SAFE ACCESS TO POWER, EVERYWHERE FOR EVERYONE

Author: Alex MUGISHA

Department: Corporate
Affairs & Marketing.
Date: 9th May 2017

URUMURI KURI WOWE NO KUBAWE PROJECT

PROPOSAL

Project Concept Note (PCN)

May 2017

Page 1
Ignite Power Limited
www.Ignite.Solar
 SAFE ACCESS TO POWER, EVERYWHERE FOR EVERYONE

Author: Alex MUGISHA

Department: Corporate
Affairs & Marketing.
Date: 9th May 2017

1. Background
Early last year, the government set a target of eliminating kerosene lamps in homes all
over Rwanda by 2018. In line with the above government commitment, IGNITE POWER
LTD needs to be part of this with more innovation.

Dubbed URUMURI KURI WOWE NO KUBAWE (Light for you and for your loved ones),
the project aims at enhancing our marketing engine by encouraging Urbanites buy Solar
home systems for their loved living in rural areas.

2. Objectives

Customer Benefits:

Premium offering aimed at encouraging urbanites to buy solar home systems for
their relatives back in the village.
To improve their relatives standards of living
To be a part of the development of their relatives in rural areas- a sense of self-
fulfilment

Business Benefits:

Creation of another revenue stream.

Make Ignite Power the customers preferred brand and therefore cause an
improvement in Market share.
Creation of Brand Ambassadors which will in turn create referrals.
Increase Revenues.

3. Proposal

This proposal is to launch a campaign through our social medial handles and leveraging
on MTN PEACE MARATHON that will be held in Kigali between the 20th and 21st May 2017.
This will be used as our Launchpad to bolster the campaign.

4. Business Process flow

How do Urbanites enrol to the campaign?

All willing urbanites will be allowed to buy the SHS either on up-front or by
Instalment(not exceeding 4 equal instalments)

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Ignite Power Limited
www.Ignite.Solar
 SAFE ACCESS TO POWER, EVERYWHERE FOR EVERYONE

Author: Alex MUGISHA

Department: Corporate
Affairs & Marketing.
Date: 9th May 2017

All willing urbanites to register through Social Media by giving details in the following
order(to be captured in a form)

a. Urbanite Name and Contact

b. Recipient Name
c. Recipient ID
d. Recipient Contact

Our social Media agent will collate all data the following day, in preparation for contract
signing, registration and collections of funds.
Normal payment cycle will follow depending on whether the buy is on cash or
instalment basis.

5. Discount Definition

A sale discount will be given in two forms;-

a. If Urbanite pays Upfront

b. If Urbanite pays for more than 1 SHS.

Details Discount
Upfront Payment 10%
>1 SHS Purchase 12%

If Urbanites form a group and buy in bulk, the level of discount shall be discussed with the
Managing Director for approval.

6. Mechanics

Urbanites can access the program in three different ways:

Dial 9875 to be enrolled through the call centre

Post their request through social Media(FACEBOOK)
Enrol at Ignite mini-hubs through our District coordinators and regional Managers.
For every enrolled urbanite, an on boarding call and SMS will be placed by our call
centre back-office teams.

The SMS message in English is:

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Ignite Power Limited
www.Ignite.Solar
 SAFE ACCESS TO POWER, EVERYWHERE FOR EVERYONE

Author: Alex MUGISHA

Department: Corporate
Affairs & Marketing.
Date: 9th May 2017

Dear Valued Customer, Thank you for your partnership and thank you for sharing the love
by providing energy to your loved ones! Please always Dial 9875 for any support. IGNITE
POWER

7. Communication Strategy

The Ignite URUMURI KURI WOWE NO KUBAWE campaign will be communicated

both ATL & BTL using the mechanisms below.

Social Media
Posters & Fliers
SMS broadcasts
EORN (end of Registration notifications) on both Atlas and Angaza TBD

8. Picture of Success

In order to track the success of the URUMURI KURI WOWE NO KUBAWE campaign, we
will need monthly and daily tracker as shown below.

Monthly Success Tracker:

Months Enrolled Total Total Total

Enrolled(Cumulati Upfront Instalment
ve) Payment Enrolment
Enrolment s
s
May 2017
June 2017

Daily Tracking:

Day Enrolle Total Upfront Total

d Payt Instalment
Enrolments Enrolments

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Ignite Power Limited
www.Ignite.Solar
 SAFE ACCESS TO POWER, EVERYWHERE FOR EVERYONE

Author: Alex MUGISHA

Department: Corporate
Affairs & Marketing.
Date: 9th May 2017

9th May 2017

10th May
2017

9. Approvals

Approval Name Designation Signature Date

Initiated by Alex MUGISHA CAM

Reviewed by Cohen Gahire OPS

Reviewed & Teddy Ongamo MD

Approved by

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Ignite Power Limited
www.Ignite.Solar