the importance of correct citation and referencing, and the consequences
should their work be found to be plagiarized. Details of the submission process should
also be explained during this session. Introduction to the module to students and
identifying as suitable business and set-up relevant information (UK Government and
similar websites for small businesses) Alternative scenarios for the BDP

Session 2
Discussion / Explanation of a sample project. A presentation by each student of his/her
project. Each presentation will be followed by a discussion and supervisors comments

Session 3.1 Market Research

-Primary and secondary (proper identification of customer market, competition, sales
potential)
3.2 Strategy
-Review of Models for Strategic Analysis
3.1 Appropriate Business Models (business configuration that will enable achievement of
results through the selected strategy)

Session 4
Financial Feasibility
4.1 Sales Forecasts and profitability
-Forecasting Sales
- Cost-Volume Profitability Analysis
4.2 Financial statements preparation
-Planning capital requirements,
- Drawing up cashflow, P&L, Balance Sheet
4.3 Investment Appraisal
Project Implementation Schedule

Session 5
Progress reports on the process of data collection. Discussion of problems encountered.

Session 6
Open sessions for review of students work and signing off *

Session 7
Open sessions for review of students work and signing off *

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 5.4 Lecture Sequence / Seminars for Business Development Proposal

Lecture Topics

Introduction to mini projects

1.1 Introduction
Explanation of module to students
1.2 Identifying a suitable business
1.
and set-up relevant information
(UK government and similar websites for small businesses)
1.3 Alternative scenarios for the BDP

Discussion/Explanation of a sample Project presentation issues

2.
3.1 Market Research
- primary and secondary
(proper identification of customer, market, competition, sales potential)
3.2 Strategy
3.
- Review of Models for Strategic Analysis
3.3 Appropriate Business Models
( business configuration that will enable achievement of results through
the selected strategy).

Financial Feasibility
4.1 Sales Forecasts and profitability
-Forecasting Sales
- Cost-Volume Profitability Analysis
4.
4.2 Financial statements preparation
-Planning capital requirements,
- Drawing up cashflow, P&L, Balance Sheet
4.3 Investment Appraisal
4.4 Project Implementation Schedule
Financial Feasibility
4.1 Sales Forecasts and profitability
-Forecasting Sales
- Cost-Volume Profitability Analysis
5. 4.2 Financial statements preparation
-Planning capital requirements,
- Drawing up cashflow, P&L, Balance Sheet
4.3 Investment Appraisal
4.4 Project Implementation Schedule
6. Open sessions for review of students work and signing off *

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 7.
Open sessions for review of students work and signing off *

5.5 STRUCTURE OF THE BUSINESS DEVELOPMENT PROPOSAL

Chapters Areas Pages (A4) Word count

The business idea, scenario chosen, aim, 2 pages 600
strategic fit, feasibility of idea and
important assumptions for success, brief
implementation plan
1.1 Rationale for the business idea...
1 Introduction 2-3 pages 800 - 1000
1.2 scenario chosen
1.3 Aims and objectives of the work
1.4 Structure of the work
2 The business The business idea explained in detail 1-2 pages 500-800
concept
3 Feasibility 3.1 Primary and secondary market 20 pages 5,000 - 7,000
research
3.2 Feasibility (product/service,
industry/market, organisational, financial
feasibility issues).
3.3 Resource requirement evaluation
4.1 Strategic Analysis of the new business
4 Business Model 7-10 pages 2500- 3000
idea:
identification of sources of
competitive advantage and sustainability
4.2 Selection of strategies for success
4.3 Development of appropriate Business
Model
5.1 Business Plan schedule......from
5 Business Plan 10-15 pages 3,000 4,000
raising capital...stage by stage.setting out
key events/ resource requirements for
successful operation of the Business Model
5.2 Discussion of critical success/failure
factors
Appendices This section will contain documentation,
data, references used to build the business
plan.
Total 40-45 pages 9-12,000

Notes: References are expected in chapter 3-4 which have an academic content.
Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman
size 12;

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6. ACADEMIC REGULATIONS

Students are required to submit 2 typed and bound hard copies and one soft copy by
turnitin. This should be submitted to the Exams Office on the submission deadline. The
copies should include a set of forms available on the student portal and should include the
Student Declaration Form verifying that the Business Development Proposal submitted
is their original work.

6.1 Procedure for Non-Submission

A Business Development Proposal is not submitted by the deadline date and time will be
considered a fail by non-submission and the student will have to exit with the post
graduate diploma if there is no extenuating circumstance . The student will be given one
more opportunity to submit their Business Development Proposal (usually within the
subsequent semester unless agreed otherwise by the Exam Board) if the non-submission
is due to mitigating circumstance. If a student fails with less than 30% in the first attempt
then the student will be have to leave the programme with post graduate diploma. If a
student fails the Business Development Proposal securing 30% or more then they will be
given one more opportunity resubmit and their grade will be capped at 40% regardless of
the mark achieved in the second attempt. Students who do not submit due to exceptional
circumstances can put forward an appeal to the Exam Board to request a resubmission as
a first attempt.

