Narrative

A narrative is the meaning of

retelling a story that has
happened and a story in which
is realistic for the audience to
relate to. The story contains a
series of events which would
leave some occurrences as they
have the same views or

VIDEO ART
emphasizing to argue against it.
It is the form in which the
audience is able to follow
whether that is in a play, tv

INSTALLATIONS
show or in art work. They
explain a carefully selected set
of supported events which
would be interesting for the
viewers.
Video installations are the art form to create moving imagery for a visual
and audio medium. They can be presented in either galleries, museums
or exhibitions. This is an abstract way of promoting the artists work and
they are emotions towards a certain subject. Non Narrative

In the 1960s and 1970s artists began to show their focus on the possibilities of moving images A non-narrative production is
within a video form. It was a new way to communicate to the audience and do it in a much more
writing which doesnt involve a
appealing way to benefit the audiences demands. The first way of producing movies images was
done by an intelligent man called Eadweard Muybridge who created the Zoopraziscope. This is the storyline. This can be a non-
device to display motion pictures to begin with, to have a rapid speed on a movie projector to show fictional account of some
images that have been spun around to give the audience the impression that it is moving. This then
gave the ability for artists to create something more for the audience rather than still images. The events. It is still written in a
audience response from this was being shocked at the ability to create a moving image from a single formal manner, and usually very
board and spinner in order for it to create the illusion of something moving. impersonal. This doesnt follow
This then lend on to more artists trying the idea out, and putting their artwork in a form, which is
different and more creative. This then benefitted other productions as it showed other artists how to a structure as such, and wont
use space to create meaning, and how to present productions in artistic forms to make something spell out the story line for the
new and interesting for the audience. audience to follow, they will
For example, John Cage. He created a controversial music composition with holding 4 minutes of a have to work out for themselves
single note of music. It is footage of him playing the panino and showing how long he can hold it for. what is happening.
He involved music of all sounds, even nonmusical sounds to show the absence of sound. It gives the
chance of the audience to hear and feel the sounds of the environment. He embraced the
randomness of ambient sounds in his piece and this is why he grew more popular by the public. This
was shown on a presentation board, in exhibitions so that people could be in a confined area and get
right into their feelings and emotions. Installation art can be either temporary or permanent, being
shown in a public space or a completely private area. They are designed to appeal for the medium
shown, this can either be done on projectors, TV monitors, flat screens, or mobile phone devices. I
would show this in my own production as I want to make sound a big part of the production, to
make the audience feel something different and engage with the content more and come up with
their own story lines based on their own situation.

The intentions of the audience is to paramount in later installations whose artists love the
conceptual art of the 1960s. In my own work, this will inspire to use sound in a way to manipulate
the audience to feel a certain emotion.
 The technology
and technique
used to install
video work.
Artists make specific
decisions in the way their
work is presented, each
time something is
Over the years, moving images have improved greatly improved in ways that mean visual installed the gallery has
videos are detailed and hold a lot of potential. They are normally presented in shops, to change and be
galleries or exhibitions. An example of a well-known artist is Sue de Beer. She explores recreated to fit the
imagery based around memory and light. She uses the repeat of pattern, and a cinematic purpose. The techniques
device to control the lighting to manipulate the audience in see into her haunting narratives.
used to create an
Sometimes you remember places you have never been too or people youve never met Sue
environment that the
de Beer. I feel as though her artwork is very strong and hold many emotions. The colours
audience would feel as
are bright and vibrant which grabs the attention of the audience and I feel as though she is
unique in comparison to other artists. though they are in the
video themselves,
creating an illusion for
the audience and really
engaging them in what is
happening. The influence
of this media art is
dependent on the
technology change and
the new understandings
Here is Sue De Beers work of black sun. A of the change. The type of
installation representing the bright sun, but becoming black and the presences without light projector used will
and what happens to the world. This is a very famous production and made people aware of change projected images.
things more advanced and brighter than light. The story is based on a dairy kept between Conservators will have to
three people, and how that would change the friendship. Critics stated that because of her
take out research in order
ignorance and fantasy lifestyle, the creepy inference is negated as it leads to nothing. They
to maintain what is
said that as the production is shown in a large dolls house structure, people wouldnt fancy
important and what can
finding space on a beanbag to watch it through the windows, and didnt give a real sense of
the production. Some would disagree with this and say it is a perfect way to explain benefit the image on the
teenager life and how the position feels of growing up, no matter how the installation is projector. Once a
shown. (Emily Speers Mears 13th June 2005) production gets put on
display it takes a lot of
I will use Sue De Beer as my main inspiration as I want my installation to be controlled by
work to maintain it so
light and the repeat of pattern shown to manipulate the audience in a way to get engaged
with the story line and remember it in the future as a high standard and interesting
that the production keeps
installation. She is known for her haunting narratives and that is how I wish mine came running&looks its best.
across to the audience. The nature behind the audience would be into nature and the idea of
natural lighting and the detail that is involved. They would like the pureness of the
installation and would be interested into calming aspects rather than some installations
which as all over the place and very difficult to focus on.
Another artist whose work I enjoy is Tony Oursler. A pioneer new media
artist who explores the effects of technology on the human mind. His work
includes talking streetlights, an eight foot long five dollar, and others,
which would manipulate the audiences, mind and how they interrupt
things. He invites his audience to mini-dramas, to engage their humor and
disturb them at the same time. I like this piece of work as it is weird and
abnormal in some ways, becoming more interesting and this shows the
development over the years and how the artists think in order to make a
remarkable piece or art. This would be shown in mine as I want the
audience to get involved with their emotions and to play mind games on
them so that the art I am showing sticks with them and that they will
remember the work I am showing.

He creates sculptural experiences by using the advance technology. He

has developed an evolving multimedia and audiovisual practice utilizing
projections, video screens, and sculptures, to form figurative puppets. He
has similar work to Sue De Beer, in a way they use light to create meaning
and evolve in the space to make the audience feel as involved as possible.
They contrast eachother as he likes the use objects to create illustrations
such as blowing up an old TV or creating big objects that stand in high
streets etc.

Review by Roberta Smith October 2000, stated that Tony is the Influence
Machine with most of his videos being a huge, pounding fist
manipulating the audience in seeing the hidden meaning and how they
audience feels about it.

Installation is one of the most popular forms of modern artworks. The artist takes
into account the sensory experience, rather than random points of focus on a basic
wall. The roots of this from the 1970s have developed over time from being shown
in a spinning box, to being published on the side of a massive building block. There
are a lot more avenues in expressing their thoughts and feelings, and manipulating
the audiences feelings added from ideas and technology mixing and creating
something brilliant. It is a way of expressing reality and that is why artists choose
to do it in this form, as time goes on more artists express themselves through this,
and this has been helped over the years of fast advancement which is shown above.