10 - BONUS - Quick Tips For Uber Drivers

Quick Tips for Uber Drivers: Driving Smart and Maximizing Revenue
Copyright of uberkit.net
Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

Quick Tips for Uber Drivers: Driving Smart and Maximimizing Revenue
01 CONTENT
02 DISCLAIMER & CONFIDENTIALITY NOTICE
02 1.1 General Disclaimer & Confidentiality Notice
03 1.2 URL Disclosure
04 DOCUMENT OVERVIEW
04 2.1 Know your Staging Points
2.2 Know Uber Rates
05 2.3 Ask Questions
06 2.4 Weather Forecasting
07 2.5
2.6
Restaurant Week
Eventbrite is your friend
2.7 Transit Points

08 2.8 Anticipate Surge Patterns
09 2.9 Know your consultants
10 2.10
2.11
Downtown
Nightlife
2.12 College Students

11 2.13 Lyft & Others
2.14 Where is your Competition?
2.15 Fare Review

12 2.16 Uber Weekly Summary
2.17 Be nice (tips)

13 2.18 Tax Planning

DISCLAIMER & CONFIDENTIALITY NOTICE

1.1 GENERAL DISCLAIMER & CONFIDENTIALITY NOTICE
General Disclosure
The information provided in this report is confidential information of and proprietary
to Honcho LLC and is being furnished with the mutual agreement that you shall keep
such information confidential. No part of this document can be reproduced in any
manner whatsoever without prior consent of the author.
This document and the information contained in it CAN BE DISCLOSED/ SHARED

WITH OTHERS AS LONG AS IT IS KEPT IN ITS ORIGINAL FORM and not modified.
This document IS NOT FOR RE-SALE
In preparing this assessment, Honcho LLC has not sought to independently confirm
the completeness or accuracy of the information and will not be responsible for any
omission or misrepresentation in its Assessment arising out of reliance on such
information.
This assessment was based on the Dallas, TX Market. Honcho LLC identifies what we
believe are the key assumptions for this assessment and believes they can be
extended to other markets accordingly. It is your responsibility to ensure that you
adjust the key assumptions that are relevant to your own market
Honcho LLC does not warrant or make representations in respect of the accuracy or
completeness of this Assessment.
You shall be responsible for determining whether to use or refrain from using any
suggestions or recommendations made by Honcho LLC
URL Disclosure
The information provided in this document has some urls/links and codes which
are aliate in nature. You may get a free ride or other forms of compensation if you
use them.
Published:
28th of September 2016 by Honcho LLC; Copyright 2016 by Honcho LLC
Published by Uberkit.net: A Division of Honcho, LLC. Uberkit.netTM is a Trademark

of Honcho, LLC.
For more information contact us at www.uberkit.net
02
DISCLAIMER & CONFIDENTIALITY NOTICE

1.2 URL DISCLOSURE
The information provided in this document has some urls/links and codes which are
aliate in nature. You may get a free ride or other forms of compensation if you use
them.
03
OVEREVIEW
DOCUMENT
2.1 KNOW YOUR STAGING POINTS

A staging point is essentially a stopping place or
assembly point en route to a destination. It is the
place you wait for your Uber customers/ riders.
Knowing where to wait for fares will make the
difference between picking up 1 customer per hour
to maybe 5 per hour.
Some common staging points are at hotels,

restaurants and airports. In selecting staging points, Image source: Pinterest
it is important to observe customer behavior and
keep a detailed log of rides picked up and at what
points in the day. Also important is talking to other
rideshare drivers. Over time it will be obvious when
and where you need to respond to requests for
Uber cars by customers.
2.2 KNOW UBER RATES