6.2 Extensions

A student may request an extension to the Business Development Proposal submission

deadline for a maximum period of 2 weeks after the submission deadline if they are
deemed to have exceptional circumstances only. Exceptional circumstances usually
relate to illness or personal tragedy and all extension applications must be requested prior
to the submission deadline and be supported by documentation.
Business Development Proposals must be submitted by the advised date and time
otherwise the Business Development Proposal will be failed by reason of non-submission
and the student will have to exit with the Post Graduate Diploma Qualification

If a student invokes extenuating circumstances, the Business Development Proposal as

written up to that point in time must be submitted with the request for extenuating
circumstances. If the request for extenuation is submitted in the week prior to the
submission date, it is assumed that the Business Development Proposal as submitted will
be more or less complete.

6.3 Suspected Unfair Practice Prior To Submission

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If a supervisor suspects that a students work has been plagiarised prior to formal
submission they should report this to the Programme Leader or Course Administrator
immediately. A meeting will then be arranged with the supervisor and student where they
will be informed of these suspicions and asked to justify their work. The procedures for
suspected unfair practice after submission will be explained to the student so that they are
given the opportunity to revise their work or make a decision about submission. The
academic and cost implications for non-submission will also be explained so that the
student can make an informed decision about how they wish to proceed. In all cases
where there is an issue of non-submission, this decision must be taken by the student
only.

6.4 Suspected Unfair Practice after Submission

The Business Development Proposal is first marked by the Supervisor and second
marked by another supervisor within a similar field. Should either marker suspect unfair
practice during the marking phase they should do the following:

1. Mark the Business Development Proposal work on its merit as a non-

plagiarised piece of work
2. Note on the marking sheet that they have identified what they believe to be
plagiarised work
3. Provide supporting evidence. E.g. the article where the material was taken
from, indicating the page and section where it can be found in the students
work. Where no supporting evidence is provided for a suspected plagiarism
case, the students work will not be further scrutinised and the mark awarded
will be presented at the Exam Board.

Where the above conditions apply the student will be asked to attend a Viva with their
Supervisor and Programme Leader. They will be informed that they are under suspicion
of unfair practice and asked to explain and justify their Business Development Proposal
in detail. The evidence found will be presented to them and they will be asked to explain
their actions.

A report will be drawn up of the students case and this will be presented to the Chair of
the Examining Board with evidence of the alleged unfair practice and the Business
Development Proposal. The Chair may consult the External Examiner, and if there is a
prima facie case identified, will refer it to the Committee of Enquiry to determine the
outcome of the students case. In severe cases, the Committee of Enquiry may decide
to prevent the student from resubmitting their Business Development Proposal or
achieving any other award from the University in the future.

6.5 Failing Your Business Development Proposal at First Attempt

Students who fail their Business Development Proposal at the first attempt with 30% or
more will be permitted to retake during the next semester for submission at the
subsequent Exam Board. They will be required to pay a retake fee and to attend all

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Business Development Proposal classes again with their supervisor. This will be
considered the final opportunity to submit the Business Development Proposal and the
grade will be capped at 40% regardless of the mark achieved.

A student may put forward a request to the Exam Board for a retake as a first attempt (so
that there is no capping of the grade) if they have exceptional circumstances only. Any
claim for exceptional circumstances must be supported by documentation.

6.6 Failing Your Business Development Proposal at Second Attempt

Students who fail their Business Development Proposal at the second attempt will have
no further attempts at Business Development Proposal. They will be awarded the
Postgraduate Diploma in Business Administration only and will therefore graduate with
this award.

A student may put forward a request to the Exam Board for one further attempt if they
have exceptional circumstances only. Any claim for exceptional circumstances must be
supported by documentation.

