World War Twour

Katarina Bongardt

Kelli Cassacia

Max Cohen

Natalia Ibrahim

Morgan McGuire

Who Said A Sequel Couldnt Be Fun?

Paauilo, HI 96776

+1 (782) - 569 - 3425

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Table of Contents

Executive Summary 3

General Company Description 5

Outline 5

Mission Statement 5

Goals 5

Business Philosophy 5

Market 6

Company Industry 6

Company Strengths 6

Products and Services 7

Marketing Plan

Primary Research 8

Secondary Research 9

Customer View Products 10

Features and Benefits 10

Customer Market 10

Competition 11

Niche 11

Promotion 12
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Executive Summary

World War Twour is a WWII themed amusement park geared toward families. Its low

cost tickets and family friendly atmosphere make it the ideal location for family fun. It features

thrill rides, shows, and exquisite American cuisine. Roaming throughout the park are our

featured characters: Rosie the Riveter, Dr. Robert J. Oppenheimer, and Franklin D. Roosevelt.

The park is divided into five themed lands. The first land, Dusty District, focuses on the peopling

and migration that took place during the war. This includes a focus on the dust bowl, which

forced the migration of thousands of midwestern citizens west, the Japanese American

Internment, which was the forced movement of Japanese Americans to internment camps out of

fear drawn up by the attack on Pearl harbor, and the mobilization of troops abroad to fight the

war.

Situated next to Dusty District is Allied Adventures, a land based around Americas

direct impact with the world as well as upon itself. Within this sector, rides based around

Americas both major and disastrous actions can be found. These include depictions of the

dropping of the first atomic bomb on Hiroshima, the United States countless back and forths, as

well as the overall entering of the war. These specific points in history are also accompanied by

overall themes of the American soldier through war and the wartime effects on such a character.

The third land, Revelation Region, depicts the changes in American identity during

World War Two. From women being able to join the workforce to African Americans fighting

side by side with whites, it is evident that America had advanced for the better in order to

achieve their goal. Located between Allied Adventures and Revelation Regional is the premier

restaurant, Mamas kitchen, which serves authentic home style meals in a 1940s atmosphere.
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The fourth land, Poverty Province, illustrates the eventful economy of the 1930s, which

coincides with the end of the Great Depression. The Great Depression was ended by World War

Twos economic boom and FDRs New Deal, so these two topics are heavily emphasized in this

land of the park. Specific aspects of the economic struggles of this time period, such as inflation,

poverty, and bank failures, are specifically highlighted throughout the land.

The fifth and final land is Isolation Nation. Isolation Nation represents the different belief

systems that had prevalent roles in the Second World War. This sector is located on the outside

of the park to represents America's want to remain within its borders. Religion and anti-fascism

also played a large role in the change of American society during and after World War II.

The customers at World War Twour are primarily children; however, the park may be

appealing towards those hoping to learn about historical events while having a joyful time. Max

Cohen, the project director, Kelli Cassacia, the co-director, Natalia Ibrahim, the website

specialist, Katarina Bongardt, our historical director, and Morgan McGuire, our artistic director,

all aim to improve the park for the better, ensuring that it is safe for park goers as well and

educational and exciting for all.

With more funding, the park could add more acreage to the property. With this added

land, the park could add more lands in which rides are connected to other historical themes, such

as geography and the environment or politics and power. The park could add additional rides

geared toward younger family members, expanding our customer base to families with very

young children.
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Company Description

World War Twour is focused on utilizing the booming amusement park industry as a

unique form of providing historical and scientific education to its guests. World War Twour

takes pride in its emphasis on historical accuracy and immersion in each and every one of its

parks. This is accomplished through use of time period specific infrastructure and rides,

characters, shows, and merchandise.

Our mission statement at World War Twour is: World War Twour strives to educate

Americans, especially youth, about the importance of the past through thrilling, entertaining

learning experiences that the whole family is guaranteed to never forget. Here at World War

Twour, we strive for excellence. Our first goal is to gain a minimum of more 6 market investors

in one year of operation, each contributing a minimum of $1 million. Next, we hope to expand to

three locations across the United States and one internationally within seven years. Finally, we

are striving for triple gross income within two years of operation. Through quality education that

will be provided to guests, we hope to inspire passion and interest in history and World War Two

in particular.

Our business Philosophy is: World War Twour wants all guests to leave our parks having

had an unforgettable, educational, and positive experience. For marketing, World War Twour

will focus its attention towards the demographics which contain school age children, specifically

families and schools. Industry wise, World War Twour is booming. Because amusement parks

that emphasize historical teaching do not exist, we believe that World War Twour will be

immensely successful in breaching this untouched market. The theme park industry has boomed

in recent decades due to technological and mechanical advancements in ride design and creation,
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and because they are an attractive and safe environment for families and youth to spend time at.

