Document 1

Consumer Perception Towards Organic Products
QUESTIONARE
Q1. How often do you buy organic products?

(food or non-food)
Several times a week

Once a week
Once a month
Few times a year
Q2. Where do you usually buy organic products?

*For the Respondent - The different possible answer choices are presented in random order.
Generic Supermarket/Retailer
Organic / Health Store
Online
Producer / farm
Other
Q3.What kind of organic products do you buy?

(Several answers possible)
Food/Drink
Cosmetics
Clothing/Fabric
Cleaning products
Home ware
Other, please specify:
Q4.In what way has the economic downturn affected your organic purchases?
Increased spend
Stayed the same
Reduced spend
Q5.Why do you choose organic products?
Please rank your answers from 1 to 3: 1 being the first reason
Ethical reasons
1
2
3
Protect the environment (sustainability)
1
2
3
Prefer the taste/texture/feeling etc
1
2
3
Quality of product
1
2
3
Peace of mind
1
2
3
Q6.Which of these food products do you buy the most?
Please rank your answers from 1 to 3: 1 being the the main product you buy
Fruits
1
2
3
Vegetables
1
2
3
Dairy products
1
2
3
Coffee
1
2
3
Chocolate
1
2
3
Meat
1
2
3
1
2
3
Q7. Do you believe that organic products are healthier?
Yes
No
Q8.If the price of organic products continued to rise, would you continue to purchase organic products?
Yes
No
Not sure
Q9.In other aspects of your life do you consider yourself to be environmentally friendly?
Yes
No
Q10.With an increase in products claiming to be green, are you sceptical about products which are said to
be organic?
Yes
No
Q11.What would help increase your level trust towards products which claim to be organic?
(Several answers possible)
Scientific evidence on packaging

Celebrity endorsement
Sustainable investment made by the brand
Government regulation or official stamp
Q12. Do you believe the information published about organic advantages?
Yes
No
Some
Q13.Would you also be interested in purchasing non-organic products which are enriched in (added
nutritional value like vitamins, calcium, etc.)?
Yes
No
Q14. Are you concerned about the effects that non-organic farming has on the
environment?
Yes
No
Q15. Do you grow your own vegetables or livestock?

Yes
No
Q16.Do you think there is a difference in taste between organic and non-organic food?
Organic food tastes better
Non-organic food tastes better
No difference
Depends on the product
Other (please specify)
Q17.Do you think organic food is healthier and more nutritious?

Why do you think it is/isn't healthier? How do you know?
Q18.What is your gender?

Male
Female
Q19. What is your age?

Under 20
20-29
30-39
40-49
50+
Q20.Do you prefer organically grown produce, and other organic foods, over non-organic foods?
Yes
No
Unimportant to me
Q21.Where do you do the majority of your food shopping? (please check only one)
Specialty food stores
Supermarket
Internet
Q22.How many times have you purchased organic food in the last month?
0-1
2-4
5+
Q23.What type of products do you purchase (multiple answers):
Please select all that apply.
Vegetable and Fruit

Diary and Eggs
Grains, Cereals and Bakery
Meat and Fish
Food additives
Detergents
Q24.What are the 2 most important reasons for buying organic food in a webased shop?
Please select all that apply.
High Quality
Free deliveries
Low price
Dietician Counselling Service
Large variety of products
Q25.How likely do you think it is that you will buy organic produce in the future?
Very likely
Fairly likely
Not very likely
Not at all likely
Q26.What are the main reasons that you choose to buy organic products?
Q27.And if you were choosing between two similar products but one was organic and the other was a
locally produced, which one would you choose or would it make no difference to you?
Choose organic product
Choose locally produced product
Make no difference to me
Q28.REPEAT FOR:
Organic produce is healthier for you
Putting an organic label on food is just an excuse to charge more for it
Organic food represents good value for money
Im not really that concerned about pesticides and fertilisers used by farmers
Producing food organically helps to reduce our carbon footprint
Organic farming means better standards of animal welfare
Organic produce tends to be better quality
Im much more interested in where produce has come from than whether its organic or not
I regularly cook meals from scratch
I dont particularly try to avoid GM (Genetically Modified) products

I dont really know enough about organic produce to justify paying for it
I just dont see any benefits to organic produce
Producing food organically allows wildlife to flourish
It doesnt really bother me if food I eat contains additives and e-numbers
I regularly compare the prices on organic and non-organic produce
Q29.Are you the main grocery shopper in your household?

