A

PROJECT REPORT ON
TWO COMPETITOR OF TELEVISION

for the Partial fulfillment the

Degree of
BACHLORE OF BUSINESS
ADMINISTRATION
FROM DEPARTMENT OF BUSINESS
STUDIES

SESSION -2016-17

UNDER GUIDANCE SUBMITTED BY

MR. ROHIT SAINI JAYA PARASHAR
BBA IV SEM.
 ROLL NO. BBA/15/04

PREFACE
The Project work is field which uses tools and techniques to transfer
subjectivity in the environment into objectives, also the findings of the
research, when applied show results, which can be measured and
evaluated so there is feedback this is what makes it a dynamic activity.
This survey is an analytical study of a different facts of the product.

The focus is given on the Brand profile. two competitor of

Televesion is for the partial fulfillment of BBA IV SEM.

The idea behind this project is to give practical knowledge and to

make them to face real life situation. The project survey is commonly used
for the collection from the respondents through questionnaire. In this
method statistical techniques have been used systematically. This project
survey is not only with my own efforts but also that of others.

.
 ACKNOWLEDGEMENT
Preparing a project of this nature is an arduous task and I was
fortunate enough to get support from a large number o persons. I wish to
express my deep sense of gratitude to all those who generously helped in
successful completion of this report by sharing their invaluable time and
knowledge.

It is my proud and previledge to express my deep regards to Respected

, Head of Department DR. ANAND GOUTAM, Department of Business

Management , GOVT. AUTONOMOUS P.G. COLLEGE OF

EXCELLENCE SAGAR for allowing me to undertake this project.
I feel extremely exhilarated to have completed this project under the
able and inspiring guidance of Mr. ROHIT SAINI He rendered me all
possible help me guidance while reviewing the manuscript in finalising the
report.

I also extend my deep regards to my teachers , family members ,

friends and all those whose encouragement has infused courage in me to
complete to work successfully.

JAYA PARASHAR
BBA IV SEM.
 CERTIFICATE

The project report titled " TWO COMPETITOR OF

TELEVISION" been prepared by JAYA PARASHAR BBA IV

Semester , under the guidance and supervision of MR. ROHIT SAINI

for the partial fulfillment of the Degree of BBA

Signature of the Signature of the Signature of the

Supervisor Head of the Department Examiner

DELCLARATION BY THE CANDIDATE

 Date :

I declare that the project report titled " TWO

COMPETITIOR OF TELEVISION" on Market Segmentation is

nay own work conducted under the supervision of MR. ROHIT

SAINI Department of Business Management , GOVT.

AUTONOMOUS P.G. COLLEGE OF EXCELLENCE SAGAR

To the best of my knowledge the report does not contain any work ,

which has been submitted for the award of any degree , anywhere.

JAYA PARASHAR
BBA IV SEM.

CONTENTS
 PREFACE
ACKNOWLEDGEMENT
CERTIFICATE
DECLARATION
INTRODUCTION
SCOPE OF STUDY
OBJECTIVE OF THE STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS AND INTERPRETATION
RESULT AND FINDING
LIMITATION
SUGGESTION
CONCLUSION
BIBLIOGRAPHY

INTRODUCTION
Television
Television, or TV for short, , meaning "far", and Latin visio, meaning
"sight") is a telecommunication medium for transmitting and receiving
moving images that can be monochrome (black-and-white) or colored, with
or without accompanying sound. "Television" may also refer specifically to
a television set, television program, or television transmission.

Commercially available since the late 1920s, the television set has become
commonplace in homes, businesses and institutions, particularly as a vehicle
for advertising, a source of entertainment, and news. Since the 1950s,
television has been the main medium for moldingpublic opinion. Since the
1970s, the availability of video cassettes, laserdiscs, DVDs and now Blu-ray
Discs have resulted in the television set frequently being used for viewing
recorded as well as broadcast material. In recent years, Internet
television has seen the rise of television available via the Internet through
services such as iPlayer and Hulu.

