Professional Documents
Culture Documents
KOREA’S
ELECTRONIC
FUTURE
www.korea.net
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PRELUDE
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COVER STORY
ⓒ Topic Photo
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ⓒ Samsung Electronics (opposite) ; LG Electronics (top); SK Telecom (middle); Ministry of Public Administration and Security (bottom)
ELECTRONIC POLITICS Korea’s government is also playing a
central role in transforming the country into an IT powerhouse.
Demonstrating the nation’s pioneering role in the move toward
e-Government, Ministery of Public Administration and Security
of Korea’s Minister Maeng Hyung-kyu and UN Under-Secretary-
General Sha Zukang last June agreed to jointly develop the
“UN Public Administration Knowledge System,” a project under
the auspices of the UN department of economic and social
affairs in Barcelona, Spain. The system will collect information
related to e-Government policies, infrastructure and evaluation
among the 192 UN member states, with a view to creating a
Participants of the World IT Show 2010, an IT exhibition held in
UN-centered global e-government in the future. Seoul from May 26 to 28, watch LG’s 72-inch LED 3D TV (top).
On behalf of Korea, Maeng also received the top prize at the People play a videogame at SK Telecom’s T.um (above). The Korean
government hosts a civil affairs website, G4C (below).
2010 UN Global E-Government Survey Special Award, a recog-
nition of Korea’s leading position in the field. Looking to learn
from Korea’s success, officials from 11 developing countries
visited in March, taking classes in Korea’s e-Government poli-
cies and information technology. The tour included visits to
agencies that have already embraced the new e-Government
system, such as the National Computing and Information
Agency and the Korean Intellectual Property Office. According
to the National Information Society Agency, over 3,000 public
servants from about 100 nations have taken part in special-
ized IT training programs in Korea since 1998.
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LEADING THE WORLD Nowadays, no matter where you are in phones. Samsung’s flagship smartphone, the Galaxy S, will be
the world, you’re never far from a Korean mobile phone, TV, offered through more than 100 mobile service providers as the
washing machine or air conditioner. Korea’s Samsung company seeks to sell 10 million units.
Electronics and LG Electronics are ranked second and third in In the global semiconductor industry, Korea’s strength is
ⓒ National Information Society Agency (top); Samsung Electronics (middle); Hynix Semiconductor Inc. (bottom)
the world mobile phone market, and occupy the top two spots even more pronounced. According to a recent poll by the mar-
in the global TV market. Nor are Korean firms focused only on ket research firm iSuppli, Samsung and Hynix respectively
finished products. If you’re using a Nokia or an Apple handset, accounted for 32.6 percent and 21.7 percent of the global
the chances are that some parts were made in Korea. Check semiconductor market in the first quarter of this year. While
your HP or Dell computer, and the DRAM memory chips will competitors have been holding back, Samsung and Hynix have
almost certainly be from Samsung or Hynix. continued to make bold investments, ensuring their domi-
In the 3D industry, a booming field since the release of A Bhutanese IT official tests out the U-City Environment program,
nance. Samsung recently announced a 9 trillion won (US$7.5
James Cameron’s epic Avatar, Korea is also playing a pivotal supported by the Korean government, at Digital Media City in Seoul billion) investment in its semiconductor sector, while Hynix
(top). James Cameron, director of the famed 3D movie Avatar, visit-
role. “I think Korea will firmly establish itself as the world ed the Samsung Digital City in Suwon on May 13 (above). Hynix’s plans to pour in 3.5 trillion won.
leader in the new industry of 3D TV,” Cameron said on a visit semiconductor chip, 44nm 2Gb LPDDR2, is seen (below). In terms of sales, Samsung is ranked first with 26.5 percent
to Korea in May. “Korean consumers tend to be early adopters, and LG Display second with 23.7 percent. In February, both
adjusting to new technologies quickly. And that will help com- firms surpassed an accumulated production of 500 million
panies like Samsung and LG supply 3D TV sets, starting with large LCD units — enough to cover 10,000 soccer fields —
Korean households and then the rest of the world.” since beginning their operations in 1995.
During his time in Korea, Cameron announced a deal with For all their success, there still remains a feeling that
ⓒ LG Electronics (top, left)
Samsung in which his Avatar production crew would shoot Korea’s electronics industry still has the potential to grow.
music videos for Korean pop stars — including BoA and TVXQ Soon 3D TVs will come without glasses, chips will be smaller
— to be displayed in Samsung 3D TV retail outlets worldwide. Fans watch the American NCAA men’s final game in April on the LG yet even more powerful, and smartphones will do things we’d
Korean firms, as major players in the mobile phone market, Electronics 3D TV at Lucas Oil Stadium in Indianapolis, US (top). never imagined. And when they do, you can be sure that
LG Electronics launched a new 3D computer package, which pro-
are also working to increase their presence through smart- vides 3D-effects for 2D images (above). Korea’s electronics giants will be a part of them.
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COVER STORY
SAIL ON A SEA just one of a flurry of hits designed by and for Koreans.
Seoul Bus, designed by second-year high school student
As the smartphone
gains in popularity
in Korea, several
didn’t even own a mobile phone, was asked by his students in all walks of life. As for apps themselves, their influence been since the order was placed. More than 30,000 estab- ary. Korea may not have been an early adopter of apps, but
to develop an app for their iPhones that would help with is being felt in economics, industry, politics and culture. For lishments across the country have signed up with these it’s a major player now.
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COVER STORY
tion in the world, and where upwards of 25 percent of the era to the company’s Japanese headquarters, where techni-
population, according to surveys, consider themselves cians discovered problems in the production process. As a
“early adopters” of new technology, Korea’s bloggers have result, Canon issued an apology on its global websites and
risen from minority tastes to wielding real influence on what offered a free clean up of the camera’s mirror box for users
consumers decide to buy. who’d experienced the same problem.