Yes
No
Shared Responsibility
.
Q30. How often do you purchase each of the following products?

Never Rarely (once Sometimes Often (3-4 Regularly
or twice per (once per times per (more than
year) month) month) once per
week)
Milk Milk Milk Milk Milk Milk
Never Rarely Sometimes Often (3- Regularly
(once or (once per 4 times (more
twice per month) per than
year) month) once per
week)
Butter Butter Butter Butter Butter Butter
week)
Cheese Cheese Cheese Cheese Cheese Cheese
week)
Cream Cream Cream Cream Cream Cream
week)
Sour Cream Sour Sour Sour Sour Sour
Cream Cream Cream Cream Cream
week)
Yogurt Yogurt Yogurt Yogurt Yogurt Yogurt
week)
Ice Cream Ice Ice Ice Cream Ice Ice
Cream Cream Sometimes Cream Cream
Never Rarely (once per Often (3- Regularly
(once or month) 4 times (more
twice per per than
week)
Eggs Eggs Eggs Eggs Eggs Eggs
week)
Drinkable Drinkable Drinkable
Yogurt (Ex. Yogurt Yogurt
YOP) (Ex. YOP) (Ex. YOP)
Never Rarely
(once or
twice per
year)
Q31. How important is each attribute to you when purchasing dairy products?
Not At All Slightly Quite Very Important Extremely
Important Important Important Important
Milk Fat % Milk Fat % Milk Fat % Milk Fat % Milk Fat % Milk Fat %
Not At All Slightly Quite Very Extremely
Important Important Important Important Important
Organicall Organicall Organicall Organicall Organicall Organicall
y y y y y y
Produced Produced Produced Produced Produced Produced
Low Price Low Price Low Price Low Price Low Price Low Price
Brand Brand Brand Brand Brand Brand
Name Name Not Name Name Name Name
At All Slightly Quite Very Extremely
Freshness Freshness Freshness Freshness Freshness Freshness
Packaging Packaging Packaging Packaging Packaging Packaging
Lactose- Lactose- Lactose- Lactose- Lactose- Lactose-
Free Free Not Free Free Quite Free Very Free
At All Slightly Important Important Extremely
Important Important Important
Other Other Not Other Other Other Other
Q32.Generally speaking, do you purchase organic dairy products more than non-organic
dairy products?
Yes
No
Q33.How often do you purchase each of the following organic dairy products?
Never Rarely (once Sometimes Often (3-4 Regularly
or twice per (once per times per (more than
week)
Organic Milk Organic Organic Organic Organic Organic
Milk Milk Milk Milk Milk
week)
Organic Organic Organic Organic Organic Organic
Butter Butter Butter Butter Butter Butter
week)
Cheese Cheese Cheese Cheese Cheese Cheese
week)
Cream Cream Cream Cream Cream Cream
(once or 4 times (more
twice per (once per per than
week)
Organic Sour Organic Organic Organic Organic Organic
Cream Sour Sour Sour Sour Sour
Cream Cream Cream Cream Cream
week)
Yogurt Yogurt Yogurt Yogurt Yogurt Yogurt
week)
Organic Ice Organic Organic Organic Organic Organic
Cream Ice Ice Ice Cream Ice Ice
Cream Cream Sometimes Cream Cream
Never Rarely (once per Often (3- Regularly
(once or month) 4 times (more
twice per per than
week)
Organic Eggs
Q34. Please indicate how much you agree with the following statements:
Strongly Somewhat Neither Somewhat Strongly Agree
Disagree Disagree Agree
Buying Buying Buying Buying Buying Buying
organic organic organic organic organic organic
means I means I means I means I means I means I
am am am am am am
providing providing providing providing providing providing
healthier healthier healthier healthier healthier healthier
food for food for food for food for food for food for
me and my me and me and me and me and me and
family. my family. my family. my family. my family. my family.
Strongly Somewha Neither Somewha Strongly
Disagree t Disagree t Agree Agree
food tastes food food food food food
better than tastes tastes tastes tastes tastes
non- better better better better better
than non- than non- than non- than non- than non-
food. food. food. food. food. food.
products products products products products products
means I means I means I means I means I means I
support support support support support support
local local local local local local
farmers farmers farmers farmers farmers farmers
and and and and and and
agriculture agricultur agricultur agricultur agricultur agricultur
. e. e. e. Neither e. e.
Strongly Somewha Somewha Strongly
food food food food food food
shows that shows shows shows shows shows
I care that I care that I care that I care that I care that I care
about about about about about about
what I put what I put what I put what I put what I put what I put
into my into my into my into my into my into my
body. body. body. body. body. body.
shows that shows shows shows shows shows
I care that I care that I care that I care that I care that I care
about the about the about the about the about the about the
environme environm environm environm environm environm
nt. ent. ent. ent. ent. ent.
food is a food is a food is a food is a food is a food is a
waste of waste of waste of waste of waste of waste of
money it money it money it money it money it money it
all tastes all tastes all tastes all tastes all tastes all tastes
the same the same the same the same the same the same
anyways. anyways. anyways. anyways. anyways. anyways.
means that means means means means means
I care more that I care that I care that I care that I care that I care
about more more more more more
value than about about about about about
price. value than value than value than value than value than
price. price. price. price. price.
means that means means means means means
my food is that my that my that my that my that my
