For media inquiries contact Elliott Bent: Publication Date: March 2010

elliott@ksefocus.com Author Events Coordinator:

802.229.4900 ext. 112 Jenna Dimmick
jenna@ksefocus.com
802.229.4900, ext.120
The Earth’s Best Story
A Bittersweet Tale of Twin Brothers
Who Sparked an Organic Revolution
Ron Koss, Arnie Koss
$19.95 US • $24.95 CAN • Paperback
ISBN 9781603582391
6 x 9 • 384 pages
Pub Date: March 2010
http://cli.gs/earthsbeststory

The Earth’s Best Story tells how Ron and Arnie Koss succeeded in creating the first nationally distributed organic foods
company to sit next to its mainstream competition on supermarket shelves—a step that revolutionized and empowered
the organic-foods movement as a whole—and benefited hundreds of farmers as well as the millions of babies whose very
first foods have been organically grown, thanks to Earth’s Best.

The Koss brothers had been sprout growers, broommakers, tool restorers, butlers, and natural-foods clerks, yet raised
millions of dollars to start the first organic baby food company in the United States. How unlikely was that?

The Earth’s Best Story is a bittersweet tale about the founding of Earth’s Best Baby Foods twentyfive years ago. Told
through the dual narrative of each brother, this is not a business tome, although it is rich in entrepreneurial lessons and
know-how. Rather, it’s more like a “how to,” “how not to,” and “how they did it” memoir. It’s personal, it’s intense, it’s
inspirational, and it’s full of reflections and tales of wonder and woe.

“ A fascinating look into the minds of two entrepreneurs interested in more than the bottom line.
—John Seabrook, author of Flash of Genius ”
Ron and Arnie Koss founded Earth’s Best Baby Food in 1985. In addition to baby food, Ron Koss
is a natural foods product innovator. During his long-term employ with the aio Food Group, Ron
has secured patents for his work on complete meal supplement ice cream and has also introduced
specialized complete meal supplements for people in health recovery situations. Presently, he is
working on nutritional products for a global relief aid project. Ron enjoys working as a consultant
for socially responsible enterprises and has a special interest in group dynamics, organizational
development, and conflict resolution. He lives in Montpelier, Vermont, with his family.

Arnie Koss honed his business skills by founding and operating a number of small entrepreneurial
companies in Vermont. He was actively involved in the development of organic certification
standards, which eventually led to the Organic Foods Act of 1990. Arnie has served as a consultant
to several prominent natural products companies and is presently the Managing Partner at aio
Food Group, a Hawaii-based product development company that has created patented nutritional
supplement products and also owns the Punalu’u Bakeshop and Visitor Center on the Big Island of
Hawaii. He lives in Kula, Hawaii, with his family. Photo: Randy Jay Braun

Digital Press Kit: http://media.chelseagreen.com/The-Earths-Best-Story/