Demographic Audience Analysis era and have limited
memory of what life was
like before the war on I. What is Audience Analysis? terror.
Audience analysis is the process A talk about investment
of examining information about your options would be very listeners. That analysis helps you to different if you are adapt your message so that your speaking with teenagers listeners will respond as you wish. versus a group nearing retirement.
II. Demographic Audience B. SEX
Analysis Gender can define human Observable Traits experience. Clearly, most women have had a Analysis consists of two steps: different cultural Identifying the general experience from that of demographic features of your men within the same audience culture. Some women have found themselves Gauging the excluded from certain importance of those features to careers. Some men have a particular speaking situation found themselves blamed for the limitations imposed on women. III. What to Consider C. CULTURE/RELIGION a. AGE b. SEX This might impact your c. CULTURE/RELIGION d. LANGUAGE message, choice of e. PROFESSION/EDUCATION language, gestures, and AL LEVEL other aspects of your f. GROUP MEMBERSHIP speech. Not all cultural membership is visibly IV. DEMOGRAPHIC ANALYSIS obvious. For example, people in German A. AGE American and Italian There are certain things American families have you can learn about an widely different sets of audience based on age. values and practices, yet For instance, if your others may not be able to audience members are differentiate members of first-year college these groups. Differences students, you can are what make each assume that they have group interesting and are grown up in the post-9/11 important sources of knowledge, perspectives, People choose and creativity. occupations for reasons of motivation and A talk about moral issues interest, but their may depend heavily on occupations also the religion of your influence their audience members. perceptions and their D. LANGUAGE interests. Be careful with slang, F. GROUP MEMBERSHIP idioms, or terms that may not be familiar with the Because public speaking audience you are audiences are very often speaking to. members of one group or another, group E. PROFESSION/EDUCATIONAL membership is a useful LEVEL and often easy to access If you know the education facet of audience levels attained by analysis. The more you members of your know about the audience, you might not associations of your know their motivations, audience members, the but you will know to what better prepared you will extent they could be to tailor your speech somehow afford the to their interests, money for an education, expectations, and needs. afford the time to get an education, and survive educational demands successfully.