And Korean tastes matter to more than just domestic Cowon, a Korean manufacturer of MP3 players, had a
companies. With Korea increasingly known worldwide for its similar experience. Having received a complaint that a
demand for the very latest technology, the San Francisco 16GB player had taken three hours to fill with music files,
Chronicle recently ran a feature story detailing how several rather than the expected 20 minutes, the firm responded by
saying that their own tests showed no such problem with
the product. The disgruntled owner then fixed the problem
himself and posted his solution, along with a strongly word-
ed complaint, on the company’s homepage. Cowon subse-
quently admitted that after further tests, certain models
were slower than advertised. Its online apology included a
reprint of the solution suggested by the irate power user.
These influential voices are an increasingly important
component of Korea’s high-tech industries. For about three
years, Samsung and LG, among others, have been manag-
ing “prosumer” groups of 20 to 50 people. They are sent
on overseas inspections and their creative ideas and exact-
Samsung hosted ing standards are frequently reflected in the companies’
ADOPTERS SET world’s first LED TV, Samsung Electronics called in the bed-
room scribes. Inviting regular reporters and journalists for a
Power bloggers
discuss LG cell
phones at a meet-
last year, this year, that number fell to just one in 40.
Some groups made proposals that were so radical, they got
THE TONE FOR morning session, the company held a second event in the
afternoon, which was attended entirely by bloggers. Around
the same time, NHN, which operates Korea’s top portal
ing hosted by the
company (above).
Korean Navigation
company
engineers thinking in entirely new ways.
Power users are also making their presence felt in the
electronic map sector. M&Soft, a Korean electronic map
ELECTRONICS site, Naver, did the same thing, holding a conference for
bloggers as it announced changes to its homepage.
Thinkware’s navi-
gation (left). maker, update its maps six times a year thanks to power
users. Consumers who have used the company’s GPS navi-
GIANTS In fact, more and more Korean tech and IT companies are Silicon Valley companies try out their latest products there gation systems find discrepancies between real maps and
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LONGING
FOR THE
UNATTAINABLE
When asked “What defines the
Korean novel?” don’t search for a
long-winded definition. All one
needs to say is the name “Park
Beom-sin.” An author now synony-
mous with the word “novel,” in
Korea, Park draws readers right into
his prose with searing depictions of
personal pain and desire. Yet, as “The young author.” This is what people call Park Beom-sin.
unflinching as his work can be, With a literary career that began way back in 1973 — when,
as a genuinely young man of 27, he won a major literary
underneath the layers it also shows
award from the JoongAng Ilbo newspaper — Park’s nickname
a deep love for the world. continues to sit well with the novelist who retained his origi-
by Lee Se-mi | photographs by Kim Nam-heon
nal sensitivity and passion 37 years later. However, for Park,
not growing out of that young man he was is less a blessing
than a curse. Although he has grown and transformed over
the years, his inner torment remains an inescapable burden.
Becoming a popular writer only a few years of his debut,
Park spent much of his 30s and 40s producing nearly 40 nov-
els that collectively sold millions of copies. His work captivat-
ed readers with its florid writing style and solid narratives
that focused on the problems underlying Korean society, con-
fronting social mores and class conflict. Reminiscing about
these years, Park says, with more than a hint of bitterness, “I
lived half my life as a workaholic.”
16
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call it “the end of his writing career.” Why did one of Korea’s
Park Beom-sin
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most successful novelists, at the peak of his popularity, just young writer so absorbed in what he does.
give it all up? “There lives a beast in my chest that never grows old,” he OUR FUNERAL
“A severe self-denial of literature. An ontological anxiety says. “I call the beast ‘nakji’ (small octopus) because it is > Language Turkish
This short novel Park Beom-sin wrote in 1976 tells
and fear. And, an incongruity with the ‘People’s Literature’ mysterious, reckless and provocative. Whenever I stop
the tale of Bongchoo, who soothes the futility of
that came with the so-called democratization of Korean liter- writing, nakji tears open my sides during the night to come his life with glasses of rice wine and his wife. An
ature in the 1980s,” Park says. “If I had not been born in this out... I keep writing novels so that I will not die from my flesh expression of the author’s anger against the
severe poverty and inequality of 1970s Korea, the
land, would I have undergone the process of ending my own being torn by nakji, who is my literary ego with many legs,
story depicts the impoverished couple’s attempts
writing career.” who never grows old and never dies. I write because I want to to bury Bongchoo’s dead mother in the middle of a
“The division of Korea for half a century is a unique fate live, this world should be vivid, and most of all I still have a poor hillside village.
that lives with all writers that call this country home, includ- lot of love within me.”
ing myself. The agony that writers faced under the military THE TRAP
dictatorships of the 1970s and 80s was also great. I felt that LOVE AS A LITERARY LIFE As a teenager growing up in a > Language Japanese
This tale appeared in Modern Korean Short Stories,
writing a best-seller during the periods of military dictator- troubled home, Park would lose himself in books. After
a collection of works by the masters of short story
ship was a disgrace. So I gave up all the privilege and prestige graduating from college, he was appointed a teacher at a form in Korea. With an aggressive, rough writing
I’d attained from my literary accomplishments and returned school in a remote area, where he used to run 32 kilometers style, Park Beom-sin depicts the life and social
atmosphere of a neglected class of people during
to a state of nothing-ness. I turned my back on my family and twice a week to try and escape his loneliness. He only noticed
the 1970s and ‘80s. With a strange detachment
retired to a remote cabin for three years, not writing a single his literary gift when a friend read a piece he wrote to express from the rights and wrongs of actual war and
word. But during that period, I found myself to be more alive his emotions, and declared them to be a “novel.” Over 30 fighting, the author depicts the greed and money-
lust of a group of neighbors as a form of violence.
and gained a unique freedom.” years on and a lifetime in literature later, Park’s passion for
Trapped within these confines, Park seems to say,
Eventually deciding to come out of retirement, Park the written form remains undiminished. it is inevitable that the neglected ultimately resort
returned with the self-confessional Wagon Drawn by White His passion is also evident in his embrace of entirely new to physical violence.
