INDUSTRY

DEVELOPMENT
PROGRAM

STRATEGIC SECTOR
ROUTES 2025
EXECUTIVE SUMMARY
 Cear
Fortaleza, the capital, has a concentration of close to
The population of 2.6 million people, making it the countrys fifth largest
the State of Cear
city. The consistent climate, averaging 28 Celsius (82
is around
Fahrenheit), and the characteristic hospitality of the

8,9
million inhabitants
people of Cear make it one of the most sought-after
tourist destinations in the country.

The population of the State of Cear is The states geographic location is

around 8.9 million inhabitants larger,
Fortaleza for instance, than the population of
Austria and spans the 148,825 km
CEAR
of its 184 municipalities, covering
mountainous landscapes, wilderness
and 573 km of ravishing coastline.
highly strategic, being close to the
worlds largest consumer markets,
such as the United States and
Europe, with regular cargo ship lines
departing from its ports towards
destinations in every continent.

Among Brazils 27 states, Cear has Located only 60 km from the capital,
stood out, in recent decades, as Pecms Industrial and Port Complex
having the highest growth, thanks to stands out because of its offshore
the ongoing intensive investments port facility, with an infrastructure that
in infrastructure as well as joint receives post-Panamax ships, and is
actions carried out by government, the only Export Processing Zone in
the productive sector and the operation in the Country. It receives
academy. The common objective is over USD 5 billion in investments in a
to increasingly innovate and qualify steelworks complex.
184 municipalities the business environment.
148.825 km
covering mountainous
landscapes, wilderness and
A world of opportunity awaiting
573km
of ravishing coastline people seeking to do business.
 g i o nal
e
of R pment
Industry ct o r
ve r
Dri Deve
s lo
arel
Se App re
Development - m
itu
Furn nics
a
ech rals
ta l e
-me llic Min ism
Program t r i
Elec n-met
N o
c a Tou
r
s
A rea
nd
The Federation of Industries of the State of Cear System (FIEC System) to rs a ctio
n
Sec s t r u r
embraces the mission of strengthening the industry and driving the states egic Con Leathe
at
economic development, stimulating competitiveness, generating new Str e
nd
ar a Econom y
y
t w
business and reinforcing institutional bonds. One of the most important Foo reative conom
C
a s ed E ri-food
-B Ag lth
steps in this direction is to join efforts with all stakeholders in building, in a Sea Hea
participatory manner and with a systemic perspective, strategies and tools for s
A rea
actions capable of promoting the economic development of the state. nd
to rs a Wat y
er
al Sec g
Under this premise, the FIEC System implemented the Industry Development ers h nolo y
nsv Biot
e c rg
Ene cs
Program, with the objective of contributing to a long-term growth strategy, Tra
isti
defining the states main potential areas and the respective Routes to better Log ent
m
iron )
avail of these differentials, by way of an articulated debate that included private Env gy (ICT
initiatives, public authorities, the academia, society at large and other support c h nolo
Te
entities, fostering and strengthening innovation and sustainability in corporate ica tion
un
omm
strategies.
an dC
tion
rma
Projects that make up the Industry Development Program are made up of the following Info
action vectors:

Prospecting the Future for Sector Competitiveness;

In providing
Competitive Intelligence;
continuity for the Sectors
Cooperation and an Environment for Development. Bringing Future Prospect to the State
of Cear, with the vision of reinforcing
The foundation for the program was established in 2014, with the execution of the project
the states industrial web and to carry
Sectors Bringing Future Prospect to the State of Cear, with the objective of identifying sectors
on with the process of promoting
and areas bringing future prospects for the states industry and which are capable of making it
competitive at national and international levels within a ten-year horizon. The sectors and areas competitiveness, the FIEC System is
were grouped in 3 categories, as shown in the illustration below. implementing the Strategic Sector
Routes project.
3
Strategic Sector
The Strategic Sector Routes 2025 is an initiative of the FIEC System which aims
at drafting Roadmaps, i.e., maps defining routes to be covered in order to achieve, in up to

10 years, the potential perceived in each of the sectors and areas identified in the Sectors
Routes 2025 Bringing Future Prospects, considered to be the most promising for Cears industry within
the 2025 horizon.

