a. HookNowadays, Commercial already became an important part in the
modern communications media. When you watch a video on YouTube or you watch a television series on the television, the commercial often display time to time. How do you feel about it? Interesting, boring or just none of your business?
b. Connecting information: With the types of advertising getting more and
more, how to attract the consumers became another question. If the commercial cant attract the consumers and the consumers just wait five seconds and then click the skip up button. At that time, the commercial is a kind of perplex. If the consumers cant help to watch the commercial, it means this is a successful commercial.
c. Thesis statement: So, how to make a good commercial? What make an
attractive commercial? I will talk about it.
2. Body
1) (Paragraph 2)Topic sentence: A good commercial needs to conform to the
consumers mentality.
a. There is a very famous process. It is who says what in which channel to
whom with what effect. (Harold Lasswell, 1948) This is a very famous theory in advertising called 5H theory. Through this theory, the disseminator needs to learn the consumers mentality very well, include which channel the consumers prefer to watch the commercial. So that they wont feel bored.
b. Aim at different age groups of consumers, the disseminator should have
different schemes.
c. For most consumers, the commercial should lets them think it is very worth if they buy the product.
2) (Paragraph 3)Topic sentence: A good commercial can with a powerful visual
image.
a. It is a way to invite a famous movie star to become the commercials
protagonist. b. It is very creative to have a character not accord with the truth.
c. From a professional perspective, there are many ways to come true a
powerful visual image.
3) (Paragraph 4)Topic sentence: A good commercial should have impressive
contents.
a. There is a way to have an impressive content is to have a scenario not
accord with the truth.
b. The other way to have an impressive content is having a touching story.
c. Another way to have an impressive content is having an unexpected play
of the commercial.
3. Conclusion
a. Restated thesis: It is nether so easy nor very difficult to make a good
commercial. The question what makes a good commercial also has many kinds of answers.
b. OpinionExcept being attractive, the commercial also should has
distinctively personal treatment, and closed connection to the brand. Be careful to avoid being subjunctive and one-sided. Do not for attracting consumers to make some meaningless commercials.