Professional Documents
Culture Documents
Product:
My product will be a sequence of images. 2 will be portrait and they will
be suitable for a bus stop poster or a magazine advertisement and 1
landscape that will suitable for a billboard. They will be advertising fashion
products for a charity shop.
Target audience:
My target audience will be aged 20-40 as they will most likely have an
income and be in a position to buy clothes for themselves, they will most
likely be in the lower/working class as they wont be in the position to buy
clothes in designer stores like most of the middle and high class bracket
will. I am aiming for a target audience that are both male and female as
charity shops sell clothes that have been donated from both genders. I will
be taking geographic points into consideration when choosing the
locations of my adverts as it would be helpful to advertise them in areas
my audience will see them.
Campaign Message:
My campaign message will be that no matter your budget you can still
buy trendy fashionable clothes for cheap prices. Not only will can you buy
a new wardrobe but the money you spend will be going to charity.
Launch Date:
I have decided to launch my campaign on the 21st of November as that is
exactly one month before the official start date of winter (21stNovember). I
have chosen to link my launch date to winter as thats when its really
cold and people tend to go out and buy; hats, scarfs, coats, gloves and
any other warm clothing.
Schedule of Advertisements:
Ad 1 21ST October 2017 Billboard poster outside a shopping
centre.
Ad 2 5th December 2017 Poster at a bus stop.
Ad 3 19th December 2017 Advert in local newspaper.
All 2nd January 2017 All previous locations.
All 20th February 2017 Advert close.