Renee Bean

16 Pumpkin Harbor Road

Cambridge, VT 05444
(518) 522-8048
beanre@me.com

EDUCATION
State University of New York at Plattsburgh Plattsburgh, NY
Degree - Bachelor of Science in Public Relations, December 2014

RELATED SKILLS
Project Management Social Media Savvy CSS Web Design
Report Preparation Customer Service Audio/Video Editing
Data Tabulation Project Research Media Kit Assembly
Copywriting Event Planning Inbound Marketing

PROFESSIONAL EXPERIENCE
Marketing Associate
Celia Vine Marketing, Cambridge, VT June 2015-March 2016
Composed writing pieces including email campaigns, blogs, and contributed
articles, press releases, and website copy.
Designed graphics for blogs, ads, and websites.
Managed social media for multiple clients

Marketing Inter
Brandthropology, Burlington, VT February 2015- May 2015
Wrote copy for websites
Conducted web audits, including analysis of competitive threats in client markets
Assisted in various stages of preparation for client presentations and RFPs

Public Relations Associate

Cardinal PR (100% student-run agency), Plattsburgh, NY August 2014-December 2014
Created promotional video from planning to production for our client
Represented client at fundraising and tabling events

Marketing Intern
Lake Champlain Maritime Museum, Vergennes, VT May 2014 August 2014
Built new social media presence by creating a Twitter campaign with a 36.4% monthly
increase in subscribers over the course of eight months, the highest subscriber rate of
any other platform used by the museum
Prepared 3 press releases and 2 media kits for local news outlets
Created the framework for a long-term marketing strategy for the museum

Digital Relations Manager, campaign for the Mayor of Plattsburgh

PRE 466- PR Campaigns at SUNY Plattsburgh, January 2014 - May 2014
Developed a strategic campaign plan using 3 social media platforms to promote
Plattsburgh as a hub city
Collaborated with the Mayor of Plattsburgh to effectively reach our clients goals
Managed project and collaborated with a team of students to meet our campaign goal

COMPUTER SKILLS
 Adobe Dreamweaver
Microsoft Office Suite Moz
Adobe Photoshop
WordPress Cision Point
Final Cut Pro
Google Analytics Hubspot
Meltwater News
SONY Vegas Platinum Adobe Fireworks

Work Samples from Celia Vine (June 2015-March 2016)

Monthly Newsletter

March E-Newsletter
March 17, 2016
More daylight is not the only thing in our future: we are a month away from our
next major product release, are you ready? Catch a sneak peek below, as well
as more insights on the Matrix platform, industry news, and even a few quick
reads from our blogs. We will also be attending a handful of industry events in
the upcoming months, so be sure to check out that information and let us know if
you will be there, we would love to see you!

Matrix Product Updates

Next and Last Activity date have been added to the Master List!
Starting on April 16th The Master Account List will show you the last time an
activity was completed and when the next activity is planned. This is extremely
useful when determining if an Account should be reassigned due to inactivity and
should help to re-enforce regular contact with your clients and prospects.
Features such as this have helped Matrix users uncover as much as $100,000 or
more in new revenue annually, and now were making it even easier!

The Latest From Inside the Matrix Blog

Digital Ad Sales: More Analytical Than You Think?
Data and analytics help drive sales! Today, with the influx of big and chaotic data
comes advanced technologies with an organic infrastructure of analytics. Initially,
these analytics were reactive; they provided insight into historical information on
what sales happened in the last month, year, etc., and you could tie in the sales
professionals projections based on their forecast. Their forecast? We asked a
few sales professionals what that entailed: intuition, gut, flat, 10% increase, etc.
Read more.

Are You Headed for Success or Failure?

Im often surprised at how many sales reps are not planning their pipeline. They
arent aware of how many customers or prospects they need to pursue in order
to achieve their revenue goal. Im talking about old school backing into your
number. For example: Assumptions: You need sales of $1,000,000 in 12 months.
Read more.

Did You Know?

Matrix not only provides users with guidance from their expert Success
Managers helping to ensure that they are getting the most of their CRM & sales
intelligence platform, but Success Managers also provide regularly scheduled
Open Learning Sessions to educate users on new features, product updates, or
best practices for using Matrix to its fullest. Its easy to join in on an Open
Learning Session right from your computer. See the full schedule here.

Employee Spotlight

Todd Kettering, Director of Client Services

How would you describe your role at Matrix?
My job is to advocate for our most valuable resource, our customers. My teams
areas of responsibility range from Customer Support to Project Management to
Database Maintenance. Bottom line, my goal is for every client to walk away from
every interaction knowing that they received World-Class Support, from a
knowledgeable representative or through our best of breed, self-service tools!