In order to optimize the delivery process, the Methodology

17 sectors identified were grouped into 13
strategic routes, as shown below:
Backed by the assumptions of the Strategic Prospect and deploying the Roadmapping method, delivering
the work of drafting the Strategic Sector Routes 2025 comprised the following stages:
Water
Social-economic studies and trends
Biotechnology
Sectors specialist panels
Construction and Non-metallic Minerals
Electronic queries
Creative Economy and Tourism
Consolidation of panel outcomes
Sea-based Economy
Dissemination of publications and articulation

Electric-metal-mechanics Within this Strategic Routes cycle, which started in 2015, seven publications were released in 2016 Water,
Construction and Non-metallic Minerals, Electric-metal-mechanics, Energy, Logistics, Health Services and
Energy
Information and Communication Technology. To date, close to 350 specialists have been mobilized coming
from the government, private initiative, third sector and the academia, who proposed approximately 3000
Agri-food
short-term (2015-2017), medium-term (2018-2021) and long-term (2022-2025) actions.

Logistics The release of the routes for Agri-food, Biotechnology, Creative Economy and Tourism, Sea-based
Economy, the Environment and Consumer Goods sectors is foreseen for the second semester of 2017.
Environment

Consumption goods: Footwear and Leather,

Apparel, Furniture

Health

Information and Communication Technology

4
 Interviews and
systematization
Sectors Base Studies Specialist Panels Release
of outcomes

ENERGY

ELECTRIC-METAL-MECHANICS

CONSTRUCTION AND
NON-METALLIC MINERALS

INFORMATION AND
COMMUNICATION TECHNOLOGY

HEALTH
SCHEDULE

LOGISTICS

WATER

AGRI-FOOD September 2017

BIOTECHNOLOGY April 2017 September 2017

CONSUMPTION GOODS: FOOTWEAR

April 2017 September 2017
AND LEATHER, APPAREL, FURNITURE

SEA-BASED ECONOMY April 2017 August 2017 September 2017

ENVIRONMENT April 2017 August 2017 September 2017

CREATIVE ECONOMY AND TOURISM April 2017 August 2017 September 2017
5
 Results
Energy Route

Electric-metal-mechanics Route

Construction and Non-metallic Minerals Route

Logistics Route

Health Route

Information and Communication Technology Route

Water Route

6
 Visions Critical Factors Actions Key Technologies

- Energy Storage
WIND ENERGY GENERATION: State Policies 122 actions. - Energy Efficiency
Financing - Distributed Micro and Mini-generation
Highlights: Investment opportunities
Leader in innovation, attraction and - Nanotechnology
Productive Chain in wind energy generation and
development of business for the - New Materials
entire wind power generation chain Human Resources supply of components - Smart Grid
- Lining Technology

- Energy Storage
SOLAR ENERGY GENERATION: State Policies - Photovoltaic Cell
109 actions.
National hub for excellence in RD&I -Thermal Solar Collector
Highlights: Potential for cooperation
innovation, attraction and - Energy Efficiency
Market in quartz refinery and solar panel - Distributed Micro and Mini-generation
development of business for the
Human Resources assembly industries - Nanotechnology
entire solar energy chain
- Smart Grid
ENERGY ROUTE

- Diversification of Energy Matrix

State Policies 111 actions. - Energy Efficiency
ENERGY EFFICIENCY: - Waste Management
Competitiveness Highlights: Attraction of investments
National reference in energy - Light Emitting Diode (LED)
Communication and and partnerships for development
efficiency with focus on - Smart Grid
Marketing and production of efficient - Hybrid Power System
productive processes
Human Resources equipment and solutions - Information and Communication
Technology (ICT)

- Biofuel
- Bio-digestor
BIOMASS: State Policies
- Biogas
121 actions. - Biomass
National reference in the Financing - Biotechnology
Highlights: Use of biomass, urban
use of biomass, solid waste Culture - Energy Efficiency
and effluents in energy solid waste and microalgae
Technology and Innovation - Distributed Micro and Mini-generation
generation - Nanotechnology
- Energy Production from Sanitary Landfills
- Smart Grid

