Vit bi qung co Facebook

|Sng to ni dung v nguyn tc chung

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 Vit bi qung co Facebook
|4.1.Sng to ni dung v nguyn tc chung

V sao phi u t
vo Facebook
content?

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 Vit bi qung co Facebook
|4.1.Sng to ni dung v nguyn tc chung

Khch hng lm trung tm

.Vit ci h them mun .Nu
vn , gii quyt vn cho
khch hng .Khng cho kho
hy chia s

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 Vit bi qung co Facebook
|4.1.Sng to ni dung v nguyn tc chung

Cc loi hnh lm content

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 Vit bi qung co Facebook
|4.1.Sng to ni dung v nguyn tc chung

Nn chia lm 3 phn r rng

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 Vit bi qung co Facebook
|4.1.Sng to ni dung v nguyn tc chung

Tiu v kh ti thng

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 Vit bi qung co Facebook
|4.1.Sng to ni dung v nguyn tc chung

Xem thm t ng ch

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 Vit bi qung co Facebook
|4.1.Sng to ni dung v nguyn tc chung

Dn dt ngi c

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 Vit bi qung co Facebook
|4.1.Sng to ni dung v nguyn tc chung

Tun th chnh sch

ca Facebook:
https://www.facebook.com/policies/ads

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Vit bi qung co Facebook
|Sng to hnh nh v nguyn tc chung

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung

Tun th chnh sch

ca Facebook:
https://www.facebook.com/policies/ads

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung

Tun th chnh sch ca

Facebook:
Cng c kim tra hnh nh c vi phm text hay khng
https://www.facebook.com/ads/tools/text_overlay

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung
Nn theo kch thc kin ngh ca Facebook:
https://www.facebook.com/business/ads-guide/clicks-to-website/links/?toggle0=%E1%BA%A2nh

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung

Theo kinh nghim thc t :

Nu chy 1 hnh nh
Video 1200* 628
Click web : 1200 * 628
Bi vit : 1200 * 900
hoc 900 * 900

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung

Theo kinh nghim thc t :

Nu chy nhiu hnh nh

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung

Theo kinh nghim thc t :

Nu chy nhiu hnh nh

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung

Theo kinh nghim thc t :

Nu chy nhiu hnh nh

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung

Theo kinh nghim thc t :

Nu chy nhiu hnh nh

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 Vit bi qung co Facebook
|4.2.Sng to hnh nh v nguyn tc chung

Theo kinh nghim thc t :

Nu chy nhiu hnh nh

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Vit bi qung co Facebook
|Video trong qung co Facebook

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 Vit bi qung co Facebook
|4.3. Video trong qung co Facebook

Facebook thay i cch tnh gi

qung co Video, C hi no cho
nh qung co?
Mng x hi ln nht th gii a ra 1 la
chn mi l cc nh qung co ch phi
tr ph khi khch hng xem t nht 10s u
tin ca video hoc xem ht 97% video nu
thi lng video di 10s. So vi trc
y th cc nh qung co phi tr ph ngay
khi on video xut hin trn mn hnh ca
ngi dng cho d ngi dng c xem hay
khng

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 Vit bi qung co Facebook
|4.3. Video trong qung co Facebook

Facebook tham vng

thng tr th trng qung
co video
Live stream
Auto xem video
Video 360

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 Vit bi qung co Facebook
|4.3. Video trong qung co Facebook

Ti sao nn qung co video

trn Facebook
Kh nng cht n cao
Truyn t c nhiu cm xc
Ngi bn th hin tt hn
Xu hng ca tng lai
Remarketing Video
lan truyn cao

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 Vit bi qung co Facebook
|4.3. Video trong qung co Facebook

Hy u t lm ni dung video
hp dn cho khch hng ca
bn
Lt chia t nhin gp gn 10 ln lt
tip cn do qung co
Bn hng ngay khi dng chy

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Vit bi qung co Facebook
|Xy dng ni dung cho page

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 Vit bi qung co Facebook
|4.4. Xy dng ni dung cho page

Ln k hoch xy dng ni dung

cho page
-Nghin cu khch hng tim nng ca
page .Hiu ngi dng mun mun g
.Hy chm sc h mi ngy
- Quy tc 70% - 20% -10%
- Khng khch hng phi ch i
- Khng theo cc trend nhm nh
- Tun theo nh hng thng hiu
- Chy qung co tang like ban u

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 Vit bi qung co Facebook
|4.4. Xy dng ni dung cho page

Ln k hoch xy dng ni dung cho page

1. nh hng chung (Brief Recap)
2. Mc tiu (Objective)
3. Khch hng mc tiu (Target Audience)
4. Phn tch khch hng mc tiu (The Insight)
5. im nhn (The Touch Point)
6. nh hng fanpage chung (Fanpage Concept):
da trn cc phn tch t 1 n 5 a ra nh
hng
7. Thng ip (Tone & Mood): Ni dung chnh &
mu sc ch o ca fanpage
8. So snh vi i th cnh tranh (Compare with
competitors)
9. nh hng ni dung (Content Direction)
10. Content Management
11. KPI & Cost
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 Vit bi qung co Facebook
|4.4. Xy dng ni dung cho page

Trin khai c th
1. Tm t kha ca page
2. Xy dng bi vit theo t kha
3. Xy dng k hoch ng bi
theo tun theo ngy
4. Xy dng game , s kin

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 Facebook Marketing T A-Z

Xem thm kha hc Facebook Marketing T A-Z

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Chc cc bn hc tt

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