What motivates you every day about coming to work?

Many things motivate me about working at Matrix Solutions; here are my favorite
2. First, having the opportunity to work with our customer base on delivering
products and services that help make them faster, smarter, and more efficient in
their jobs. There is nothing more gratifying than receiving feedback from a
customer on how Matrix has made them more productive in their workday.
Second, having the opportunity to work with a group of individuals, that are
passionate about delivering best-in-breed products/services to our customers.
Passion is contagious and at Matrix we all have the bug!

Where do you see Matrix in 2 years?

Easy, as the Enterprise Sales Analytic and CRM solution for any organization in
the media space. We will continue to spend a great deal of time and energy
building out products and services which suit the needs of the ever-changing
media landscape. Our products benefit the entire enterprise, whether Broadcast,
Digital, Print, etc. Matrix has a product that fits your needs.
Industry Insights

Pi Day equation for politicians: Big data helps you make better
decisions
Nearly 30 years since it was founded at the Exploratorium in San Francisco, Pi
Day has become a joyous national symbol of the importance of math, science
and education. But as much fun as it is, Pi Day also offers an opportunity for
serious reflection upon the power of numbers and data and why they must be
embraced by more policymakers in making decisions that affect us today and in
the future. Read more.

Heres What Digital Political Advertising Will Look Like in 2016

For the past 50 years, television has been the most effective medium for
politicians looking to reach voters. This is about to change. According to a
report released by the media tracking firm Borrell Associates in August, there will
be more than $1 billion spent on digital political ads during the 2016 election
season. Though this number remains well shy of what will be spent on television
ads during the same time period, it is nonetheless a massive increase from the
$160 million devoted to digital in the presidential election cycle four years ago.
Read more.

Upcoming Events
NAA MediaXchange | Washington D.C. | April 17-20 | The largest
annual gathering of newspaper and news media industry executives in North
America, network with us and be part of the big idea exchange!

OAAA/TAB Conference and Expo | Boca Raton, FL | April 18-20 |

This years theme, The BIG Picture, is an exploration of the vital role that out of
home advertising plays in the cross-platform landscape. Join us in Boca Raton
for this great event.

NAB Show | Las Vegas | April 18-21 | One of the biggest industry events
of the year is right around the corner, and were headed to the Fabulous Las
Vegas, Nevada to join in the great conversation! Are you headed to NAB? Stop
by the Matrix booth or contact us to plan a meet-up.

Open Learning Sessions | Offered Regularly | Please see the

schedule to attend an open learning session that interests you! Sessions teach
you how to use Matrix to maximize your CRM and sales analytics.

Categories: E-Newsletters
 Client Blogs & Content Marketing

Needle in the Haystack: the High Demand and Low Supply of Talent in
Technical Industries (Written for TD Madison, executive search firm)

35% of more than 38,000 employers cited difficulty hiring for positions due to lack of
available talent. The struggle many employers face to fill roles with talented individuals is
like trying to find a needle in a haystack. Why has the demand for executive talent
become harder to fill?

One reason is that tech industries are rapidly changing and growing, creating new
positions and impressive projections for continued growth. At the same time, only 16% of
high school students are proficient in math and show interest in STEM fields (Science,
Technology, Engineering, and Mathematics) and overall the rate of students finishing
college is declining. Baby Boomers are starting to retire and their replacements, the Gen
Xers, are a generation half of their size. A smaller workforce with higher growth
projections points to future struggles finding executive talent.

Another piece of the puzzle is that even those who do have interest in or work in STEM
fields may not have the opportunity to work their way up in an organization. In technical
fields you need more than skills and knowledge, you need exceptional abilities to
advance beyond the role of contributor to an executive role, including leadership and
communications abilities.

The search for the needle (talent) in the haystack (technical companies going head-to-
head to snatch up individuals with the right skills) is becoming increasingly difficult. Many
companies agree that this has a strong negative impact on strategic investments and
can lead to delays in new initiatives. From a big-picture perspective, this problem also
causes many companies to outsource jobs abroad, despite the number of unemployed
or underemployed in this country.

If you are lucky enough to find the needle in the haystack, hanging onto said person is
also becoming increasingly difficult, as companies are vying to snatch up leaders with
skills and experience, and may target your best talent. As a company looking to find and
keep talent, it is important to create a positive organizational climate, or an individual
may be inclined to work for a different organization they feel is better suited for them.

