1.

Cover page (titled Margos business plan)

2. Table of contents will include Executive summary, business description,
mission statement, market and industry analysis, sales and marketing,
and management
3. Executive summary
Objectives
The objective for the first three years of the business are to
o The utilization of Margo in at least 20 different stores and
locations
o To create a company whose primary goal is to exceed

costumers expectations and manifest diverse

representation in the product

o Increase number of costumers by 10% each year
o To develop a stable, profitable company
Mission
Margos mission is to create a positive female figure for girls worldwide

and to exhibit diverse representation for girls worldwide. We exist to

attract and maintain costumers & once this happens everything will fall

into place. The augmentation of the company will be massive.

4. Business description
A. Mission Statement
1. Business type : Sole proprietorship
2. Name of business : Margo
3. Located in Atlanta
4. The product is of ethnic diversity & poses as a female figure for

children worldwide. It is made of plastic and comes in many

different outfits & hair styles

5. A penetration strategy will be used. The business will slowly

move to minimizing costs associated with marketing and

production
5. Market and industry Analysis
A. Customer profile
B. Market segment
1. Our customer profile includes parents, grandparents, aunts and uncles
of little girls ranging from any age and nationality. We are targeting
those in a family setting.
2. Our competition includes big corporations who are also involved in
making toys or dolls.
6. Sales and marketing
A. Method of sales
- We will be using a Customer Centric sales method. This
process includes conversing situationally with the

customer, asking relevant questions, focusing on

solutions, targeting decision makers, and empowering

buyers to buy.
B. Advertising and promotion
- Advertising will include advertising the product in various

locations through samples and/or presentation

C. Slogan
- You can do anything you put your mind to
D. Character/Spokesperson
- Margo doll, inspirational female figure
7. Management
A. Sole proprietorship