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PROJECT REPORT

ON

CUSTOMER RELATION
MANAGEMENT

IN
 Acknowledgement
This journey into project methodology would have been a travesty had it not been for the
guidance, assistance, encouragement and moral support from many. It would be unjust if I do not
commence this study by acknowledging their efforts.

I am greatly indebted to every one for sharing their invaluable knowledge and vast experience in
ensuring that I remain on the right course. Their innovative ideas provided me clarity of thought
essential in completing this project.

It has also been my proud privilege and good fortune to work on this study under the able
guidance of My Professor. Their thoughtful comments and conceptual insights into the subject
kept me from floundering in my quest. Their uncompromising demand for logical conclusions,
quality of presentation, and originality of work and novelty of ideas has benefited every single
page of this study. I shall always remain grateful to them and no words of thanks can compensate
for the liberty that I had been given to encroach upon whatever little spare time they had at their
disposal.
 Table of contents
1. Introduction 06

2. Rationale of the Study 22

3. Statement of the Problem 22

4. Scope of the study 23

5. Objectives of the study 23

6. Company Profile 24

7. Research Methodology 33

8. Secondary Research 39

9. Data Analysis and Interpretation 57

10. Key Findings 67

11. Conclusion 69

12. Limitation of the Study 71

13. Future direction for further research 71

14. Bibliography 72

15. Annexure 73