Unit 29: Music Video Production

Pre-Production Booklet for Music Video

Name: Eddie Ntahira

Order of contents (italics show areas you must add in yourself)

Song

Lyrics

Meaning of the song

Storyboard

Script

Mood board

Props list

Locations

Shooting schedule
 Call sheet

Risk assessment

Clearances
 Rules for your production

Your potential track must conform to the following criteria:

1. It must provide opportunities for original and creative work
2. It must have a clearly definable target audience
3. It must be generically identifiable i.e as clearly belonging to a particular
genre/sub/genre
4. it must be of digital quality and in an appropriate format for capturing to
Adobe Premiere Pro CS5
5. The track must have been missed and recorded to a high standard,
including if using an independent artist (e.g. local band)
6. You need to be able to prove you have checked ownership and have
sought permission to use the track.

Your choices will need to:

1. Be filtered out by your teacher if unsuitable (please anticipate the likely
'secondary' audience at Henley (parents, younger children, principle etc)
2. Inspire the group to make a creative, original music video that uses
and/or challenges conventions
3. Be suitable for broadcast on mainstream music television so
- No swearing
- No sexually aggressive language/imagery
- Avoid drug related lyrics/imagery
Song

Song title

SWEETHEART

Artist

Xanguine

Genre

Rap

What are the conventions of music videos from this genre?

A large amount of rap fans are teenagers/ adults roughly between the ages of 13-30. This could be
because of the explicit lyrics in some of the songs; a majority of this age group are also males.
Typically rap artists are stereotyped as being black. Over the years there has been a breakthrough in
the number of white rap artists but they are predominately black. Music videos could contain scenes
of the artist bragging about the amount of money that they have such as the Migos in there video
Bad and Boujee. Flash cars are shown and gold teeth which could symbolise the rappers wealth.
Often rap artists will rap about their money and it is very often shown in their music videos. Gold
chains, fast cars and girls are often seen in music videos perhaps because the artist wants to brag. In
a rap video the artist will rap towards the camera in the centre of the shot almost as if they are
talking to the audience. By leaning forward and using a low camera angle shows the artists
dominance or at least trying to give that impression. Depending on the tempo of the song, if it is fast
paced there will be lots of quick cut shots which add to the pace of the beat in the song. Cutting to
the beat of the song the video supports Andrew Goodwins theory of Thought Beats. Mainly the
music video will be narrative heavy but the main focus being based on the rapper himself. In the
early 2000s the main focus and theme in rap video was wealth and hardness through the use of
guns, violence and the way that they act in the video. Though in the 2010s hit has shifted to a lighter
tone on happiness but also heavily influenced by themes of substance abuse.
How are you going to meet these conventions in your video?

The SWEETHEART video will not be incorporating the usual conventions of Rap, it will be full of
contrast because it will have hard hitting lyrics of rap, but will be incorporating the conventions of
R&B videos. Such as bright colours, dime lights and sensuality.
The costume, which will be used with in the video of SWEETHEART, will be supplied by Amos Ntahira,
mostly consisting of bright sweaters, light shirts and suit trousers. The costume will appeal most to a
younger audience, this is because they are childrens clothes. Natural lighting will be predominantly
used throughout the video. This is because the video is supposed to be natural and free, and is also
due to the budget provide for the video is inadequate, for such expenses. The video will be located in
the countryside of southeast England, and will be shot mostly inside, the shots outside will be of the
talent interacting with nature. The types of shots incorporated in the video will be, wide shots, mid
shots and close ups, this shot variation will be best for setting the ambience of SWEETHEART.
Research
What music videos have you watched to research your genre?

Baby Ceo-Fck the ops

Drake-Marvins room

How have these videos influenced the decisions made? Include screen shots of the key
influences

Fck the opss music video is an influence for SWEETHEART because the talent being shown on
screen is very young will, promoting very adult things. Though unlike Baby Ceos video
SWEETHEART will not be promoting violence or have explicit language.

Marvin rooms music video is an influence for SWEETHEART because it is a rap song using
atmospheric R&B convetions for the video. Though unlike Drakes video SWEETHEART will have
harder lyrics creating an even greater contrast between the video and song.
Lyrics
Insert the song lyrics below
Got your girl blowing up my phone, not calling back
Saying that she wants me will with you, what we calling that
Late night belling me, texting Im not, texting, Im not texting back
At my door 3am, rah shes go hella back
I am not playing she is not tellin
My bad, Im not trying to hit it but I fell in
So go should be selling, out of 10 and 11
Shes an angel, Charlie took a demon straight to heaven
Busting out the seams, she be so clean
Working out day and night, got me so lean
Heating up my rock, she become a fiend
We get down to business, Im her sugar in between

I be knowing, baby you be knowing x4

I be knowing, baby you be knowing

This aint your first rodeo
Its lit, but now youre going
Thats your new chick, all that back she was throwing
No love I was showing
Little mama got me flowing
Meaning of the song

Does the song have a meaning? If so, what is it?