Cow. Unlike his previous novels, this work focused on outlets for his work. In 2009, Park became the first Korean
essences beyond phenomena and the reality of the soul, writer to publish a novel, Cholatse, on an Internet website MOLD
subjects that became increasingly real to him as he began read by more than a million people. Despite the challenges, > Language Japanese
This novel was published in 1993 after the end of
what would be 15 expeditions climbing the Himalayas. In Park did this with lofty notions of creating a better climate
the Cold War, and a revised edition was published
several works dealing specifically with his travels — an essay for literature on the internet, and subsequently received in 2009. This novel suggests how the failed rea-
on meditation, Road to Kailas, a travel log about the favorable comments from young readers. One newspaper soning behind the traditional domination of Korea’s
ruling class was being repeated during the often
Himalayas, Fragrance After Emptying, and the novels Cholatse said of the incident: “Park Beom-sin served a formal Korean
brutal “Yusin”, or Revitalizing Reforms, of the Park
and Namaste — Park began proselytizing his belief that pil- dinner on the Internet which is filled with fast-food.” Chung-hee era.
grimage is an essence of human nature. Park compares publishing online to the appeal of live
For an author that says “my dream is to become a pilgrim,” concerts, saying that while writers should never compromise
the icecap-topped Himalaya Mountains became like an altar the content of their work, they should be flexible about how
and a transcendental world — but also a source of impene- it gets to readers. Many of Park’s own works have been turned
trable fantasy. In his many writings on the Himalayas, one into dramas, modern dance and movies. Showing his
finds an unrelenting search for that essence, and the deeper approval for these adaptations, Park turned his novel Cholatse
truth it always promises, but never yields. into a play last year, enlisting his son to direct it. He took
The novel Eungyo, published last April, uses a love story another of his novels, Namaste, to the stage last July. The
to unravel inner desires and the existence of transcendental story focuses on a love between a Nepalese immigrant worker
values. This ever-growing emptiness, the yearning for some- and a returned Korean emigrant from the United States who
thing that cannot be attained, Park calls simply “longing.” suffered terrible physical abuse.
The deepened longing felt through the fear of existence, Park When asked, Park says he wouldn’t choose to be a writer
refers to as “love.” again if reborn in a next life — so it is just as well his readers
Finished in just 45 days, Eungyo was published simultane- aren’t willing to let him go.
ously in paperback and in e-book form. Park says that his “How must I write for my sentences to seep into my read-
desire to create this particular novel was so great, he could ers like smoke, like the wind, like water,” he once said. His
have died happy while writing it. This passion, touched on in passion, just like those piercing eyes, retains all the depths
many of his essays, is something that keeps the now not-so- they ever did.
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PEOPLE
ⓒ Multibits Image
working to dominate the space
through all four corners of the
football field. by Park Mun-seong
FOOTBALL STARS
PUT KOREA ON THE MAP The Korean national football team poses for a photo before
playing against Nigeria at the 2010 FIFA World Cup.
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— described as “unbelievable” by his AS Monaco teammate ment makes Korea a very difficult team to defend against. Last year, Lee signed with Bolton, a mid-sized city near cess at Bolton and his solid showing at the 2010 FIFA World
ⓒ Multibits Image
and Nigerian footballer Lukman Haruna — that was made all All four players ply their trade for top European football Manchester with a rich football tradition. Park, who lives just 20 Cup, it should come as little surprise that several big clubs are
the more stirring for coming in the very next match after Park clubs. Park Ji-sung and Lee Chung-yong respectively play for minutes away, helped Lee settle in. And how he settled in: In a now said to be watching him closely.
had scored an own goal when competing against Argentina. the English professional football clubs Manchester United and league whose blistering pace makes it one of the hardest for for- In a world of monster egos, Lee is known for his caution and
Park Ji-sung cuts through the opponent’s defense with his dribbling during the Korea Lee Chung-yong fights a ball with the opponent during the game against Greece.
versus Argentina game, at the 2010 FIFA World Cup.
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to this outstanding Korean player. If rumors are to be believed, central midfielders play such a pivotal role in regards to the
Park has already been contacted by Liverpool, Tottenham, team as a whole, having to communicate constantly with both
Fulham, Aston Villa and Everton. Although nothing concrete yet attackers and defenders, the deficiency in English was an
has come of any of this reported interest, one thing is certain: enormous handicap.
Park’s true worth as a footballer has emerged through the time Having spent five years in Australia, however, Ki faced no
he has spent in Europe. such difficulties. But his excellent English was only part of the
success story. Under the influence and tutelage of his father,
BREAKING THROUGH THE LANGUAGE BARRIER: KI SUNG- Ki Young-ok himself a former football player and manager, Ki
YUENG Ki Sung-yueng is another Korean player to have been has developed perhaps the finest ball control skills of any
blessed with opportunity. Signing with Celtic, the Glasgow player on the Korean team.
team that is a traditional powerhouse of the country, Ki Compared with Lee Chung-yong and Park Chu-young, Ki has
became the first Korean player ever to play in the Scottish had a rather more difficult time adjusting to life in the Scottish
Premier League. Premier League. Club manager Tony Mowbray, who recruited
For numerous reasons, Ki’s Korean fans were desperate to Ki, struggled to take charge and was eventually sacked after a
see the young midfielder succeed. For one, Celtic is one of the poor run of results.
biggest, most storied clubs in Europe. Second, and perhaps But having enjoyed a good FIFA World Cup, Ki can look for-
more importantly, Ki’s new career offered a chance for Korea ward to the new season with confidence. And with Celtic’s
to produce its first truly successful midfielder in a foreign recent sigining of Ki’s FIFA World Cup teammate Cha Du-ri, who
league. Previous interest in Korean players, or attempts by moved to Scotland after several years playing in Germany, Ki
those who did come to fill the vital role, were often stymied by has another reason to suppose that this season will mark a big
the Koreans’ difficulties in communicating in English. Because improvement in the fortunes of him and his club.