In order to maximize your income, it is
also important to know the rates for
different cities. For example the rates for
Springfield IL and Saint Louis Missouri
(which are about an hour away by car)
are widely dierent (as at 01/30/2015).
If you live in a border town, you might
be able to take advantage of the more
lucrative routes in the nearby city.
Image source: cereusfinancial.com For example
City Base Rate Safe Ride Fee Min. Fare Cancelation Fee
$2 Base Fare
Springfield,
IL
+$0.20/min $1 $5 $5
+$1.65/mile See the current
rates for the
$7 Base Fare
Saint Louis, cities mentioned
MO
+$0.45/min N/A $15 $10 here:
+$3.55/mile
https://www.Uber.com/cities/springfield-il (Springfield, IL)
https://www.Uber.com/cities/st-louis (Saint Louis, MO)
04
Image source: 96five.com
2.3 ASK QUESTIONS

As previously mentioned it is important to ask a lot of
questions. Talk to other Uber Drivers and also your
clients (Uber customers) if they are willing to chat with
you. (FYI dont push a discussion though if they are
not particularly chatty or you might get dinged by the
user when it comes time to get rated). The answers to
these questions can help you refine and get the most
optimal staging points for your Uber driving schedule.
Some questions you can ask other drivers (and also

yourself) are:
a) Can you tell me where your good
staging points are?
b) Can you tell me what times to be at these
staging points (follow up to the first question above)?
c) Are there certain events I should pay
attention to in the coming weeks?
d) What events calendar do you use?
e) Where is the nightlife?
Some questions you can ask your passengers
(if they are chatty) are:
a) So where are you going to today?
b) Are you a regular Uber passenger?
c) What type of events do you typically
call Uber cars for?
d) Do you use Uber at specific times?
Image source: Getty Images
The aggregate answers to the afore-mentioned questions from dierent

passengers can help you with selecting staging locations and planning
your driving schedule. You can also come up with other interesting
questions too. Just remember to make sure the conversation is relaxed,
and does not feel like a job interview. Just let the conversation flow!:
05
2.4 WEATHER FORECASTING

The Uber pricing regimen includes a concept called
surge pricing. According to Uber rates increase
to get more cars on the road and ensure reliability
during the busiest times (i.e. lots of passengers, but
not enough Uber drivers). When enough cars are
on the road, prices go back down to normal levels
As an Uber driver you should be aware of patterns

in weather that can cause this price spike
(sometimes up to 5 times the normal rate). Keeping
a detailed driving log can help you with a high level
data analysis, and make you the surge price
soothsayer.
As a rule of thumb, if you dont feel like driving

because the weather is bad, so do other drivers. The
scarcity of drivers will cause an imbalance in the
Uber ecosystem: This is good for you!!! $$$$ You
can take advantage of this, and make up to 5 times
as much money when others dont and take a break l
ater. (Note be wise and use discretion, ultimately
you cannot make money if your car is totaled, or
worse you are in the morgue).
Image source: pcwallart.com
06
Image source: mymanhattanexperience.tumblr.com

2.5 RESTAURANT WEEK
Have you ever read an ad similar to this
in a newspaper or website:
San Diego, CA San Diego Restaurant

Week is ecstatic to celebrate 11 years of
culinary excellence by offering an
entire week of delicious discounted
dining at some of San Diego Countys
finest restaurants! For ONE WEEK ONLY,
Sunday, January 18th through Saturday,
January 24th, foodies will be able to eat
their hearts out at over 200 participating
restaurants that will offer three-course
prix-fixe dinner menus for just $20, $30,
$40 or $50 per person and/or two-course
prix-fixe lunch menus for only $10, $15
or $20 per person
sandiegorestaurantweek.com/press
If you love food and have a little bit of cash, then you probably got excited like me.
Restaurant weeks across the country are typically cash cows for restaurants, and
now they are cash cows for you - the Uber driver. Wherever there are lots of people,
especially young, hip, and trendy people then there is an opportunity for you to
make money driving with Uber.
Some other popular event sites:

