Paper Revision:

- Have to add company profile and show all the Business Unit
- Choose the Business Unit to focus on the analysis
- Have to explain the business model of the company (customer value
proposition or profit formula)
- Ch 3: Five Forces Analysis explain about the industry not only SAMSUNG
Industry Rivals Position should use market share of the selected
industry for example smartphones or electronics or others (choose one)
- Ch 4: VRIO corporate culture, inimitable should be rare
SWOT Weakness of Chinese competitors are catching up should be
removed
- Ch 5: Best-cost provider competitive strategy for business unit, for
example smartphones
- Ch 7: International Strategies there is no international strategy
(transnational/multidomestic/global)
- Ch 8: Strategic Fit Analysis cross-business is not the strategic and resource
fit, it should be integration or else.
- Make ANALYSIS AND CONCLUSION, for example to see the industry
attractiveness has to be analyzed then conclude whether the industry is
attractive or not

Common mistake:
- KSF is for industry
- CSF is for the company
- PESTEL analysis is tightly related to Threat and Opportunity in SWOT analysis
- VRIO is based on the Strength in SWOT analysis
- Nine Cell Matrix Business Unit
- Corporate culture is shared values (have to be the same with core values)
- Strategic map use competitive position not global market share
- CSF is based on KSF