- Liquefied Natural Gas regasification

State Policies 84 actions.
GAS: Centers (LNG)
Financing and Highlights: Opportunities - Energy Efficiency
Cear, a state with high Investment for public-private cooperation - Pipeline Grid
availability of gas for in establishing a - Nanotechnology
Market
industrial purposes - Information and Communication
Infrastructure regasification center
Technology (ICT)
7
 Visions
APPLIED RESEARCH, HUMAN
DEVELOPMENT AND
TECHNOLOGICAL INNOVATION:
ELECTRIC-METAL-MECHANICS ROUTE
Electric-metal-mechanics hub
of excellence in applied research,
human development and
technological innovation
GOODS AND SERVICES:
Electric-metal-mechanics Sector
provider of internationally
competitive solutions in
goods and services
PRODUCTIVE CHAIN:
Electric-metal-mechanics
productive chain integrated and
driven towards the global market
Critical Factors Actions Key Technologies
- M2M Communication
- Home Automation
- Energy Efficiency
- Onboard Electronics
Intellectual Capital
- Open Innovation
Industrial Policy 134 actions. - Modeling and Simulation
Integration of Players and Highlight: Potential for - 3D Printing
- Industry 4.0
Entrepreneurship cooperation in RD&I with local
- Nanotechnology
Research, Development and companies
- New Materials
Innovation - Virtual and Augmented Reality
- Robotics and Automation
- Cleaner Production Technologies
- Surface Treatment
- Electric or Hybrid Vehicles
- Environmental Certification
- Customization
- Energy Efficiency
- Multifunctional Equipment
Technological Development
- Waste Management
129 actions. - High Speed Machining
Public Policies Highlights: Interest in closing - 3D Printing
International Trade international agreements to meet the - Industry 4.0
- Micro-machining
Planning and Management needs of the productive chain
- Modeling and Simulation
- Robotics and Automation
- Smart Appliances
- Management Software
- Cleaner Production Technologies
- Densification of the Chain
- Coopetition
131 actions.
- Customization
Governance Highlights: Attraction of investments - Industry 4.0
Human Resources to meet the demand of the - Open Innovation
steelworks complex located in the - Flexible and Reconfigurable Production
Industrial Policy
Systems
Export Processing Zone (EPZ)
- Management Software
- University-company
8
 Visions
CONSTRUCTION
OF BUILDINGS:
Excellence in the Construction
of Buildings with productivity,
NON-METALLIC MINERALS ROUTE
innovation and sustainability
CONSTRUCTION AND
INFRASTRUCTURE WORKS:
Reliability and efficiency in the
execution of Infrastructure Works
in addressing the needs of society
SPECIALIZED SERVICES
IN CONSTRUCTION:
Provider of innovative and
efficient solutions in specialized
construction services
NON-METALLIC MINERALS:
Production hub of Non-metallic
Minerals with innovation,
logistics infrastructure,
customization and sustainability
Critical Factors Actions Key Technologies
- Building Information Modeling (BIM)
- Sustainable Constructions
- Home Automation
127 actions. - Construction Waste Management
Public Policies
Highlights: Cooperation in reuse - 3D Printing
Market Culture - Nanotechnology
of materials, sustainable methods
RD&I and Technology - Augmented Reality
and deployment of information - Virtual Reality
Human Resources
technologies in construction - Smart Grid
- Robotics
- Modular Construction System
- Clean Technologies
- Building Information Modeling (BIM)
State Policies 124 actions. - Construction Waste Management
Project Management Highlights: Public-private - Nanotechnology
- Augmented Reality
Public Administration partnerships in logistics
- Virtual Reality
Technology and Education infrastructure works - Robotics
- Clean Technologies
Public Policies 113 actions.
Human Resources Highlights: - Building Information Modeling (BIM)
Market Fostering startups with services - Robotics
targeted at construction companies
RD&I and Technology
127 actions. - Use of Waste Products
Logistics
Highlights: Cooperation and - Energy Efficiency
Infrastructure - 3D Printing
processes for super-exotic granite,
- Inter-modality and Multimodality
Public Policies phosphate-based products and the
- Robotics
RD&I use of the quartz reserves for the - Nanotechnology
production of silicon - Clean Technologies
9
 Vision Segments Critical Factors Actions Key Technologies

AIRWAYS Infrastructure 77 actions.

Human Resources Highlights: Partnership in
Public Policies management of the Fortaleza

Market International Airport

99 actions.
COMPETITIVE AND SUSTAINABLE LOGISTICS WITH INTEGRATION
OF MODALS, UPSCALING THE STATES DEVELOPMENT POTENTIAL

WATERWAYS Infrastructure
Highlights: Opportunities for
Human Resources
cooperation in planning and
Public Policies - Automation and Robotics
management of the Industrial and
Market - Big Data
Port Complex of Pecm (CIPP)
- Coastal Cabotage
- Communication M2M
LOGISTICS ROUTE