pesticide- food is food is food is food is food is
free. pesticide- pesticide- pesticide- pesticide- pesticide-
free. free. free. free. free.
There is There is There is There is There is There is
little little little little little little
difference difference difference difference difference difference
between between between between between between
buying buying buying buying buying buying
food or food or food or food or food or food or
non- non- non- non- non- non-
food. food. food. food. food. food.
Buying
organic
food
means that
I believe in
the fair
treatment
of animals.
Q35.Please indicate the importance of each of the following attributes when you buy groceries.
The The The The The The
product is product is product is product is product is product is
locally locally locally locally locally locally
grown. grown. grown. grown. grown. grown.
pesticide- pesticide- pesticide- pesticide- pesticide- pesticide-
free. free. Not free. free. free. Very free.
At All Slightly Quite Important Extremely
low cost. low cost. low cost. low cost. low cost. low cost.
on sale. on sale. on sale. on sale. on sale. on sale.
produced produced produced produced produced produced
by a major by a major by a major by a major by a major by a major
brand brand brand brand brand brand
name. name. Not name. name. name. name.
fresh. fresh. Not fresh. fresh. fresh. fresh.
organicall organicall organicall organicall organicall organicall
y grown. y grown. y grown. y grown. y grown. y grown.
The
product is
the best
value for
my
money.
Q36. Whether you presently buy organic food or not, please indicate how important each of
the following factors would be to make you more likely to buy organic:
Lower price Lower Lower Lower Lower Lower
for organic price for price for price for price for price for
food. organic organic organic organic organic
food. Not food. food. food. Very food.
More More More More More More
knowledge knowledg knowledg knowledg knowledg knowledg
about e about e about e about e about e about
food. food. Not food. food. food. Very food.
Greater Greater Greater Greater Greater Greater
availability availabilit availabilit availabilit availabilit availabilit
of organic y of y of y of y of y of
More More More More More More
advertisem advertise advertise advertise advertise advertise
ents for ments for ments for ments for ments for ments for
food. food. Not food. food. food. Very food.
Wider Wider Wider Wider Wider Wider
product product product product product product
selection selection selection selection selection selection
for organic for for for for for
Strong Strong Strong Strong Strong Strong
influence influence influence influence influence influence
from from from from from from
friends/fa friends/fa friends/fa friends/fa friends/fa friends/fa
mily. mily. Not mily. mily. mily. Very mily.
Important
At All Slightly Quite Extremely
Scientific
evidence
organic
foods are
healthier.
Q37.How much would you expect to pay for the organic products?
Q38.Please indicate if you know of or purchase any of the following brands of milk for your
home.
Never Heard of It Heard of It, Never Heard of it, Regular
Bought Bought Household Brand
Occasionally
SIPAHH
AMUL
D LECTA
EUROPAEA
DANONE
HERSHEYS
REAL THAI
Dairyland
Harmony Organic
Olympic
Q39.How important are the following factors when purchasing food products?
Brands I Brands I Brands I Brands I Brands I Brands I
Trust Trust Not Trust Trust Trust Very Trust
Lowest Lowest Lowest Lowest Lowest Lowest
Price Price Not Price Price Price Very Price
Item on Item on Item on Item on Item on Item on
Sale Sale Not Sale Sale Quite Sale Very Sale
At All Slightly Important Important Extremely
Important Important Important
Informatio Informati Informati Informati Informati Informati
n I Found on I on I on I on I on I
Online Found Found Found Found Found
Online Online Online Online Online
TV/Radio TV/Radio TV/Radio TV/Radio TV/Radio TV/Radio
Advertisem Advertise Advertise Advertise Advertise Advertise
ents ments Not ments ments ments ments
Suggestion Suggestio Suggestio Suggestio Suggestio Suggestio
from n from n from n from n from n from
Family/Frie Family/Fri Family/Fri Family/Fri Family/Fri Family/Fri
nds ends Not ends ends ends Very ends
I Have a I Have a I Have a I Have a I Have a I Have a
Coupon Coupon Coupon Coupon Coupon Coupon
Q40. When shopping for groceries, please indicate the importance of the following methods
for identifying information about food products.
Browsing in Browsing Browsing Browsing Browsing Browsing
Store in Store in Store in Store in Store in Store
Store Store Store Store Store Store
Employee Employee Employee Employee Employee Employee
Food Food Food Food Food Food
Labels Labels Not Labels Labels Labels Labels
Mobile Mobile Mobile Mobile Mobile Mobile
Devices Devices Devices Devices Devices Devices
Family/Frie Family/Fri Family/Fri Family/Fri Family/Fri Family/Fri
nds ends Not ends ends ends Very ends
Important
At All Slightly Quite Extremely
Past Past Past Past Past Past
Purchase Purchase Purchase Purchase Purchase Purchase
Experience Experienc Experienc Experienc Experienc Experienc
e Not At e Slightly e Quite e Very e
All Important Important Important Extremely
Important Important
Q41. Please indicate the highest level of education you have achieved.
Some High School
High School Diploma
College Certificate
Bachelors Degree
Masters Degree
Doctorate Degree
Decline to answer
Q42. Please indicate the make-up of your household.

