SWOT Analysis Template

Situation being analysed: _________________________________________________________________

This SWOT example is for a new business opportunity. Many criteria can apply to more than one
quadrant. Identify criteria appropriate to your own SWOT situation.

criteria examples strengths weaknesses criteria examples

Advantages of Disadvantages of
proposition? proposition?
Capabilities? Gaps in capabilities?
Competitive Lack of competitive
advantages? strength?
USP's (unique selling Reputation, presence
points)? and reach?
Resources, Assets, Financials?
People? Own known
Experience, knowledge, vulnerabilities?
data? Timescales, deadlines
Financial reserves, and pressures?
likely returns? Cashflow, start-up
Marketing - reach, cash-drain?
distribution, Continuity, supply
awareness? chain robustness?
Innovative aspects? Effects on core
Location and activities, distraction?
geographical? Reliability of data, plan
Price, value, quality? predictability?
Accreditations, Morale, commitment,
qualifications, leadership?
certifications? Accreditations, etc?
Processes, systems, IT, Processes and systems,
communications? etc?
Cultural, attitudinal, Management cover,
behavioural? succession?
Management cover,
succession?
Philosophy and values?
criteria examples opportunities threats criteria examples

Market developments? Political effects?

Competitors' Legislative effects?
vulnerabilities? Environmental effects?
Industry or lifestyle IT developments?
trends? Competitor intentions -
Technology various?
development and Market demand?
innovation? New technologies,
Global influences? services, ideas?
New markets, vertical, Vital contracts and
horizontal? partners?
Niche target markets? Sustaining internal
Geographical, export, capabilities?
import? Obstacles faced?
New USP's? Insurmountable
Tactics: eg, surprise, weaknesses?
major contracts? Loss of key staff?
Business and product Sustainable financial
development? backing?
Information and Economy - home,
research? abroad?
Partnerships, agencies, Seasonality, weather
distribution? effects?
Volumes, production,
economies?
Seasonal, weather,
fashion influences?

© Alan Chapman 2005-09. Free PDF version of this tool and information about SWOT analysis methods are available at
www.businessballs.com/swotanalysisfreetemplate.htm. This is a free resource from
www.businessballs.com, which contains lots more useful tools, diagrams and materials. Not to be sold or
published.
Sanagi (from Gintama)

Bokura wa zutto mattetanda

Hi no hikari o kanpeki na jidai o
Kesshite nigeta you ni　mieta no wa okubyou ni
Natta kara janaku　zutto taetetan da
Kogarashi ya　nagai yoru no aida
Takuwaeta no wa kibou to risoukyou　masu souzou
Genjitsu wa tsumetaku mo kibishiku mo yasashiku mo toki ni kawaru
Dakara koso muchuu ni nareru　shippai ya shittai wa kate ni kawaru
Yarazu ni koukai suru kurai naraba　yatte koukai shitai shougai
Sanagi wa itsuka kibou o mune ni　so fly

Bokura genjitsu to risoukyou de

Yureru shinkyou o mata NOKKU shita
Okubyoumono dato kaze wa warau　dakedo mada
Mita koto ga nai mono ga mitakutte
Yozora no shita de　bokura chou ni kawaru
Hoshi tachi wa matataite bokura sasou　"fly high in the sky"

Tooku tooku sora mada joukuu takaku itsu ni nareba todoku

Hoshi wa anna me datte kagayaite matataite mata hikatteru
Bokura wa ugokezu ni tobitatsu koto wa ima dekizu ni
Hontou no minikui jibun no sugata ni mukiau koto sae mo dekizu ni
Demo dareka ni kawaru koto wa dekinakute
Mitai mirai wa jibun shidai de
Dakara asu no tame　ima wa GUtto chikara tameru
Mada todokanai yume da to shitemo　seikai nante nai kono sekai
Itsuka kagayaku hazu nanda　kitto

Bokura genjitsu to risoukyou de

Yureru shinkyou o mata NOKKU shita
Okubyoumono da to kaze wa warau　dakedo mada
Mita koto ga nai mono ga mitakutte
Yozora no shita de　bokura chou ni kawaru
Hoshi tachi wa matataite bokura sasou　"fly high in the sky"

IMEEJI doori ni wa ikanai koto mo an da ze

Datte mada mikansei　tobisokoneta nanben
Hane no kizu datte mou nanzen nanman kasaneta tte shiritainda kaze no ne
Kono hane de ajiwaitain da sora no ne
Datte genjitsu wa toki ni souzou wo sura mo koeru
Kikoeta no wa tomo no EERU
Kowasa datte fuan datte dare no naka ni datte itsumo atte
BOROBORO no sono hane ni datte sora mau chikara wa nokosareteru
Kizutsuku bun dake kagayakeru　mada ikeru　tobitate　habatake
Nando datte chousen　sora ni mukatte

Bokura sora wo tobu houhou sae mo

Wakaranu mama ni hane wo ten ni nobasu
Mijuku na yatsu da to kaze wa warau　dakedo ima
Mune no naka de takaburu jounetsu wo
Kara no naka de egaita bouken wo
Tsubasa no chikara ni kae ten wo kakeru　"fly high in the sky"
Mirai e　tobitatsu saibou o samashite
Ame no hi mo　rakurai mo　nigedashitaku naru you na hi mo
Habataite　kumorizora hikari sashite
Negai wo　omoi wo　mune ni hane hiroge　on the wind