Growing Dairy and

Fruit Beverage
Categories
Agribusiness Supply Chain
Conference, Bangladesh 2012

Sayef Nasir/2012-06-
16
Contents

Tetra Pak Introduction

Opportunities in Dairy & Fruit Beverage
Liquid Food preservation Challenges & Solutions
Growing Dairy & Fruit Beverage Categories

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Tetra Pak is global and works locally

Present in more than

170 countries across
all continents
43
packaging
material plants
11 R&D units
11machine
assembly plants

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Innovation is our heritage

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 Well-proven processing systems
Total number of delivered processing units 2010: 2,364

Other, 1.9%

Prepared Food, 11.8%

Dairy, 47%
Cheese, 15.5%

Ice Cream, 8.1%

Beverage, 15.7%

Source: TPPS
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 Products delivered in Tetra Pak
packages in 2010

Other products, 3.1%

Dairy alternatives, 3.9%
Wine & spirits, 2.7%

Still drinks, 8.1%

Liquid dairy
products
(LDP), 63.4%
Juices &
nectars, 18.8%

Per cent of total volume: 74,000 mio litres

Source: CBDP 2008

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Our Vision

We commit
to making food
safe and available,
everywhere

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Processing solutions
and know-how

Beverage

Cheese

Dairy

Ice cream
Prepared food

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 Tetra Pak
a single source supplier

Processing Packaging

Service
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Opportunities in Dairy
& Fruit Beverage
Dairy Opportunity
We foresee a similar or bigger growth in the liquid
dairy segment
Only 4.5% of total volume
is sold as liquid processed
5 times increase in
production to bring milk
sufficiency Nutrition is the key for
building Young nation like
Bangladesh (0-14 Years:
34%)
Liquid Processed Dairy
Milk is the best source of
nutrition after breast milk
Poverty eradication by
creating jobs in rural
Bangladesh
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Beverage Opportunity
Juice & Nectar (JN) segment is likely to evolve
Current Status Opportunity Window
90% of the products Occupy the Health &
sold is Mango and Wellness platform with JN
consumed on the Go .. India Experience
impulse Juice & Nectar (JN) has
grown 2.6 times since
2005 and still growing
Consumers are looking
for healthier
alternatives

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Liquid Food preservation
Challenges & Solutions
Processing & Packaging
 Food? Good, but
micro-organisms deteriorate it quickly!

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All Pictures Copyright of their Respective Owners
16
 Preserving Food
Chemical decompositon that cant be prevented
Degradation from growth of micro organisms (bacterial) can be prevented

Solutions:
Fermentation
Drying
Smoking
Salting
Curing
Sugaring
Pickling
Cooking
Refrigeration

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 1980s 1998-
Milk & Fruit Beverage Aseptic Bangladesh
Packaging
Preservation conquered
1963 Europe
UHT processing
Boiled Milk 1864
Milk heated Pasteurization
more than 121 C
for 15 minutes

Long time &

Reheating
diminishes
Nutritional Value
Preserved as UHT Milk & Fruit
Beverages in
Curd/cheese/ Tetra Pak
Preserved by Sweetmeat
Boiling Aluminum foil of
six layer
packaging
UHT Milk protects milk
Pasteurized Milk & Milk heated upto
Fruit Beverage (FB) from light,
140 C for 4 seconds. bacteria without
Milk heated up
to 72C for 15 sec. Refrigeration
eliminates all
FB heated up pathogenic bacteria
Storage @
To 95C for 15 sec Minimal Heat
treatment retains ambient Temp.
vitamin and minerals Ready for
Milk:
Does not eliminates
immediate
all pathogenic consumption
bacteria from without boiling
Needs refrigeration
Requires boiling
before consumption Sayef Nasir/2012-06-16 / 16
 Benefits of aseptic technology
Temp C
The most
150 Direct UHT important
Indirect UHT food science
advancement
of the 20th
Century.
100 Pasteur- Institute of Food
isation Technologists 1989

50

0
Time

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Why Aseptic processing
technology?

Effective heat treatment

Pure product no preservatives
Long shelf-life
Nutritional value retained
Minimal impact on flavour,
colour and texture

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Benefits of aseptic technology

Product remains fresh

for months without
refrigeration and
preservatives
Cost-effective
transport
and storage with minimal
environmental impact

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Aseptic Food Packaging

, $$$, , ...
In the food industry,
Aseptic Packaging
is only meaningful
to package food that
has been rendered
commercially sterile,
i.e. microbiologically
stable, thus suitable for
ambient distribution

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Growing
Dairy &
Fruit Beverage
Categories

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Bangladesh Context: Dairy
Aseptic Packaging gaining consumer acceptance
Pasteurized Milk UHT Milk
Cold chain like many Doesnt require cold chain
developing markets are not Remains fresh minimum 3
developed in Bangladesh
months without refrigeration
Pasteurized Milk (80%) that Grown 5 times since 2005
requires chilled distribution
has very limited reach
(approx 36,000 outlets in
Dhaka)
Pasteurized Milk has shelf
life of max 7 days from
Production subject to
storage is ensure below
8C is maintained (which is
not the reality)

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Bangladesh Context: Beverage
Hot Fill & Aseptic packaging coexist
Hot Fill Packaging for Aseptic Packaging is
Refreshing beverages suitable for all fruit
Product requires beverages
addition of colors, Aluminium Foil of
preservatives
Aseptic Carton works
PET bottles doesnt
provide adequate as barrier to Oxygen,
protection aginst light & Light & Bacteria
oxygen
Minimal Heat load (30
Nutritional
value seconds) protects
compromised
Nutritional value
extended heat exposure
@ 95C until filled in the
bottle

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 Our mission in Bangladesh
Adopt our Global Knowledge to drive sustainable
profitable growth of Dairy & Beverage Category thru long
term mutually beneficial partnership with our customers

Processing
Packaging Tetra Pak
Service Bangladesh
Solutions

Customers Retailers Consumers

Sayef Nasir/2012-06-16
Live the Tetra Pak Brand