Weighting
Business Development Proposal is worth 80% and
Research Reflection Report is worth 20%

Good luck, work hard and we are sure you will be successful

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 Appendix 1

Research Reflection Report (Assignment Format) Guidelines for the Report

These notes are designed to help you deliver and conduct a successful Reflective Research Assignment.
The Research Reflection Report is a major piece of work and is designed to support your own self-critical
consideration of your research and related business skills and demonstrate that you can:-
Reflect and comment critically on what you have learnt during the programme and during the
carrying out of your research activities
Carefully consider the research which you have carried out and critically comment on this
Discuss the relationship of your research, research sources and evidence, and researching
activities to the production of your Major Project
Critically comment on the key areas, examples, sources of your research
Consider the relationship of your research, and researching, to both your Major Project and
possible future employment opportunities

Your Research Reflection Report is not only an academic exercise but also a piece of work which you may
wish to use in future employment contexts to demonstrate your ability to consider the importance of
research and researching to:-
business planning,
business success,
organisational contexts
your own academic and business skills and the contribution which you can make to an
organisation as a result of developing these skills

The Research Reflection Report therefore aims to support the students ability to be self critical about their
research. It also develops the students understanding and application of the core concepts of business and
academic skills while developing their ability to perform more effectively within organisations in a real
world context. The Report therefore encourages reflection on:-
1) Research Processes
2) The research methodologies which you have considered and applied
3) Research and researching as a problem solving process used by you as a student,
4) The identification and discussion of your key learning points which could be applied to
other situations.
5) The relationship of research and your major project to your professional development
opportunities and career development intensions

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 Completion of the Report
1) The contents of the report is is given in a template format. In page 4.
2) You may treat this report as a self critical evaluation of your researching experience or
Learning Diary or as a final summing up of your experiences while carrying out the
Research and the Major Project in which you have been involved. It is advisable not to leave
the completion of the Report until the last minute.
3) Above all this Report should not be simply descriptive it should be a self critical summary
of your learning experiences. You should adopt a critical viewpoint what seems to work,
what is less successful and why? Discuss the examples of best /good/interesting research
practice which you have come across. Consider how research examples/models can be
usefully used in business situations and be adapted to suit your future workplace/ academic
environment.
4) You should attempt to respond to all template sections
5) You should keep to the overall word limit of 4000 words Maximum for the whole Report.

Things to think about when completing your Research Reflective Report:-

The nature of your research and your Major Project
Why is it being done; why are you working on this subject and how significant is it to you and to
future employers?
Plan of your schedules
Have you managed effectively your research and Major Project schedules and are they logical?
Resources
What resources (i.e. people, evidence, references, and ideas) have you used and how are you using
these? Why are they important?
Methodologies
Are the methods which you have used specified clearly, and are they sufficiently rigorous? Are
data/evidence/literature sources specified and available? Are you conducting the research and the
Major Project in a professional manner? What analytical frameworks will be used to make sense
of the work? Are these appropriate?
Support and Barrier Issues
Have these been thought through by you? How any barriers to be/being overcome?
Anticipated Benefits to you and to a future employment organisation
What are they? Knowledge? : Ideas? : Learning Experience? : Efficiency? : Effectiveness?
Financial?: Organisational?: Skills?
How will the project satisfy you?
How will the work contribute to your personal development? How wide a range of skills and
knowledge does it use from your programme? Will it demonstrate that you have an understanding
of your programme subject areas?
Major Project Conclusions: The conclusions which you are forming for your Major Project are
they based on rigorous reasoning and argument?
Report Writing Skills
Write your reflections, critical views, clearly and simply.

RESEARCH REFLECTION REPORT (should have the details given Marks

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below)
How and why - have you chosen/decided on the research methods and processes which you are 15
using/have used for the development of your Major Project?
How would you describe these to
1)a reader of your Major Project and
(2) a future employer (600 words)
What are:- 15
1)the most important theories/literature sources /evidence sources whch you are using to
justify your research and your Major Project
2) Why are these sources important and fundamental to your work? (600 words)
Your Knowledge 10
What key areas of knowledge have you gained from undertaking your research and the Major
Project?
Indicate why these are so important to you? (450 words)
Your Learning 10

What are the most important aspects/examples of Learning and/or skills hich you have gained
from:
(1) undertaking the MBA programme,
(2) following through your research, and
(3) applying your knowledge and what you have learnt in your Major Project (450 words)
Your Critical Thinking and your ideas 10
In carrying out your research, your analysis, your evaluation of evidence, and in identifying or
proposing conclusions
What has been the most important discovery, or piece of evidence, or theory, or viewpoint, or
critical idea, or critical addition to your knowledge, or other item of importance and why?
(450 words)
Barriers met 10

What were the main difficulties and barriers which you were faced with in:-
(1) undertaking your research, and
(2) completing your Major project
Your Professional Development
What are the most important business and/or management skill(s) or academic idea(s) or 10
lesson(s) which you have learnt from undertaking your research and your Major Project
and why ? -(450 words)
Based on your Research and the work which you have done in the MBA Programme and its 10
use in your Major Project:-
What were and how far have the objectives of your major project been achieved? (500 words)

How useful and/or feasible are the findings, recommendations, Conclusions, or outcomes of 10
your Major Project to you and/or to a future Employer?
You must justify your answer with specific examples. (500 words)

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