TD Madison & Associates is known as the go-to firm for executive sustainability in
technology-centered talent solutions. We customize our approach to leverage our
understanding of the complexities and nuances that surround each and every unique
position. With more than 30 years of industry experience, we excel in finding and placing
best-in-class industry talent for senior-level positions including CEO, COO, CTO, CIO,
SVP/VP, VP level technology, engineering, operations, sales, product management and
learning and development positions. For every placement we fill, we guarantee the
individual has the qualities and expertise that are required of the position, align to the
companys culture, and knowingly will help move the companys vision forward.
What You Need to Know About Keeping Them Safe (Written for
Note-if-I, personal safety app)

Collegeahhh, sweet freedom. A time for kids to choose their own courses, make new
friends, have life-changing experiences and, of course, fun, out from underneath the
parental thumb. As much as every parent hopes their child is focused on academia and
enrichment, we all know that things like parties, outings, and travelling abroad come into
the picture, and there is no reason why these experiences cannot be enjoyed
responsibly, and most importantly safely. But who will be there to remind our sons or
daughters to think about safety during a time kids often feel carefree?

If there is one thing your children will remember to bring with them wherever they go, its
their cellphone. That is what makes the Note-if-I app such a viable resource for safety,
and it takes just a swipe and the tap of a button to look after your child as they are
walking home from night class, leaving a party, or meeting for a group project with
students they dont know well. If there is any kind of emergency or if even they feel
uncomfortable, they are able to activate Note-if-Is emergency alert quickly (without
unlocking and dialing numbers) just by shaking their phone, or else their emergency
contacts will be notified of their last locations if they do not check in as safe before their
session ends.

The college years have the potential to be the best years of your son or daughters life,
but the news is full of sad stories of near or on-campus sexual assault, missing persons,
and attacks. Neither you nor your child should be living in fear during such an exciting
time of life: when children are starting to establish themselves as an independent. With
simple measures, they can have a personal safety net there to catch them in case of the
worst without feeling like they are being babysat or having their independence taken
away. With all of the years we put into providing our children with the tools to exercise
good judgment under our wings, it only makes sense we provide them the tools they
need to do so away from home. Provide them with the resources to access help
whenever they need it, right from the palm of their hand.
Is Your Phone System Working for or Against You? (Written for
Hilltop Technologies, telecommunications provider)

The world is changing. Business, technology, and the typical workplace are shifting
before our eyes, and companies and their employees must shift with it or fail to meet the
demands of a progressive work culture. Staying afloat in the sea of frequently upgraded
technology is the half of it. Additionally, companies must meet the expectations of a
consumer base with more options than ever and if you cant do it they will do business
with someone who can: the competition.

Given frequent upgrades in business phone systems, chances are your current system
is not as efficient as it could be. It is easy to say, Technology is too difficult to keep up
with, or This sounds expensive, well upgrade it next year when theres more room in
the budget, for several years in a row. Many are under the false pretense that switching
providers or upgrading to a more advanced system will hinder productivity because it is
too risky and employees will be unwilling to learn how to use it. The fact remains that
upgrading your phone system is an investment, one you have to make to remain
competitive against other businesses that threaten to surpass your efficiency, customer
service, or reputation for open communication.

Fortunately, for the business that understands the value of communication, efficiency,
and customer satisfaction and is willing to grow with the changing technology, there are
affordable, user-friendly communications solutions out there to optimize your workflow. If
the opportunity exists to provide your employees with tools and the capability to increase
productivity, collaborate more effectively, and improve operations without busting your
budget, why wouldnt you take it?

Your phone system has the power to build you up or break you down. It is the heart of
your business communication because short of talking to someone face-to-face, it is the
best way to communicate with someone on a personal level and quickly and efficiently
take care of business. In addition to external communications, your phone system plays
into your internal communications, creating seamless integration amongst your co-
workers and client base alike. Integration options make connecting your new phone
system to existing applications simple.
Collateral Piece
 Design Work
(to accompany blogs & social media)
Work Completed at Brandthropology (February 2015- May 2015)
Listed by Client

Much of the work I completed during my time at Brandthropology cannot

be shown in my portfolio because it is subject to a confidentiality agreement. If
you have any questions about this work or my performance in this agency, please
call the office at (802) 862-2400. Account managers Andrew Kaufman and Mike
Chirokas assigned most of my work, but the owners, Matthew Dodds and his wife
Anne also assigned me projects and evaluated some work. I would also be
happy to provide a written recommendation.

City Center Commons (CCC):

Monitored social media and local news outlets for discussion about
CCC.
Compiled lists of relevant media reporters, school board members,
and citizens to follow, keep up with and include on CCCs social
media.
Proofread (using AP Style) and suggested edits for content posted to
the CCC website.

Coombs, Davis & McAllister (CDM):

 Researched and wrote over 20 pages of copy related to commercial
and residential real estate, estate planning, and small business law for
the new CDM website to be launched in June, completing all
proofreading and editing needs in its final form on WordPress.