Single with no children.
Single with children at home.
Single with children away from home.
Married/Living with partner with no children.
Married/Living with partner with children at home.
Married/Living with partner with children away from home.
Divorced/Widowed with no children.

Divorced/Widowed with children at home.
Divorced/Widowed with children away from home.
Decline to answer

Q43. FRUITS AND VEGETABLES
Daily Vegetables
Beans & Brinjals
Broccoli & Cauliflower
Chilies, Garlic, Lemon & Ginger
Cut Vegetables & Salads
Gourd, Cucumber & Pumpkin
Herbs & Sprouts
Lettuce & Leafy
Truffles & Mushrooms
Onions, Potatoes & Tomatoes
Peas & Corn
Peppers & Lady Fingers
Root Vegetables
Exotic Vegetables
Asparagus & Artichokes
Avocados & Peppers
Broccoli & Zucchini
Celery, Fennel & Leeks
Chilies & Lime
Edible Flowers
Heirloom Tomatoes
Herbs & Microgreens
Lettuce & Leafy Vegetables
Mushrooms
Others
Baby-Tender Vegetable
Others
Fruits
Seasonal
Apples & Bananas
Berries
Citrus Fruits
Grapes
Mangoes
Melons
Pears
Plums & Apricots
Tropical & Other Fruits
Dry Fruits & Dry Seeds
Organic
Vegetables
Fruits
Exotic Fruits
Berries
Tropical Fruits
Others
Canned & Frozen