2.6 EVENTBRITE IS YOUR FRIEND
By now, I would assume that you are
www.ticketmaster.com starting to see a pattern! Wherever there
www.meetup.com is demand for transportation by young
people, trendy people, or professionals,
there is probably a demand for Uber. This
means sporting events, music events,
concerts, and conventions are prime
venues to pick those Uber passengers.
Once you have gone through the event
websites, and determined the events
which lots of people will be at, plan to be
there 10 to 15 minutes before the
scheduled end of the event to pick up
customers.
I have a personal bias for eventbrite
(https://www.eventbrite.com); however,
there are other sites I recommend which
you can monitor for events. You should
probably do this on a weekly basis as you
plan your driving schedule.
Image source: metro.co.uk
07
2.7 TRANSIT POINTS

Where there are lots of people,
especially in the cities, there is
probably a demand for Uber.
Even better is where there are
lots of people trying to go from
point A to point B. Airports, train
stations, and some bus stations are
excellent staging points for some
people. At airports specifically, the
rates for picking up people might
be a lot higher than normal rates.
Now be careful to follow the rules
in these areas (or you might get
fined).
Image source: wikipedia.org Image source: thestar.com
2.8 ANTICIPATE SURGE PATTERNS

This section has an overlap with a lot of the other tips previously mentioned. As a general
rule of thumb whenever a lot of people want to leave to/from a particular place at the
same time the Surge pricing will probably kick in (See this article here
http://rideshareapps.com/your-complete-guide-to-uber-surge-pricing/). In general try
to stage yourself 5 to 15 minutes earlier than the closing time so you can catch this spike in
demand for Uber rides (dearth of supply). Some examples of times and places where surge
pricing will probably kick in:
a) When a very large dance club closes
on Thursday/ Friday/ Saturday night.
b) New Years Eve celebration at New
York Times Square (or your own
version of that in your city)
c) Large Job Fairs
d) Large Professional Conventions
e) Large Technology Conventions
(Techies love Uber)
f ) During bad weather, or right before
it ends
g) 5pm (closing time for a lot of work
places), where there are large
fortune 100 companies.
Some of the above are only examples,

but try to be creative and anticipate
THE SURGE.
Image source: frontlinegenomics.com
08
2.9 KNOW YOUR CONSULTANTS

Now as a career consultant myself,
I know that there are lots of
opportunities for Uber drivers to
Image source: shutterstock.com make money from consultants.
a) They travel every week to their client site: Here are a couple of things that
Typically they fly out Sunday night or make consultants the perfect
Monday morning to their place of work customers for Uber drivers:
(client site) and they do this every week. As
an Uber driver, if you know where there is a concentration of consultants, you can
make more money by having a staging area when and where these consultants are
known to want transportation to the airport (early in the morning on Mondays
-4am to 6am, or Sundays after 4pm).
You might be asking how do I find where these consultants congregate? Well it is
by asking questions. Remember that section we went over?
Are You An Uber X Partner?

Grow your UberX Business
+ Increase your ROI by over 300%
http://www.uberkit.net
b) They typically go to work every day in their clients city: Sometimes there are
constraints that prevent consultants from renting cars. i.e. Client restrictions, cost
restrictions, or sometimes parking in the city they are in is a hassle (for example -
Washington DC).
If you know where the consultants lodge (you can find scores of them at some hotels,
from different consulting firms) you can make these particular hotels your staging area.
On Mondays through Wednesdays, these consultants will typically leave to work from
their hotel between 6am and 9am. You might be able to make multiple round trips in
that time!
09
c) They typically go back to their hotel every day

in their clients city: Many consultants will leave
work between 5pm to 8pm, from Monday
through Wednesday, to go back to their hotel.
Setting up your staging area around their work
place(client office) at this time might also be a
good idea, and you might be able to make
multiple round trips again! Remember ask lots
of questions if you are trying to find these work
locations. (Hint - Fortune 100 companies and
Government clients tend to be these clients).
d) Consultants need to fly home too: Consultants

