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A, An, The (a,e,i,o,u)

A, an - brojive imenice
'There is a book on the table.' a for unknow book;
'There is the "Rome and Julliet" book on the table' the for the known book;

He is an engineer.
There is a half an hour work to do.

The-rivers,mountin ranges, oceans, sees, only one in the world., countries in

prular

/0 Lakes, street, contries, mountins

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KOLOKVIJUM

vokabular, true and false, u boxu reci da se upisuju;

clanovi, present perfect, past simple, future tenses;
9, 10, 11, 12, 13 - IT knjiga;
1-7 unit - Market lider;

Mef@Jevrejska241
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quick rules

Grammar
Present simple
Used to give factual information or to talk about routine activity or habits.

Present progressive
Used to talk about temporary situations ("We are testing a new brand at the
moment")

Past progressive (while, as long as)

Action going on at a certain time in the past.

Past simple
Used for actions at a particular point in the past.

Present perfect- (already, ever, just, never, not yet, so far, till now, up to now)
Used for actions linking the present to a poin in the past. (we have made a lot of
changes since 2003)

$going to
used to talk about what we inted to do and have already decided to do

$will,'ll
used to talk something we have decided to do at the time of speaking

$present continious
used to talk about fixed arrangements

$present simple
used to talk about a timetable or programme.

__vocabular__

loyalty- the tendency to always buy a particular brand

image- the ideas and beliefs people have about a brand
stretching- using an existing name on another type of product
awareness- how familiar people are with a brand
name- the name given to a product by the company that makes it
launch- the introduction of a product to a market
lifecycle- the length of time people continue to buy a product
range- the set of products made by a company
placement- when products are used in films or TV programmes
endorsement- the use of a well-known person to advertise products

subsidiary- a company controlled by a holding company

factory/plant- a building or group of buildings where goods are manufactured
call centre- an office in which large numbers of telephone calls are handled
(customere service)
service centre- department that provides supporting services to other departments
(support center)
head office- the main, principal, office of a business organization
distribution centre- departmet that provides sharing something out among a number
of recipients.
warehouse- large building where raw materials or goods may be stored
branches/outlets- a devision or office of a large business or organization.

gross margin- difference between the selling price of a product and the cost of
producing it
recession- a period of time when business activity decreases because the economy is
doing badly
shares- one of the parts that results when something is divided between several
people, groups.
debt- money owned by one person or organisation to another person or organization
stock market- the activity of buying and selling shares in particular companie
investment- money which people or organisations put into a business to make a
profit
earnings per share- a companys profits divided by the number of its shares
forecast- a description of what is likely to happen in the future
bankruptcy-when a person or oganisation is unable to pay their debts
dividend- part of the profit of a company that is paid to shareholders
pre-tax profits- the money a business makes before payment to the government
revenues- money which businesses recive from selling goods or services.

phrases

energy saving
eye catching
thirst quenching
money saving
mouth watering
braing teasing
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thrown in at the deep end-> to make someone do something difficult

eye to eye-> to agree or disagree about something (see eye to eye || didnt see eye
to eye)

into hot water-> trouble or difficulty

put my foot in it-> to say something by accident that embarrasses or upsets someone

like a house on fire-> to get along, friendship blah blah blah

fish out of water-> to be confused by the modern day cancerous society

a real eye opener-> to get new views about something

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15.5.2017.
>
I Conditional

1) If+present simple / will + infinitive *(present cont, present perfect, present

simple)
>If you have finished with that book, Ill give it to you very soon.

2) If+ past simple/ would + infinitive

>If she had more money, she would buy a car.

3) If + past perfect/ would have + III kolona(-ed)

>If he had lost his key, he wouldnt have entered the office.

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Kolokvijum: Kondicionali, gerund/infinitiv, narrative tenses, pasive
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22.5.2017.
Narrative tenses:
>Past Continious (za opis radnje, uvod u radnju)
>>The sun was shining when they arrived in the park.

>Passt Simple (za konktretnu radnju, srz radnje, prepricavanje)

>>They found the bank and started to talk.

>Present Perfect. (vracanje u sadasnjost) // have|has + III kol/ed

>>Later they have realized that they should have gone home because it was
getting dark.
>Past Perfect (vracanje u proslost) // had|has + III kol/ed
>>Before that they had called their friends to inform them about the arrival.
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29.5.2017.
Passiv: [p.p >past particip]
>Present passive [to be (am,is,are) + verb-ed/III col]
>> I give often presents. -> Presents are often given.

>Present continious passive: [am, is, are + BEING + P.P]

>> Presents are being often given.

>Present perfect passive: [have, has + BEEN + P.P]

>> Presents have been given often.

>Past simple passive: [was, were + p.p]

>> Presensts were given often.

>Past continious: [was, were + being + p.p]

>> Presents were being given often.

>Past Perfect: [HAD+Been+ P.P]

>> Presents had been given.

>Past Perfect Continious: [HAD + BEING + P.P]

>> Presents had been given often.

>will, can, may

>will + be + p.p
>>Presents will be given
>past modals[will + have + been + p.p]
>>Presents will have been given.

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a, c, b, a, c, b, a, b, a, c

3+1+2+1+3+2+1+2+3+1

a lavel playing field

in the driving seat
to be neck and neck
flogging a dead horse
move the goalposts
keep your eye on the ball
ahead of the game
a one horse race

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11.06.2017
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vocabular:

> to shorlist the candidates

> to advertise a vacancy
> to check a job offer
> to train new staff
> curriculum vitae/resume
> probationary period
> interview
> application form
> psychometric test
> covering letter
> pep-talk
> mentor
> fast-tracking
> headhunting
> financial package
> trustworthy
> law-abiding
> a slush fund
> compensation
> insider trading
> industrial espionage
> fraudster
> con artist
> bonus
> bribe
> fraud
> integrity
> confidentiality agreement
> cover up
> controversial
> corruption
> transparency
> threats
> responsibility
> regulation
> peer pressure
> a lavel playing field
> in the driving seat
> to be neck and neck
> flogging a dead horse
> move the goalposts
> keep your eye on the ball
> ahead of the game
> a one horse race