City Market/Onion River Co-Op (CMK):

Used Google Analytics to compare hits, impressions, and click
through rates to find which pages were the most relevant and in need
of SEO. Made tables of the data and recommended action steps
where necessary, particularly of store services pages and popular
product/producer profile pages.

Champlain Valley Agency on Aging (CVAA):

Mapped financial data (revenues vs. expenditures) from 2011-2014 in
Excel, which involved tabulating data and some simple calculations.

Energy Vermont:
Group strategy session, brainstorming concepts to improve site & add
more clear calls-to-action. Found models and examples for
developing a virtual tour type design.

Gardner-Kilcoyne Architects (GKA):

Redirected URLs for the new website
Replaced low-resolution photos posted to WordPress, involving use of
basic Photoshop skills
Edited headings to ensure uniform capitalization style

Hickock-Boardman (HBB):
Proofread the Health-opoly game assembled by designers
Managed contact lists of clients HBB wanted to pitch the new game
project to. This involved re-organizing over 400 different contacts,
gathering information needed to update contacts, and cutting the list
down to a focused list of less than 200 contacts.

Kinney Pike Insurance (KPI):

Performed critical responsive design testing across multiple browsers
on multiple devices and proofed content before new website launch
Transcribed video content
Edited headings for uniform capitalization style

Merchants Bank (MER):

 Prepared press releases to be sent out to the appropriate set of media
contacts. Managed the media contacts lists
Gathered footage to be used in commercial
Print ad proofreading
Press release proofreading

Primmer, Piper, Eggleston & Piper PC (PRM):

Completed a generalized competitive context/ threat analyses by
looking at the concentration of similar firms in the Vermont, New
Hampshire, and Maine market circles. Compared social media,
billboard, and print ad presence, firm ratings, and social media
following. Also compared online reviews of the top firms in these
markets
Was included in crucial strategy session to develop brand tagline,
contributed to the final tagline concept for our pitch

Reilly Properties (RPT):

Compared local and national real estate companies conversion
funnels and property organization on their websites for inspiration
Participated in strategy session to develop an effective conversion
funnel for Reilly Properties website
Completed a generalized (without hard data) competitive context/
threat analyses by looking at the concentration of real estate
companies in the Burlington/Williston, VT market. Compared social
media, billboard, and print ad presence, apartment ratings, ease of
website navigation, web content and social media following. Also
compared online reviews about the different real estate companies by
previous tenants

Society of Hickory Golfers (SoHG):

Updated the tournament results database with 2014 scores.
Created 3 email blasts on MyEmma email marketing site and
managed and updated contact lists for each blast
Wrote copy for the Results page on the website

Vermont Chamber of Commerce (VCC):

Gathered suitable WordPress themes that featured timelines and
appealing layouts for organizing content in chronological order and
models for inspiration, such as the Black History timeline on the
History Channel site
Vermont Nurses Association (VNA):
Gathered information related to female media usage behaviors to gain
insight on how to better market to VNA target audiences.
Proofing brochure and informational packets

Vermont Department of Liquor (DOL):

Proofed RFP to be sent out on tight deadline.

Superior Technical Ceramics (STC):

Wrote new meta-descriptions and updated in Drupal

Brandthropology (BRD):
Took notes for highly sensitive and confidential new business client
meetings
Gathered information on new clients
Wrote press release and news stories for the agency website (News
page)
Posted on agencys Facebook page
Assisted in any projects for any clients that was asked of me
 Lake Champlain Maritime Museum (May 2014-August 2014)
Long-term Marketing Strategy & Event Protocol

Goal:
To promote the Maritime Museum as an essential and valuable part of the
community that preserves Lake Champlain history and fosters education,
ecology, archaeology, and life-changing experiences

Target Audience:
People who use technology
Local colleges
Local businesses
[Potential] sponsors
Local schools
Similar organizations (ECHO, Blue Mountain Lake Museum, Shelburne
Museum, etc.)
Marinas, waterfront organizations
Artisans and craftsmen
People interested in history
People from nearby Lake Champlain
Current and potential members
Out of state visitors (especially Canada, Connecticut, Maine, New
Hampshire, New York)

Objectives:
To create multiple new outlets for community engagement by next season
To provide the community with easy access to relevant updates and
information using a variety of media
To increase education program/class participation by 10%
To increase membership by 10%
To increase social media and web traffic/subscriptions by 20%
To make the transition toward a more organized, strategic and systematic
routine for marketing using technology as comprehensable as possible for
LCMM employee
Strategies:
Create and explain how to use social media platforms and/or maximize
the benefits of current ones
Establish an interactive media relationship with local businesses and
organizations (esp. social media), including the redesign of LCMM website
Develop uniform marketing procedure/timeline for LCMM employees to
follow (overall marketing procedure as well as special events, etc.)
Develop public relations protocol/guidelines for all employees
communicating with the public to refer to
Develop and grow relationships with local organizations, communities, and
businesses (sponsorship, etc.)
Develop a system for logging information digitally and enumerating all
programs