modesty — traits he says he picked up from his mentor, Park Korea’s FIFA World Cup adventure would very probably have
Ji-sung. He is grateful for the bigger and better opportunities continued into the quarter finals.
that have come his way, but is determined to keep his feet on Park’s form first started to recover following his move to the
the ground. French league in 2008. Breaking free from the Korean football
Although Lee has ambitions and cares deeply about his league seemed to lift much of the crushing weight of expecta-
future, he says he draws ultimate satisfaction from playing the tion on his shoulders, and to visibly motivate him as well. Such
game he loves. This devotion is a key reason why people was the pressure he had felt at home, Park had become known
expect so much of the player. To hear his teammates and fans as an introverted, even diffident character. But those that really
tell it, Lee’s potential is almost limitless. know him attest to a talkative, cheerful soul whose attitude
can lift any gloomy locker-room spirit. For his teammates, as
THE RETURN OF THE STRIKER: PARK CHU-YOUNG If we had much as for Park, the return of his confidence and good form
to pick one player who had the most to prove at the 2010 FIFA has been crucially important.
World Cup, it would be Park Chu-young. Hailed as one of the Realizing that his European adventure offered him the
most natural born players of his generation, Park had long chance to revitalize his career, Park grabbed the opportunity
failed to live up to his enormous potential, prompting many to with both hands. In his first season with AS Monaco, Park
question whether he ever would. secured a spot as the starting striker with the team and went
Yet, after signing for top European side AS Monaco two on to become the group’s second highest scorer. With Park on
ⓒ Yonhapnews Agency
years ago, much was expected of Park again at this year’s FIFA the team, AS Monaco enjoyed its best season in five years and
World Cup. In the event, it was Park’s excellent goal against also reached the final of the French FA Cup.
Nigeria that propelled Korea into the second round. And if his As it invariably happens, success within his club and now at
free kick in the match against Uruguay hadn’t hit the post, the FIFA World Cup has alerted some of England’s top scouts
Park Chu-young gives a thumbs up before shooting a free kick during the Round of Ki Sung-yueng runs for the ball at the game against Uruguay at the 2010 FIFA World Cup.
16, Korea versus Uruguay, at the 2010 FIFA World Cup.
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TRAVEL
A SUMMER
Gangneung is one of Korea’s most popular getaways. It’s cool even during the sweltering sum-
mer days, and is illuminated by green pastures and deep blue seas. In Gangneung, natural and
artistic beauty come together to create an enchanting effect. by Oh Kyong-yon | photographs by Kim Hong-jin
The unique outdoor space Haslla Art World boasts an extraordinary sea view.
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Drive northeast out of Seoul for about three hours and a sign bloom. Unusual for a pavilion, Hwallaejeong also has ondol, or
reading “Gangneung City” greets the visitor. To the west, the under-floor heating system, making it an intriguing mix of tradi-
Taebaek Mountains stretch languidly from the north to south. tional Korean architectural styles.
The East Sea is sits adjacent to Gangneung in the east. The Yeolhwadang, which served as the residence for the patri-
city, a haven for nature, glows like a lush emerald in mid-sum- arch, is another enchanting part of Seongyojang’s layout. Built
mer. Cooling rains help balance the temperature when it gets in 1815 with an entrance layered with copperplate,
too hot and, even on the most scorching of days, you can Yeolhwadang was a gift from a Russian minister to Korea who
always find a crisp breeze to help you forget about the sun. wanted to show his gratitude after staying at Seongyojang. Its
An old Korean proverb says that eating comes first even in Russian-style balcony serves as a historical testament to
savoring a spectacular view. With this in mind, our first stop in architecture from more than a century ago.
Gangneung is Chodang Tofu Village, one of Korea’s best- After touring Seongyojang, we drive for another 30 minutes
known sources of the food. This high-protein, low-calorie item toward the East Sea before stopping at Unification Park. Built
is enjoying a wave of global popularity these days, and the soft
tofu at Chodang is as irresistibly silky as it comes.
Chodang’s tofu is made according to a 400-year-old recipe,
and uses an ancestral solution to reach its delicious flavor.
“You take so much as one step out of the Gangneung
boundaries, and you can’t find tofu as good as this,” says Ahn
Song-ja, owner of the Donghwa Garden restaurant, who pro-
duces huge amounts of tofu twice a day. Ahn says the perfect
soft tofu of Chodang needs a combination of the following:
Water from the mountains, beans harvested in the region and
bittern extracted from 50 meters underground off the east
coast (Chodang tofu is certainly a local food). Ahn, who has
made tofu every day for the past two decades, has gained
such an expertise in her trade that she is able to eyeball how
much bittern to use — according to the day’s weather.
The production process goes like this: You sieve the simmer-
ing soybean extract through a fine cloth and then pour it back
into the pot. Let it boil and it becomes soy milk. Adding bittern
will create a soft tofu, but those who enjoy the firmer variety
can let it harden by placing it in a netted frame to solidify. As
generous as she is knowledgeable, Ahn plates a dish of fresh,
soft tofu straight from the pot and says simply, “Freshly
cooked tofu doesn’t need anything else to taste great.” After
a few delectable spoonfuls, I can see just what she means.
The traditional house of Seongyojang carries a 300-year-long history and extraordi- Chodang Tofu Village is well-known for its traditional and nutritious recipes (top left).
nary natural view with pine trees around the building (above). Unification Park’s famous warship is now an exhibition hall (top middle). You can
encounter some distinctive artwork on the road in Haslla Art Museum (top right).
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WHERE THE SKY MEETS THE SEA Drive just five minutes
from the park and you’ll find Haslla Art World, an outdoor art
gallery and museum-cum-hotel. Compared to big cities like
Seoul and Busan, Gangneung is a quiet countryside, so it’s
quite jarring to see such a modern, creative place here.
Consider, however, that Haslla was built expressly to combine
both art and nature within an open beautiful setting, and the
sprawling, 109,000 square meter site makes much more
sense.
As enticing as the art here is, the natural backdrop makes it
truly extraordinary. The top of the hill near the cliff, with
Deungmyeong Beach serving as the backdrop, is dotted with
clever and witty sculptures. Nor do the artworks here focus
solely on the grandiose or larger than life — the pathway itself
is punctuated with small paintings and colored stonework. HOW TO GET TO GANGNEUNG
“Keeping it simple is the best way to do it,” says Choi Ok- > By Car Take the Yeongdong Expressway from Seoul,
passing Yongin, Hobeop JC and Wonju, and exit at
yeung, an art professor at Gangneung-Wonju National
Gangneung JC and Hongje Intersection.
University and co-founder of Haslla with his wife, sculptor and > By Train Take the Gangneung-bound train from
professor Park Shin-jeong. “The simple combination of the sea Cheongnyangni Station, Seoul.
Gangneung Hyanggyo, the Confucian temple and school, holds a shrine for the Chodang Pine Field’s trail is seen (top). Charmsori Gramophone & Edison Science Museum
famous philosopher Confucius, a sight so rare that many Chinese people will visit. has a collection of vintage pieces (above). Haslla Art World runs a museum-cum-hotel, filled
with artistic rooms inside (top right). Traditional dishes from Seoji Chogatteul (above right).
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MY KOREA
All of the signs are here; long days, warm air summer coolness I promised myself I would try anything at least once, in active, outdoor sports, they are one of the tallest groups of Asians and they North Korea or something more culturally
and humid nights. Summer has, once again, hopes of banishing the heat and reaching a new level of “cool.” thoroughly enjoy sweating over boiling hot stone bowls of spicy soup. Now, I subtle. Thank heavens he is a patient man
found the Korean peninsula and as I sweat, Summer in Korea is a beautiful thing, save for the hot sun and humidity would let the former slide if it were winter, but in this oppressive summer and had the wherewithal, as well as the
live and struggle to breathe, I am searching which, when left unchecked, can leave anyone lifeless and drained. When heat, I never really understood why an entire group of people would punish English-language capacity, to verbally flow-
for my own piece of siwonhada to ease the faced with moments like these I have options, three, to be exact: adapt, relo- themselves with scalding soup on the hottest day of the year. So, like the curi- chart it for me. He explained to me that
pains of summer. Siwonhada is a Korean cate or die. Despite my healthy love for the dramatic moments of life, death ous foreigner I am, I asked. Lo and behold, I discovered a treasure-trove of Korean people have a tradition of seeking hot
term bearing similarity to the English expres- seems a bit much and, like most people, I hate moving house. I am then, in all cultural insight. As I listened to my 78-year-old surrogate grandfather, the and spicy foods to cool them down when the
sion “cool.” That is, in a literal and figurative of my sweaty glory, dedicated to adapting. Like any good expat, this is one pieces of the puzzle began to fall into place. summer heat arrives. Now, I have heard of
sense, as well as an internal feeling of revital- more reason to get out there, dig in and go native. Grandpa Kim laid it all out for me — Koreans fight fire with fire. Initially, I people drinking warm beverages to cool
ization and refreshment. So, on my quest for When it comes to Korean people, some of the rumors are true. They love didn’t understand if he was speaking to me about the recent tensions with the themselves, like taking in a hot mint tea in
KE
O
thoughts of ice cream, ice-cold
T
however, locals embrace a more
IT
H
unorthodox approach: Food
that makes you sweat away the
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32 2010 2010 33
32-35 my korea 2010.7.28 2:12 PM 페이지 3 Mac-2 in T C M Y K
nourish depleted yin and yang, erably — we made our way to the cash regis-
gi and energy meridians. While ter and happily paid for our first iyeolchiyeol
there now seemed to be hope for experience.
my tattered gi, and while I was As we left the protection of the covered
eager to find my siwonhada, I awning, I felt a cold drop. Somehow, while
didn’t want to do it alone. Any searching for coolness, the humidity broke
new experience, heavy lifting or and for the first time in a long time, big, cold
excessive sweating calls for drops of rain began to fall. There was a new
good friends, and this was no skip in my step. Whether it really was the
exception. I called in a lifeline, soup, or some imagined benefits of it, I felt
phoned my dear friend Danae and phenomenal. I couldn’t hold back and began
committed to the experience. to sing the first song that came to mind: I
After thoroughly researching nearby Feel Good. Through the corridor, down the
restaurants, I decided on one specializing in this revitalizing soup. On arriv- hall and out the door, we sang the whole
ing, we were greeted by the owner of the establishment who gave us a broad, song. I’m sure, as Koreans walked past us
curious smile. Then, he handed me a pink Post-it bearing the number 17. Yes, smiling, they were thinking, “must be the
there was a waiting line. Apparently, iyeolchiyeol is no joke. Danae and I, samgyetang.”
along with what seemed like an ever-growing number of Koreans, were all in The rain didn’t last, but it cooled the air.
search of summer coolness. By the time 17 was called, another 15 people were Finally, the Korean summer felt as light and
in line behind us. fresh as I did. Danae and I didn’t go home
We were ushered to a table, pre-set with all the necessities: Copious right away. We loitered a while in the breeze
amounts of spicy kimchi, a dish of locally grown hot Korean green peppers, of a new summer night, laughing and talking.
cucumber sticks, fiery hot pepper dip and what appeared to be a bone-bucket. We gushed about how satisfied and rejuvenat-
Interestingly enough, we never placed an order. They knew what we had come ed we felt, and the incredible energy now
for and, within minutes, two bubbling, boiling and steaming earthenware running through us. And in a small pause,
bowls were placed on our table. With a delight matched only by children on between our laughs, I thought I heard a whis-
Christmas morning, I blew on the bowl to part the steam and catch my first per. It was my gi. Do you know what it said?
glance of this tasty treat. The feast my eyes beheld was truly awesome. “Siwonhada.” by Katie Klemsen | illustrations by Jo
Samgyetang is a whole, young chicken stuffed with glutinous rice, jujubes, Seung-yeon | photograph by Kim Nam-heon
dates, chestnuts, gingko nuts, garlic and young ginseng roots, served in a clear
broth. It all made sense now. I finally understood this Korean insight.