World War Twour is confident that our park will attract those who are current theme park goers

and new customers, such as those who are interested in the historical component of our park, as

well.

World War Twour prides itself in its significant strengths. All rides at World War Twour

are made out of pure steel, which helps to improve the safety of its park. This factor will be a

slight weakness for our profit, because steel is more expensive than alternative building

materials. Our competitors also use steel as their building material, which does not put us at a

disadvantage. One significant weakness that World War Twour has is the expense. The

attractions at World War Twour are made of high quality products, as well as the merchandise.

Due to this, our employees are not able to receive high paying salaries. We are aiming to

improve this; we hope to change our products to less expensive items while containing its safety

features at the same time, allowing our employees to gain higher pay.
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Products and Services

At World War Twour the employees aim to provide the best possible experience for

every guest. Employees at World War Twour strive to provide a safe welcoming space for all

guests. At this exciting amusement park each and every guest is met with cheerfulness from

every employee. At World War Twour each employee goes above and beyond to ensure the

wellbeing of all the guests from the second they walk into the park to the second they leave. An

advantage of being at World War Twour is the guaranteed safety, enjoyment, and comfort of

every customer.

Here at World War Twour we sell a plethora of well made toys and gadgets. Handmade

trinkets are sold here everyday, including a set of five small soldiers. Each soldier is carefully

handcrafted at a small factory not far from the amusement park. Each set of soldiers is priced at a

low cost of $2.99. In addition soldier backpack kits are sold at varying locations in the park.

Each kit includes a small medical bag, a flask, spam, canned spaghetti, a water purification

device, dried fruit and a chocolate bar. These small kits can ensure the safety of your little ones,

no matter where they are, priced at a low cost of $7.99. Not only can the young guest play with

soldiers, they can dress up and be soldiers with the soldier costumes sold at the gift shops within

the park. The costume includes a jumpsuit, a hat and a belt. Priced at a low cost of $8.99 all the

soldier fans can delve into the lives of the soldiers. A variety of books are also offered at gift

shops in the park including Citizen 13660 and The Grapes of Wrath. These books show the

horror many of the people were experience during World War Two. Each book is priced at $4 at

different locations within the park.

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Marketing Plan

Primary Research

In order to obtain the opinions of our targeted customers, surveys were offered to families

as they left the park. In exchange for their opinion, they were given discounted admission for the

remainder of the year, further proving our dedication to our customers happiness. In conducting

this survey it was found that there are few items of utmost importance, with others layered

towards small necessities.

Safety is the most important aspect to our customers. This was taken note of, and moving

forward in the improvement of our park, daily ride safety checks have been implemented.

Additionally, the park had rid itself of its outdated wooden roller coasters in exchange for

structurally sound steel rides. Food safety is taken very seriously by the chefs in our park. There

is strict protocol set in place for the handling and cooking of all food, and if any rules are broken

employees are immediately written up.

The second most important aspect of the park, to our customers, is efficiency. It is

certainly no fun to spend hours waiting in line for a three minute ride. To combat this, we have

implemented a system in which riders can obtain three passes a day which grant them access to

exclusive, shortened lines.

In a focus group consisting of mostly German men, in order to expand our customer

demographic, it was found that the reason for the lack of German attendance was drawn from a

perceived issue with trash removal. In an attempt to repair the reputation the park was given

regarding cleanliness, the cleaning crew was expanded and the park is now, at all times, being

cleaned to a certain extent.

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In a final attempt to improve the park, representatives were sent to competitors parks to

explore our differences. It was found that competitor parks offer a very limited selection of food,

but still draw in roughly the same profits from food as World War Twour. To further this study,

and to conclude why customers were neglecting to purchase food within the park, representatives

were sent to local chain restaurants. The survey concluded that customers were choosing to eat

outside of the park, rather than inside because they could eat outside at much cheaper rates. Since

then, food rates have been lowered, and consequently, the profit made from food has

skyrocketed.

Secondary Research

Based from White Hutchinson: Leisure & Learning Group

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As seen within the graph above, the greater majority of amusement park goers are not

only ethnically diverse, but part of the younger audience as well. This works in perfectly with

our park and gives World War Twour some advantage over competitors. As we are located

within Hawaii, our regional population is not only ethnically diverse, but proportionally in their

mid 30s as well. According to Infoplease, their Hawaiian population demographics show that the

median age in Hawaii is 36.2 years old, which fits in perfectly to our expected range of

customers. This expected range is met with the expectation of prosperous business within World

War Twour.