- Coopetition
69 actions.
PIPELINES Infrastructure - Mass Customization
Highlights: Opportunity for
Human Resources - Multichannel Distribution
establishing and in land - Intelligent Tags
Public Policies
re-gasification center and tank - Logistics Hubs
Market - 3D Printing
yard at CIPP
- Industry 4.0
- Industrialization of Construction
- Inter-modality and Multimodality
RAILWAYS Infrastructure
68 actions. - Physical Internet
Human Resources - Urban Logistics
Highlights: Potential for
Public Policies - Reverse Logistics
multimodal logistics
- Predictive Maintenance
Market
- New Materials
- Fourth-party delegation
- Augmented reality
Infrastructure 72 actions. - Logistics Intelligence Systems
PRODUCTS AND SERVICES
Highlights: Partnerships in - Management Software
Human Resources
Public Policies coastal navigation and other

Technology logistics services

ROADWAY Infrastructure 100 actions.

Human Resources Highlights: Public-private
Public Policies partnerships (PPPs)

Market in road construction

10
 Visions Critical Factors Actions Key Technologies

- Biodiversity Assets
- Advances in Cosmetics Packaging
PERSONAL HYGIENE, - Biotechnology
COSMETICS AND PERFUMERY: Human Resources - Certification
125 actions. - Natural Cosmetics
RD&I
Brazilian leadership in personal Highlights: Use of - Product Innovation
Market
hygiene, cosmetic and perfumery local biodiversity - Nanotechnology
products developed in an State Policies - HPCP Market Niches
innovative and sustainable manner - Social-environmental Responsibility in
the Productive Chain
- Cleaner Production Technologies

- Biodiversity Assets
BIOPHARMACEUTICALS, Human Resources
140 actions. - Bioethics and Bio-security
PHARMACEUTICAL CHEMISTRY RD&I - Biotechnology
Highlights: Establishment of a
AND PHARMACEUTICALS: - Pharmaceutical Genetics
Productive Chain and start-up center and multiuser
HEALTH ROUTE

Integrated, sustainable and - Nanotechnology

Logistics laboratories focused on - Social-environmental Responsibility in the
competitive biopharmaceutical and
State Policies biopharmaceutics Productive Chain
pharmaceutical chemistry hub
- Cleaner Production Technologies

- Densification of the Chain

INSTRUMENTS, MATERIALS - Biotechnology
AND EQUIPMENT FOR 100 actions. - NBIC Convergence
Human Resources
HEALTH SERVICES: Highlights: Joint development of - Coopetition
RD&I and Technology applications in biotechnology - Health Monitoring Devices
Health Services Instrument, - Medical-hospital Equipment for Health
Market convergence, in diagnostics
Materials and Equipment Industry Services Homecare
recognized for its innovation, State Policies equipment, transplants and high - Open Innovation
entrepreneurship and integration accuracy monitoring - Nanotechnology
of the productive chain - Robotics
- University-Company

- Big Data
- Health Monitoring Devices
INFORMATION AND - E-card
COMMUNICATION Human Resources - 3D Printing
97 actions.
TECHNOLOGY APPLIED TO - Internet of Things (IoT)
RD&I and Technology Highlights: development - M-health
HEALTH SERVICES:
Market of RD&I projects in - Digital Odontology
National reference in Information emerging technologies - Virtual and Augmented Reality
State Policies
and Communication Technology - Health 4.0
applied to Health Services - Telemedicine
- Mobile Technologies
- Wearable Technologies 11
 Visions Critical Factors Actions Key Technologies

- Big Data
- Cloud Computing
INDUSTRIAL
- M2M Communication
APPLICATIONS:
Human Resources 87 actions. - Energy Efficiency
- 3D Printing
National reference in State Policies Highlights: Cooperation
- Industry 4.0
INFORMATION AND COMMUNICATION

Information and RD&I opportunities in applications

- Open Innovation
Communication Technology targeted at Industry 4.0 - Internet of Things (IoT)
Market
applied to sustainable - Virtual and Augmented Reality
industrial development - Advanced Robotics
- Cleaner Production Technology
TECHNOLOGY ROUTE

- Advances in Software Development

- Big Data
- Bring Your Own Device
- Cyber security
- Cloud Computing
ECONOMY OF SERVICES - Omnipresent Computing Services
AND OF KNOWLEDGE: - Convergence
Human Resources 73 actions. - Coopetition
Innovative state in the State Policies Highlights: Joint development for - Customization
development and integration of solutions in the Internet of Things and - Home Automation
RD&I
Information and Communication - Wireless Energy
Market other emerging technologies
Technology for the economy of - 3D Printing
services and knowledge - Brain-Computer Interface
- Internet of Things (IoT)
- Natural User Interface (NUI)
- Virtual and Augmented Reality
- Smart Appliances
- Wearable Technologies