Grandpa Kim’s seemingly infallible wisdom had not led me astray. The
restorative properties of all of the foods used in samgyetang had the potential
to zap my muggy summer blues. PROFILE
I rotated my chicken, investigating it, looking for the most logical place to Katie Mae Klemsen is an
American expat living in
begin. Still not knowing, I took to social cues from my fellow diners. The con- South Korea. She is a
Morocco. But the idea of seeking to sweat it “you must release the heat.” Of course, during summer in Korea that is easier clusion I arrived at was “just eat.” So I did. I alternated between tender chunks professor of English
language and literature
out, in an already balmy climate, was a lot said than done. If I were left to my own devices, I might just lock myself in my of chicken, perfectly prepared rice and savory broth, tipped my bowl and con- at Hanyang University in
like me: Foreign. house and blast the air conditioning. But because this is not a practical sumed every drop. Danae wasn’t far behind me and, between the two of us, Seoul. With a joyful dis-
position, she enjoys
I learned a lot from Grandpa Kim and his option, “fighting fire with fire,” or iyeolchiyeol in Korean, must be my succor. we managed a dish of kimchi, two peppers each, diced peppery radish, and running marathons,
aged-to-perfection wisdom. An ancient belief Much to my dismay, the real summer heat lies ahead. The three hottest days the whole lot of cucumbers. Needless to say, we filled the bone-bucket. drinking coffee, talking
politics and tuning her gi
in the East dictates that the human body will in Korea are referred to as chobok, jungbok and malbok, and collectively as We cleaned each dish on the table and stared at each other in amazement. (vital life force in the
body). When she isn’t
only enjoy good health and harmony when sambok. This year, they fall on July 19, July 29 and August 8. So, with my There we were, sweating brows and massive smiles, full and happy. Then we getting lost on the
the elements of fire, water, earth and metal newfound cultural insight, I pulled my bootstraps up and hit the scalding looked around. We were not alone. The whole restaurant was filled with din- beaches of Asia, she
can be found in Bundang,
are balanced. Apparently, my yin and yang pavement in search of Grandpa Kim’s cure-all, samgyetang. ers, eating and sweating, sweating and eating. Audible murmurs of the word Gyeonggi-do Province.
was out of balance and my gi, or chi, was in Samgyetang is a traditional Korean chicken soup belonging to the group of masisseo (delicious) filled the air, and there wasn’t an unhappy face to be seen. Lost or found, she can
be reached at Katie.
need of a good tune-up. “So,” he told me, foods referred to as “boyang foods.” These foods are said to replenish and As the line at the restaurant hadn’t diminished — rather, it had grown consid- Klemsen@gmail.com.
KOREA KOREA
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36-39 summit diplomacy 2010.7.28 2:12 PM 페이지 1 Mac-2 in T C M Y K
SUMMIT DIPLOMACY
items for the agenda of the G-20 and worldwide financial safety nets, of the next G-20 Summit.
accompanying trips marked an important opportunity to gauge Seoul Summit. Participating heads of at the Seoul meeting in November. The occasion holds great signifi-
Lee’s plans and to learn more about his diplomatic policy toward state said they were looking forward With this, Korea’s role as the host of cance for Korea in that it marks the
North and Central America. by Kwon Kyeong-hui to the meeting. the G-20 summit assumed even first time an officially “developing”
President Lee also secured ways greater importance. nation has hosted such a top-level
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36-39 summit diplomacy 2010.7.28 2:12 PM 페이지 3 Mac-2 in T C M Y K
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40-43 global korea 2010.7.28 2:13 PM 페이지 1 Mac-2 in T C M Y K
GLOBAL KOREA
public image, Korean firms are now looking to give something great response.”
Last October 17, the Hyundai-Kia
back to the most underprivileged around the world. by Seo Dong-cheol Automotive Group also participated in
the White Band Campaign as part of
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40 2010 2010 41
40-43 global korea 2010.7.28 2:13 PM 페이지 3 Mac-2 in T C M Y K
the International Day for the areas of the world. Korean Air has
Eradication of Poverty. The group ran been trying to cultivate a forest in
fundraising campaigns and hung large China’s Kubuqi Desert, one of the epi-
banners across 20 sites in 10 centers of yellow dust, since 2007,
nations, including the United States, and has taken part in the Million Trees
Germany, China and India. Hyundai- Los Angeles campaign since last year.
Kia group has also operated a global In its efforts to reforest the planet,
blood donation campaign since 2004, Korean Air’s campaign has taken on
and from last year, about 13,000 a truly global hue.
employees in the group’s five over-
seas branches — the United States, SHARE AND SHARE ALIKE And what
India, Czech Republic and Turkey for of Samsung, Korea’s biggest corpora-
Hyundai, and Slovakia for Kia — have tion? Befitting its global presence,
been taking part too. Samsung is involved in various pro-
At Hanjin Group, the subsidiary grams and regions around the world.
Korean Air has been operating a refor- Its best-known social responsibility
estation program in Mongolia for program is Samsung’s Four Seasons
seven years. This May, Korean Air’s of Hope, a fundraiser in the United
employees and about 200 college stu- States that draws on contributions
dents joined residents of Baganuur, a from star athletes and celebrities.
district of Ulan Bator, to plant 10,000 Since its inception in 2002, the pro-
poplar trees. The movement, which gram has donated about US$25 mil-
began in 2004, is designed to help lion to charities and educational pro-
prevent any further desertification of grams for underprivileged youth.