Canned Fruits & Fruit Pulp
Canned Vegetables
Frozen Fruits & Vegetables
Cold-Pressed Fresh Juices

Q44. CHESSE
Fresh Snacks & Party Food
Hors D'Oeuvres
Sandwiches & Salads
Platters & Dips
Pastries & Desserts
Antipasti
Olives, Capers & Tapenades
Gherkins & Jalapenos
Sundried Tomatoes & Others
Gourmet Cheese Shop

Brie, Camembert & Blue Cheese
Cheddar, Gouda & Edam
Cream & Cottage Cheese
Feta & Halloumi
Goat Cheese & Others
Mozzarella, Mascarpone & Ricotta
Paneer & Tofu
Parmesan & Pecorino
Smoked Cheese
Cold Cuts & Sausages

Chicken & Turkey Cold Cuts
Chicken Sausages
Pork - Bacon, Proscuitto & Cured Ham
Pork - Salami, Chorizo & Pepperoni
Pork & Lamb Sausages
Cheese Spread, Slices & Others

Cheese Cubes, Tins & Others
Cheese Spreads & Slices
Q45. INTERNATIONAL CUISINE

Italian & Continental
Pasta
Whole Wheat & Other Pastas
Arborio Rice & Polenta
Sauces, Pastes & Marinades
Middle-Eastern
Couscous & Sauces
Pastes & Condiments
Breads, Hummus & Other Dips
Condiments
Dried Herbs
Spices & Seasoning

Mustards, Ketchup & Mayonnaise
Flours, Grains & More

Couscous & Polenta
Rice & Quinoa
Flours
Amaranth, Buckwheat & Others
White, Brown & Flavoured Sugar
Mexican
Tortillas, Tacos & Others
Sauces & Pastes
Baked Beans
Salad Dressing
French, Italian & Greek Dressings
Vinaigrettes & Thin Dressings
Salad Cream & Mayonnaise
Vinegars & Mustards

Balsamic & Cider Vinegar
Other Vinegars
Mustards
Salt, Sugar & Substitutes

Icing & Castor Sugar
Sweetener & Substitutes
Salt, Flavoured & Sea Salt
Pan-Asian
Noodles & Rice
Sauces, Curries & Pastes
Japanese Essentials
Wraps, Rolls & Others
Baking Ingredients
Baking Flours & Sugars
Baking Powder, Yeast & Gelatin
Cooking Chocolates & Cocoa

Filo Pastry, Tart Shells & Waffles
Food Flavours & Colours
Oils
Seed & Nut Oils
Vegetable Oils
Olive & Extravirgin Olive Oils
Cold-Pressed Oils
Infused Oils
Oil Sprays
Soups
Continental Soups
Oriental Soups
Q46. HEALTH
Weight Management Foods
Butters & Oils
Dry Fruits, Muesli & Bran
Flours & Grains
Rice, Couscous & Quinoa
Seafood
Soups & Dressings
Soya Snacks, Biscuits & More
Supplements
Tea & Beverages
Heart-Healthy Foods
Amaranth, Couscous & Quinoa
Flours, Rice & Condiments
Bread & Breakfast
Butters & Oils
Dry Fruits, Seeds & Powders
Seafood & Lean Meats
Snacks & Others
Wellness & Immunity Boosters

Honey
Juices & Other Beverages
Seed & Nut Oils
Spices, Seeds & Powders
Teas
Tablets & Supplements
Diabetic-Friendly Foods
Amaranth, Couscous & Quinoa
Flours, Grains & Condiments
Bread & Breakfast
Dry Fruits, Seeds & Powders
Snacks, Beverages & More
Problem Solution Foods