will also typically leave for their home city once
a week. Typically on Thursdays or Fridays. They
will leave anytime from 3pm to 7pm from their
clients office to the Airport directly. Yes you
guessed it! This is another great time and place
to make your staging area.
Image source: shutterstock.com
2.10 DOWNTOWN
Conversations I have had with
multiple Uber drivers suggest that in
most big cities (with surrounding
suburbs), there is more demand for
Uber service downtown during the
day (8am to 5pm). In the evening
(6pm to 11pm), the demand is more
in the residential areas (suburbs).
Know the specific patterns for your
Image source: glennremoreras.com city!
2.11 NIGHTLIFE
Knowing where the hot clubs and
bars are in your city is also
important, especially if you are
comfortable with driving at night.
From about 10pm to 3am in most
major cities, there would probably
be lots of people leaving to/from a
club. Know the specific patterns for
your city!
Image source: tribecalimo.com
10
2.12 COLLEGE STUDENTS

Most college students do not
have cars. College students
present a very lucrative
demographic for the Uber driver
if their demand patterns are
known. Know their travel
patterns. Their demographic also
ties in very closely with the
demographic of the nightlife
crowd. Know when your college
campuses in your community are Image source: hercampus.com
on holiday and when they are
back in school and plan around
their schedules.
2.13 LYFT & OTHERS

Another way to supplement
your income is to stack your
rides, as they say. Use Uber as
well as other ridesharing
services at the same time that
way when Uber doesnt have a
potential passenger for you Lyft
(or one of the other services)
does! You increase your income
potential odds by doing this. Image source: reddit.com
2.14 WHERE IS YOUR COMPETITION?

Like with most things, the ride sharing
industry is competitive. In particular
with Uber you are in competition for
passengers with fellow Uber drivers.
You should make sure you know where
the other drivers are for two reasons.
To Identify good staging zones
and times.
To Identify areas where you have
minimal competition for rides.
You can gain an upper hand on the
competition by downloading the
passenger Uber app, and regularly
checking what your competition is
doing. Ultimately the more rides
you get the more money you make.
Image source: 6sqft.com
11
2.15 FARE REVIEW

Uber Fare Reviews can be initiated by an Uber driver under two circumstances:
An overcharge was made to the passenger
A passenger was undercharged for a trip.
In some circumstances, an overcharge might be made to a passenger when

for instance you made a brief detour during a trip to get gas. In this instance
you would need to initiate a fare review with Uber via the app, and explain
to them why the specific passenger was overcharged.
If by chance you forgot to start the fare (via the Uber app) half way into the
journey, you can initiate a fare review once the trip is completed. You would
have to explain via email why the specific Uber passenger was undercharged
and the pickup and drop-o location for the passenger. In this particular
instance, you reduce the amount of lost revenue by doing this.
Image source: theinspirationroom.com
2.16 UBER WEEKLY SUMMARY

Review the Uber weekly Summary
email which details the busiest
hours of the previous week
(Sunday at 4am to Sunday 3.59am
is defined as a week by Uber).
Uber also aggregates what times
you worked compared to the busiest
hours for Uber Drivers in your locale.
Study this email, and compare it to
your schedule for the next week,
and adjust your staging area and
staging times accordingly. Doing
this can make a very big difference
in your bottom line on your revenue
per hour of driving.
Image source: theverge.com
12
2.17 BE NICE (TIPS)

Be nice to your passengers. Some passengers do tip, even though Uber doesnt
necessarily allow tipping for most of their services (through their app). Some of
the things you can do to encourage tipping are:
Image source: telegraph.co.uk

a) Present a professional appearance. People appreciate this!
b) Present passengers with a choice of music or news, go for the generic
ones, nothing too ostracizing. For example I love hip hop music, but that
might not be a good choice for the average rider, unless they ask for it.
c) Ensure your car is always clean: Consider having barf bags in your car in
case you carry a rider who wants to throw up.
d) Consider keeping bottles of water in your car for those thirsty riders.
e) Be kind and courteous to your riders at all times.
f ) Have conversations with your riders, if they encourage it sometimes
people want to be left alone and being able to read your passengers will
help keep them happy and generous.
g) Be on time when picking up your passengers
2.18 TAX PLANNING