Tactics
Create automated email workflows in Hubspot
Create automated email messages and messages requesting feedback
regarding guest experiences using Hubspot email workflow
Create procedure for collecting and entering guest contact information and
feedback replies
Continue to engage Facebook and Twitter followers using pictures, links,
exciting news, and regular updates (there should be continuous social
media growth if used and monitered regularly).
Designate one person to moniter and update LCMMs Twitter and
Facebook page
Use Bit.ly or Hubspot to shorten and track links that are posted to the
Twitter page- this allows us to measure and alter posted material
efficiently
Make sure that all social media, blog sites, and web page connect
together and are accessible in one, central location.
Create a photo campaign (similar to Humans of New York) featuring
guests/members with captions that answer questions about how the guest
connects with the museum/lake, what is special about the museum/their
experience, etc. These photos could be posted every few days or once a
week during the season on social media (Facebook) and featured on the
website occasionally. This creates a visual and relatable experience for
potential guests to connect to and engage with.
Make some interesting videos available to to public (members postcards
could be made available (one month) after the members get exclusive
viewing rights.
Regularly add and follow members of the community, similar
organizations, businesses, and reporters on social media. This will get
LCMM more followers and also create transparency so that the rest of the
 community can see more easily what LCMM is all about and have more
options for how to communicate or engage with us.
Redesign the website to be more user-friendly and attractive, emphasis on
social media icons and blog
Create a data access page that makes research and archival information
from the library and conservation lab public digitally.
Feature ROV shipwreck preview videos
Make the message from the executive director from the Spring/Summer
newsletter visible on the homepage or in a prominent spot on the website.
Create a functional list of guidelines pertaining to how to handle negative
feedback, difficult guests, etc. on social media and other public spheres as
well as guidelines to help assure information is being distributed
accurately and to the appropriate people.
Create data input procedure for contact information as well as guest and
program participant numbers
Collect and track growth for membership numbers, class and programs
participant numbers to see how marketing is effecting them and to help set
goals for growth
Virtual Guest Book
Update Media Contacts List
Compose comprehensive list of sites to distribute print materials
Cover Your Bases: Creating a Social Media Policy
Internally:
1. Website
2. Blog
3. Facebook
4. Twitter
5. Google AdWords
6. Pinterest
7. Instagram
8. Bit.ly

Who is going to be managing these platforms? While it is safe to say all of these
social media sites will become integrated into the Hubspot portal, it is important
that there is cohesion between every social media tool we are using.
Consistency is key in the success of social media, and social media is key to a
successful marketing mix.

While Pinterest may mostly be helpful for specific campaigns, it could be used in
place of or in addition to the online catalogue we discussed in regards to visiting
and permanent exhibits. This would increase sharing options and accessibility
when showcasing some of our exhibits.

It is important that whoever takes charge of these platforms is consistent with the
frequency, accuracy, and cohesion of the messages shared. Consistency in
format and aesthetics is also important. A cohesive look and feel to all platforms
will make them easier to navigate and remember. Think branding. If the
responsibility is to be split among people, there should be frequent strategy
meetings to ensure that everyone is on the same page. By combining these
platforms you are appealing to the widest possible audience, and allowing them
to choose the ways in which they interact with you. All platforms must link to the
main website and vice-versa.

Aside from managing the types of posts that are available for the public to view
or create, it is important to consider how to maximize the benefits of social media
by engaging your target audience. A great example of ideas for how to do this as
a museum comes from the San Diego Zoo:
(http://www.resources.blackbaud.com/fundraising-ideas/museum-social-
media.html)

This article on making the most of social media emphasizes that technology is a
key ingredient to the success of a nonprofit organization, especially in todays
fast-paced, tech-heavy environment.

It also points out that over 17,000 United States museums have introduced social
media into their marketing mix, and rely on it heavily for sharing content,
engaging and connecting visitors, and displaying the work they are proud to do.
The article will provide helpful tips for how to use social media most effectively.
When creating a social media strategy, it is very important not only to think about
what your posting and how to manage others posts, but it is also important to
consider what times the most people are likely to read your messages.

Many organizations have done in depth studies of social media sites with each
year, and since we are using Hubspot and they have a wonderful info graphic,
this might be the right tool to guide designated social media marketers when they
are getting ready to schedule important posts
(http://blog.hubspot.com/marketing/best-times-post-pin-tweet- social-media-
infographic):
 Engaging Visitors Visually
Photo Campaign:

I noticed that social media was where my growth was. So I removed my 'free-
standing' website, and began hosting 100 percent of my content on social media.

