Professional Documents
Culture Documents
(SENA)
2017
(SENA)
2017
INTRODUCTION
The starting point for selecting the most effective distribution channel plan lies in the clear
identification of the market objective. In addition, each market must be analyzed to
determine the cost of providing distribution channel services. Customers value highly the
service derived from a strategy and policy according to the marketing plan of the
organizations, but at the time of making their purchase, opted for the product of the
competition whose costs were much lower, because the cost of Distribution was smaller in
longer times. Competition reflected this savings in costs to customers with cheaper prices.
In today's economy, most products do not sell their goods directly to end users, among
them and users are in a number of intermediaries who perform various functions and bear
different names.
Intermediary marketers: Wholesalers and retailers, buy, acquire the rights and re-sell the
merchandise.
TRANSPORT
TRANSPORT
TIENDA
DON
PEPE
DELIVERY TIMES
FINAL
The delivery time is between 6 and 7 days. CLIENT
Understand from the time the order order is generated, the production lot is made,
INDUSTRI WHOLE
and the ground transportation time to the customer.
SALER FINAL
AL CLIENT CLIENT
FACTORY
FINAL CLIENT
Supermarkets
Colombian
importer
distributors
Stores
CHOTA
MARSA
N
Colombi
a
Wholesaler
Colombian
Retailer
Informal
VALUE CHAIN
CATERING
TECHNOLOGICAL DEVELOPMENT
HUMAN RESOURCES
COMPANY INFRASTRUCTURE
Decisions about distribution channels give products the benefits of place and time
benefits to the consumer. The beneficial of place refers to the fact of taking a
product near the consumer so that it does not have to travel great distances to
obtain it and thus satisfy a necessity.