Samsung runs an educational program for children
Asia, and so far, about 46,000 trees In China, Samsung joined hands in China (top). One of Kookmin Bank’s employees
covering 314,000 square meters of with the China Disabled Persons’ participates in volunteer work (above). The POSCO
Group inaugurated a global volunteer program and Woongjin Coway has supported a program to drill
land have been planted. In recognition Federation to offer free cataract sur- college students called Raon Atti in Guangdong. Employees of
visited India to offer medical care support (below). for water wells in Cambodia since 2006.
of Korean Air’s efforts in the country, gery to 6,150 patients from 2007 to (meaning “pleasant friends” in old Maharashtra in Indonesia ran medical
the Mongolian government has award- 2009. This year, Samsung built a Korean) that helps Asian countries checkups and supplied medication for
ed the airline with its highest environ- training center for guide dogs in Schools” in joint efforts with the suffering from poverty, starvation or department of tourism in Phnom Penh local residents who wouldn’t usually
mental honor. Beijing to help the deaf. In addition, Chinese government to improve edu- natural disasters. For five months in Cambodia,” said Choi Gon-cheol, a have access to it. POSCO also offered
The reforestation campaign has now the company has set up about 80 cation in underdeveloped areas. The beginning August 2008, the first 50 senior deputy head of the bank’s a helping hand in Malaysia, Vietnam,
gone beyond Mongolia and into other “Samsung Anycall Hope Primary goal is to build 100 schools by the members of Raon Atti volunteered in social cooperation support depart- Indonesia, Mexico and Chile, cus-
end of this year. seven Asian nations, including East ment. “We will continue to cross tomizing its programs to fit the needs
Since the collapse of the Soviet Timor and Cambodia, serving meals, boundaries to help provide open of each nation. “I hope that POSCO
Union in 1991, Samsung has provided helping startup companies and assist- spaces for information and culture for employees can build trust with locals
US$140,000 in annual grants to the ing disabled children. In 2009, a sec- people in remote areas.” all across the world through their
Bolshoi Ballet; more recently, the ond batch of Raon Atti volunteers trav- For its part, POSCO, Korea’s leading social contribution,” said POSCO
company created the Tolstoy eled to five countries, including steelmaker, designated the week of Chairman Chung Joon-yang. “We will
Literature Awards, to which it con- Malaysia and Vietnam, with 50 middle June 7 its “POSCO Family Global keep expanding our social responsibili-
tributes US$70,000 per year. Since ⓒ Samsung (top); KB Kookmin Bank (middle); POSCO (left) and high school students from the Volunteer Week.” In its inaugural year, ty as a global firm.”
2003, the group has also helped track Raon Atti Junior group. This year, 60 the campaign demonstrated POSCO’s A host of Korean firms are now
athletes under 17 in Kenya as part of Raon Atti members have been dis- determination to match its status as a preaching the value of sharing all
its talent nurturing program. And patched to six Asian nations. global corporation by expanding its around the globe. Just as there have
between August and November every Expanding a project originally social contribution overseas. been no borders to the growth of their
year since 2005, the corporation’s planned for Korea, Kookmin Bank has During that week, Posco launched businesses, their corporate social
Japanese arm has required that all its also been building libraries in develop- voluntary programs in Korea, China, responsibility programs, too, are oper-
employees take part in at least 40 vol- ing countries around Southeast Asia. India, Indonesia and numerous other ating wherever they are needed, irre-
untary missions, including helping The overseas library-building began in locations where its 19 overseas spective of region or nationality.
ⓒ Woongjin Group
take care of the environment and pro- 2008, with one built in a primary offices are located. In China, the com- Having earned respect and trust for
viding assistance to disabled people. school and another in a middle school pany invited students in rural areas to their products, Korean companies are
Kookmin Bank, Korea’s largest, in in Ho Chi Minh City, Vietnam. the Shanghai Expo, and also repaired giving back to the countries who made
2008 launched a voluntary group for “Last year, we built a library at the the homes of underprivileged families them what they are.
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44-48 now in korea 2010.7.28 2:14 PM 페이지 44 Mac-2 in T C M Y K
NOW IN KOREA
KOREA KOREA
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44 2010 2010 45
44-48 now in korea 2010.7.28 2:15 PM 페이지 46 Mac-2 in T C M Y K
contact with the hospital, she could barely contain her joy. ical staff have combined to create synergy effects,” says Kim
Mr B, a 56-year-old from the United States, was recently Gwang-seop, director of the medical tourism agency US Travel.
diagnosed with prostate cancer. No sooner had he recovered “It’s the first step in Korea’s becoming an international cen-
from the initial shock of his diagnosis than he was hit with ter of high-class medical services,” adds an official from the
more terrible news: The treatment he required, proton therapy, Ministry of Health and Welfare. “Although Korea started later
would cost him more than US$80,000 in the United States. than countries like Thailand and Singapore, which have aggres-
Learning that there were only 20 or so of the necessary proton sively implemented medical tourism policies of their own, the
machines anywhere in the world — due to their $40 million- excellence of Korean medical services allowed our medical
plus price tag — Mr B did some research and found that one tourism sector to grow by more than 33 percent year on year.”
was in use in the National Cancer Center in Korea. More impor- A key factor in this growth has been the positive feedback
tantly, the proton treatment he needed would cost just half as from people who’ve already visited Korea to use its medical
much as in the United States. Flying halfway around the world facilities. In a survey of 544 foreigners conducted last year by
with his daughter, Mr B successfully underwent treatment that the Korea Tourism Organization, the overall satisfaction rate
put his cancer into remission. To Mr B, Korea transformed from came to 4.2 out of 5. Of the various criteria, “hospitality of the
an unknown country in a distant part of the world to a land of staff at the medical facility” ranked top with 4.45, while “stan-
hope, and a place he will hold in his affections forever. dard of facilities” gained a 4.33, “credibility of the medical
staff” 4.28, “expertise of the medical staff” 4.26, “conve-
A KOREAN CURE Since reforms of Korea’s medical laws were nience of the overall service” 4.16 and “communication” 4.16.