In 2009 78 percent of the world's households owned at least one television

set, an increase of 5% over 2003.

Although other forms such as closed-circuit television (CCTV) are in use,

the most common usage of the medium is for broadcast television, which
was modeled on the existing radio broadcasting systems developed in the
1920s, and uses high-powered radio-frequency transmitters to broadcast the
television signal to individual TV receivers.

The broadcast television system is typically disseminated

via radio transmissions on designated channels in the 54890 MHzfrequency
band.[3] Signals are now often transmitted with stereo or surround sound in
many countries. Until the 2000s, broadcast TV programs were generally
transmitted as an analog television signal but during the decade several
countries went almost exclusively digital.

A standard television set comprises multiple internal electronic circuits,

including those for receiving and decoding broadcast signals. A
visual display device which lacks a tuner is properly called a video monitor,
rather than a television. A television system may use different technical
standards such as digital television (DTV) and high-definition
television (HDTV). Television systems are also used for surveillance,
industrial process control, and guiding of weapons, in places where direct
observation is difficult or dangerous. Some studies have found a link
between infancy exposure to television and ADHD.

History

In its early stages of development, television employed a combination

of optical, mechanical and electronic technologies to capture, transmit and
display a visual image. By the late 1920s, however, those employing only
optical and electronic technologies were being explored. All modern
television systems relied on the latter, although the knowledge gained from
the work on electromechanicalsystems was crucial in the development of
fully electronic television.

The first images transmitted electrically were sent by early

mechanical fax machines, including the pantelegraph, developed in the late
nineteenth century. The concept of electrically powered transmission of
television images in motion was first sketched in 1878 as
the telephonoscope, shortly after the invention of the telephone. At the time,
it was imagined by early science fiction authors, that someday that light
could be transmitted over copper wires, as sounds were.

The idea of using scanning to transmit images was put to actual practical use
in 1881 in the pantelegraph, through the use of a pendulum-based scanning
mechanism. From this period forward, scanning in one form or another has
been used in nearly every image transmission technology to date, including
television. This is the concept of "rasterization", the process of converting a
visual image into a stream of electrical pulses.
 LG ELECTRONICS

Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary

of LG Electronics, South Korea. In India for a decade now, LG is the market
leader in consumer durables and recognized as a leading technology innovator in
the information technology and mobile communications business . LG is the
acknowledged trendsetter for the consumer durable industry in India with the
fastest ever nationwide reach, latest global technology and product innovation.
One of the most formidable brands, LGEIL has an impressive portfolio of
Consumer Electronics, Home Appliances, GSM mobile phones and IT products.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics,
South Korea was established in January, 1997 after clearance from the Foreign
Investment Promotion Board (FIPB). The trend of beating industry norms started
with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months
with the commencement of operations in May 1997. LG set up a state-of-the art
manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment
of Rs 500 Crores. This facility manufactured Colour Televisions, Washing
Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also
commenced the home production for its eco-friendly Refrigerators and established
its assembly line for its PC Monitors at its Greater Noida manufacturing unit.
The beginning of 2003 saw the roll out of the first locally manufactured Direct
Cool Refrigerator from the plant at Greater Noida.In 2004, LGEIL also up its
second Greenfield manufacturing unit in Pune, Maharashtra that commences
operations in October 2004.

Covering over 50 acres, the facility manufactures LCD TV, GSM Phones, Color
Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.
Both the Indian manufacturing units has been designed with the latest technologies
at par with international standards at South Korea and are one of the most Eco-
friendly units amongst all LG manufacturing plants in the world.
LG has been able to craft out in ten years, a premium brand positioning in the
Indian market and is today the most preferred brand in the segment.

VISION
LG Electronics is pursuing the vision of becoming a true global digital leader,
attracting customers worldwide through its innovative products and design. The
companys goal is to rank among the top 3 consumer electronics and
telecommunications companies in the world by 2010. To achieve this, we have
embraced the idea of Great Company, Great People, recognizing that only great
people can create a great company.
LG TV
 SAMSUNG INDIA
Samsung India is the hub for Samsungs South West Asia Regional operations.
The South West Asia Regional Headquarters looks after the Samsung business in
Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India
which commenced its operations in India in December 1995, today enjoys a sales
turnover of over US$ 1Bn in just a decade of operations in the country.
Headquartered in New Delhi, Samsung India has a network of 20 Branch Offices
and 40 Area Sales Offices located all over the country. The Samsung
manufacturing complex housing manufacturing facilities for Colour Televisions,
Colour Monitors, Refrigerators and Washing Machines is located at Noida, near
Delhi. Samsung Made in India products like Colour Televisions, Colour
Monitors and Refrigerators are being exported to Middle East, CIS and SAARC
countries from its Noida manufacturing complex.
Samsung India currently employs over 1600 employees, with around 18% of its
employees working in Research & Development.

SAMSUNG VISION
Samsung India's Vision entails helping people improve the quality of their lives by
providing them with superior quality, state-of-the-art technology products at the
right time and the right price. But beyond its role as a purveyor of quality products
in India, Samsung seeks to contribute to the economic growth of the country
though its export commitments and large scale production facilities generating
secured employment for hundreds of Indian people.
At Samsung, we strive to contribute to the development of the electronics and
components industry in India by enhancing the knowledge levels of our workforce
through the introduction of our advanced management systems and production
know-how in our manufacturing facilities by introducing our Indian vendors to
our world class quality systems and helping them in improving them in their own
quality systems and production processes and setting benchmarks for the industry
both in terms of after sales service for our products, quality systems and
management techniques at our facilities or our products themselves.
At Samsung, we believe in returning to the community some of the profits we earn
from it, through the social causes we espouse. We view ourselves not as an MNC
operating in India, but as an 'Indian Company' operating here, conforming to the
laws of the country and committed to working for the Indian community.

SAMSUNG TELEVISION
 OBJECTIVES OF THE STUDY

To analyze the television Market of Sagar.

To know about the marketing strategies of Television.
To analyze the factors influencing the customers to choose a particular
brand of Television.
To know the customers view towards Televisions of different brands.
 CHAPTER - III
RESEARCH METHODOLOGY

According to Green and Tall A research design is the specification of the

methods and procedures for acquiring the information needed. It is the
overall operational pattern or framework of the project that stipulates which
information is to be collected, from where it is to be collected and by what
procedures

This research process based on primary data analysis and secondary data
analysis will be clearly defined to meet the objectives of the study.
1. PRIMARY DATA:

Questionnaire: Primary data was collected by preparing questionnaire and

the people were randomly being requested to fill them.

2. SECONDARY DATA:

Secondary data will consist of different literatures like books which are
published, articles, internet and websites.
In order to reach relevant conclusion, research work needed to be designed
in a proper way.

Research Design
A research design is the arrangement of conditions for collections and
analysis of data in a manner that aims to combine relevance to the research
purpose with economy in procedures. It is a descriptive cross sectional
design .It is the conceptual structure with in which research is conducted; it
constitutes the blueprint for the collection, measurement and analysis of
data.
It is needed because it facilitates the smooth sailing of the various research
operations, thereby making research as efficient as possible yielding
maximal information with minimal expenditure of effort, time and money.
In the preliminary stage, my research stage constituted of exploratory study
by which it is clear that the existence of the problem is obvious .So, I can
directly head for the conclusive research.
Sampling Plan
Sampling plan is a distinct phase of research process. In this stage I have
to determine who is to be sampled, how large should be the needed sample
and how sampling unit is to be selected.
Population
In my research, I have defined my population as a complete set of customers
of Sagar City.
Sample Survey
As compared to census study, a sample study has been conducted by us
because of:
Wide range of population, it was impossible to cover the whole
population
Time and money constraints.
Sample Size
Sample size is 30
Sample Technique
Sampling technique implies the method of choosing the sample items, the
two methods of selecting sample are:
Probability method.
Non-probability method.
Probability method is those in which every item of the universe has an
equal chance of the inclusion in the sample. Non-probability methods are
those that do not provide every item in the universe with known cause of
being included in the sample
 CHAPTER - IX
DATA ANALYSIS & INTERPRETATION
Table 4.1
Following Data Analysis based Television retailers.
Q1. Which Television Selling much?

Option No of the Percentage of

Respondents Respondents
LCD 3 30

CRT 7 70

Total 10 100

Interpretation:
30% of the customers buying LCD Television, but, 70% of the customers
buying CRT Television.
CHART 4.2

Percentage of Respondents

70

80
30
60

40

20

0
LCD CRT
 TABLE - 4.2

Q2. Which Brand of LCD / CRT Television do you selling much in one month?

Option Average of selling Percentage of

all Retailers selling
Sony 70 35

LG 60 30

ONIDA 20 10

Videocon 15 7.5

Samsung 35 17.5

Total 200 100

Interpretation
35% of the retailers selling in Sony. That they Sale Samsung LCD / CRT TV,
17.5% , LG LCD / CRT TV and 30% , Onida 10% and 7.5% of the respondents
prefer Vidiocon.
CHART 4.2
 TABLE 4.3

Q3. Rate the following factors you consider are important for building brand
image.
Option No of the Percentage of
Respondents Respondents
Price 2 20
Clarity 4 40
Sound 1 10
Durability 0 0
Looks 1 10
Quality 2 20
Interpretation:
20% of the respondent says Price is the factor which build brand, 40% say Clarity
builds brand, 10% say sound quality, 10% say Looks, and 20% say Quality is the
most important factor for building brand image.
CHART 4.3
Q5. Why you prefer a particular brand of LCD / CRT Television?
Option Percentage of Respondents
Known Product 20
Good Quality 24
Reasonable Price 22
More Value for Money 18
Other Reason 16

Interpretation:
24% people say that good quality makes a brand preferable.
Q6. Which brand of LCD / CRT Television is best in terms of Price?
Option No. of Respondents
Samsung 24
LG 20
ONIDA 20
Videocon 36

Interpretation:
24% of the respondents say the price of Samsung LCD / CRT Television is less,
20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT
Television has less price, 36% of the respondents say Videocon LCD / CRT
Television has less price.
Q7. Which brand of LCD / CRT Television is best in terms of Clarity?
Option No. of Respondents
Samsung 28
LG 46
ONIDA 16
Videocon 10

Interpretation:
28% of the respondents say Samsung has very good clarity, 46% of the
respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents
say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say
Videocon LCD / CRT TV has best clarity.
Q8. Which brand of LCD / CRT Television is best in terms of Sound Quality?
Option No. of Respondents
Samsung 32
LG 34
ONIDA 16
Videocon 18

Interpretation:
32% of the respondents say Sound of Samsung LCD / CRT Television is best, 34%
of the respondents say LG LCD / CRT Television is best in terms of Sound
Quality, 16% of the respondents say ONIDA LCD / CRT Television is best in
terms of Sound Quality, 18% of the respondents say Videocon LCD / CRT
Television is best in terms of Sound Quality.
 LIMITATIONS OF STUDY
The respondents were limited and cannot be treated as the whole

population.

The respondents may be biased.

Time was the major constraint.

The accuracy of indications given by the respondents may not

be consider adequate
 OBSERVATIONS & FINDINGS
28% of the respondents have LCD Television, 72% of the respondents have CRT
Television.
24% of the employee say that they have Samsung LCD / CRT TV, 44% of the
respondents have LG LCD / CRT TV and 22% of the respondents prefer ONIDA.
24% of the respondent say Price is the factor which build brand, 6% say Clarity
builds brand, 10% say sound quality, 18% say Durability, 8% say Looks, 34% say
Quality is the most important factor for building brand image.
36% consumers look out for comparative advantage while making a purchase.
24% people say that good quality makes a brand preferable.
24% of the respondents say the price of Samsung LCD / CRT Television is less,
20% say Price of LG LCD / CRT Television is less, 20% say ONIDA LCD / CRT
Television has less price, 36% of the respondents say Videocon LCD / CRT
Television has less price.
28% of the respondents say Samsung has very good clarity, 46% of the
respondents say LG LCD / CRT TV has very good clarity, 16% of the respondents
say ONIDA LCD / CRT TV has very good Clarity, 10% of the respondents say
Videocon LCD / CRT TV has best clarity.
32% of the respondents say Sound of Samsung LCD / CRT Television is best,
34% of the respondents say LG LCD / CRT Television is best in terms of Sound
Quality, 16% of the respondents say ONIDA LCD / CRT Television is best in
terms of Sound Quality, 18% of the respondents say Videocon LCD / CRT
Television is best in terms of Sound Quality.
32% of the respondents say Durability of Samsung LCD / CRT Television is best,
34% of the respondents say LG LCD / CRT TV, 14% of the respondents say
Durability of ONIDA TV & 20% of respondents say Videocon LCD / CRT TV.
 CONCLUSIONS

This project helped me tremendously in knowing how marketing

activities are carried out in a real situation. In classroom lectures, I
was able to understand only the theoretical work I have the
practical experience about the marketing activities. As far In my
study I have found that maximum people prefer to buy LG LCD /
CRT TV as compared to other brands of LCD / CRT Television
because of its Sound system and features and performance. Inspite
of Less price of other brands of LCD / CRT TV people prefer LG
LCD / CRT TV.

I found that people prefer LCD Televisions because of their

attractive looks and space required for keeping LCD Television is
also very less.
 SUGGESTIONS

Companies must advertise their products heavily.

Customers must be made aware about the features of LCD / CRT
Televisions.
After sales services provided must be improved.
More advertisement must be made to improve brand image.
Attractive offers must be made by the company.
Spares parts should be provided at low cost.
 BIBLIOGRAPHY
Books:

Kotler, Philip., Marketing Management Prentice Hall Of India Pvt. Ltd.,

New Delhi.

Kothari, C.R, Research Methodology, Vishwa Publication., New Delhi

Saxena, Rajan, Marketing Management Tata Mcgraw-Hill Publishing

Company Limited. New Delhi

Websites:

www.lge.com

www.videocon.co.in

www.Onida.com

www.samsung.com/in
 QUESTIONNAIRE
Name : _____________________________________
Address : _____________________________________
Contact No. : _____________________________________

Q1. Which Television do you have?

a. LCD / CRT b. CRT
Q2. Which Brand of LCD / CRT Television do you have?
a. Samsung b. LG
c. ONIDA d. Videocon
Q3. Rate the following factors you consider are important for building brand
Image.
a. Price b. Clarity c. Sound
d. Durability e. Looks f. Quality
Q4. What do you look for while purchasing a LCD / CRT Television? Please
rank in order of importance?
a. Comparative Advantage b. Price
c. TV Advertisement d. Scheme/Discount/Free Gift
e. Quality
Q5. Why you prefer a particular brand of LCD / CRT Television?
a. Known Product b. Good Quality
c. Reasonable Price d. More Value for Money
e. Other Reason
Q6. Which brand of LCD / CRT Television is best in terms of Price?
a. Samsung b. LG
c. ONIDA d. Videocon
Q7. Which brand of LCD / CRT Television is best in terms of Clarity?
a. Samsung b. LG
c. ONIDA d. Videocon
Q8. Which brand of LCD / CRT Television is best in terms of Sound Quality?
a. Samsung b. LG
c. ONIDA d. Videocon
Q9. Which brand of LCD / CRT Television is best in terms of Durability?
a. Samsung b. LG
c. ONIDA d. Videocon
Q10. Which brand of LCD / CRT Television is best in terms of Performance?
a. Samsung b. LG
c. ONIDA d. Videocon
Q11. Which brand of LCD / CRT Television is best in terms of Features?
a. Samsung b. LG
c. ONIDA d. Videocon
Q12. Which brand of LCD / CRT Television is best in terms of Clarity?
a. Samsung b. LG
c. ONIDA d. Videocon

________________________________________________________________________