We live in a world that forces us to grow up too soon.

How will your visuals relate to the song? (Illustrate, Amplify or Disjuncture)

SWEETHEART tells the story of a young man, no older than 12 living the life style of a 24 year old
man. Meticulously showing how he will take your beloved, will remaining innocent. The lyrics heavily
contrast the title and the video will really help amplify the contrast of the character and his actions.
Storyboard
 Script
Shot Cam Shot Description Dialogue
No
Pos.

1 Mid Mid shot, of Esco interacting with flowers.

2 Wide Wide shot, panning vertically showing Esco

shot interacting with more nature.

3-6 Close Close up, Esco Picking a flower, Mid shot of

up, Mid esco flaring an innocent smile.
shot

7-8 Close Esco, playing with a chandelier. Close up Esco Lip-syncing song
up, mid zoom out to mid shot.
shot

9 Mid Esco, taking a shower while lip-syncing. Mid Esco Lip-syncing song
shot shot
10-12 Mid Esco, lying in bed getting ready, whilst Esco Lip-syncing song
shot checking his phone

14 Birds Esco lying in bed facing up at the camera Esco Lip-syncing song
eye looking over him, showing his vulnerability.

15-16 Wide Wide shot of Esco sitting on the dining table Esco Lip-syncing song
shot jumping down, walking into a close up of
him lip-syncing
Clos up

17 Mid Esco on the dining table enjoying some wine

shot and blackberries, mid shot panning round
him.
Mood board
Create a mood board showing what look your music video will have. Add images
showing ideas of mise-en-scene, characters, costumes and colours that will be
present in the different shots.
Props List
What props / models / furniture etc will you need to make your music video?

Production Name: SWEETHEART

Producer: Eddie Ntahira

Item Script page Description Character/location Notes

Glass 4 A Wine glass with Esco

water
In the dining room

Plate 4 A plate with a Esco

blackberry
In the dining room
 Location recce

Type of room/area:

House

Location Address:

7 Park Lane, Stokenchurch,

High Wycombe HP14 3TQ

Nearest Train Station:

N/A

Nearest Bus stop:

Kings Hotel

Lighting Information: Solutions:

Working home lighting

Sound Information: Solutions:

Quiet

Power Information: Solutions:

Power socket in each room Bring extra batteries

Hazards Solutions:

Wires on the floor Tape down wires, look down when using a
Too many devices plugged in a socket camera
Dont overload sockets
 Shooting schedule

Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1 Shoot intro Shoot the

with the shower
flowers scene

2 Shoot bed Shoot

scene dining
room
scene

3 (If it was Reshoot

raining) any scenes
in happy
Reshoot
with
the nature
scene

4 Edit
Call Sheet
VIIBE PRODUCTIONS @ The
Henley College

Production:
SWEETHEART
Client Information:
Xanguine
Location:
Stockenchurch
Cast and Crew: Role: Phone Number:
Eddie Ntahira Director/camera 07895747879
Amos Ntahira Talent 07384940490

Production Requirements: Brief:

Narrate Elegance Be naturally innocent but
show your cheeky side
 Risk assessment of venue
Complete risk assessment for the shooting locations

ACTIVITY HAZARD RISK PRECAUTIONS IN PLACE REVIEW REVIEWER

H/M/L DATE

Walking Tripping H Tape down wires

& look down
whilst walking

Make sure to
Fire L clear sockets and Yes
Using sockets
avoid over
loading them

Please leave this section blank:

Risk Assessment checked by: Name .. Signed
. Date
KEY:Activity :Describe the component part of your pursuit.Hazard : List the
things you anticipate might cause harm or the things associated with your activity
that have the potential to cause harm. Consider the likely harm. Risk: Assess the
risk as either H (High), M (Medium) or L (Low). When concluding your assessment
consider all of the circumstances. Precautions: Consider what
you could do to minimise / negate the risk. In Place: Will the
precautionary measures be in place at the time of the activity?
Review Date: When would it be reasonable to review your assessment?
Remember it might be whilst you are undertaking the activity.
Reviewer: Name of the person responsible for completing the risk assessment.

A copy of this form should be taken on the activity or visit by the Reviewer.
Clearances
Insert copy of email sent to record label requesting permission for the use of
chosen song

N/A

The song will be created by myself.