enacted last year, making it much easier to attract foreign Kang Heung-lim, a team manager at CheongShim
patients, medical tourism has boomed. In 2009, Korea wel- International Medical Center, which attracted about 10,000
comed 60,201 medical tourists, more than twice the 27,480 medical tourists last year, says his hospital offers services tai-
that came in 2008. By nationality, Americans ranked first with lored to the needs of patients from different countries. “In the
13,976 patients, followed by Japan with 12,997, China with case of Japan, we are providing administrative services so that
4,725, Russia with 1,758, Canada with 984, Mongolia with they won’t face any inconvenience in receiving domestic insur-
850 and Middle East with 614. Internal medicine was the most ance once they return home after the treatment. Our Japanese 1 MILLION BY 2020 The global market for medical tourism is
heavily used department, followed by health examinations, der- patients have been delighted with it,” says Kang. “At expanding fast. According to multinational consulting firm
matology and plastic surgery, family medicine and gynecology. CheongShim, six coordinators fluent in English, Japanese or McKinsey & Co., there were 19 million medical tourists world-
“Costs that are just one-third to one-half elsewhere, Russian are available at all times so we never face language- wide in 2005, increasing to 25.8 million in 2007 — an annual
advanced medical equipment and the expertise of Korean med- related problems in any departments.” increase of around 16.5 percent. The overall number is expect-
ed to hit some 40 million this year.
By monetary value, medical tourism in 2007 was worth
US$60 billion and is projected to reach $100 billion by 2012.
Thailand alone had more than 1 million inbound medical
tourists in 2005, and 1.5 million in 2007. Singapore had
400,000 in 2005, a number that India is fast catching up with.
In the face of such stiff competition, Korea is setting ambi-
tious aims, with the goal of being a serious rival to Thailand
and Singapore by the end of the decade. This year, the Ministry
of Health and Welfare expects around 80,000 medical tourists meaning Korea is well placed to compete with them as well.”
to visit Korea, with 100,000 in 2011, 200,000 in 2013 and a The Korea Tourism Organization and Korea Health Industry
“Thailand and India are difficult to compete with in terms of promote medical tourism. The three one-stop medical tourism
price. But with high-tech medical equipment and advanced centers currently in operation in Korea — two at Incheon
medical services, Korea is competitive. And has great potential International Airport and one at the Korea Tourism Organization
for growth,” says Ko Deock-jin, a team manager at MediKorea, building — are to be expanded to regional airports including
which provides a portal service for medical tourism. “Regarding Jeju and Busan, as well as major locations in Seoul. Staff flu-
Singapore, while the price of their basic packages is reason- ent in English, Japanese and Chinese will be assigned to each
able, costs can soar with services like endoscopes or MRIs, center to provide consultations on medical tours and medical
German oriental doctor Raimund Royer examines a foreign patient in Jaseng Hospital A patient has an MRI scan at CheongShim International Medical Center (top).
of Oriental Medicine (above left). An acupuncture needle is applied to a patient’s Doctors discuss x-ray scans at the Diagnostic Imaging Department of CheongShim
back during treatment (above right). International Medical Center (above right).
KOREA KOREA
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44-48 now in korea 2010.7.28 2:15 PM 페이지 48 Mac-2 in T C M Y K
experience programs. In this way, Korea hopes to fast-track the Council for Korea Medicine Overseas Promotion last March.
growth of its medical tourism industry by providing instant, The council has set itself the ambitious target of attracting
authoritative information on the country’s medical services. 50,000 traditional medicine tourists by 2013.
A great deal of effort is being put into nurturing talent related “Last year about 5,600 foreign medical tourists visited our
to medical tourism. Training sessions on the roles of medical hospital and received traditional remedies such as acupunc-
tourism coordinators are held twice a year for hospital staff, ture and Chuna (a kind of spinal massage). Almost all of them
while English lessons are provided throughout the year so that were highly satisfied with the service,” says Song Min-a, a
hospital processes, including reservations, treatment and dis- team manager at Jaseng Hospital of Oriental Medicine, which
charging, can be handled smoothly. specializes in spinal conditions. “Oriental medicine has already
“It is true that translation costs in medical tourism are a sig- become a global trend.”
ⓒ Korea Tourism Organization (above left); Jaseng Hospital of Oriental Medicine (above right)
nificant burden to small medical institutions without multilin- In addition, a growing number of people are visiting not just
gual consultants,” says Kang from CheongShim International for the treatment, but for the whole experience of trying tradi-
Medical Center. “One possible solution is a video treatment tional medicine. In stark contrast to the rather clinical experi-
system, which is expected to be introduced within the year, in ence of Western medicine, an Oriental medicine tourist can
which Korean families with foreign spouses are linked by video look forward to personal, in-depth consultations, along with
to the patients in the hospitals.” acupuncture or other treatments. “It may be difficult to fully
Another strength of Korean medicine is its long history of tra- appreciate the benefits of Oriental medicine from a single, one-
ditional treatments, which is now being heavily promoted as an hour visit,” says Song, “but there are many cases where one
option for medical tourists. Not so long ago, Korea’s traditional such experience leads to repeated visits.”
medicine received a big boost when Donguibogam, an ancient One year on from the start of government efforts to turn
medical tome, was designated part of UNESCO’s Memory of Korea into a medical tourism powerhouse, the industry has a
the World Programme. By giving the book such a high profile, bright future ahead. Combining high-tech medical equipment,
the designation showed the world that Korea had a long med- advanced medical services, world class staff, reasonable costs
ical heritage of its own that was distinct from that of China. and the distinct nature of Korea’s Oriental medicine, Korea has
With increasing inquiries into Korea’s singular brand of tradi- a combination that makes it ideally placed to deliver exception-
tional medicine, the Korea Tourism Organization, along with the al service with highly competitive prices. And for that, Mrs A
government and several medical institutions, launched the and Mr B, among many others, are very thankful.
The number of patients who undergo medical treatments in Korea increases yearly.
KOREA
AUGUST
48 2010
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