Corporate social responsibility (CSR, additionally referred to

as company conscience, company citizenship or responsible business) could be a sort

of company self-regulation integrated into a business model.

Today's customers hold firms to a better customary. They are craving

for over simply material merchandise or quality services once selecting an organization to
figure with: 9 in ten customers expect firms to not solely build a profit, however additionally operate
responsibly to deal with social and environmental problems

Recognizing however vital social responsibility is to their

customers, several firms currently concentrate
on and observe some broad classes of company social responsibility (CSR).

1. Environmental efforts:

One primary focus of company social responsibility is that the atmosphere. Businesses no
matter size have an outsized carbon footprint. Any steps they'll go for cut back those footprints area
unit thought-about each sensible for the corporate and society as an entire.

2. Philanthropy:

Businesses conjointly apply social responsibility by donating to national and native charities.
Businesses have plenty of resources that may profit charities and native community programs.

3. Moral Labor Practices:

By treating staff fairly and ethically, corporations may also demonstrate their company social
responsibility. this can be very true of companies that operate in international locations with labor
laws that dissent from those within the United States.

4. Volunteering:

Attending volunteer events says plenty a couple of company's sincerity. By doing smart deeds while
not expecting something reciprocally, corporations are ready to categorical their concern for
specific problems and support sure enough organizations.

Why CSR Matters:

Liz Maw, CEO of nonprofit organization Net Impact, noted that CSR is turning
into additional thought as forward-thinking companied insert property into the core of their business
operations to form shared worth for business and society.
"Sustainability isn't just important for people and the planet, but also is vital for business
success," said Maw, whose company connects students and professionals who want to use
their business skills to do social good. "Communities are grappling with problems that are global
in scope and structurally multifaceted Ebola, persistent poverty, climate change. The business
case for engaging in corporate social responsibility is clear and unmistakable." "More practically,
[CSR] often represents the policies, practices and initiatives a company commits to in order to
govern themselves with honesty and transparency and have a positive impact on social and
environmental wellbeing," added Susan Hunt Stevens, founder and CEO of employee
engagement platform, WeSpire.

Consumers are not the sole ones UN agency ar drawn to businesses that repay. Susan Cooney,
head of promoting & partnerships, diversity inclusion at amendment Catalyst, aforesaid that a
company's CSR strategy could be a huge consider wherever today's prime talent chooses to figure.

"The next generation of employees is seeking out employers that are focused on the triple
bottom line: people, planet and revenue," Cooney told Business News Daily. "Coming out of the
recession, corporate revenue has been getting stronger. Companies are encouraged to put that
increased profit into programs that give back.

Examples of Corporate Social Responsibility:

Starbucks
Starbucks has been around for more than four decades, and from the very beginning it has worked
hard to operate in an ethical manner. Starbucks ranked as Fortune Magazines fifth most socially
responsible company in 2012. There are a number of good reasons for the high ranking. The
company looks for better ways to develop sustainable production of its coffee. It has set in place
some guidelines it calls C.A.F.E Practices, ensuring environmental leadership, economic
accountability, and product quality. Starbucks also supports Ethos Water, which provides clean water
to more than a billion people.

Disney
Disney is a name known around the world, and though the company has been around for a long
time, its reputation is still a glowing one. The Walt Disney Company largely focuses on a few areas of
social responsibility, namely community, the environment, and volunteerism. Disney has been a
major provider of aid after natural disasters, such as the 2010 earthquake in Haiti. The company also
takes an interest in protecting the environment, giving proceeds from nature films to plant trees in the
rain forest and protect thousands of acres of coral reef.

NuSkin
NuSkin is a personal care company with a big focus on helping communities around the world. One
of the companys major initiatives is called Nourish the Children. The program was started in 2002
and allows company sales leaders, employees, and customers to donate nutrient-rich meals to
needy children. In March 2014, NuSkin announced that it had surpassed 350 million donated meals.
The company also operates the Force for Good Foundation, which works to offer children relief from
illiteracy, disease, and poverty.

Microsoft
Microsoft is another major company that takes great effort in giving back. The company was
even named the best at Corporate Social Responsibility by the Reputation Institute. One way
Microsoft is helping out is through its annual Employee Giving Campaign, where employees attend
fundraising events for nonprofit organizations. The campaign has been held every year since 1983
and has raised more than $1 billion in contributions to more than 31,000 organizations.

TOMS Shoes
TOMS Shoes might not be as well-known as some of the other companies on this list, but its charity
work is still impressive. The entire company was founded on the idea of giving back. For every pair
of shoes sold, another pair is donated to a child in need. More than 10 million pairs of shoes have
been donated, and that charitable effort has now extended to vision care for kids.

For these companies and many others, business isnt all about the bottom line. They make strides to
be a caring part of the community and help out those who live in less fortunate circumstances.
Theyre companies that know how important Corporate Social Responsibility can be to others.

CSR towards Consumers:

a companys obligation to the consumers are broader compared to other stakeholders; it may even
take into account giving good value for money. The primary expectation of consumers towards the
corporations is a stable supply of goods and services. So, companies must meet that expectation
by delivering the right product or service with desirable quality at the right time, right place, and
fair price.

CSR towards Community and Environment:

A company's sense of responsibility towards the community and environment (both

ecological and social) in which it operates. Companies express this citizenship
(1) Through their waste and pollution reduction processes
(2) By contributing educational and social programs
(3) By earning adequate returns on the employed resources. See also corporate
citizenship.
CSR Towards employee:
The first and the foremost responsibility of an organization towards its employees is to ensure that they
are happy and satisfied with their jobs

The 10 Companies With the Best CSR Reputations

1. Microsoft
2. Google
3. The Walt Disney Company
4. BMW
5. Apple
6. Diamler (Marcedes-Benz)
7. Volkswagen
8. Sony
9. Colgate-Palmolive
10.LEGO Group