Product

As customers are experiencing our products and services first-hand, they start to realize

the authenticity of each interaction and product themselves. Each customer will experience the

in-person kindness, generosity, and affection from the staff and employees, while also getting

treated like a priority. Customers realize that as soon as you step foot into World War Twour,

your safety, comfort, and ability to enjoy your visit are the most important features for each

employee. To pair with this, the products are given top notch quality to ensure effectiveness as a

gift, toy, or memento for the customers.

Features and Benefits

Buying a ticket to World War Twour is buying an experience the family will never

forget. With each ticket comes a photo pass, ensuring each guest is sent home with a physical

copy of a photo, so they never forget how much fun they had at World War Twour. There are

cameras on each of our featured rides, capturing the excitement on each passengers face, along

with camera men and women who roam the park in search of the perfect photo opportunity. The
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main attractions in the park include Hiroshima Hijinx, a thrilling, high-speed roller coaster, as

well as Oppys Science Operation, an informative, fun show detailing science experiments, led

by Oppenheimer himself.

Customers

World War Twour is the ideal entertainment spot for the whole family! here are rides to

frighten even the most daring of thrill-seekers, while also offering shows and calmer rides for

younger children. Those who are most likely to purchase tickets to the park include males in

their mid thirties who wish to treat their families to an eventful day. Those visiting the park

mostly come from the nearby area, in Hawaii. Seeing as tickets are rather inexpensive and long

distance travel, in most cases, is not necessary, the park is geared toward guests of the middle

class.

Competition

Our competitor, Allied Adventureland, also offers a park geared toward families with a

major emphasis on ride safety. We differ; however, in our extreme dedication to park

cleanliness. Additionally, our competitor places incorporates history through historically

accurate figures and toys, while our parks provides an immersive experience, offering soldiers

uniforms and necessities, as well as an inside look at the development of the atomic bomb in our

show, Oppys science operation.

Our second competitor, War World, is similarly different in their park structure than that

of ours. While they specifically feature their ability to utilize historical accuracy in the

foundation of their park, they lack their historical connections throughout their park while ours is
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in full front. Our expertise is also set towards the learning and amusement aspects while our

competitor rarely mentions such ideals.

Niche

Our educational, family friendly, and historically accurate aspects are what give World

War Twour its shine. These are the basic building blocks to the mountain of possibilities - both

educational and fun - that can be found inside World War Twour. With these essentials, a

magnificent picture can be designed. This picture is our amusement park in its full, historically

centered and educationally fun, glory.

Promotion

In order to gain more awareness of our wonderful amusement park, we have created a

short one-minute public relations video that will be aired on TV. This video will sure grab the

attention of young children with colorful themes as well as the adults with historical humor.

Early in the morning when children and adults are getting ready for school and work, they tune

into their local news station or cartoon network. We discovered that if our commercial aired

twice between the hours of 6:00 a.m. and 8:00 a.m., then we would sure grab the attention of our

audience. Also, children typically arrive home from school around 3:30 p.m. and run to the TV;

therefore, we decided that it would be wise to air our advertisement around 3:40 p.m.

Additionally, our commercial will also be shown on the discovery channel as our park deals with

historical events, which is why it is logical to advertise a historical theme park on a historical
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channel. We also utilized local radio stations for our radio listeners who are stuck in traffic,

hoping to be in a better location, such as World War Twour.

Novels sold at our park such as The Grapes of Wrath and Citizen 13660 are also available

at local bookstores. When a customer purchases the same novel that is sold at our amusement

park from their local bookstore, they are gifted with coupons to the park on the back of the novel.

This approach is excellent in gaining awareness for our park as well as for the authors of the

novels to gain more popularity. We faced the issue where the novels would not be sold at the

park any longer because our customers were purchasing them at bookstores. Therefore, we

decided that we would limit the amount of coupons from local bookstores, only supplying certain

novels with coupons based off of a random drawing. The novels sold at World War Twour also

come autographed by the author, adding to their value as well as acting as a souvenir for

customers.

Our customers should view our park to be family friendly as well as educational. Each

character has a historical background that connects to the amusement parks overall theme:

World War Two. Additionally, each character withstood environmental challenges that shaped

them to how they currently are; if our customers wish to learn more about each park lands

character, they can simply view it on www.twour.weebly.com, or ask the character in person at

World War Twour. Our slogan Who Said a Sequel Couldnt be Fun, emphasizes the historical

reference to World War Two, hence the parks name World War Twour. Each attraction is child

friendly yet manages to capture historical references in a way that children will forever

remember, making World War Twour truly significant.