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Classification logistics real estate The interaction of the two basic functions of
storage and distribution determine the role of the
logistics property that results from it. If we display
PARCEL HUB the two basic functions on an X and Y axis, we
get a simplified matrix that allows us to determine
X-DOCK DISTRIBUTION
YES CENTRE basic types of logistics property.
1ST LINE
BUILDING
The different combinations of distribution
Basic function
and storage provide us with different types
Distribution
of property. Cross docks or cargo terminals
are, for example, sites where no storage takes
PRODUCTION COMMIDITY place. Goods enter the site, are rearranged and
STOCK
NO DATA repacked in different shipments, and leave again,
CENTRES
often in a short period of time. The other side
of the spectrum offers facilities which are only
meant for storage. Goods only occasionally enter
or leave these sites, and little staff is needed.
In a distribution centre, both the storage and
distribution function are combined on a high-
NO YES grade level. This requires a high degree of
Basic function organisation and an efficient building lay-out.
Storage
E-fulfilment Consumer
+ VAL-activities: + VAL-activities:
packing & `labelling packing & `labelling
customising customising
assembly assembly
quality control quality control
+ VAS-activities: + VAS-activities:
order management order management
inventory management inventory management
customer service customer service
financial services financial services
+ e-commerce activities
return handling
photography
Photography
Making pictures of the products immediately
after arrival in the e-fulfilment center is essential
for marketing. In-house photography has a
positive effect on the time-to-market: this way
new products received by the e-fulfilment center
can be made available for online purchase
within 48 hours. A second important aspect is
the accurate visualisation of the products. This
is decisive for site visits and successful sales. In
this way e-fulfillment and marketing have close
links with each other, whereas the amount of
space required for separate photo studios in the
e-fulfilment center is limited.
E-fulfilment center
Multichannel
High
PARCEL HUB
Low
New Classification
Distribution
logistics real estate Bulk stock center
Distribution
center
Location factors
Quantitative space
Qualitative space
CBRE B.V.
+31 (0)20 626 26 91
netherlands@cbre.com
www.cbre.nl
Dries Castelein
Senior Director Industrial & Logistics
Machiel Wolters
Director Research & Consultancy