MicroStrategy Enterprise Analytics

Harnessing The Power Of Data For Competitive Advantage

 The Old Model
Separate disconnected tools for data discovery and enterprise reporting - often from different
vendors - with no chance of enterprise scale or toolset integration.

Ease of Use Enterprise Dashboards In-Memory Big Data Administrations &

Visual Data Discovery & BI High Performance Scalability Security

Business Friendly IT Friendly

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 Other analytics solutions

Great for the Great for

or
business user IT
 Great for the Great for
and
business user IT
 Enterprise Capabilities are Necessary for Self-Service Success

MicroStrategy 10 combines data discovery and enterprise BI in a single platform,

allowing BI and analytics leaders to invest in a single vendor that provides both

systems-of-record reporting and agile, self-service BI capabilities with

integration between the two

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 The New Model
Tight Integration of Agile Analytics and Production BI in a single platform

Move Seamlessly between Styles

Data Discovery and Enterprise Reporting and In-Memory Scale from Departmernts Administrations &
Visualization Dashboards High Performant BI to Enterprises Security

Best for Business Best for IT

MicroStrategy Supports the needs of both business and IT users

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For the first time ever, MicroStrategy Secure Enterprise
offers an analytics platform that combines a delightful,
easy, empowering user experience together with
enterprise-grade performance, management, and
security capabilities.
A Unified Platform for Enterprise Analytics, Mobility, and Security

Projects
A Unified Platform for Enterprise Analytics, Mobility, and Security

Analytics applications Mobility applications Security applications

that blend multiple forms of data and that source information from multiple that are designed to secure your most
deliver insights to users via reports, locations, and submit transactions to sensitive information and resources
dashboards, and apps. your ERP systems. with digital security badges.

Insight Action Access

 MicroStrategy 10 Delivers a Rich Tapestry of Functionality

1 Enterprise-Ready Data
Discovery
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Big Data Analytics
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Mapping
16
Embedded BI

2 Integrated Data
Preparation 7
Multi-Source
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Amazing Visualizations
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In-Memory Analytics

3 Governed and Scalable

Agile BI 8
Adaptive Data Model
13
Mobile Productivity
18
High Performance

4 Optimized Connectivity
to Your Data 9
HTML5 Web Analytics
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Offline Mobile Access
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Secure Cloud

5 Optimized Connectivity to
Your Business Systems
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Advanced Analytics 15
Secure Access to
Enterprise Assets
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Beautiful Dashboards

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 Integrated Family of Analytics Products

MicroStrategy Server

MicroStrategy MicroStrategy MicroStrategy

Desktop Mobile Web

Connected Connected Connected

Disconnected Disconnected
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Standalone
 Enterprise-Ready Data Discovery Now on Mac & PC

Fast, easy yet powerful data discovery for business users

New HTML5 interface

Included Drivers

Connects to every data source

Data Blending

Data Preparation & Enrichment

Connects to server

Governed Data Discovery

Powerful Advanced Analytics & R

Downloads and Installs in Minutes

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 MicroStrategy is the Platform for your expanding Analytical Ecosystem
Optimized to easily use 3rd party toolkits

1
Data Visualization Libraries

2
R language for statistical computing

3
Geo-locational data visualizations

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 MicroStrategy Desktop Supports Data Discovery at Scale
Start with Departmental teams and grow exponentially to publish to 1000s of users without fear

Value Chain
Enterprise
Department
Team

PUBLISH

10s 100s 1,000s 10,000+

MicroStrategy Desktop

Proven Scalability Content Personalization In-Memory Performance Advanced Monitoring

Built-in clustering, failover, and Users only see relevant data, and only Tested sub-second response times Admin tools to automate, report and
comprehensive administrative tools for access functionality they are authorized on web and mobile, even at alert on system utilization
performance optimization to use highest user volume
 Personalized Experience For Every User
Every employee has the right information to make productive business building decisions.

Old Departmental Approaches MicroStrategy

Bulk of the enterprise is running in Everyone in the enterprise is aligned

the dark with fragmented information with consistent information

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 One toolset. One version of the truth
Avoid the inefficiency and inconsistency of fragmented departmental approaches.

Departmental Approaches MicroStrategy

Manual intensive Fully automated process

Repeated delay Available immediately
Inconsistent data Consistent / governed data

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 No Data Left Behind with More Data Sources
Brand New Data Sources
Easy access to your entire big data ecosystem as it were a single database
More Native Connectors

MapReduce
& NoSQL Connect Live or In-memory

Import Data from OLAP Sources

Relational
Databases
Bring All Relevant Data to Decision Makers

Connect to Other BI Applications

Multi-Dimensional & Other

BI Tools Custom Databases

Clipboard & webpage scraping

Cloud
Applications

Inbuilt public datasets

Departmental
Data Incremental refresh

No coding or scripting
Social Media
Big Data Analysis
Choose between a dozen native drivers or our big data engine
to quickly add Big Data to your analysis
Hadoop simply becomes one more data source
that MicroStrategy can query interactively, or
batch load data from in-memory, without
writing any code or MapReduce.

