Professional Documents
Culture Documents
Marketing Practices in
Nepal 8
Learning Objectives
After completing this chapter, students will be able to:
Formulation and Implementation of Product Strategies;
Formulation and Implementation of Pricing Strategies;
Formulation and Implementation of Distribution Strategies;
Formulation and Implementation of Promotion Strategies;
Focus on Customer Value and Satisfaction;
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Chapter2 Human Resource Planning | 42
Formulation and Implementation of Product Strategies
A product is referred as a set of tangible and intangible physical
attributes. Mostly physical goods are manufactured and found in
Nepalese market. Agricultural product dominate the in the market.
Services products, advocacy, consultancy, event management etc.
intangible product is also emerging. Product strategies in Nepal is
taken as following;
i. Product variety: Big firms has applied various product lines. A
company like CG (Chaudhary Groups) has introduced various product
lines. They have invested in confectionery like noodles, biscuits, floor
etc. Electricity appliances like television, Ac, etc.
ii. Product Quality: Standardization and grading are conducted by
quality control authority of Nepal government. NS (Nepal Standard)
mark certification is necessary to prove quality product. Date of
manufacturing, date of expiry, Ingredients used, method to use etc
are compulsion in the product manufactured in Nepal.
iii. New product Development: Except very few business firms,
Nepalese business house prefer imitating or me too product. So, new
product development is very minimal in Nepal. This is because of less
available research and development budget. Most of product are
copied from Indian and Chinese well marketed product. Nepalese
entrepreneurs follow the concepts and ideas that are being used by
others firms which are being success in that field. They are just
modified products. If one business firm has successful in construction
of apartment and housing, a
number of firm appeared to
follow such trends.
iv. Branding
It refers to name, mark, sign,
symbol or combination of all
used in order to differentiate
products. In Nepalese market
different sorts of branding is
being used. Local brand like juju
curd of Bhaktapur, National
brand like shikar shoes, Nebico
biscuits, etc as well as
International brand like
Samsung, apple, Toshiba are available in Nepal. In Nepalese
marketing individual branding is popular such as firm Surya Tobacco
Company has adopted the individual brand name for its product like
Surya, Shikhar, Khukuri etc. Similarly, HULAS gives same brand or
use umbrella brand to all its products like HULAS biscuit, HULAS
basmati rice, HULAS steal etc.
v. Packaging:
Chapter2 | Human Resource Planning | 43
Packaging
is the one
of the
most
important
product
decision
that
Nepalese
firms
On-going Process
Coordination in Demand & Supply
Action Programming
Long-term Strategic Planning
Future Oriented
Characteristics of
Goal Oriented
H.R. Planning
Time Period
Part of Corporate Plan
Productivity Oriented
Environmental Influences
Problems of HR Planning
Human resource planning is very essential in the decision making and
forecasting employee requirement in an organization HRP is affected
by many factors, some of them are explained below:
Figure 2.4 Factors Affecting HR Planning
Characteristics of HR Strategy
Human resource strategy is an important means to implement
strategic plan to achieve predetermined goals and objectives of the
organization. In order to develop human resource strategy, an
organization should develop long term activities and long term
strategies. There are many characteristics of human resource
strategy. Few of the characteristics are explained below:
Figure 2.5 Characteristics of HR Strategy
Objective Oriented
Long term Strategy
Characteristics of HR Strategy Competitive Advantage
Environmental Adaptation
1. Objective Oriented
The human resource strategy formulated by an organization is
objective oriented. It focuses on organizational objectives and
supports the defined objectives of the organization.
Organizational objectives provide guideline to human resource
strategy.
2. Long term Horizon
52 | Foundations of Human Resource Management BBS 2nd Year
The human resource strategy in an organization focus an long
term arrangement of human resources to achieve long term
objectives. The long term strategy is important to specify long
term business activities, organizational structure, and system and
control strategy in an efficient and effective manner.
3. Follower of Corporate Strategy
Human resource managers prepare human resource strategy by
linking with corporate strategy through coordination with line
managers. The proper linkup between corporate strategy and
human resource strategy helps to achieve the organizational
goals. The interrelation with corporate strategy is to achieve long
term objectives along with the development of human resource
strategy.
5. Environmental Adaptation
The human resource strategy is developed for long term planning
and strategy. It helps to adopt and cope up with the changing
environment. The organizational strategies, plans, policies and
procedures are implemented on the basis of the changing
environment.
Relationship of HR Planning to Strategic Planning
Human resource planning is the estimation of demand and supply of
human resources for the accomplishment of desired organizational
goals and objectives in future. Effective human resource planning
involves long range development and utilization of talent of
employees.
Strategic planning is the
process of determining
the road map to pursue
the organizational long
term goals and objectives
with the available
resources in the
organization. It is a
comprehensive master
plan focused on long
range planning and goals.
It is a systematic
approach of analyzing
opportunities and threats in the environment, assessing
organizational internal strengths and weakness and identifying
opportunities of competitive advantages to enhance the efficiency
and organizational productivity.
Chapter2 | Human Resource Planning | 53
Natural resources, technological capacities, products, market share
and position are given close consideration in strategic planning
however human resource planning considers planning of personnel,
programs like training, development and recruitment. Strategic
planning is the basis of determination of human resource planning.
Human resource planning and strategic planning has very close
relationship and are correlated. It is because human resource
planning is an integral part of the overall corporate plan. Therefore,
the relationship between human resource planning and strategic
planning can be discussed under following two aspects:
Figure 2.6 Relationship between HR Planning and Strategic Planning
Follower Relationship
Relationship between HR Planning and Strategic Planning
Partner Relationship
1. Follower Relationship
Human resource planning is the sub-system of organizational
strategic planning. It is not a separate activity from corporate
strategic plan but is an integral part of the overall corporate plan
of the organization. The human resource planning follows the
guidelines provided by the corporate plan to initiate corporate
objectives of the organization and predetermined long term
objectives. Strategic planning is the basis of determination of
human resource planning. It is tailored to meet the overall
mission, vision and corporate strategic plan of the organization.
2. Partner Relationship
Strategic plan is prepared by focusing long term objectives of the
organization whereas human resource plan is a partner in the
formulation of the corporate strategic plan. When the HR plan and
strategic plans are formulated simultaneously, it is supposed that
they have partner relationship. Human resource planning has
strategic relationship with strategic planning because strategic
plans can be implemented only through the support of manpower.
The purpose of this relationship is to link HR activities with the
strategic plans to achieve organizational goals and objectives.
The relationship between an HR Planning and strategic planning can
be more clearly explained by the following diagram:
Figure 2.7 Impact of Business Planning on Human Resource Planning
Strategic Planning (Long-Range)
Operational Planning (Middle Range)
Corporate Philosophy Budgeting (Annual)
Planned Programmes Budgets
Business Planning
Environmental Scan & Constraints Organizational Strategies
Objectives and Goals Plans for entry into new business Performance goals
Programmes & assignments
Monitoring and controlling
Based on:
Company's Goals & Objective
Business Strategies
Required Budget
Estimation of Right Number of Employees in the Right Place at the Right Time
56 | Foundations of Human Resource Management BBS 2nd Year
Based on:
Company's Goals & Objective
Business Strategies
Required Budget
Estimation of Human Resource Demand and Supply Employees Related Different Functions
Employees Safety & Welfare
Training & Development
Motivation for Productivity
Career Development
Compensation Management
Reward System etc.
3. Mixed Approach
This is the combination of top-down approach and bottom-up
approach of human resource planning. There is equal
participation of each level of employees of the organization, so,
this approach is also known as participative approach. Corporate
objectives and strategies of the organization are determined by
top level management and provide suggestion, guidance and
information to other employees. This approach tends to produce
the best result that ever produced by either of the methods so, it
can be regarded as an management by objective (MBO) approach
of human resource planning. The efforts and activities are binded
up between all levels of manager in this approach.
Job Analysis
Managerial Judgement
Survey Method
Delphi Technique
Techniques of Demand Forecasting Nominal Group Technique
Statistical Methods
Work Study Technique
1. Managerial Judgement
Under this managerial judgement technique, the managers
having knowledge about organizational structure, activities and
performance estimate the demand of human resource in future
for the organization. In this techniques top management decides
volume of HR in terms of quality and quantity. This is the most
typical method which is based on the experience of managers.
The managerial judgements are of following types:
a. Bottom-Up Approach: This is approach under which employees
or subordinates or lower level managers formulate human
resource planning on the basis of their requirement and
forwarded to upper level to prepare the draft of human resource
planning.
b. Top-Down Approach: This is an approach of human resource
planning under which top level management determines activities
of different levels and estimates how many employees would be
required in every level in the organization.
c. Participative Approach: This is an approach in which both top
level managers and lower level managers work together and
Chapter2 | Human Resource Planning | 65
formulate human resource planning to achieve organizational
goals and objectives by linking up HR activities with strategic
plans.
2. Survey Method
In this method, human resource experts
conduct a survey of line managers and
collect information about requirement of
human resource demand in future. The
survey is conducted by using different
means such as questionnaire, interview,
group discussion and so on. The
information collected are analyzed to forecast requirements of
human resources in the organization.
3. Delphi Technique
In this technique, a group of HR experts give their judgements
and opinions about requirements of human resource in near
future to the organization. Experts are not face-to-face. They work
separately and opinions are collected by a mail questionnaire.
These opinions and responses are solicited again and again. The
responses and feedbacks are provided to exports by an
intermediary. The process is repeated up to three to four rounds
to finalize consensus to a final report.
4. Nominal Group Technique
In this technique experts are hired to generate creative
innovative ideas for forecasting human resource demand. In this
experts sit face-to-face in a group. In this techniques, there are
two stages. In the first stage member generate ideas in the
problem forwarded by the coordinator of the group. Similarly, in
the second stage, the generated ideas are interacted in the group
to comment and clarify the ideas. The idea with highest ranking is
selected.
5. Statistical Methods
This is a method of forecast demand of human resource for a
short period of time. Among many techniques of forecasting
human resources, statistical method can be used on the basis of
nature of information. Under this method various tools involve
such as extrapolation, indexation, regression analysis, linear
analysis, econometric models, Markov analysis, work study
techniques, computer programs, etc. these tools are used
depending on the type of information and data of human resource
demand.
6. Work Study Technique
In this technique HR forecasting is made by analyzing the work of
the organization. By analyzing the work, working hours are
66 | Foundations of Human Resource Management BBS 2nd Year
decided on the basis of HR requirement and that is to be
forecasted.
2. Techniques of Forecasting Human Resource Supply
Human resource supply forecasting refers to the process of
estimating future sources of human resources in an organization. It
estimates the availability of human resources in the organization from
inside and outside environment. Internal supply of human resources
involves effective mobilization of present HR inventory. Internal
supply is made through promotion, transfer, training and
development. In the similar way, external supply includes those
human resources who are not currently involved in the organization
and the process of recruiting new employees to fill-up vacancies.
These sources include colleges, universities, training institutions,
labour market, outsourcing, etc. There are various methods and
techniques available in forecasting human resource supply. The
following are the techniques used in forecasting human resource
supply.
Figure 2.15 Techniques of Human Resource Supply Forecasting
Managerial Judgement
Succession Planning
Markov Analysis
Techniques of Human Resource Supply Forecasting
Statistical Methods
Replacement Chart
Skill Inventories
1. Managerial Judgement
Managerial judgement is such technique in which decision about
human resource supply is made by experience of manager or
management experts. The skills, knowledge, experiences, and
ability of managers make easy to judge human resource supply
forecasting. These managerial judgements are based on the data
and information collected from business activities and experience
which provides easy assess to forecast human resource supply for
future requirement. This may not be the accurate means of
judging since it is the traditional one and based on rule of thumb
approach.
2. Succession Planning
Under this technique a person prepared to hold higher vacant
position by providing opportunities to learn and exposure the
candidate is prepared for future requirement of higher position.
3. Markov Analysis
Chapter2 | Human Resource Planning | 67
In this method, the human resource supply is forecasted in a flow
model which shows the percentage of employees who remain in
each job from one year to the next and continuous. This helps to
know the placements or movements of employees from one job to
another. Markov analysis determine time horizon of human
resource planning for estimating the probability of transitions
from one category to another based on past trends. It determines
overall movement of employees that occur due to promotion,
transfer, resignation and termination which helps to estimate
human resource supply forecasting.
4. Statistical Methods
The various kinds of statistical and mathematical tools are used to
determine human resource supply forecasting being based on the
nature of information available. The supply of human resource is
forecasted by using various tools such as extrapolation,
indexation, regression analysis, linear programming, econometric
models, Markov analysis, work study techniques, computer
programs, etc. These tools are used being based on the
appropriate data and information to deterring human resource
supply forecasting in an organization.
5. Replacement Chart
Replacement chart helps to know the work profile of the
employees on the basis of the department they are involved in. it
describes the organizational structure along with various
managerial and professional positions. The process of filling the
vacancies from internal sources can be determined from
replacement charts. The replacement is made on the basis of skill,
knowledge and ability of the employees in the required vacant
post so that it can estimate future requirement of human resource
supply in an organization.
6. Skill Inventories
The skills, abilities, experience, knowledge and career desire of the
employees are assessed in skill inventory. The skill inventory
includes information of employees such as new skills, additional
qualifications, changed job duties, etc. These data and
information should be updated at the end of each fiscal year.
According to the data and information available in skill inventory,
the supply of human resource forecasting are determined so the
information should be confidential. Skill inventory helps to place
the right number and kind of people at the right time and at the
right job according to the requirement.
68 | Foundations of Human Resource Management BBS 2nd Year
Human Resource
Inventory
HR Inventory Human resource
inventory
The human resource consists
inventory stores the up-
of data
to-date information of
and
information
their employees for the of
future purpose.
employees working
in an organization.
The human resource
management stores
the up-to-date
information of their
employees for the
future purpose. The
HR department
keeps the record of employees which include name, age, sex,
education, training and development, experiences, skills, ability,
knowledge, language, performance, special skills, etc. These
information are of all managerial and technical level employee
working in the same environment of an organization. The data and
information stored helps to utilize people according to their ability.
Human resource information system (HRIS) helps HR managers to
understand the position of HR inventory. HR inventory includes
following information about the employees.
1. Personal Information
It includes personal information of the employees such as name,
age, sex, marital status, address family members, date of birth,
children, etc.
2. Academic information
It includes information of formal education of employees, schools
and colleges.
3. Experience information
It includes information of job experiences of the employees.
4. Training and Development Information
It includes employees training and development programs
attended information.
5. Compensation Information
It includes current salary, salary history, bonus, overtime
payments, tax information of the employees.
6. Other Information
It includes other information of employees such as language,
hobbies, interest, beliefs, religion, etc.
Chapter2 | Human Resource Planning | 69
These all information of the employees help the HR manager to
plan in a better and in an effective way.
Over Staffing
Political Interferences
Problems of HR Planning
Human resource planning is very essential in the decision making and
forecasting employee requirement in an organization HRP is affected by many
factors, some of them are explained below:
Lack of Skilled Resources
Separation of Employees
Change in Organization Objectives
Change in Policies
Characteristics of HR Strategy
Few of the characteristics are explained below:
Objective Oriented
Long term Horizon
Follower of Corporate Strategy
Environmental Adaptation
Succession Planning
Succession planning is the process of forecasting future demand of
managerial HR. it ensures that the organization has individuals ready to move
into position of higher responsibility. This is a special type of planning used to
force-cast potential managerial for future promotion in the higher
management level. To fulfill managerial vacancies in the organization
potential middle and upper level managers are selected for future promotion.
This type of planning generally done for middle and top level managers.
26. Success in formulating right type of human resource planning very much decides the
success career of human resource manager. In line with this perspective, discuss the
characteristics of human resource planning and the methods of forecasting demand for
human resources. [T.U. 2069]
27. Human resource planning is the major activity of human resource manager and indeed an
indicator of success it formulated rightly. In the light of this statement, discuss the human
resources planning process. [T.U. 2071]