As another example, Stanton said he noticed that when people commented on or

shared his photographs, the captions and stories were as important as the
photos themselves.

"HONY was evolving from photography to mixed medium," he said. "So I really
started focusing on getting better with my interviews."

Connect, Connect, Connect

Stanton's photographs are interesting, but as he said, it's the captions and stories
that keep the audience coming.

He gets the stories, he said, by asking some of the same open-ended, soul-
searching questions over and over

(http://www.inc.com/bill-murphy-jr/how-humans-of-new-york-got-nearly-1-million-
facebook-likes.html)

Humans of New York is an extremely successful Facebook page that features

real people in every day life with captions answering open-ended questions. The
popularity of the site is ever-increasing because, as the photographer explains,
people are fascinated by other peoples experiences. The stories paired with the
visuals are touching and relatable.

Doing a Humans of New York inspired campaign would likely bring similar results
to an organization, because your guests can see that someone just like them
was affected or inspired by LCMM. It also gives visitors an opportunity to not
only relate, but engage by sharing their own experiences in the comments
section:
https://www.facebook.com/humansofnewyork
 Re-designing Our Web Page
Despite the accessibility and affordability of good design, it still
seems to be one of the key things that small business owners
overlook when assembling a marketing plan. Think you can skimp on
design? Think again. Were living in an age where good design is no
longer a luxuryits everywhere. If youre a startup, youre also
cultivating an image during a time when brand designs turn into iconic
symbols. Thats why one of the most important elements for a small
business competing in a land of box stores and too much information
is to invest in great design.
(http://www.minneapoliswebdesign.com/blog/design-is-important-for-small-
business/)

More and more people are getting their information from the Internet. It is likely
that your website will be the first place people go for information, and they are
used to aesthetic, legibility, readability, and accessibility. Having a good web
design is important for people who are having higher and higher standards of
what a good, easy to use website looks like. Also, when your website is likely to
be the first impression visitors have of the Lake Champlain Maritime Museum, a
better design makes the museum look even more impressive.

For tips on dos, donts, and SEO information that could help improve the future of
lcmm.org:

http://www.websitemagazine.com/content/blogs/posts/archive/2014/03/21/5-
reasons-visitors-leave-your-website.aspx

http://www.nten.org/blog/2010/07/28/creating-website-content-what-do-your-
visitors-really-want

http://www.seochat.com/c/a/search-engine-optimization-help/does-your-website-
have-what-your-visitors-want/
 Adding a Data Access Page to
lcmm.org
A digitized archive collection is an educational tool student and teachers could
access our research, collections, and archival documents easily to enhance their
research or lessons. It also reinforces visitors experiences because they are able
to access items of their choice, before or after their visit to the museum, and
enables them to share some of their favorite parts of the museum. Having a data
access page would also highlight LCMMs community involvement and the
importance we place on sharing Lake Champlains history. To learn more about
benefits of a data access page:

http://www.theguardian.com/culture-professionals-network/culture-professionals-
blog/2013/may/03/museum-archives-digital-online

http://www.library.illinois.edu/dcc/resources/introduction.html

For an example of a great digital archive:

http://www.research.frick.org/directoryweb/home.php?
 How to Begin Building a Marketing
Procedure/Timeline:
Media Relations
Event Calendars
Website
Email
Social Media
It helps to be organized, especially if there are multiple people promoting a
program or event a progress chart like this can help make sure everyone is on
track and completing their designated tasks in the most effective time range:
 Media Relations
Press releases and media kits can be used to gain publicity before an event in
order to sell more tickets to events, increase membership, and encourage the
media to attend or cover the event. Including as many materials below as
possible can ensure the best possible promotion for events.

Press Release: Writing a press release encourages media to cover your event.
A well-written release can be put into print with little alteration and a reporter
looking for a story or event will appreciate your hard work to your benefit. Some
media may just take bits and pieces of information from your press release, so be
sure it is clear and convincing, providing all of the important information and
highlighting the most exciting details.
Media Advisory: this is tailored to the media, inviting them to come to the events
at the museum. Who, what, when, where and why, as well as interview
availability and other specifics that are of particular interest to someone trying to
write a story. Providing a media kit with exclusive B roll (images of speakers, art,
exhibits, music, etc. that are special to the event and can not be obtained easily
on site or via time-consuming research).
Media Alert: Remind everyone about the important details of the event about a
week prior!
Backgrounder: Include this in the media kit for the event. It can also be sent
along with other aforementioned materials to provide additional information on
your organization (mission statement, etc.) and event.
The method you use to send out your media releases will depend on your
relationships with our media list and the size and extent of the event and/or
program we are promoting