Big Data Connect using MicroStrategys Hadoop Gateway

to natively tap into HDFS, bypassing ETL from
MicroStrategy Platform HDFS to Hive, and ODBC overhead associated
with Hive

MicroStrategy Hadoop
HDFS
Platform Gateway

Natively
Hadoop SQL on NO SQL
Vendors Hadoop Databases

MapR HBase MapR HBase

Integrate with Solr and use search to further
boost your Big Data Analysis

MapR HBase
For flexible data discovery of big data,
Elastic Map Reduce
freedom to connect live or import big data set
into in-memory cubes
MapR HBase
 Integrated Data Preparation for More Powerful Analysis
Now, fully integrated so you can clean your own data without IT involvement

Hundreds of In-built Functions Multi-Table In-Memory Support Automatically parse and prepare
to profile and clean data from different sources data with every refresh

Streamlined Workflows Create Custom Groups Prepare many sources

to parse and prepare data On the fly and without coding quickly without exporting to Excel

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Data Integration in the Hands of Every User
Access and combine data from multiple sources on-the-fly to drive more productivity

Data Access
Source 1

Native HDFS

Live Connection

Data Blending
Source 2

SaaS Data

OR

Source 3

Other BI Tools
In-memory Data

Source 4

Public Data
 Plug-in and use Any Visualization from the Ever Expanding Java Libraries

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 Self-Service Analytics without the IT Burden
Lightning fast insights with a self-service analytics experience that is easy for everyone.

LM: Fix bullets.

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 A 360 Degree View of your Business at your Fingertips
Combine multiple forms of analytics within the same real estate to reach conclusions faster.

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 Deliver Boardroom Quality Business Documents
Easily publish your analytics in highly-formatted banded reports and business statements.

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Turn Analytical Insight into Real-time Action with Transactions
Users can take actions on-the-spot, improving the efficiency of your business.
 Amazing User Experience
Comprehensive, information-based applications with revamped user experience

Brand New HTML5 Interface

100% customized look and feel

Comprehensive data

Easy to use

Consistent User Experience

Online or via email

Multimedia

Transaction-enabled

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 In-Memory Analytics for Faster Response Time than anyone else
Parallel partitioned cubes store more data and produce faster results than ever before

Data Interactions Visualizations tightly coupled with in-

memory layer for faster response rates
~50% Faster than v9.X

PRIME Cube Data Volume Build Larger in-memory cubes with parallel
~80X Larger than v9.X processing & partitioning across all cores
2B Rows X 16 Cores

Data Upload Multi-threaded parallel loading offers

faster data access and cube publishing
~4X Faster than v9.X

Database
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 Our In-Memory Analytics Deliver Faster than Any Other Analytics Solution
New and integrated scalable and high performing in-memory engines achieve sub-second response times.

Cube Loading Execution/Response

Retailer 500 million row cube 4X Faster 4X Faster

Grocer 1.5 billion row cube 3 second

Bank 470 million row cube 9X Faster

Technology 2.1 billion row cube Sub 1 second

Amazing performance results seen with MicroStrategy customers

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 Next Generation Distribution and Alerting Capabilities

Schedule and automate the delivery of personalized documents, reports, and dashboards to 1000s

Send mobile app notifications to specific users based on their role

and responsibilities

Optimized bursting uses a dynamic slicing algorithm to produce

1000s of slices and minimize the workload on the database

By leveraging user preferences and security roles, a single report

can be distributed across the entire organization, and users only see
the data that's relevant to them

Content can be sent based on time triggers (Monday @ 7am) or

event triggers (when ETL Load is complete)

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 Embed MicroStrategy Directly into Any Business Application
Our SDK helps you embed all new MicroStrategy 10 capabilities in your custom applications

Integrate with business

application for full functionality

Quickly embed directly into

portals

Build 100% white-labeled web

apps with single sign-on

Customize mobile and web

applications with SDK

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 Powerful Analytics via Mobile Apps

Multi-source
analytics

Personalized
Social media alerts
feeds

Collaboration

Transactions Multimedia for

offline access

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Analysts Agree
MicroStrategy Enterprise Mobile is consistently rated #1

Dresner Advisory Services Gartner Mobile App Development MQ

MicroStrategy Mobile #1 MicroStrategy Mobile Excellent
2011, 2012, 2013, and 2014 2013 and 2014

BI Scorecard iTunes
MicroStrategy Mobile #1 Best Business App
2011, 2012, 2013, and 2014 2011

Ventana Mobile BI Value Index Gartner Mobile BI Report

MicroStrategy Mobile #1 MicroStrategy Mobile #1
2014 2012

OVUM Tech Access

MicroStrategy Mobile #1 10 of the Best Mobile Enterprise Apps
2012 2012

BARC BI SURVEY TabTimes and the Application Developers Alliance

MicroStrategy Mobile #1 Intelligence, Information and Reference
2011, 2012, 2013, and 2014 2012
Secure Access to Logical and Physical Systems
Smartphone security badges designed to replace traditional forms of identity

Physical badges

Passwords

Hardware tokens

Keys
Secure Access to Logical and Physical Systems
Smartphone security badges designed to deliver frictionless secure access

Functionality Security Access requirements

Log into MicroStrategy Projects Multi-factor authentication

Biometric
Access facilities
Location-based
Unlock computer
Time-based

Log into a VPN

Telemetry Workforce analysis
Check into location GPS log and tracking

Start equipment Bluetooth log and tracking

Logging and Reporting

 MicroStrategy delivers Faster and Easier Administration
MicroStrategy provides administrators with powerful development tools to monitor, automate, and control your system

Administration Migration
Operations Manager Object Manager

Centralized Management Enterprise Manager Create Triggers and

Scripting
from Web Browser Console within Tool Enable 24/7 Alerting
Command Manager

Testing
Integrity Manager

Monitor System Health Manage Servers Administer Multiple Automation

Environments
System Manager

Monitoring
Enterprise Manager

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MicroStrategy provides administrators with powerful tools to monitor, automate, and
control your system in real time
Dozens of out of the box and customizable reports and dashboards to track and monitor usage and maintain health of the
system
 MicroStrategy 10 is the only unified platform for enterprise analytics, mobility and security.

Web Reporting

Agile Analytics
Analytics Cloud

Big Data Analytics

Employee Access
Mobility Security

Customer Access

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