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    On May 19, 2001, Apple opened its first official retail stores and later that year debuted the iPod portable music player which went on to sell over 100 million units in six years. In 2003, Apple launched the iTunes Store for online music downloads. Between 2003 and 2006, Apple's stock price increased over tenfold and its market capitalization surpassed Dell's. Apple achieved widespread success with mobile devices like the iPhone, iPod Touch, and iPad which introduced innovations in their categories.

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    On May 19, 2001, Apple opened its first official retail stores and later that year debuted the iPod portable music player which went on to sell over 100 million units in six years. In 2003, Apple launched the iTunes Store for online music downloads. Between 2003 and 2006, Apple's stock price increased over tenfold and its market capitalization surpassed Dell's. Apple achieved widespread success with mobile devices like the iPhone, iPod Touch, and iPad which introduced innovations in their categories.

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    19 views1 page

    2007-11: Success With Mobile Devices

    Uploaded by

    Dissasekara
    On May 19, 2001, Apple opened its first official retail stores and later that year debuted the iPod portable music player which went on to sell over 100 million units in six years. In 2003, Apple launched the iTunes Store for online music downloads. Between 2003 and 2006, Apple's stock price increased over tenfold and its market capitalization surpassed Dell's. Apple achieved widespread success with mobile devices like the iPhone, iPod Touch, and iPad which introduced innovations in their categories.

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    © All Rights Reserved
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    Flag for inappropriate content
    of 1

    OnMay19,2001,AppleopeneditsfirstofficialeponymousretailstoresinVirginiaandCalifornia.

    [84]On
    October23ofthesameyear,AppledebutedtheiPodportabledigitalaudioplayer.Theproduct,whichwasfirst
    soldonNovember10,2001,wasphenomenallysuccessfulwithover100millionunitssoldwithinsix
    years.[85][86]In2003,Apple'siTunesStorewasintroduced.Theserviceofferedonlinemusicdownloadsfor
    $0.99asongandintegrationwiththeiPod.TheiTunesstorequicklybecamethemarketleaderinonlinemusic
    services,withover5billiondownloadsbyJune19,2008.[87]

    AttheWorldwideDevelopersConferencekeynoteaddressonJune6,
    2005,JobsannouncedthatApplewouldbeginproducingIntelbased
    Maccomputersin2006.[88]OnJanuary10,2006,thenewMacBook
    ProandiMacbecamethefirstApplecomputerstouseIntel'sCoreDuo
    CPU.ByAugust7,2006,ApplemadethetransitiontoIntelchipsfor
    theentireMacproductlineoveroneyearsoonerthanannounced.[88]
    ThePowerMac,iBookandPowerBookbrandswereretiredduringthe
    transitiontheMacPro,MacBook,andMacBookProbecametheir
    respectivesuccessors.[89][90]OnApril29,2009,TheWallStreetJournal
    reportedthatApplewasbuildingitsownteamofengineerstodesign
    TheMacBookPro,Apple'sfirst
    laptopwithanIntelmicroprocessor, microchips.[91]ApplealsointroducedBootCampin2006tohelpusers
    introducedin2006. installWindowsXPorWindowsVistaontheirIntelMacsalongside
    MacOSX.[92]

    Apple'ssuccessduringthisperiodwasevidentinitsstockprice.Betweenearly2003and2006,thepriceof
    Apple'sstockincreasedmorethantenfold,fromaround$6pershare(splitadjusted)toover$80.InJanuary
    2006,Apple'smarketcapsurpassedthatofDell.[93]Nineyearsprior,Dell'sCEOMichaelDellhadsaidthatif
    heranApplehewould"shutitdownandgivethemoneybacktotheshareholders."[94]AlthoughApple's
    marketshareincomputershadgrown,itremainedfarbehindcompetitorsusingMicrosoftWindows,
    accountingforabout8%ofdesktopsandlaptopsintheUS.

    Since2001,Apple'sdesignteamhasprogressivelyabandonedtheuseoftranslucentcoloredplasticsfirstused
    intheiMacG3.ThisdesignchangebeganwiththetitaniummadePowerBookandwasfollowedbytheiBook's
    whitepolycarbonatestructureandtheflatpaneliMac.[95][96]

    200711:Successwithmobiledevices

    DuringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,
    Inc.wouldthereafterbeknownas"AppleInc.",becausethecompanyhadshifteditsemphasisfromcomputers
    toconsumerelectronics.[98][99]ThiseventalsosawtheannouncementoftheiPhoneandtheApple
    TV.[100][101][102][103]Thefollowingday,Appleshareshit$97.80,analltimehighatthatpoint.InMay,Apple's
    sharepricepassedthe$100mark.[104]ApplewouldachievewidespreadsuccesswithitsiPhone,iPodTouch
    andiPadproducts,whichintroducedinnovationsinmobilephones,portablemusicplayersandpersonal
    computersrespectively.[105]Furthermore,byearly2007,800,000FinalCutProuserswereregistered.[106]

    InanarticlepostedonApple'swebsiteonFebruary6,2007,JobswrotethatApplewouldbewillingtosell
    musicontheiTunesStorewithoutdigitalrightsmanagement(DRM),therebyallowingtrackstobeplayedon
    thirdpartyplayers,ifrecordlabelswouldagreetodropthetechnology.[107]OnApril2,2007,AppleandEMI
    jointlyannouncedtheremovalofDRMtechnologyfromEMI'scatalogintheiTunesStore,effectiveinMay
    2007.[108]OtherrecordlabelseventuallyfollowedsuitandApplepublishedapressreleaseinJanuary2009to
    announcethecorrespondingchangestotheiTunesStore.[109]

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