Overview of the Airbnb

Community in the City of Miami

December 2016

Executive Summary / 2
Overview of the Community / 3
Host Profile / 5
Guest Profile / 7
Environmental Impact / 13
Neighborhood Studies / 14
Executive Summary: City of Miami
Founded in August 2008, Airbnb is a community marketplace for people to list and book
accommodations in more than than 35,000 cities around the world. Airbnb connects travelers to
unique, local experiences.

Airbnb hosts in the City of Miami have been welcoming guests into their homes over the past eight
years. Hosts have formed a vibrant community, sharing unique experiences with travelers from
around the world. The following document shows Airbnbs impact on the city. It combines proprietary
data with the results of a survey sent by Airbnb to guests and hosts in the city.

Economic Impact

$37 million $130 million $6,100

Income earned by local Total economic impact Annual earnings for a typical
households generated in the past year host who has hosted for at
least 12 months

Airbnb and Tourism

174,000 78% 4.4 nights

Total inbound guests Guests for whom Airbnb Average length of stay per
makes them more likely guest
to return

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Overview of the Airbnb Community in Miami

Airbnb hosts in Miami have been welcoming guests into their homes since 2009. The following page
captures the Airbnb community in Miami between November 1, 2015 and November 1, 2016.

Hosts

3,300
Hosts who have hosted
in the past year
$6,100 39
typical
Annual earnings for a Days hosted annually
host who has hosted for at per typical listing
least 12 months

Guests

174,000 4.4 nights 113,000

Total inbound guests Average length of stay per Outbound guests
guest in the past year

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Overview of the Airbnb Community in Miami

AIRBNB LISTINGS VISITED IN THE PREVIOUS YEAR

CURRENTLY ACTIVE LISTINGS BY TYPE

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Airbnb Host Profile
Airbnb hosts in Miami are regular community members who rent their homes occasionally
throughout the year, earning modest but significant supplemental income to help make ends meet.

Host Demographic Profile

Hosts
HOST GENDER
40 37%
Average host age Hosts over age 40

63% 14 64%
Hosts living in family Average number of years a Hosts who rent their primary
households host has lived in Miami home

Miami Host Growth

Hosts in Miami ages range from 18 to their 80s. Shown in the table below, hosts over 60 are the
fastest growing group in Miami. These hosts are more likely to host with private or shared room.
Around 32% of listings are private or shared room compared to only 25% for other age groups.

Age group % of Active hosts Growth last year % of Five star trips

60 and over 5% 94% 74%

50 to 59 12% 85% 73%

40 to 49 20% 90% 71%

30 to 39 37% 72% 69%

25 to 29 19% 70% 68%

18 to 24 6% 32% 66%

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Host Economic Profile

The income that Airbnb hosts earn is critical to helping them make ends meet and stay in the homes
they love. Many of the Airbnb hosts in Miami earn below median income.

30% of hosts
household income
is at or below s
median household
income.
($ 43,009 /year Census Bureau's American
Community Survey - 2014)

Host occupations

Occupations representing fewer than

5 percent of hosts, and other:

- 3% Construction
- 2% Government
- 1% Trade
- 1% Student
- 21% Other

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Airbnb Guest Profile
Responsible home sharing is a new engine for Miami tourism and the economy. Airbnb grows the
tourism pie, attracting many guests who might otherwise not have come, or been able to stay as
long.

Guest Profile

2.4 94% 83%

Number of people in the Percent of trips that Guests who chose Airbnb
average group size involve 4 or fewer guests so they can "live like a local"

GUEST TRAVEL MOTIVATIONS

79% of Airbnb
Airbnb has opened up travel guests visit Miami
opportunities that might for vacation and
have otherwise not been
leisure.
possible for us. The choices
in price, amenities, and
locations is amazing and
makes travel on a budget
easy. We also love that we
have the opportunity to visit
an area and 'stay like a local',
experiencing the area as
those that live there do.
Airbnb is our preferred way
to travel.

Rob S, Airbnb guest in Miami

Guest Origin

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Guests from around the world are using Airbnb to visit Miami.

Guest Growth

Year over year the number of guests coming to Miami is growing. The table below shows the largest
markets and the percent growth in total inbound guests from this year against the previous year.

Guest Origin % of guests % growth

New York City 17% 124%

Los Angeles 5% 127%

Chicago 5% 150%

Atlanta 4% 200%

Washington, D.C. 3% 124%

Buenos Aires 2% 130%

Philadelphia 2% 139%

Houston 1% 202%

Orlando 1% 208%

Host and Guest Quotes

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My experience as a host has been one of apprenticeship and
sharing. I have learned a lot about my global community and
I have shared a lot about my local community as well... Very
rewarding!