- Advances in Software Development

- Big Data
MOBILITY, CONNECTIVITY 93 actions. - Cyber Security
Human Resources
AND SECURITY: Highlights: Investment opportunities - Cloud Computing
State Policies - Omnipresent Computing Services
based on the high availability and
Provider of solutions for high RD&I - Wireless Power
availability and high connection connection quality resulting from the
- Artificial Intelligence
quality demands Infrastructure undersea optic cable grid - Virtual and Augmented Reality
- Robotics
- Cleaner Production Technologies
12
 Visions Critical Factors Actions Key Technologies

- Precision Agriculture
WATER SERVICES: - Certification and Seals
129 actions.
Human Resources - Condensers
Cear with water Highlights:
State Policies - Technological Convergence
services security Establishment of a - Desalinization
quality water in quantity Management
desalinization plant at - Echo-efficient Hydro/Hydraulic Equipment
and economic RD&I and Technology the CIPP - Intelligent Irrigation
development - Nanotechnology
- Reuse

- Precision Agriculture
- Water 4.0
- Aquaponics
- Big Data
USE OF WATER: 124 actions.
WATER ROUTE

- Certification and Seals

Education and Culture Highlights: Cooperation - M2M Communication
Reference in the for the development and - Technological Convergence
State Policies
sustainable use of water - Multi-trophic Cropping
Sustainability deployment of
and the deployment of - Energy Efficiency
technologies for the
eco-efficient technologies RD&I and Technology - Echo-efficient Hydric/Hydraulic Equipment
and systems sustainable use of water - Strategies to Prevent Water Loss through Evaporation
- Nanotechnology
- Reuse
- Telemetry
- Water-pinch

- Precision Agriculture - Intelligent Irrigation

- Water 4.0 - Predictive Maintenance
- Aquaponics - Nanotechnology
- Automation and Robotics - Virtual and Augmented Reality
NEW INDUSTRIES FOR 113 actions.
- Big Data - Social-environmental Responsibility
WATER RESTRICTION State Policies Highlights: - Certification and Seals in the Productive Chain
CONTEXTS: Management Development of - Closed Cycle - Reuse
technology, equipment - M2M Communication - Information and Communication
State where economic Market and
Competitiveness - Technological Convergence Technology (ICT)
sectors develop, while and solutions for the
- Desalinization - Filtration Technologies
making intelligent use of RD&I and Technology sustainable use of water
- Echo-efficient - Cleaner Production Technologies
water resources resources Hydric/Hydraulic Equipment - Telemetry
- Strategies to Prevent Water - Water-pinch
Loss through Evaporation - Wetlands
- Internet of Things (IoT)

13
Sector Articulation
The Strategic Sector Routes were built based on strategies to capitalize knowledge stemming from sector specialists, being an important
asset in directing the efforts of the government, private initiative, third sector and academia. In this sense, through the implementation of
sector master plans, FIEC commits to preserving an ongoing channel of integration with partner entities with the objective of articulating
the implementation of the actions planned.

The objective of this articulation project is to contribute by fostering the competitiveness of the strategic sectors of Cear by means of:

Implementing the sector development strategy with a

priority action agenda

Support the establishment of commitments between public and private

players in delivering the strategic activities for the segment

Disseminating strategic information for decision-making, product development,

delivery of services and planning of sector support institutions

Advisory services to sector governance and leadership by means of projections and

in-depth analysis of actions, as well as survey of sector-related initiatives, demand
and information

Establishing and monitoring of sector competitiveness indicators and tracking metrics

for the implementation of the strategy agenda

Subsidies to match the partner entities service offered to the sector demand levels

14
INVESTOR SUPPORT

As part of the mission to strengthen industry and promote economic

development in Cear, the Federation of Industries of the State of Investor Support Service
Cear (FIEC), through the Investor Support Service, encourages and International Business Center of Cear
supports sustainable opportunities for foreign investment in Brazil

and, in particular, within the State of Cear in the different strategic

areas of the local economy.

+55 85 3421.5421

A team of qualified consultants offers, to international partners, cin@sfiec.org.br

strategic information in driving feasibility for establishing business

in the country, also rendering articulation with public and private

entities, by aggregating data and information aiming at contributing

to the establishment of partnerships.

 promoted by:

in association with:

partner: