Actix: delivering real-time customer experience geo-location for 20

million mobile subscribers in Asia

Submitted by: XL Communications
Thursday, 25 July 2013

Real-time capture and analysis of billions of messages, and millions of calls daily
One of the worlds largest call trace geo-location solutions

Actix (http://www.actix.com/), an award winning pioneer of software that enables mobile operators to run
more effective networks, has successfully established one of the largest call trace geo-location
solutions in the world for a major Asia-Pacific mobile operator.

Actixs solution captures every call from every subscriber across the operators entire national
network. Actix is geo-locating more than 20 million subscribers, and analysing more than 150 million call
and data sessions and billions of messages every day for the operator.

This is achieved using ActixOne (http://www.actix.com/products/actixone.html), a highly scalable,

real-time, multi-vendor and multi-technology platform which delivers rich subscriber and network
analytics and optimization. With ActixOne, the operator now has all the necessary management tools to
quickly and effectively locate, visualize and analyze its subscriber activity on the network.

The operator is using these insights to increase the effectiveness of critical operational activities.
The starting point is to troubleshoot, diagnose and resolve customer experience within the Radio Access
Network (RAN), the increasingly complex infrastructure between the subscribers handset and the rest of
the operators network.

Neil Coleman, Director of Global Marketing, Actix, says: Understanding subscriber experience is a
pivotal challenge for the operator. Geo-located real-time subscriber data is no longer a specialized
activity for just network optimization; only through accurate interpretation of data, delivered on a
national scale, can true insight be gained by the operator to ensure coverage and capacity are provided
where they are needed most, delivering the most effective subscriber experience.

Using data with real-time customer experience analysis from ActixOne, the operator is now able to
transition towards a customer centric, self optimizing network (SON) which will help drive further
efficiencies and provide incremental improvements to its customers.
Ends

About Actix
Actix creates software platforms that enable mobile operators to run more effective networks; delivering
better customer experience, maximizing network ROI and generating new revenues by locating, optimizing
and monetizing their subscriber experience. Actix provides operators with real-time, geo-located,
visibility and control over the Radio Access Network (RAN); the most critical part of a mobile
operators infrastructure.
With more than 20 years experience as a technology leader in the field of RAN analytics, optimization and
SON, Actix works with operators in more than 100 countries world-wide.

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For more information visit www.actix.com

Media contacts:
Chris Bignell
XL Communications
Call: +44 (0)7834 020460
Email: Chris@xl-comms.com

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