Table of content

CHAPTER 1: INTRODUCTION OF THE STUDY 1

1.0 INTRODUCTION 1
1.1 BACKGROUND OF STUDY
1.2 PROBLEM STATEMENT 1
1.3 RESEARCH QUESTION
1.4 PURPOSE OF THE RESEARCH OBJECTIVES 2
1.5 SCOPE OF STUDY
1.6 SIGNIFICANCE OF STUDY 2
1.7 DEFINITION OF TERMS
1.7.1 Green product 3
1.7.2 Youth
1.7.3 Green Marketing 3
1.7.4 Adoption
1.7.5 Consumer Attitudes and Perception 3

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CHAPTER 2: LITERATURE REVIEW 6

2.0 LITERATURE REVIEW 6

2.1 Literature review
2.1.1 Eco-Friendly products 6
2.1.2 Green Purchase Intention
2.2 Theoretical framework 6

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CHAPTER 3: METHODOLOGY 9

3.0 INTRODUCTION 9
3.1 RESEARCH DESIGN
3.2 Research Measurements 9
3.3 Sampling technique
3.3.1 Sample Design 9
 3.4 Data Collection 10
3.4.1 Primary Data
3.4.2 Secondary Data 11
3.5 Operation Definition Table
3.6 Method for Data Analysis 12
3.6.1 Frequency Distribution
3.6.2 Regression Analysis 12

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4.0 REFERENCES 15
5.0 APPENDICES 16