Ines O, Airbnb host in Miami

Excelente! Fue una experiencia maravillosa y enriquecedora

que no habra podido tener parando en un hotel. Adems el
alojamiento y el barrio fueron mucho mejor de lo esperado y
la anfitriona maravillosa

Excellent! It was a marvellous and enriching experience that I would not have
been able to have staying in a hotel. Also, the accommodations and the
neighborhood were much more than I expected and the hostess was great

Gustavo J, Airbnb guest in Miami

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Airbnb and Tourism

Responsible home sharing is a new engine for Miami tourism and the economy. Airbnb grows the
tourism pie, attracting many guests who might otherwise not have come, or been able to stay as
long.

Tourism

4.4 nights 36% 78%

Average length of stay per Guests who would not have Guests for whom Airbnb
guest come or not have stayed as makes them more likely
long without Airbnb to return

Airbnb Guest Experiences

Airbnb guests to Miami are often looking for more than traditional hotels offer. Staying in a home
provides them with the amenities they want, and results in positive experiences that make them want
to return.

4.6 85%
Average host rating (out of 5) Guests who chose
Airbnb because
of the amenities

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Tourism and the Local Economy

GUEST SPENDING

The average
estimated Airbnb
guest spending is
$253 per day in Miami.
** based on 2016 Airbnb Survey

Forty-nine percent of
this is spent in the
neighborhoods in
which they stay.

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Environmental Impacts

Staying in an Airbnb property is, by its nature, much more resource efficient and environmentally
friendly than typical accommodations.

60%
40% 17%
Hosts who incorporate Hosts who provide recycling Hosts who provide bicycles
environmentally friendly facilities for guests for guests
practices in their hosting

By staying in properties available on the Airbnb platform instead of traditional accommodation

options, Airbnb guests in Miami between January 1st, 2015 and January 1st, 2016 resulted in an
estimated:

Energy savings equivalent of Water reduction equivalent of

340 homes 2 Olympic-
sized pools
Greenhouse gas emissions Waste reduction of
equivalent of
Up to 195 tons
675 cars

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Neighborhood Case Study: Little Haiti
Airbnb guests and hosts contribute to local economic health. Airbnb grows the tourism pie, attracting
many guests who might otherwise not have come or been able to stay as long. Much of this
economic activity goes towards supporting local resident hosts and local businesses that dont
typically benefit from tourism spending.

Hosts

140 $3,900 59
Hosts who have hosted Annual earnings for a Days hosted annually for a
in the past year typical host typical host

Guests

4,420 4.0 nights 290%

Total number of bookings in Average length of Inbound guest growth in the
the past year stay per guest past year

Guest Spending

$1.3 million
Income earned by
local household

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Neighborhood Case Study: Wynwood Neighborhood

Hosts

310 $3,800 25
Hosts who have hosted Annual earnings for a Days hosted annually per
in the past year typical host typical listing

Guests

7,100 4.4 nights 490 %

Total number of bookings in Average length of Inbound guest growth in
the past year stay per guest in the past year

Guest Spending

$3.8 M
Income earned by
local household

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All Definitions

Annual Earnings (Typical Host): Median value of total income earned by host during the one-year
study period. Annual earnings are presented for typical hosts.

Average Length of Stay: The average length of stay per guest, rather than per trip.

Guest: Airbnb community members who stay in Airbnb listings.

Host: Airbnb community members who rent space on Airbnb.

Guest Arrivals: All guests visiting a particular location. Inbound guests includes guests who live in
the same location they may have stayed in.

Listing (Active): A property listed on Airbnb. Listings may include entire homes or apartments,
private rooms or shared spaces. Active Listings are all listings that appear on the
website during a search. Active listings do not necessarily have availability on a
particular date or at all.

Listing Types: Airbnb classifies listings as three different types: Entire Home / Apartment listings,
Private Room Listings, and Shared Room Listings: Entire Home / Apartment Listing - A listing
where the guest can rent the entire home from the host. The host is not present in the home during
the guests stay. Private Room Listing - A listing where the guest can rent a private bedroom within
a home. The host may be present in other parts of the home during the guests stay, and the guest
may share common spaces like the kitchen, living room, and/or a bathroom with the host. Shared
Room Listing - A listing where the guest can rent a communal space, such as a shared bedroom or
a living room sofa bed, within a home. The host may be present in the home during the guests stay,
and the guest may share common spaces like the kitchen and/or a bathroom with the host.

Nights Hosted (By Listing): Total number of nights a given listing is rented through Airbnb in the
study period. Only listings that were active as of the start of the study period, and had at least
one booking during the study period are included, in order to present the most
representative annual values for Airbnb hosting activity.

Nights Hosted (Typical Host): Median value of total nights hosted per host during the one-year
study period. Nights Hosted are presented for typical hosts.

Outbound Guest: All guests from a particular location who booked an Airbnb listing, regardless of
where the listing is. There may be some minor overlap between Inbound Guests and Outbound
Guests. All guests associated with a particular reservation are attributed to the location of the
booking guest.

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Typical Host: The median host for all hosts who had at least one active listing as of the start of
the study period and at least one booking during the study period. Typical host
definitions are used to calculate Annual Earnings and Nights Hosted. Presenting
the median value for all hosts who were active as of the start of the study period
provides the most representative values for the Airbnb host community.

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