1 Local coverage (newspapers, radio, TV stations)

2 Specific editors based on the event, story, or program (Arts,
Leisure, Environment)
3 Local Blogs (Art Blogs, Adirondack Almanac, etc.)
Post your press release on the news section of the website and on the blog if
relevant
You should also send your event news release to other organizations that might
be able to publicize your event, including UVM, Middlebury College, St.
Michaels, local marinas, sailing clubs, robotics clubs, environmental
organizations, and Burlington Chamber of Commerce.:
In addition, youll need to plan out a strategy for handling the media at the event
itself. You should consider the following:

Provide media kits to those who do not yet have them:

1 Event program
2 Backgrounder
3 Event Press Release
 4 Speaker bios & photos (if available)
Have Press passes and make sure staff, volunteers and speakers are
wearing their name badges for events
Determine a point-of-contact person who will greet the media and introduce
them to the speakers, VIPs, etc. and make interviews easier

FOLLOW UP

EVENT CALENDARS
Online event calendars offer some great free publicity for your event. For
example, there are.

Continue to post events on the list of calendars we use including Burlington Free
Press, Seven Days, and other local papers. These need to be submitted at least
a week in advance to be considered for publication

WEBSITE
Use the website and Hubspots membership management and email workflows:

Include a message about the event on your homepage

Include an event listing on our Google Calendar
Include information on the event in Members-only emails
Promote the event through a series of posts on the blog, Twitter and Facebook
#HASHTAGS!!

EMAIL -
Schedule automated event reminders to email workflows, members, and those
who have pre-registered for events.

SOCIAL MEDIA
While this Mashable post, by Ben Parr, offers some great advice on How to Plan
and Promote Events with Social Media, here are some event publicity social
media basics to consider:

Facebook: If you dont already have one, consider creating a Facebook page. As
Ben Parr notes they are better than groups because you can appear in news
feeds every time you update the Pages status. You can also create a Facebook
Event.
Twitter: Be sure to create a Twitter hashtag for the event and promote it and ask
for retweets of key event information and updates. As noted above, don't forget to
include your hashtag on all event web pages, emails, blogs, etc. to build buzz.
 YouTube: Make members exclusive videos on upcoming events, research,
programs, etc. available on Youtube for the public. Allow members a sneak
preview a few days before everyone else gets to see it.

If you want to reap the full benefits of your event and its objectives, you need to
do more than simply send out some thank-you notes and host a wrap-up or post-
mortem meeting. While you still have the participants', donors', volunteers' and
even the media's attention - you need to use the momentum to undertake some
basic post-event publicity and recognition. And to make sure this takes place, its
important to plan for and assign post-event tasks ahead of the event to ensure
they receive the attention they deserve. (Ben Prarr)

Post-event publicity opportunities will depend on the nature of your organization

and event, but here are a few examples of some basic post-event publicity
activities:

Fundraising event:
1 Update your event page to include information on the events
success (did you reach your goal? how much did you raise?)
and photos of the event be sure to offer opportunities for additional
donations - e.g., a link to your fundraising page, etc.
2 Create a news release announcing how much you raised at the
event. Remind the reader about the objective for the fundraising
event (e.g., if you are raising funds for a specific project offer the
details on what this project will achieve) - don't assume they
remember the details from your event press release, so include key
points about why you had the event and what you'll do with the
funds raised. Perhaps you promote upcoming campaigns - just be
sure you make a realistic connection.
3 Include post-event stories and photos in your next:
1 newsletter;
2 blog post;
3 member forum
People love to see themselves in photos, so be sure to offer captions and identify
event attendees or award-winners, etc. Remember you should get permission
to use photos and identify those in them in your newsletter or on your
website.

Take advantage of additional promotion opportunities: In all cases, make

sure the readers or visitors to your website viewing post-event materials have an
opportunity to:

learn more about the event especially if it is an annual affair

contribute funds either to the specific event-related cause or your organization
in general
 receive information about upcoming events and/or volunteer!
Awareness-raising event:
1 Post videos and/or speaker presentations on your website
and/or social media platforms
2 Write a newsletter article about the event, summarizing its
objective; what transpired and how this will impact your
organizations mission in future. Again, this can link to photos, video
and/or slide presentations if they are available and let volunteers
and/or members know about: number of participants; media
coverage (offer links to articles), etc.
Educational / networking event: As above, be sure to:
1 Offer follow-up information to the media and your full networking
contact list.
2 Offer presentations via email and on your website -- if you
have the presenters permission.
3 Additional promotion opportunities: If you collected contact
information at registration or through other means (e.g., collecting
business cards for a door prize) be sure to send out any
newsletters or other post-event or organizational updates to your
list and link these folks to your website for coverage of the event
and/or presentations and promote future participation - e.g., joining
the organization; becoming a donor; attending the next event, etc.
Using all or a combination of these 5 publicity options - Media Releases, Event
Calendars, Website, Email and Social Media - should offer some effective, low-
cost publicity for your event. But remember, to achieve high impact, youll need to
start with a well-thought out strategy, effective planning, ample lead time and a lot
of creative effort and follow-up.
(wildapricot.com)
 Its never too early to start promoting an event. Many advertisers and marketing
specialists believe that people need to see a message at least 7 times in order to
act on it, and that message should occur over time and across multiple platforms.

