In your advertisement, you will have to come up with an original
concept that will help spread peace and understanding instead of
hate, ethnocentrism or xenophobia. Step in the Your brainstorming. Design Thinking Process 1. Empathize: The challenge is to create an advertisement that can Develop a deep help educate the public about the issue. understanding of the challenge A) Who do you want your audience to be?
My target audience will be someone who feels
that they know everything there is to the issue already and have their bias tattooed on their forehead. My audience will probably be well educated on the topic since they have chosen a side and dont have any interest in hearing opposing arguments.
B) What will your audience react positively to?
What is the best way to persuade or inform someone?
Since I am trying to persuade people who are not
interested in compromise, I think that it would be effective to show how both sides have made mistakes but both are also capable of peace and reconciliation. Instead of arguing that my audience is wrong, I think that it would be helpful to acknowledge that their side has a justification for feeling the way they do, but also reminding them that there is another side that deserves to be heard. 2. Define: The problem is that people often do not see any Clearly possibility for peace because they already have their articulate the mind made up about the other. You want to help problem you people understand a complex issue by creating a want to solve visual message.
Look at the rubric. What are some things you need
to keep in mind as you solve this problem?
1) I need to use information from the tasks, and I
need to cite evidence in my final proposal 2) It needs to be original and creative. It should not be similar to anyone elses. This is going to be hard 3) I need to do a good job of communicating my ideas to my audience. There is a lot of information to communicate, so I need to be sure that I organize my proposal in a way that will help me get funding for my ad 3. Ideate: What might be some possible ways you can create Brainstorm an original advertisement? potential solutions. Inspiration from Tasks: Select and develop your 1. What did you think was the most interesting solution part of the tasks?
Seed idea 1: The West Bank Barrier
Seed idea 2: The European meddling in the
Sykes-Picot agreement
Seed idea 3: The extremists on both sides-
Hamas and the Israeli settler
Seed idea 4: Different solutions?
2. Brainstorm different ways you could turn your
seed idea into an interesting visual message
A) How could you create a visual metaphor or simile?
Could you make a comparison that might be amusing?
Hmmm I could take the West Bank Barrier and turn
it into something that would stop separation rather than cause separation Maybe like a road! Or wait Even better- a bridge!
B) Could you add anything else to your idea? A
famous quote?
I can search the internet to find a quote that relates
to walls or bridges or something like that.
Searching Hey! I found a cool Isaac Newton quote
about walls and bridges! That looks appropriate.
C) If you are really struggling Is there a topic or
talent that you have that you could use to make an interesting statement? In the past, my students have made profound statements by tapping into their passions (soccer, love of Maroon 5, makeup, etc
I like teaching So I could make it seem like an old
school teachers chalk board. I could scratch out all of the failed solutions and focus on one that might work.
Failed solutions- intifada, West Bank Barrier, Israel is
destroyed, Palestine is completely taken by Israel
Possible solution? 2 state solution?
4. Prototype: Design a prototype to test your solution
5. Test: Is there anything else your prototype needs? Continue to improve your Is it too simple? design! Is it aesthetically pleasing?