If you notice in this write up, I have
frequently said work with Uber, not
work for Uber. That is because as an
Uber driver you are not their
employee, you are an independent
consultant and essentially self
employed. Uber will issue you a
1099 document for each year you
Image source: getrevengerecords.com work with them.
13
As an independent consultant the difference between a big refund and a negligible refund
is keeping track of your expenses. (You should probably talk to your Accountant about
other things you should keep track of ). Some of the items you should keep track of are:
Your Mileage (Keep a mileage log
handy and document your trips
each day)
Meal Costs
Personal Food Expenses
Food Expenses for Riders (for
example if you give them free
water) Image source: bustlet.com
Car Maintenance
Auto Repair Expenses
Auto Maintenance Expenses
Gas Costs
Phone Costs (Document calls made
to passengers and minutes used)
Image source: rearman.com
Health Care Costs

Insurance Costs
Professional Service Fees
(Accountants, Lawyers etc)
Retirement Savings Account
related fees
Image source: homeinsurancequotations.com
Note also-
Tax Liability: Independent consultants make payments to the IRS quarterly if their tax
liability is more than $1000 each year. The IRS has a form 1040-ES which helps you
calculate your estimated tax payments.
Self Employment Tax: As a self employed independent consultant you are also
responsible for paying your Social Security and Medicare taxes; however this is usually
done at the point you file your taxes in April of each year. Note a portion of these
taxes are also deductible from your previous years revenue in the tax form 1040.
Grow your Uber Black Business

Become a Multi-Car Uber Partner
+ Increase your ROI by over 300%
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14

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Quick Tips for Uber Drivers: Driving Smart and Maximizing Revenue

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

03 1.2 URL Disclosure

05 2.3 Ask Questions

06 2.4 Weather Forecasting

2.7 Transit Points

09 2.9 Know your consultants

2.12 College Students

2.15 Fare Review

2.17 Be nice (tips)

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

DISCLAIMER & CONFIDENTIALITY NOTICE

This document and the information contained in it CAN BE DISCLOSED/ SHARED

This document IS NOT FOR RE-SALE

28th of September 2016 by Honcho LLC; Copyright 2016 by Honcho LLC

Published by Uberkit.net: A Division of Honcho, LLC. Uberkit.netTM is a Trademark

For more information contact us at www.uberkit.net

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

DISCLAIMER & CONFIDENTIALITY NOTICE

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

2.1 KNOW YOUR STAGING POINTS

Some common staging points are at hotels,

2.2 KNOW UBER RATES

Image source: 96five.com

2.3 ASK QUESTIONS

Some questions you can ask other drivers (and also

The aggregate answers to the afore-mentioned questions from dierent

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

2.4 WEATHER FORECASTING

As an Uber driver you should be aware of patterns

As a rule of thumb, if you dont feel like driving

Image source: pcwallart.com

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

Image source: mymanhattanexperience.tumblr.com

San Diego, CA San Diego Restaurant

Some other popular event sites:

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

2.7 TRANSIT POINTS

Image source: wikipedia.org Image source: thestar.com

2.8 ANTICIPATE SURGE PATTERNS

Some of the above are only examples,

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

2.9 KNOW YOUR CONSULTANTS

Are You An Uber X Partner?

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

c) They typically go back to their hotel every day

d) Consultants need to fly home too: Consultants

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

2.12 COLLEGE STUDENTS

2.13 LYFT & OTHERS

2.14 WHERE IS YOUR COMPETITION?

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

2.15 FARE REVIEW

In some circumstances, an overcharge might be made to a passenger when

Image source: theinspirationroom.com

2.16 UBER WEEKLY SUMMARY

Image source: theverge.com

Purchased by Ian Cranch, iancranch@hotmail.com.au #9609115

2.17 BE NICE (TIPS)

Image source: telegraph.co.uk

2.18 TAX PLANNING

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Health Care Costs