GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD

WINTER TRAINING REPORT

ON
CUSTOMER BEHAVIOUR
TOWARDS AMUL ICE-CREAMS

Prepared By:-

Monika pathania

Student of:-
HIMACHAL PRADESH UNIVERSITY

BUSINESS SCHOOL

Submitting to:-

Institute:- HPURC,DHARAMSHALA, H.P

GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD

 PREFACE
AMUL is the pride not only of Gujarat but also of entire country. I have
great pleasure in preparing this project of such organization. A person aspiring to
enter in management profession must have practical knowledge of the subject.The
objective of industrial training is to develop practical knowledge in student as a
supplement to the theoretical study of management in general as well as industrial.
It provides foundation to students intending to pursue a career in this field.
The industrial training is the most exciting experience of the education.
Every person needs some changes from the routine education. For this training
industry is selected by me and fetch information about different products of
AMUL ,and its activities. But I concentrated more on taking information about
Marketing for AMUL ICE CREAM .
As I am student of management and the future Manager the training play
vital role in my education. Because of the industrial training I have knowledge of
industrial environment and this would be the part of my life. I become
conscious that I am the manager of future and I should also learn how to solve
managerial problem and fulfill others requirement at the time.
I have tried my best to represent all relevant data and information relating to
my project work. I hope this report will serve the purpose of the readers

GUJARAT CO-OPERATIVE MILK

EXECUTIVE SUMMERY
In todays competitive world while entering in the market it is very necessary to
have good knowledge of the potential of a particular market. The information
regarding the activities of competitors existing in the market so that we can plan
our each activity according to that. It is also necessary to retain the existing
customers apart from attracting the new customers.

The Project is concern with the market analysis of product Amul Ice Cream and
feedback of retailers in Dharamshala .The project included as part of my
internship project.

1.1 Title:

SWOT Analysis Of Amul Ice Cream in Dharamshala.

1.2 Organization:

Gujarat Co-operative Lassee Marketing Federation (GCMMF), Anand, Gujarat.

1.3 Objective:

The Primary objective of study was to find size of retail network of Amul Prolife

This project is undertaken with the objective to analyse the Strength, Weaknesses,
Opportunity, Threat of AMUL Ice Cream . The project report is about, retailers
behaviour that is important part of any organization which helps in improving the
product and enhancing their sales and reputation.

In fact, analysis gives a home ground to the organization acumen that is needed for
proper marketing of the organization. It gives a chance to rethink about their sales,
marketing in the rural areas.
 TABLE OF CONTETS

CONTENT PAGE NO.

NO.
1 PREFACE

2 ACKNOWLEDGEMENT

3 EXCUTIVE SUMMARY

4 INTRODUCTION OF TOPIC

5 COMPANY PROFILE

6 AMUL PRODUCT

7 4ps OF MARKETING

8 SWOT analysis of AMUL

9 RESEARCH
METHODOLOGY

10 AMUL ice-cream

11 ANALYSIS OF DATA

12 FINDINGS

13 CONCLUSIONS

14 BIBLIOGRAPHY
15 QUSTIONNAIRES

QUESTIONNAIRE
CUSTOMER
[ Data collected from 50 customers]
HELLO,im monika pathanaia. I am analysing SWOT of AMUL Ice Cream .
Kindly fill the following questionnaire, it will help me for the project report as
well as serve the consumers, organization and retailers in a good manner.

1. Do you know about AMUL ?

Yes no

2.What are the products of AMUL you use very frequently?

Ice-cream cheese curd milk butter

3. Do you get AMUL ice-creams when required?

Yes no

4. which brand ice-creams do you like most?

AMUL MOTHER DAIRY KWALITY WALLS OTHERS

5. How is the taste of AMUL ice-creams?

Poor satisfactory excellent

6. what about the price of AMUL ice-cream ?

Low average high

7. How is the packaging of AMUL ice-cream?

Poor satisfactory excellent

8. Give the marks to AMUL ice-cream out of 5.

1 2 3 4 5

QUESTIONNAIRE
RETAILER
[Data collected from 50 retailers]

HELLO, Im monika pathania. I am analysing SWOT of AMUL Ice Cream .

Kindly fill the following questionnaire, it will help me for the project report as well
as serve the consumers, organization and retailers in a good manner

NAME OF THE SHOP ; _________________________

RETAILER NAME : _________________________

ADDRESS : __________________________

PHONE NUMBER : __________________________

Q:- 1. Do you stock Amul Ice Cream ?

Yes- [ ] No-[ ]

Q:- 2 If Yes , do you get sufficient stock ?

Yes- [ ] No-[ ]

Q:- 3 How much profit do you get on other ice cream products ?

(a) More than Amul Ice Cream

(b) Less than Amul Ice Cream

(c) Same as Amul Ice Cream

Q:- 4 If No , why dont you stock Amul Ice Cream ?

(a) Absence of packing date

(b) Low Margin

(c) No replacement for leakage

(d) Low Distribution

Q:- 5 What is consumer preference brand wise ?

(a) Amul

(b) Mother Dairy

(c) Vadilal

(d) Kwality walls

Q:- 6 Do you get Amul Ice Cream Regularly ?

Yes- [ ] No-[ ]

Q:- 7. Where do you rate Amul Ice Cream on six sigma scale ?

(a) 1

(b) 2

(c) 3

(d) 4

(e) 5

(f) 6

Q:- 8. In this area which segment of Amul Ice Cream is more in demand.?

(a) Catering

(b) Family Packs

(c) Small Packs

Q:- 9.Do you know the difference between Frozen Dessert and Ice Cream ?

Yes- [ ] No-[ ]

Q:- 10. Do you know which sale promotional activities does the company
undertaken for Amul Ice Cream ?

(a) Advertising

(b) Personal Selling

(c) Publicity
(d) Direct Marketing

(e) Online Marketing