The

Billboard
Mission
Billboard is the world's most influential music media
brand reaching key executives and tastemakers in
and around the music business through Billboard
Magazine, Billboard.biz, Billboard
Conferences, Billboard Bulletin, and other targeted
newsletters, and millions of music fans through
Billboard.com and Billboard Events. The Billboard
brand is built on its exclusive charts and unrivaled
reporting on the latest news, issues and trends
across all genres of music. Billboard receives
hundreds of millions of brand impressions daily
through many strategic relationships with major
companies across various industries. These
relationships leverage Billboard's brand recognition,
proprietary chart data and information resources to
develop products, live events and print, television,
radio, digital and mobile platforms.
 The
Billboard
Reader
Target Audience
The target audience for Billboard
magazine varies from young teens,
from the age of 16, to young adults, at Click to add text
the age of 26. This is because the
magazine provides its readers with the
latest updates from the charts, but of
different and various types of genres This is to widen the range of the target audience as it acquired to
appealing to a wide audience. people who listen to different genres such as, rock, metal R n B
The rate card shows that the majority
of readers are college graduates as
and plenty more. The socio economic group for billboard would
the magazine is American. ''With a be aimed more at E to D this is because the most popular
total readership of 48K, the magazine billboard readers are people in college or people who have just
is read with keen focus every week by graduated from college. The gender is set for males and females
the business leaders and power
players who are driving the music however if an issue of billboard is about Beyonce that would
business'' appeal more to female viewers as they see Beyonce as a very
powerful person so would appeal more to them. And BillBoard is
to all ethnic groups.
The
Billboard
Reader
As you can see I have conducted a survey to get primary research on
Billboard Magazine, we can clearly see that the majority of the readers
is 18 year olds as well as it being equally for males and females.
 MEDIA PLATFORMS

DIGITAL MOBILE SOCIAL PRINT EVENT

15.2MM 6.7MM UNIQUE OVER 12.9MM 17K CIRCULATION 20+ EVENTS Truly
WORLDWIDE VISITORS Website FOLLOWERS A truly 115K TOTAL exclusiv e ev ents
UNIQUES 37 and chart engaged social AUDIENCE 47 targeting industry
AVERAGE AGE experience following connects AVERAGE AGE insiders and the
$96K AVERAGE optimized for with music lov ers $212K AVERAGE musiclov ing
HHI 43% MALE 57% mobile dev ices so ev erywhere. HHI 77% MALE 23% masses.
FEMALE The go-to music fans can stay FEMALE Billboards
source for up-to-date weekly magazine is
ev erything read by the most
musicread by powerful people in
fans and music music.
industry insiders.
AD SPECS