Develop an incentives package, such as deep discounts and bonuses, for early
registrations.

Make an announcement about the event in your organizations newsletter and

feature event announcements on the web page.

Add the workshop, program, or event on Facebook and post it to your Facebook
timeline.

Start contacting potential partners that can help promote your event to their lists.

Create a postcard and/or inexpensive flyer. Identify key locations and happenings
for placement of handouts or flyers.

Add events to free public events calendars

3-6 Months Out

Mention the event 2x a month in blog posts (ask me for a guest post or
interview!).

Post it weekly on your Facebook page varying the time of day you post.

Tweet it several times a week during high-traffic times.

Cite the workshop, event, or program in each issue of your email newsletter.

Make phone calls to key alliances that can attract attendees.

Follow up all online participants with confirmation welcome letters (when

possible). Always remember that these people are your guests and should be
treated as such.

1-2 Months Out

Continue all of the promotions youve been doing for the last several months.

Send a press release and reminders to all alliances to announce the end of early
registration. Dont forget to include the key bloggers in the area.
 Schedule a series of 2-3 emails to your list with the reminders. These emails
should be specific to the workshop, event, or program and include no other
offerings or announcements.

1 Week to 1 Month Out

If you havent sold out, expand your efforts to fill the seats. You want it to be a
success, dont you?

Send at least two more emails to your list.

5 Days Out

Continue with regular posts on Twitter, Instagram, and Pinterest

 Press Release

4472 Basin Harbor Road, Vergennes, VT 05491

www.lcmm.org

For Immediate Release: July 11, 2014

Contact: Eloise Beil (802) 475-2022 ext 107 or eloiseb@lcmm.org

Exclusive Original Oil Paintings On Display as Part of an 1812 Exhibition Through

Sept. 29

The rich history behind the War of 1812 is reflected in the Lake
Champlain Maritime Museums juried art show, 1812 Star Spangled
Nation. This travelling exhibit features nationally recognized artists and
will only be shown at one other location after stopping at the Maritime
Museum.

The public is invited to welcome this exclusive exhibit at a

reception on Saturday, July 19 from 5 to 7:30 p.m. The exhibit will be
on view daily from 10 a.m. to 5 p.m., through Sept. 29, and is included
with museum admission.

The 1812 Star Spangled Nation exhibition will feature forty

pieces of professionally framed artwork that pictures War of 1812 naval
conflict through the eyes of the American Society of Marine Artists
(ASMA).

Participating ASMA artists include Richard Allison, Robert Avenill,

Richard Boyer, Peter Egeli, James Iams, Michael Killelea, Steven W.
Lush, Victor Mays, Tom Nielsen, Linda Norton, Patrick OBrien, Peter J.
Rindlisbacher, Charles R. Robinson, Robert C. Sticker, John Stobart, and
Len Tantillo.

A seven-part documentary commemorating the Bicentennial of

the War of 1812 has been released by ASMA. The documentary, Naval
War of 1812 Illustrated shows artwork from over 60 museums and
organizations will be offered for free to the public.
______________________________________________________________________________
Lake History Adventures!
LCMM is open Monday - Sunday 10AM-5PM, through October 12, 20014.
Discover stories of Lake Champlains citizens, soldiers, merchants, mariners, and boat builders. Explore 4
acres of exhibits: shipwrecks, antique boats, working blacksmith shop and hands-on history. Special this
season: ongoing demonstrations of eighteenth century shipwright techniques aboard our 1776 gunboat
replica. Watch archaeologists in the Conservation Lab. Browse for maritime gifts, toys, books and apparel
in the Museum Store. Register for Summer Courses and Workshops or On-Water Adventures. Bring a
picnic or dine at the Red Mill Restaurant at historic Basin Harbor Club.

For more information:

Lake Champlain Maritime Museum
4472 Basin Harbor Rd., Vergennes, VT 05491
802-475-2022 (phone)
802-475-2953 (fax)
info@lcmm.org (email) www.lcmm.org (web)