Consumer Behaviour Questionnaire on Shoes

1) What are the different types of shoes you wear?

a) Formal
b) Casual
c) Sports
d) Others_____________

2) Have you bought shoes recently? (In past 6 months)? If yes, which brand?
__________

3) Was it a first time buy or a repeat buy?

a) Yes
b) No

4) If repeat, was it the same brand again or you switched to another?

a) Yes
b) No
5) What factors influenced you to switch over brands?
a) Price
b) Change in trend
c) Peer effect
d) Promotions/Discount
e) Previous bad experience

6) How frequently you use the shoes.

Once a week
Twice a week
At weekends
Daily
7) For what purpose you wear shoes?
General visit
Party
Meetings
Sports activities
Others

8) How much do you care about brands while buying shoes?

a) Not at all
b) Sometimes
c) Some what
d) Strongly

9) Do you buy only branded shoes?

a) Yes always
 b) Never
c) Only when quality is important
d) Rarely
e) I look at the price

10) You choose branded shoes because

a) They are of higher quality
b) They are impressive
c) You can afford them
d) Other ____________________________________________

11) From which sources you got/collected information regarding your purchase
a) Friends
b) Internet
c) Retail outlets/ salesman
d) other

12) Who from below played a major role (influence) in the purchase?
a) Friends
b) Family
c) Salesman at the counter
d) Peers
e) Promotions
f) Advertisement
g) No one

13) From which place you like buying shoes?

a) Online websites
b) Shoe stores

14) If online which website?

a) Amazon
b) Flipkart
c) Myntra
d) Jabong
e) Snapdeal
f) paytm
15) Which of the following, according to you, makes a good brand?
a) Quality
b) Promotion
c) Competitive pricing
e) Discounts
f) Others
If Others, please specify ________________________________________________
16) Do you believe in brands that are endorsed by your favourite celebrities?
a) Yes
b) No

17) How would you rank following attributes on scale 1 to 10 while buying shoes?
Brand ______
Comfort ______
Durability ______
Function ______
Fashion ______
Price ______
Quality __ ___
Performance ______
Profession ______
Reliability ______

18) I wear branded products, because they reflect me/ my personality(say something about me)
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

19) I like buying imported products, because they are of high quality
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

20) I buy products which are unique

a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

21) I like to buy products that impress people

a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree
22) When I wear branded products I look good and feel confident
a) Strongly agree
b) Agree
c) Maybe
d) Disagree
e) Strongly disagree

Name: _______________ __
Age: ______________
Qualification _____ _____________
Occupation: ________________ ____
City _______________________

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