Lactose-Free Foods
Gluten-Free Foods
Cold, Cough & Digestion Friendly
Healthy Bones & Joints
Others
Organic
Additives & Preservatives
Beverages
Staples
Snacks
Dairy & Bakery
Health Enrichers
Q47. INDIAN GROCERY

Flours, Grains & More
Flours & Grains
Rice
Pulses
Indian Breakfast Favourites
Nuts & Dry Fruits
Cooking Pastes & Sauces

Cooking Pastes & Sauces
Curry Pastes & Marinades
Puree & Coconut Milk
Cooking Spices & Powders

Ground Spices
Whole Spices
Blended Masalas
Tamarind & Others
Salt, Sugar & Substitutes

Salt
Sugars & Jaggery
Icing & Castor Sugar
Oils
Vegetable & Seed Oils
Ghee
Cold-Pressed Oils
Olive & Extravirgin Olive Oils
Q48. SNACKS AND BEVERAGES

Cookies & Crackers
Biscuits
Cookies
Crackers
Digestives
Straws
Wafers & Pastry Rolls
Frozen Snacks
Nuggets & Fingers
Fries, Wedges & Smileys
Kebabs & Sausages
Spring Rolls & Others
Vegetarian
Non-Vegetarian
Mock Meats
Antipasti
Gherkins & Jalapenos
Sundried Tomatoes & Others
Dry Snacks
Chips , Nachos & Crisps
Dry Fruits & Nuts
Dry Seeds
Indian & Dry Snacks
Popcorn & Pretzels
Roasted & Baked
Fresh Snacks & Party Food

Hors D'Oeuvres
Sandwiches & Salads
Platters & Dips
Pastries & Desserts
Relishes & Pickles

Fruit & Vegetable Pickles
Chicken & Seafood Pickles
Chutneys & Relish
Carbonated Drinks
Colas & Carbonated Drinks
Soda, Tonic Water & Energy Drinks
Sparkling Juices
Root & Non-Alcoholic Beer
Teas
Black Teas
Green, White & Oolong Teas
Herbal Teas, Detox & Benefit Blends
Fruit & Flower Infused Teas
Iced Tea
Selection Packs
Concentrate
Cordial, Concentrates & Cocktail Mixers
Energy Drinks & Milk Additives

Milk Additives
Sports & Energy Drinks
Juice
Fresh Cold-Pressed Juices
Juices, Nectars & Others
Fruit Drinks & Smoothies
Sparkling Juice
Coffee
Instant Coffee & Espresso Powder
Coffee Beans & Grounds
Filter Coffee
Ready To Drink
Dairy Drinks
Milk & Flavoured Milk
Soy Milk, Nut Milk & Others

Buttermilk & Lassi
Water
Mineral Water
Sparkling & Tonic Water
Coconut Water
Flavoured & Vitamin Water
Q49.What type of community did you grow up in for the majority of your childhood (ages 1-
18)?
a. Urban
b. Rural
c. Suburb
Q50. Where do you get your food safety and nutritional updates from?
a. Local TV News
b. National News Sources
c. Internet News Sources

d. Radio
e. Newspaper
f. Other
Q51. When a product is organic, can you tell me what you think organic means or
represents?
Q52. In the future, do you think that you will buy more, the same amount or less organic
produce than you are currently buying?
More
Same amount
Less
Q53. I am now going to read out a number of statements that other people have said and I
would like you to tell me how much you agree or disagree with each one. There are no right
or wrong answers, its just your personal opinion we are interested in. So firstly.. READ
OUT EACH STATEMENT IN TURN (ORDER RANDOMISED BETWEEN RESPONDENTS)
I think that organic food tastes better - Agree strongly - Tend to agree - Neither agree nor disagree -
Tend to disagree - Disagree strongly REPEAT FOR:
Organic produce is healthier for you
Putting an organic label on food is just an excuse to charge more for it
Organic food represents good value for money
Im not really that concerned about pesticides and fertilizers used by farmers
Producing food organically helps to reduce our carbon footprint
Organic farming means better standards of animal welfare
Organic produce tends to be better quality
Im much more interested in where produce has come from than whether its organic or not
I regularly cook meals from scratch
I dont particularly try to avoid GM (Genetically Modified) products
I dont really know enough about organic produce to justify paying for it
I just dont see any benefits to organic produce

