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SMU MBA SEM 2 SPRING 2017

ASSIGNMENTS
MBA201 - PRODUCTION AND OPERATION
MANAGEMENT
SET-I
1. Write Short notes on
a. Material control and material handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making

2 What do you mean by Operation Strategy? Explain various elements or

components of Operations Strategy.
Explanation of Operation Strategy
Components of Operations Strategy.

3. Describe following dimensions of quality with appropriate examples.

a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
SET-II
4 Discuss the importance of Plant Location. Point out various factors Influencing
Plant Location.
a. Importance of plant Location
b. Factors Influencing Plant Location

5. Explain the risk management and its various components

Definition of risk management and what it entails
Four components of risk management
6. Why redesign of layouts may be necessary? List the differences between product
and process layout.
Reasons why redesigning of existing layout is required
Listing of any five differences

MBA202- FINANCIAL MANAGEMENT

Assignment Set -1
1 Explain the differences between wealth maximization and profit maximization.
Explain relation between finance and accounting
Differences between wealth maximization and profit maximization
Explanation of relation between finance and accounting

2 Explain about the doubling period and future value. Solve the below given
problem:
Under the ABC Banks Cash Multiplier Scheme, deposits can be made for periods
ranging from 3 months to 5 years and for every quarter, interest is added to the
principal. The applicable rate of interest is 9% for deposits less than 23 months and
10% for periods more than 24 months. What will be the amount of Rs. 1000 after 2
years?
Explanation of doubling period
Solving the problem
Explanation of future value

3 Write short notes on:

a) Irredeemable bonds
b) Zero coupon bonds
c) Valuation of Shares

Assignment Set -2
1 Explain the factors affecting Capital Structure. Solve the below given problem:
Given below are two firms, A and B, which are identical in all aspects except the
degree of leverage, employed by them. What is the average cost of capital of both
firms?
Details of Firms A and B
Firm A Firm B
Net operating income EBIT Rs. 1, 00, Rs. 1, 00,
000 000
Interest on debentures I Nil Rs.25,000
Equity earnings E Rs.1,00,000 Rs.75,000
Cost of equity Ke 15% 15%
Cost of debentures Kd 10% 10%
Market value of equity S = Rs. 6, 66, Rs.5,00,000
E/Ke 667
Market value of debt B Nil Rs.2,50,000
Total value of firm V Rs. 6, 66, Rs,7,50,000
667
Explanation of factors affecting capital structure
Solution for the problem
Interpretation
2 Explain the capital Budgeting process and its appraisals
Solve the below given problem:
Given below are the details on the cash flows of two projects A and B. Compute
payback period for A and B.
Cash flows of A and B
Year Project A cash flows Project B cash flows
(Rs.) (Rs.)
0 (4,00,000) (5,00,000)
1 2,00,000 1,00,000
2 1,75,000 2,00,000
3 25,000 3,00,000
4 2,00,000 4,00,000
5 1,50,000 2,00,000
Explanation of capital budgeting process and its appraisals.
Solution for the problem

3 Explain the concepts of working capital. Explain the determinants of working

capital.
Explanation of concepts of working capital
Explanation of determinants of working capital

MBA203- Marketing Management

Assignment Set -1
1 Define Marketing and various marketing orientations.
Define Marketing
List various marketing orientations

2 Write short notes on Environmental Scanning and Implications of Inflation.

Environmental Scanning
Implications of Inflation

3 Explain the various stages involved in Consumer Decision Making Process.

Support your answer with a proper diagram showing the Consumer Decision Making
Process.
Elaborate the Consumer Decision Making Process.
Diagram for Consumer Decision Making Process.
Assignment Set -2
1 Explain Product Life Cycle (PLC)
Elaborate Product Life Cycle with an example.

2 What do you mean by Brand? Enlist various advantages of Branding.

Define and Explain Brand.
Explain the various advantages of Branding.

3 Explain Advertising. Also explain any 12 types of Advertising.

Define and Explain Advertising.
Describe any 7 types of Advertising.
 MBA204 MANAGEMENT INFORMATION SYSTEM
Assignment Set 1
1 What are the different challenges a manager face in managing Information
systems?
Challenges faced by the manager in Managing Information systems

2 Explain the concepts of

a) Transaction Processing System
b) Management Information System

3 How Information system can be used to support Competitive strategy?

Substantiate with suitable examples.
Information system to support competitive strategy
Examples

Assignment Set 2
1 Explain the following concepts
a) Electronic Data Interchange (EDI)
b) Online Payment Technology
c) Mobile Commerce

2 What is DSS? How it is different from MIS? How DSS helps in Decision making?
Decision Support System
Differences between MIS and DSS
DSS in Decision making

3 Explain why privacy is important for individuals in the organizations?

How workplace electronic monitoring is done in the organizations?
Explaining the reasons why privacy is important in the organizations
Explaining the ways in which electronic monitoring is done in the organizations

MBA205 - OPERATIONS RESEARCH

SET-I
1 Explain the process of OR.

2 a. Discuss any four applications of linear programming.

b. An organisation produces X1 and X2 units of products R and S, respectively. In
this case, the objective function and constraints are expressed as follows:
Maximise Z = 60X1 + 120X2
Subject to, 3X1 + 6X2 240 Raw material constraint
2X1 + 4X2 800 Labour hours constraint
X1, X2 0 Non-negativity condition
Use graphical method to determine how many units of products R and S the
organisation should produce to maximise its profits.
Applications of linear programming.
Solution through Graphical Method

3 a. Explain the concept of Trans-shipment.

b. Solve the following transportation problem using North-west corner method &
Matrix minimum method.
Distribution centres
Suppl
Factories C1 C2 C3 C4 y

F1 3 2 7 6 50

F2 7 5 2 3 60

F3 2 5 4 5 25

Requireme
nts 60 40 20 15 135

Concept of Trans-shipment.
Solution through North-west corner method.
Solution through Matrix minimum method.
SET-II
4 The processing time of four jobs and five machines (in hours, when passing is not
allowed) is given in following table
MACHINES

JOB A B C D E

1 8 4 8 3 8

2 7 6 7 4 4

3 9 7 9 6 5

4 10 5 9 7 7

a. Find an optimal sequence for the above sequencing problem.

b. Calculate minimum elapsed time & idle time for machines A, B, C, D & E.

5 Define following criterias used for decision making under Uncertainty

a. Optimism (maximax or minimin) criterion
b. Pessimism (maximin or minimax) criterion
c. Equal probabilities (Laplace) criterion
d. Coefficient of optimism (Hurwicz) criterion
e. Regret (salvage) criterion

6 Explain the following:

a. Economic Order Quantity(EOQ)
b. PERT and CPM
c. Applications of queuing models.

MBA206 - PROJECT MANAGEMENT

Assignment Set -1
1 Explain Phases of Project Management Life Cycle in detail. What are Project
Management Principles?
2 Write Short Notes on Project Planning & Work Breakdown Structure (WBS).

3 Answer the following questions:

1. Mention the steps involved in a competitive bid.
2. Mention the elements/points that must be kept in view when designing ,
developing and operating a PMIS (Project Management Information System)
1. List the 5 steps involved in a competitive bid
2. List the 5 elements/points that must be kept in view when designing ,
developing and operating a PMIS
Assignment Set -2
4 What is Value Engineering? Explain the process & Stages of Value
Engineering.

5 Write short notes on

1. Role of risk management in overall project management
2. Quality assurance

6 Explain Earned Value Method (EVM) in detail?

Explain Earned Value Method (EVM)

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