Mitchell L.

Bailey
Isle of Palms, SC 29451-3851
(843) 886-9895 O (843) 810-0117 C mitchbailey@bellsouth.net www.linkedin.com/in/Mitch-Bailey

QUALIFICATIONS

TOP-PRODUCING SALES MANAGER

Delivering Healthcare Providers with Tools and Services to Transition to
New Value Based Healthcare Reimbursement Models
Strong Background in Accountable Care Organizations (ACOs), Population Health Management and
Health Information Exchange (HIE)

Proven sales background with over 20 years success in the healthcare industry in positions emphasizing
executive management and marketing. Particularly skilled in opening new territories, establishing strategic
alliances and channel partnerships, and rolling out new products. Comprehensive knowledge of healthcare-
related IT systems including integrated network services that provide clinical and financial healthcare data
interoperability, connection, integration, harmonization, and reporting of data.

Featured Achievements:
Spearheaded new joint venture with State of Georgia HIE, GA Health Connect, with original contract of $500K and $5-10
million in projected revenue over 5 years via the 4,000+ physicians/50+ hospitals. (Liaison Technologies)
Participated in 10 multimillion-dollar sales deals with IT solutions: One $90-million joint venture; $20-million contract
upgrade with existing client; and 8 deals ranging from $3 million to $4.5 million. (LabCorp)
Brokered 10-year, $20-million contract to sell www.imedica.com (physicians charting and EMR suite of products) to HCA
Physicians Services Group. (Healthcare Applications)
Put together a joint venture between Info-X (provider of coding and compliance software) and Companion Technologies
that generated over $10 million over 10 years. (Healthcare Applications)

PROFESSIONAL EXPERIENCE

GA-HITEC, Feb 2016 Present

Independent Consultant
Function as manufacturers representative to provide sales/marketing and outreach consulting to Georgia
providers and hospitals of GA-HITEC.
Worked with GA-HITEC Leadership Team to identify service offerings and related target market.
- Recruited providers and hospitals for participation in service offerings for full term agreement.
- Prepared competitive analyses, target market selection, and market penetration plans, as well as
presentations, sales tools, and marketing material.
Partnered with existing GA-HITEC suppliers/partners to leverage marketing opportunities with target market.
- Delivered onsite and virtual educational consulting and product demonstrations.
- Developed and tracked metrics and success criteria for all activities.

PREMEDEX, May 2015 Feb 2016

Vice President of Sales
Recruited to spearhead marketing efforts for this start-up company delivering healthcare providers with tools and
services to transition to new Value Based Healthcare Reimbursement models. Marketed a wide variety of
approaches and solutions to help maximize todays environment and facilitate the transition that will enable new
emerging PCMHs, ACOs, P4P Programs to maximize revenues.
Established multiple partnerships with other healthcare providers to assist with marketing and distribution:
- Marketing brokers, providers of healthcare IT solutions, channel marketing consultants, and other
healthcare service providers.
Currently in the process of closing multiple sales and new service offerings in VBH representing
approximately $3 million in revenue growth over the next 3 years.

1
 Mitchell L. Bailey
Resume Page 2
(843) 886-9895 O (843) 810-0117 C mitchbailey@bellsouth.net www.linkedin/in/Mitch-Bailey

PROFESSIONAL EXPERIENCE

Continued

LIAISON TECHNOLOGIES Health Informatics Division, 2013 2015

Senior Sales Executive Sales and Business Development
Marketed to I/DNs, ACOs, HIEs, independent physician associations, payers, clinical reference labs, radiology,
and life sciences facilities. Sold a product line that provides clinical and financial healthcare data interoperability,
connection, integration, and harmonization of patient data using Cloud-based solutions.
Spearheaded new joint venture with a State of Georgia HIE, GA Health Connect, with original contract of
$500K and $5-10 million in projected revenue over next 5 years via the 4,000+ physicians and hospitals they
represent.
Directed contract negotiations with 3 Independent Practice Associations (IPAs) with revenues of $3-5 million
per IPA over a 5-year period.
Key contributor to 38% growth in team revenue in 2013, exceeding teams revenue objective by 13%.

LABCORP, 2004 2012

Customer Connectivity Consultant
Marketed medical laboratory services. Coordinated customer connectivity EDI solutions with sales teams
throughout the Atlantic Division (SC, NC, VA, GA coast, and East TN). End of 2008, was given additional
responsibility for the North Central Division (IL, MI, OH, KY, West PA, and IN).
Participated in 10 multimillion-dollar sales deals with IT solutions:
- One $90-million joint venture; $20-million contract upgrade with existing client; and 8 deals ranging from
$3 million to $4.5 million
Vendor evaluation, selection and roll-out of a new Web solution for customer order entry and results reporting.
Created and executed Enterprise solution marketing strategy for ancillaries and other portal products.
Developed national accounts strategy for major accounts, including developing sales plans.

HEALTHCARE APPLICATIONS & SOLUTIONS, LLC, 2001 2004

Business Partner
Marketed software and services to hospitals and other large healthcare providers, payors and organizations.
Brokered 10-year, $20-million contract to sell www.imedica.com (physicians charting and EMR suite of
products) to HCA Physicians Services Group.
Put together a joint venture between Info-X (provider of coding and compliance software) and Companion
Technologies that has generated over $10 million over 10 years. In addition, closed national accounts for $2
million and $1 million in Info-Xs Southeast territory.
Brokered $2-million sale of www.rpm-cash.com to Companion Technologies for on-site billing resources for
installation of a new EDI billing product.
Made introduction that resulted in the sale of RPM to Third Millennium Health Care.

PRIOR EXPERIENCE:
VP of Sales, HEALTHWORKS ALLIANCE, INC., 1996 2001
Director of Business Development, COMPANION TECHNOLOGIES, 1995 1996
Sales Director, INTEGRATED MEDICAL SYSTEMS, 1994 1995
Regional Vice President, ARTRAC (A Subsidiary of MEDAPHIS of Atlanta), 1992 1994
District Sales Manager, CIS TECHNOLOGIES, INC., 1988 1992

OTHER CREDENTIALS

BAIS, Management and Marketing, University of South Carolina

HFMA - Member since 1982