Producing food organically allows wildlife to flourish
It doesnt really bother me if food I eat contains additives and e-numbers
I regularly compare the prices on organic and non-organic produce
Q54. And if you were choosing between two similar products but one was organic and the
other was a locally produced, which one would you choose or would it make no difference to
you?
Choose organic product
Choose locally produced product
Make no difference to me
Q55.When buying items in each of these categories, I would like you to tell me whether or not
you buy any organic produce. So please answer either..
..Fresh fruit and vegetables
..Eggs
..Milk and other dairy products
..Pork / chicken / bacon
..Flour, cereals and bakery products
..Chilled convenience foods (such as ready meals, pate, coleslaw, dips)
..Alcoholic drinks
..Soft drinks (including tea and coffee)
..Food products for children over three (such as lunchbox items)
..Beef
..Lamb
..Clothes and other textiles
..Beauty and personal care products
Q56. Respondents ranking for organic products.

Outstanding
Excellent
Good
Average
Q57. What is your family income? (monthly)
Up to 20000
Between 20000 - 50000

Above 50000
Q58. Can you tell us the no of stores in your locality selling organic products?
Q59. Have you ever visited Godrej nature basket, which is India's largest retail organic food retail
chain outlet.
Q60. Finally if you get a chance to explore organic food, would you be interested in exploring it?
Yes
No
Q61. Is there any kind of fear in consuming organic products? If yes than what?
Q62. What health benefits you felt after you first consumed the organic food?
Hygiene
Nutrition value
Immune system
Digestive system
Nervous system

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Consumer Perception Towards Organic Products

Q1. How often do you buy organic products?

Several times a week

Q2. Where do you usually buy organic products?

Q3.What kind of organic products do you buy?

Q7. Do you believe that organic products are healthier?

Scientific evidence on packaging

Q12. Do you believe the information published about organic advantages?

Q15. Do you grow your own vegetables or livestock?

Q17.Do you think organic food is healthier and more nutritious?

Q18.What is your gender?

Q19. What is your age?

Vegetable and Fruit

Not very likely

Not at all likely

Choose organic product

Choose locally produced product

Organic produce is healthier for you

Putting an organic label on food is just an excuse to charge more for it

Organic food represents good value for money

Producing food organically helps to reduce our carbon footprint

Organic farming means better standards of animal welfare

Organic produce tends to be better quality

I regularly cook meals from scratch

I dont particularly try to avoid GM (Genetically Modified) products

I just dont see any benefits to organic produce

Producing food organically allows wildlife to flourish

It doesnt really bother me if food I eat contains additives and e-numbers

I regularly compare the prices on organic and non-organic produce

Q29.Are you the main grocery shopper in your household?

Q30. How often do you purchase each of the following products?

Q42. Please indicate the make-up of your household.

Divorced/Widowed with no children.

Other (please specify)

Broccoli & Cauliflower

Chilies, Garlic, Lemon & Ginger

Cut Vegetables & Salads

Gourd, Cucumber & Pumpkin

Herbs & Sprouts

Lettuce & Leafy

Truffles & Mushrooms

Onions, Potatoes & Tomatoes

Peas & Corn

Peppers & Lady Fingers

Avocados & Peppers

Broccoli & Zucchini

Celery, Fennel & Leeks

Chilies & Lime

Herbs & Microgreens

Lettuce & Leafy Vegetables

Apples & Bananas

Plums & Apricots

Tropical & Other Fruits

Dry Fruits & Dry Seeds

Canned & Frozen

Frozen Fruits & Vegetables

Cold-Pressed Fresh Juices

Sandwiches & Salads

Platters & Dips

Pastries & Desserts

Gherkins & Jalapenos

Sundried Tomatoes & Others

Gourmet Cheese Shop